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McEwen Mining Rebrands as McEwen Inc.: A New Chapter for the Diversified Mining Company

Toronto, ON – October 26, 2023 – McEwen Mining Inc. (NYSE: MUX) (TSX: MUX) today announced a significant corporate rebranding, changing its name to McEwen Inc. This strategic move reflects the company's evolution beyond its traditional gold and silver mining focus into a diversified resource company with broader interests in exploration and development across various mineral assets. The name change signals a new era for the company, emphasizing its growth trajectory and strategic diversification.

Beyond Gold and Silver: McEwen Inc.'s Diversification Strategy

For years, McEwen Mining was synonymous with gold and silver production. However, under the leadership of Rob McEwen, the company has been actively pursuing a broader portfolio of mineral projects, moving beyond its core competency to encompass a wider range of opportunities. This rebranding underscores this strategic shift, highlighting the company's ambition to become a leading player in the broader resource sector. This diversification strategy aims to mitigate risk associated with commodity price fluctuations and capitalize on emerging opportunities in other key minerals.

The name change to McEwen Inc. allows for a more encompassing brand identity that accurately reflects this expanded scope. It signals a shift towards a more agile and adaptable company, ready to capitalize on new opportunities in the evolving mining landscape. This strategy is crucial in the current market environment, where resource companies need to adapt quickly to market changes and diversify their holdings.

Key Implications of the McEwen Mining Name Change:

• Enhanced Brand Recognition: The simpler name McEwen Inc. is more memorable and easier to brand, improving recognition within the broader investment community.
• Broadened Market Appeal: The new name is less restrictive, attracting investors interested in a diversified resource portfolio rather than solely precious metals.
• Strategic Growth Signaling: The rebranding conveys a message of growth, modernization, and a forward-thinking approach to the resource industry.
• Improved Investor Perception: The change can help improve investor perception, presenting a more dynamic and future-oriented image.
• Streamlined Corporate Identity: A single, concise name simplifies marketing and communication efforts.

The Rob McEwen Factor: A Legacy of Innovation

The rebranding further emphasizes the enduring legacy and vision of Rob McEwen, the company's founder and chairman. His reputation for innovation and exploration success has been instrumental in shaping McEwen Mining's—now McEwen Inc.'s—trajectory. This rebranding further reinforces his commitment to building a long-term, sustainable resource company.

This move is not just a cosmetic change; it signifies a strategic pivot that reflects the company's long-term vision. The company's focus remains on responsible mining practices and creating value for shareholders. However, this broadened portfolio will allow the company to explore and capitalize on more opportunities across the mineral value chain.

What This Means for Investors:

The change in name will not affect the company's stock ticker symbols (NYSE: MUX and TSX: MUX). Investors can expect continued transparency and updates regarding the company's performance and its diversified portfolio. The company remains committed to delivering value to its shareholders through responsible and sustainable mining practices.

The rebranding should be seen as a positive development, showcasing the company's readiness for future growth and its ambitions beyond traditional gold and silver mining. It allows the company to communicate its diversified strategy more effectively to investors and stakeholders.

Looking Ahead: McEwen Inc.'s Future Plans

McEwen Inc. will continue to focus on the exploration and development of its existing portfolio of assets, while actively seeking new opportunities aligned with its strategic diversification goals. This includes evaluating potential acquisitions and partnerships in complementary mineral sectors. The company is expected to provide further updates on its strategic plans and operational performance in future investor calls and press releases.

The company's long-term strategy focuses on:

• Responsible Mining Practices: Maintaining a commitment to environmental sustainability and social responsibility throughout its operations.
• Technological Innovation: Employing cutting-edge technologies to improve efficiency and reduce environmental impact.
• Strategic Partnerships: Collaborating with industry leaders to unlock new opportunities and maximize value.
• Exploration and Development: Actively exploring new mineral properties and developing existing assets.

This name change marks a pivotal moment in McEwen Inc.'s history, signifying a bold step towards a future defined by diversification, growth, and innovation within the dynamic global mining industry. The rebranding, therefore, should be seen as a strategic move towards long-term success and value creation for shareholders. It positions the company for future growth in a sector increasingly focused on diversification and sustainability. Investors are encouraged to stay tuned for future announcements regarding the company’s ongoing projects and growth initiatives.

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