Key Insights
The Canadian pharmaceutical market, a significant segment of the broader North American industry, is experiencing robust growth, projected at a Compound Annual Growth Rate (CAGR) of 4.70% from 2019 to 2033. This expansion is fueled by several key factors. An aging population necessitates increased demand for prescription medications, particularly within therapeutic areas like cardiovascular disease, diabetes management, and neurological conditions. Furthermore, advancements in pharmaceutical research and development are continually introducing innovative drugs and therapies, driving market expansion. Government healthcare policies and initiatives, while potentially impacting pricing and reimbursement models, also indirectly stimulate market growth through enhanced access to essential medicines. The market is segmented by ATC therapeutic class and drug type (prescription vs. over-the-counter). Given the North American market size of $33.34 billion (assuming this reflects 2025 data), and considering Canada's economic strength and population relative to the US and Mexico, a reasonable estimate for Canada's 2025 pharmaceutical market size would be between $4-5 billion. This estimation considers Canada's smaller population compared to the US, but accounts for its higher per-capita healthcare expenditure and robust pharmaceutical sector.
Competition within the Canadian pharmaceutical market is fierce, with major global players like Novartis, Merck, Eli Lilly, and Pfizer holding significant market share. However, the presence of generic drug manufacturers like Apotex also plays a crucial role in driving affordability and accessibility. Growth in the Canadian market is expected to be influenced by various regulatory factors, including pricing policies and approval processes for new drugs. Future market dynamics will likely be shaped by ongoing innovation in areas like biologics and targeted therapies, as well as the evolving landscape of healthcare financing and public health initiatives. The market's robust growth trajectory indicates sustained investment opportunities for companies operating within this sector, provided they navigate the complexities of the regulatory landscape effectively.

Canadian Pharmaceutical Industry Market Report: 2019-2033
This comprehensive report provides a detailed analysis of the Canadian pharmaceutical industry, covering market dynamics, key segments, leading players, and future growth prospects. With a study period spanning 2019-2033, a base year of 2025, and a forecast period of 2025-2033, this report is an invaluable resource for industry stakeholders, investors, and researchers seeking actionable insights. The report analyzes a market valued at xx Million in 2025, projected to reach xx Million by 2033, exhibiting a CAGR of xx%.
Canadian Pharmaceutical Industry Market Concentration & Dynamics
The Canadian pharmaceutical market is characterized by a mix of multinational giants and domestic players. Market concentration is relatively high, with a few major players holding significant market share. For example, Novartis AG, Pfizer Inc, and Johnson & Johnson collectively control an estimated xx% of the market (2024 data). The industry’s innovative ecosystem is robust, driven by substantial R&D investment and a supportive regulatory framework from Health Canada. However, stringent regulatory approvals and intellectual property protection can create barriers to entry for smaller companies.
Substitute products, particularly generic medications, exert significant competitive pressure, influencing pricing and market share dynamics. End-user trends, including an aging population and increasing prevalence of chronic diseases, are driving demand for pharmaceutical products. Mergers and acquisitions (M&A) activity has been notable in recent years, with an estimated xx M&A deals concluded between 2019 and 2024, primarily focused on expanding product portfolios and market reach.
- Market Share: Top 5 companies hold xx% of the market (2024).
- M&A Activity: Approximately xx deals between 2019-2024.
- Regulatory Framework: Health Canada’s regulations heavily influence market access and pricing.
- Substitute Products: Generic drugs significantly impact pricing and market competition.
Canadian Pharmaceutical Industry Industry Insights & Trends
The Canadian pharmaceutical market is experiencing robust growth fueled by several key factors. The aging population necessitates increased demand for chronic disease management medications, driving market expansion. Technological advancements, such as personalized medicine and advanced drug delivery systems, are transforming the industry landscape. Evolving consumer behaviors, including increased access to online healthcare information and greater patient empowerment, also shape market trends.
Growth is further stimulated by increased investment in R&D by major pharmaceutical companies, leading to the development of innovative therapies. However, challenges like pricing pressures from generic competition and increasing regulatory scrutiny continue to influence market dynamics. The market’s size is expected to continue expanding, driven by factors including the government’s healthcare initiatives and rising disposable incomes among the population.

Key Markets & Segments Leading Canadian Pharmaceutical Industry
The Canadian pharmaceutical market is segmented by ATC/Therapeutic Class and drug type (prescription, generic, OTC). Several segments demonstrate significant market dominance.
By ATC/Therapeutic Class:
- Antineoplastic and Immunomodulating Agents: This segment consistently shows high growth, driven by the increasing incidence of cancer and the development of novel cancer therapies.
- Cardiovascular System: This remains a significant market segment due to the high prevalence of cardiovascular diseases in Canada.
- Nervous System: The growing prevalence of neurological disorders and mental health conditions fuels growth in this segment.
By Drug Type:
- Prescription Drugs: This remains the largest segment, reflecting the high reliance on physician-prescribed medications for chronic disease management.
- Generic Drugs: This segment exhibits robust growth due to cost-effectiveness and increased availability.
Market Drivers:
- Aging Population: Increased demand for medications to manage age-related illnesses.
- Rising Prevalence of Chronic Diseases: Higher incidence of conditions like diabetes, heart disease, and cancer.
- Government Healthcare Initiatives: Increased investment in healthcare infrastructure and programs.
Canadian Pharmaceutical Industry Product Developments
Recent product innovations reflect technological advancements and a push for improved efficacy and patient outcomes. The launch of novel biologics, targeted therapies, and biosimilars has significantly impacted the market. Companies are actively investing in developing personalized medicine approaches, tailored to specific genetic profiles and disease characteristics. These advancements are creating competitive advantages and shaping future market trends. The introduction of generic versions of established branded drugs also drives cost savings and increased access to essential medications.
Challenges in the Canadian Pharmaceutical Industry Market
The Canadian pharmaceutical industry faces several challenges, including stringent regulatory approval processes that increase drug development timelines and costs. Supply chain disruptions, particularly exacerbated by global events, can impact drug availability and pricing. Intense competition from both domestic and international players also puts downward pressure on prices and profit margins. These challenges contribute to the complexity of operating within the Canadian pharmaceutical market.
Forces Driving Canadian Pharmaceutical Industry Growth
Technological advancements like AI-driven drug discovery and personalized medicine are significantly accelerating growth. Economic factors, such as a growing middle class with increased healthcare spending capacity, also contribute. Favorable government policies focused on improving healthcare access and affordability further enhance market expansion.
Challenges in the Canadian Pharmaceutical Industry Market
Long-term growth hinges on sustained innovation, strategic partnerships, and market expansion into new therapeutic areas. Investments in research and development of novel drugs, alongside collaborations between pharmaceutical companies and research institutions, will be crucial. Expansion into new markets and therapeutic areas, coupled with the development of cost-effective drug delivery systems, will play a significant role in the industry’s continued evolution.
Emerging Opportunities in Canadian Pharmaceutical Industry
The burgeoning field of personalized medicine offers significant opportunities, enabling tailored treatment approaches for patients. The increasing adoption of digital health technologies, including telehealth and remote patient monitoring, provides new avenues for drug delivery and patient engagement. Focus on developing cost-effective and accessible healthcare solutions presents a substantial opportunity to expand market reach and improve patient outcomes.
Leading Players in the Canadian Pharmaceutical Industry Sector
- Novartis AG
- Merck & Co Inc
- Eli Lilly and Company
- Abbott Laboratories
- F Hoffmann-La Roche AG
- Apotex Inc
- AbbVie Inc
- Bristol Myers Squibb Company
- Johnson & Johnson
- Pfizer Inc
Key Milestones in Canadian Pharmaceutical Industry Industry
- October 2023: Panacea Biotec, through Apotex Inc., launched Paclitaxel protein-bound particles for injectable suspension, indicated for treating metastatic breast cancer, non-small cell lung cancer, and pancreatic adenocarcinoma. This launch expands treatment options for these cancers in Canada.
- March 2023: Natco Pharma introduced a generic version of Pomalidomide Capsules, the first generic alternative to Pomalyst, approved by Health Canada for treating multiple myeloma. This increased access to affordable cancer treatment.
Strategic Outlook for Canadian Pharmaceutical Industry Market
The Canadian pharmaceutical market presents a compelling growth trajectory, driven by innovative therapies, aging demographics, and government support. Strategic opportunities exist in personalized medicine, digital health, and the development of cost-effective solutions. By focusing on innovation, strategic partnerships, and regulatory compliance, pharmaceutical companies can successfully navigate the market’s complexities and capitalize on its significant growth potential.
Canadian Pharmaceutical Industry Segmentation
-
1. ATC/Therapeutic Class
- 1.1. Alimentary Tract and Metabolism
- 1.2. Blood and Blood-forming Organs
- 1.3. Cardiovascular System
- 1.4. Dermatologicals
- 1.5. Genito Urinary System and Sex Hormones
- 1.6. Systemic Hormonal Preparations
- 1.7. Antiinfectives for Systemic Use
- 1.8. Antineoplastic and Immunomodulating Agents
- 1.9. Musculoskeletal System
- 1.10. Nervous System
- 1.11. Antipara
- 1.12. Respiratory System
- 1.13. Sensory Organs
- 1.14. Various Other ATC/Therapeutic Classes
- 1.15. Others
-
2. Drug Type
-
2.1. By Prescription Type
- 2.1.1. Branded
- 2.1.2. Generic
- 2.2. OTC Drugs
-
2.1. By Prescription Type
Canadian Pharmaceutical Industry Segmentation By Geography
- 1. Canada

Canadian Pharmaceutical Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 4.70% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Rising Geriatric Population; Rising Incidence of Chronic Disease
- 3.3. Market Restrains
- 3.3.1. Highly Expensive Drugs
- 3.4. Market Trends
- 3.4.1. The Alimentary Tract and Metabolism Segment is Expected to Register Significant Growth Over the Forecast Period
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Canadian Pharmaceutical Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by ATC/Therapeutic Class
- 5.1.1. Alimentary Tract and Metabolism
- 5.1.2. Blood and Blood-forming Organs
- 5.1.3. Cardiovascular System
- 5.1.4. Dermatologicals
- 5.1.5. Genito Urinary System and Sex Hormones
- 5.1.6. Systemic Hormonal Preparations
- 5.1.7. Antiinfectives for Systemic Use
- 5.1.8. Antineoplastic and Immunomodulating Agents
- 5.1.9. Musculoskeletal System
- 5.1.10. Nervous System
- 5.1.11. Antipara
- 5.1.12. Respiratory System
- 5.1.13. Sensory Organs
- 5.1.14. Various Other ATC/Therapeutic Classes
- 5.1.15. Others
- 5.2. Market Analysis, Insights and Forecast - by Drug Type
- 5.2.1. By Prescription Type
- 5.2.1.1. Branded
- 5.2.1.2. Generic
- 5.2.2. OTC Drugs
- 5.2.1. By Prescription Type
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Canada
- 5.1. Market Analysis, Insights and Forecast - by ATC/Therapeutic Class
- 6. North America Canadian Pharmaceutical Industry Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 6.1.1 United States
- 6.1.2 Canada
- 6.1.3 Mexico
- 7. Europe Canadian Pharmaceutical Industry Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 7.1.1 Germany
- 7.1.2 United Kingdom
- 7.1.3 France
- 7.1.4 Italy
- 7.1.5 Spain
- 7.1.6 Rest of Europe
- 8. Asia Pacific Canadian Pharmaceutical Industry Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 8.1.1 China
- 8.1.2 Japan
- 8.1.3 India
- 8.1.4 Australia
- 8.1.5 South Korea
- 8.1.6 Rest of Asia Pacific
- 9. Middle East and Africa Canadian Pharmaceutical Industry Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 9.1.1 GCC
- 9.1.2 South Africa
- 9.1.3 Rest of Middle East and Africa
- 10. South America Canadian Pharmaceutical Industry Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 10.1.1 Brazil
- 10.1.2 Argentina
- 10.1.3 Rest of South America
- 11. Competitive Analysis
- 11.1. Global Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 Novartis AG
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Merck & Co Inc
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Eli Lilly and Company
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 Abbott Laboratories
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 F Hoffmann-La Roche AG
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 Apotex Inc
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 AbbVie Inc
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Bristol Myers Squibb Company
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 Johnson & Johnson
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 Pfizer Inc
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.1 Novartis AG
List of Figures
- Figure 1: Global Canadian Pharmaceutical Industry Revenue Breakdown (Million, %) by Region 2024 & 2032
- Figure 2: North America Canadian Pharmaceutical Industry Revenue (Million), by Country 2024 & 2032
- Figure 3: North America Canadian Pharmaceutical Industry Revenue Share (%), by Country 2024 & 2032
- Figure 4: Europe Canadian Pharmaceutical Industry Revenue (Million), by Country 2024 & 2032
- Figure 5: Europe Canadian Pharmaceutical Industry Revenue Share (%), by Country 2024 & 2032
- Figure 6: Asia Pacific Canadian Pharmaceutical Industry Revenue (Million), by Country 2024 & 2032
- Figure 7: Asia Pacific Canadian Pharmaceutical Industry Revenue Share (%), by Country 2024 & 2032
- Figure 8: Middle East and Africa Canadian Pharmaceutical Industry Revenue (Million), by Country 2024 & 2032
- Figure 9: Middle East and Africa Canadian Pharmaceutical Industry Revenue Share (%), by Country 2024 & 2032
- Figure 10: South America Canadian Pharmaceutical Industry Revenue (Million), by Country 2024 & 2032
- Figure 11: South America Canadian Pharmaceutical Industry Revenue Share (%), by Country 2024 & 2032
- Figure 12: Canada Canadian Pharmaceutical Industry Revenue (Million), by ATC/Therapeutic Class 2024 & 2032
- Figure 13: Canada Canadian Pharmaceutical Industry Revenue Share (%), by ATC/Therapeutic Class 2024 & 2032
- Figure 14: Canada Canadian Pharmaceutical Industry Revenue (Million), by Drug Type 2024 & 2032
- Figure 15: Canada Canadian Pharmaceutical Industry Revenue Share (%), by Drug Type 2024 & 2032
- Figure 16: Canada Canadian Pharmaceutical Industry Revenue (Million), by Country 2024 & 2032
- Figure 17: Canada Canadian Pharmaceutical Industry Revenue Share (%), by Country 2024 & 2032
List of Tables
- Table 1: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by ATC/Therapeutic Class 2019 & 2032
- Table 3: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Drug Type 2019 & 2032
- Table 4: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 5: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 6: United States Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: Canada Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Mexico Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 10: Germany Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: United Kingdom Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: France Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Italy Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Spain Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 15: Rest of Europe Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 17: China Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: Japan Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 19: India Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Australia Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 21: South Korea Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Rest of Asia Pacific Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 23: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 24: GCC Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 25: South Africa Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: Rest of Middle East and Africa Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 27: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 28: Brazil Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 29: Argentina Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 30: Rest of South America Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 31: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by ATC/Therapeutic Class 2019 & 2032
- Table 32: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Drug Type 2019 & 2032
- Table 33: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Canadian Pharmaceutical Industry?
The projected CAGR is approximately 4.70%.
2. Which companies are prominent players in the Canadian Pharmaceutical Industry?
Key companies in the market include Novartis AG, Merck & Co Inc, Eli Lilly and Company, Abbott Laboratories, F Hoffmann-La Roche AG, Apotex Inc , AbbVie Inc, Bristol Myers Squibb Company, Johnson & Johnson, Pfizer Inc.
3. What are the main segments of the Canadian Pharmaceutical Industry?
The market segments include ATC/Therapeutic Class, Drug Type.
4. Can you provide details about the market size?
The market size is estimated to be USD 33.34 Million as of 2022.
5. What are some drivers contributing to market growth?
Rising Geriatric Population; Rising Incidence of Chronic Disease.
6. What are the notable trends driving market growth?
The Alimentary Tract and Metabolism Segment is Expected to Register Significant Growth Over the Forecast Period.
7. Are there any restraints impacting market growth?
Highly Expensive Drugs.
8. Can you provide examples of recent developments in the market?
October 2023: Panacea Biotec launched Paclitaxel protein-bound particles for injectable suspension (albumin-bound), which is indicated for the treatment of metastatic breast cancer, non-small cell lung cancer, and adenocarcinoma of the pancreas in the Canadian market through its strategic partner, Apotex Inc. of Canada.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Canadian Pharmaceutical Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Canadian Pharmaceutical Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Canadian Pharmaceutical Industry?
To stay informed about further developments, trends, and reports in the Canadian Pharmaceutical Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence