Key Insights
The Middle East and Africa (MEA) online grocery delivery market is experiencing explosive growth, fueled by rising smartphone penetration, increasing internet access, and a burgeoning young population comfortable with e-commerce. The convenience factor, particularly appealing in regions with limited access to traditional grocery stores or facing traffic congestion, is a key driver. The market's 26.40% CAGR suggests a significant expansion from its 2019 base, with projections indicating substantial market value by 2033. While precise figures for 2019 market size are unavailable, extrapolating from the 2025 estimated value and applying the CAGR, we can infer substantial growth throughout the historical period. The segment breakdown reveals a strong presence of retail delivery, propelled by established players like Instacart and Amazon Fresh, alongside the rise of quick commerce models catering to immediate needs. Meal kit delivery, while still nascent, presents a significant opportunity for growth as health-conscious consumers seek convenient and healthier eating options. Market expansion is particularly strong in the UAE, South Africa, and Saudi Arabia, driven by higher disposable incomes and advanced infrastructure. However, challenges remain, including unreliable logistics infrastructure in certain areas, concerns about food safety and quality, and the need for wider payment gateway acceptance.
The competitive landscape is dynamic, with both global giants like Amazon and DoorDash and regional players vying for market share. The success of these companies relies on strategies to overcome logistics challenges, build consumer trust, and expand into underserved regions. To achieve sustainable growth, businesses must also focus on developing user-friendly interfaces, improving delivery times, and offering competitive pricing. Furthermore, leveraging localized marketing strategies to connect with diverse cultural and linguistic groups within the MEA region is crucial. The forecast period of 2025-2033 presents significant investment opportunities, as the market continues its trajectory towards substantial expansion, driven by evolving consumer behavior and technological advancements.

Middle East and Africa Online Grocery Delivery Market: A Comprehensive Report (2019-2033)
This comprehensive report provides an in-depth analysis of the booming Middle East and Africa online grocery delivery market, offering invaluable insights for investors, businesses, and stakeholders. With a study period spanning 2019-2033, a base year of 2025, and a forecast period of 2025-2033, this report unveils the market's dynamics, growth drivers, challenges, and future potential. The report analyzes key segments like Retail Delivery, Quick Commerce, and Meal Kit Delivery, highlighting leading players such as Instacart, Amazon Fresh, and Uber Eats, and incorporating recent industry developments. Discover crucial data on market size, CAGR, and M&A activity, enabling informed decision-making and strategic planning within this rapidly evolving sector.
Middle East and Africa Online Grocery Delivery Market Market Concentration & Dynamics
The Middle East and Africa online grocery delivery market exhibits a dynamic competitive landscape. Market concentration is moderate, with a few major players holding significant shares, while numerous smaller players compete for market share. The market's innovation ecosystem is vibrant, driven by technological advancements in areas such as logistics, mobile payments, and personalized shopping experiences. Regulatory frameworks vary across countries, impacting market entry and operations. Substitute products, such as traditional brick-and-mortar grocery stores and local markets, still present competition, but online grocery delivery's convenience increasingly attracts customers. End-user trends show a preference for quick commerce options and personalized shopping experiences. M&A activity has been moderate in the historical period (2019-2024), with xx deals recorded, resulting in a market share shift towards larger players. Future M&A activity is predicted to increase, driven by the need for scale and technological integration.
Middle East and Africa Online Grocery Delivery Market Industry Insights & Trends
The Middle East and Africa online grocery delivery market is experiencing substantial growth, driven by rising internet and smartphone penetration, increasing urbanization, and changing consumer lifestyles. The market size in 2025 is estimated at xx Million, with a compound annual growth rate (CAGR) of xx% projected from 2025 to 2033. Technological disruptions such as AI-powered recommendation engines and drone delivery are transforming the industry. Evolving consumer behaviors, such as a preference for convenient and personalized shopping experiences, are fueling the market's expansion. Quick commerce is a particularly dynamic segment, witnessing rapid growth due to the demand for ultra-fast delivery. The increased adoption of cashless payment systems is further boosting market growth. The market is also experiencing a growing demand for organic and locally sourced products.

Key Markets & Segments Leading Middle East and Africa Online Grocery Delivery Market
The Middle East and North Africa region currently dominates the online grocery delivery market within the broader MEA region. Specific countries such as the UAE and Saudi Arabia show significant growth potential due to high internet penetration and disposable incomes.
Dominant Segments by Service Type:
- Quick Commerce: This segment exhibits the fastest growth due to the rising demand for immediate grocery delivery.
- Retail Delivery: This segment remains substantial, catering to customers seeking a broader selection and scheduled delivery options.
- Meal Kit Delivery: While showing slower growth compared to other segments, this niche market appeals to health-conscious consumers.
Growth Drivers:
- Economic Growth: Rising disposable incomes in several MEA countries fuel spending on convenient services like online grocery delivery.
- Infrastructure Development: Improved logistics networks and digital infrastructure facilitate faster and more efficient deliveries.
- Favorable Government Regulations: Supportive policies promoting e-commerce and digitalization are aiding market expansion.
Middle East and Africa Online Grocery Delivery Market Product Developments
Recent product innovations focus on enhancing customer experience and operational efficiency. These include improved mobile applications with personalized recommendations, AI-powered inventory management systems, and the integration of automated warehouses and delivery robots. Companies are also leveraging big data analytics to optimize logistics and tailor offerings to customer preferences. Technological advancements provide competitive edges through faster delivery times, improved order accuracy, and cost efficiencies.
Challenges in the Middle East and Africa Online Grocery Delivery Market Market
Several challenges hinder market growth. Regulatory hurdles related to permits and licensing vary across countries, creating operational complexities. Supply chain inefficiencies, including logistics infrastructure gaps and perishable goods management, impact delivery speed and costs. Intense competition among established players and new entrants puts pressure on pricing and profitability. These factors collectively impede the market's rapid expansion, though innovation is mitigating some of these effects.
Forces Driving Middle East and Africa Online Grocery Delivery Market Growth
Several factors fuel market growth. Technological advancements, such as automated warehouses and delivery drones, enhance efficiency and reduce costs. Economic growth in key markets increases purchasing power and spending on convenience. Government initiatives supporting e-commerce and digital infrastructure development create a more favorable business environment. For example, the UAE's investment in logistics infrastructure directly boosts the online grocery delivery sector.
Challenges in the Middle East and Africa Online Grocery Delivery Market Market
Long-term growth will depend on overcoming challenges. Strategic partnerships with local retailers and suppliers will improve the supply chain. Innovation in cold chain logistics will address perishable goods challenges. Expanding into underserved markets through targeted campaigns and localized offerings will unlock untapped potential.
Emerging Opportunities in Middle East and Africa Online Grocery Delivery Market
Several opportunities exist. Expansion into smaller cities and rural areas offers substantial growth potential, albeit requiring localized solutions and infrastructure development. Hyper-personalization through AI-driven recommendations can improve customer loyalty and increase order frequency. The integration of augmented and virtual reality technologies could revolutionize the online grocery shopping experience.
Leading Players in the Middle East and Africa Online Grocery Delivery Market Sector
- Instacart
- Weee!
- Shipt
- Amazon Fresh
- FreshDirect
- Boxed
- DoorDash
- Peapod
- Uber Eats
- Grubhub
Key Milestones in Middle East and Africa Online Grocery Delivery Market Industry
- July 2022: Veppy.com, a UAE-based grocery delivery and quick commerce application, allows retailers to pre-register products ahead of its launch, aiming for immediate market entry upon launch. The platform prioritizes personalized recommendations based on past purchases.
- July 2022: Deliveroo UAE partners with Choithrams to launch "Hop," a rapid grocery delivery service aiming for 15-minute delivery within a defined radius. This initiative is expected to significantly boost Deliveroo's market share and growth.
Strategic Outlook for Middle East and Africa Online Grocery Delivery Market Market
The Middle East and Africa online grocery delivery market holds significant potential for long-term growth. Continued technological innovation, strategic partnerships, and expansion into new markets will be key drivers. Companies that successfully navigate regulatory hurdles and address supply chain challenges will be best positioned to capitalize on this dynamic market's opportunities. The focus on personalized shopping experiences, faster delivery times, and efficient logistics will be crucial for sustained growth and market leadership in the coming years.
Middle East and Africa Online Grocery Delivery Market Segmentation
-
1. Service Type
- 1.1. Retail Delivery
- 1.2. Quick Commerce
- 1.3. Meal Kit Delivery
-
2. Geography
- 2.1. UAE
- 2.2. Saudi Arabia
- 2.3. South Africa
- 2.4. Rest of Middle East and Africa
Middle East and Africa Online Grocery Delivery Market Segmentation By Geography
- 1. UAE
- 2. Saudi Arabia
- 3. South Africa
- 4. Rest of Middle East and Africa

Middle East and Africa Online Grocery Delivery Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 26.40% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing Urbanization; Growing Disposable Income
- 3.3. Market Restrains
- 3.3.1. High-price and additional delivery charges
- 3.4. Market Trends
- 3.4.1. Mobile apps segment is anticipated to grow at a noticeable pace during the forecast period.
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Middle East and Africa Online Grocery Delivery Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Service Type
- 5.1.1. Retail Delivery
- 5.1.2. Quick Commerce
- 5.1.3. Meal Kit Delivery
- 5.2. Market Analysis, Insights and Forecast - by Geography
- 5.2.1. UAE
- 5.2.2. Saudi Arabia
- 5.2.3. South Africa
- 5.2.4. Rest of Middle East and Africa
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. UAE
- 5.3.2. Saudi Arabia
- 5.3.3. South Africa
- 5.3.4. Rest of Middle East and Africa
- 5.1. Market Analysis, Insights and Forecast - by Service Type
- 6. UAE Middle East and Africa Online Grocery Delivery Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Service Type
- 6.1.1. Retail Delivery
- 6.1.2. Quick Commerce
- 6.1.3. Meal Kit Delivery
- 6.2. Market Analysis, Insights and Forecast - by Geography
- 6.2.1. UAE
- 6.2.2. Saudi Arabia
- 6.2.3. South Africa
- 6.2.4. Rest of Middle East and Africa
- 6.1. Market Analysis, Insights and Forecast - by Service Type
- 7. Saudi Arabia Middle East and Africa Online Grocery Delivery Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Service Type
- 7.1.1. Retail Delivery
- 7.1.2. Quick Commerce
- 7.1.3. Meal Kit Delivery
- 7.2. Market Analysis, Insights and Forecast - by Geography
- 7.2.1. UAE
- 7.2.2. Saudi Arabia
- 7.2.3. South Africa
- 7.2.4. Rest of Middle East and Africa
- 7.1. Market Analysis, Insights and Forecast - by Service Type
- 8. South Africa Middle East and Africa Online Grocery Delivery Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Service Type
- 8.1.1. Retail Delivery
- 8.1.2. Quick Commerce
- 8.1.3. Meal Kit Delivery
- 8.2. Market Analysis, Insights and Forecast - by Geography
- 8.2.1. UAE
- 8.2.2. Saudi Arabia
- 8.2.3. South Africa
- 8.2.4. Rest of Middle East and Africa
- 8.1. Market Analysis, Insights and Forecast - by Service Type
- 9. Rest of Middle East and Africa Middle East and Africa Online Grocery Delivery Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Service Type
- 9.1.1. Retail Delivery
- 9.1.2. Quick Commerce
- 9.1.3. Meal Kit Delivery
- 9.2. Market Analysis, Insights and Forecast - by Geography
- 9.2.1. UAE
- 9.2.2. Saudi Arabia
- 9.2.3. South Africa
- 9.2.4. Rest of Middle East and Africa
- 9.1. Market Analysis, Insights and Forecast - by Service Type
- 10. UAE Middle East and Africa Online Grocery Delivery Market Analysis, Insights and Forecast, 2019-2031
- 11. South Africa Middle East and Africa Online Grocery Delivery Market Analysis, Insights and Forecast, 2019-2031
- 12. Saudi Arabia Middle East and Africa Online Grocery Delivery Market Analysis, Insights and Forecast, 2019-2031
- 13. Rest of MEA Middle East and Africa Online Grocery Delivery Market Analysis, Insights and Forecast, 2019-2031
- 14. Competitive Analysis
- 14.1. Market Share Analysis 2024
- 14.2. Company Profiles
- 14.2.1 Instacart
- 14.2.1.1. Overview
- 14.2.1.2. Products
- 14.2.1.3. SWOT Analysis
- 14.2.1.4. Recent Developments
- 14.2.1.5. Financials (Based on Availability)
- 14.2.2 Weee!
- 14.2.2.1. Overview
- 14.2.2.2. Products
- 14.2.2.3. SWOT Analysis
- 14.2.2.4. Recent Developments
- 14.2.2.5. Financials (Based on Availability)
- 14.2.3 Shipt
- 14.2.3.1. Overview
- 14.2.3.2. Products
- 14.2.3.3. SWOT Analysis
- 14.2.3.4. Recent Developments
- 14.2.3.5. Financials (Based on Availability)
- 14.2.4 Amazon Fresh
- 14.2.4.1. Overview
- 14.2.4.2. Products
- 14.2.4.3. SWOT Analysis
- 14.2.4.4. Recent Developments
- 14.2.4.5. Financials (Based on Availability)
- 14.2.5 FreshDirect
- 14.2.5.1. Overview
- 14.2.5.2. Products
- 14.2.5.3. SWOT Analysis
- 14.2.5.4. Recent Developments
- 14.2.5.5. Financials (Based on Availability)
- 14.2.6 Boxed
- 14.2.6.1. Overview
- 14.2.6.2. Products
- 14.2.6.3. SWOT Analysis
- 14.2.6.4. Recent Developments
- 14.2.6.5. Financials (Based on Availability)
- 14.2.7 DoorDash
- 14.2.7.1. Overview
- 14.2.7.2. Products
- 14.2.7.3. SWOT Analysis
- 14.2.7.4. Recent Developments
- 14.2.7.5. Financials (Based on Availability)
- 14.2.8 Peapod
- 14.2.8.1. Overview
- 14.2.8.2. Products
- 14.2.8.3. SWOT Analysis
- 14.2.8.4. Recent Developments
- 14.2.8.5. Financials (Based on Availability)
- 14.2.9 Uber Eats
- 14.2.9.1. Overview
- 14.2.9.2. Products
- 14.2.9.3. SWOT Analysis
- 14.2.9.4. Recent Developments
- 14.2.9.5. Financials (Based on Availability)
- 14.2.10 Grubhub
- 14.2.10.1. Overview
- 14.2.10.2. Products
- 14.2.10.3. SWOT Analysis
- 14.2.10.4. Recent Developments
- 14.2.10.5. Financials (Based on Availability)
- 14.2.1 Instacart
List of Figures
- Figure 1: Middle East and Africa Online Grocery Delivery Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Middle East and Africa Online Grocery Delivery Market Share (%) by Company 2024
List of Tables
- Table 1: Middle East and Africa Online Grocery Delivery Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Middle East and Africa Online Grocery Delivery Market Revenue Million Forecast, by Service Type 2019 & 2032
- Table 3: Middle East and Africa Online Grocery Delivery Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 4: Middle East and Africa Online Grocery Delivery Market Revenue Million Forecast, by Region 2019 & 2032
- Table 5: Middle East and Africa Online Grocery Delivery Market Revenue Million Forecast, by Country 2019 & 2032
- Table 6: UAE Middle East and Africa Online Grocery Delivery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: South Africa Middle East and Africa Online Grocery Delivery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Saudi Arabia Middle East and Africa Online Grocery Delivery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Rest of MEA Middle East and Africa Online Grocery Delivery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Middle East and Africa Online Grocery Delivery Market Revenue Million Forecast, by Service Type 2019 & 2032
- Table 11: Middle East and Africa Online Grocery Delivery Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 12: Middle East and Africa Online Grocery Delivery Market Revenue Million Forecast, by Country 2019 & 2032
- Table 13: Middle East and Africa Online Grocery Delivery Market Revenue Million Forecast, by Service Type 2019 & 2032
- Table 14: Middle East and Africa Online Grocery Delivery Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 15: Middle East and Africa Online Grocery Delivery Market Revenue Million Forecast, by Country 2019 & 2032
- Table 16: Middle East and Africa Online Grocery Delivery Market Revenue Million Forecast, by Service Type 2019 & 2032
- Table 17: Middle East and Africa Online Grocery Delivery Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 18: Middle East and Africa Online Grocery Delivery Market Revenue Million Forecast, by Country 2019 & 2032
- Table 19: Middle East and Africa Online Grocery Delivery Market Revenue Million Forecast, by Service Type 2019 & 2032
- Table 20: Middle East and Africa Online Grocery Delivery Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 21: Middle East and Africa Online Grocery Delivery Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Middle East and Africa Online Grocery Delivery Market?
The projected CAGR is approximately 26.40%.
2. Which companies are prominent players in the Middle East and Africa Online Grocery Delivery Market?
Key companies in the market include Instacart , Weee! , Shipt , Amazon Fresh , FreshDirect , Boxed, DoorDash , Peapod, Uber Eats , Grubhub .
3. What are the main segments of the Middle East and Africa Online Grocery Delivery Market?
The market segments include Service Type, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Increasing Urbanization; Growing Disposable Income.
6. What are the notable trends driving market growth?
Mobile apps segment is anticipated to grow at a noticeable pace during the forecast period..
7. Are there any restraints impacting market growth?
High-price and additional delivery charges.
8. Can you provide examples of recent developments in the market?
July 2022: Considering the high level of competition in the market, the UAE's grocery delivery and quick commerce application 'Veppy.com' is allowing retailers to register their products on its website before its commercial launch at the end of August 2022. This was done in anticipation that the site could be in business right after its launch. Veppy.com makes shopping very personalized by recommending products based on what customers have bought on the site before and what the app has learned from that.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Middle East and Africa Online Grocery Delivery Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Middle East and Africa Online Grocery Delivery Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Middle East and Africa Online Grocery Delivery Market?
To stay informed about further developments, trends, and reports in the Middle East and Africa Online Grocery Delivery Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence