Key Insights
The North American air conditioning equipment market, valued at approximately $XX million in 2025, is projected to experience robust growth, exhibiting a compound annual growth rate (CAGR) of 8.10% from 2025 to 2033. This expansion is fueled by several key drivers. Rising temperatures due to climate change are increasing the demand for residential and commercial air conditioning systems across the region. Furthermore, stringent government regulations aimed at improving energy efficiency, such as those mandating minimum SEER ratings, are driving adoption of high-efficiency units. The construction boom in both residential and commercial sectors also contributes significantly to market growth. Market segmentation reveals a strong preference for high-efficiency units (greater than 13 SEER), reflecting consumer awareness of environmental concerns and long-term cost savings. The commercial and industrial segments are expected to demonstrate particularly strong growth, driven by increasing investment in infrastructure and the need for effective climate control in large buildings. Competition is fierce, with major players like Emerson Electric, Honeywell, and Carrier vying for market share through innovation in technology, improved energy efficiency, and smart home integration.
However, certain restraints could impede market growth. Economic downturns can reduce investments in new construction and equipment upgrades, thus impacting demand. Fluctuations in raw material prices, particularly for metals and refrigerants, may influence the cost of production and ultimately affect pricing strategies. Moreover, while high-efficiency units are increasingly popular, their higher upfront costs might deter some buyers, especially in the residential sector. Technological advancements, such as the introduction of more efficient and environmentally friendly refrigerants, are expected to further shape market dynamics over the forecast period. Regional variations exist within North America, with the United States holding the largest market share, followed by Canada, due to factors including population density, economic strength, and differing climate conditions. The continued focus on sustainable cooling solutions and advancements in smart technologies will be critical in determining the trajectory of this market in the coming years.

North America Air Conditioning Equipment Market Report: 2019-2033
This comprehensive report provides a detailed analysis of the North America air conditioning equipment market, encompassing historical data (2019-2024), the base year (2025), and a forecast period extending to 2033. The report delves into market dynamics, key segments, leading players, and emerging opportunities, equipping stakeholders with actionable insights for strategic decision-making. The market is segmented by type (Unitary Air Conditioners, Indoor Packaged & Roof Tops, Room Air Conditioners, Packaged Terminal Air Conditioners, Chillers), end-user (Residential, Commercial & Industrial), country (United States, Canada), and efficiency (Low Efficiency (13 SEER), High Efficiency (>13 SEER) where applicable). Key players analyzed include EMERSON ELECTRIC CO, Honeywell International Inc, Schneider ELECTRIC SE, LENNOX INTERNATONAL INC, Johnson Controls International plc, Whirlpool Corporation, ROBERT BOSCH GMBH, RHEEM MANUFACTURING COMPANY, DAIKIN INDUSTRIES LTD, Trane technologies plc (ingersol-rand plc), LG ELECTRONICS INC, Carrier GLOBAL corporation (UNITED TECHNOLOGIES corporation), GE APPLIANCES, ELECTROLUX AB, and Nortek AIR MANAGEMENT (Melrose industries plc). The report's projected market size for 2025 is valued at xx Million.
North America Air Conditioning Equipment Market Concentration & Dynamics
The North American air conditioning equipment market exhibits a moderately concentrated landscape, dominated by a handful of multinational corporations. Market share data reveals that the top five players account for approximately xx% of the total market revenue in 2025. This concentration is driven by economies of scale, strong brand recognition, and extensive distribution networks. However, smaller, specialized players are also making inroads, particularly in niche segments like portable and energy-efficient units.
The market's innovation ecosystem is robust, with continuous advancements in technology driving product development. Key areas of focus include energy efficiency, smart home integration, and environmentally friendly refrigerants. Stringent regulatory frameworks, such as energy efficiency standards (e.g., SEER ratings), influence product design and adoption rates. Substitute products, like evaporative coolers and improved building insulation, pose some competition, particularly in specific climate zones. Furthermore, end-user preferences are shifting toward smart, energy-efficient, and sustainable solutions, necessitating adaptive strategies from manufacturers. The past five years have seen a significant number of mergers and acquisitions (M&A) activities (xx deals), reflecting industry consolidation and efforts to expand market share and product portfolios.
- Market Share: Top 5 players hold xx% (2025).
- M&A Activity: xx deals (2019-2024).
- Key Regulatory Frameworks: SEER ratings, environmental regulations.
- Substitute Products: Evaporative coolers, improved insulation.
North America Air Conditioning Equipment Market Industry Insights & Trends
The North American air conditioning equipment market is experiencing robust growth, driven by several factors. The market size in 2025 is projected at xx Million, exhibiting a Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033). Rising disposable incomes, particularly in developing regions, are fueling demand for air conditioning systems in both residential and commercial settings. Urbanization and population growth contribute to increased building construction, further stimulating market expansion. Technological advancements, such as the development of more energy-efficient units and smart home integration capabilities, are enhancing product appeal and market penetration. Shifting consumer preferences toward energy-saving solutions, driven by environmental concerns and rising energy costs, also play a significant role. Furthermore, government initiatives promoting energy efficiency are creating a favorable environment for the industry. However, potential challenges include supply chain disruptions, fluctuating raw material prices, and competition from substitute technologies.

Key Markets & Segments Leading North America Air Conditioning Equipment Market
Dominant Region: The United States represents the largest market share in North America due to its higher population density, robust economy and larger commercial sector.
Dominant Segment (By Type): Unitary air conditioners dominate the market owing to their versatility and suitability for a wide range of applications. The high demand in the residential sector also contributes significantly.
Dominant Segment (By End-User): The commercial and industrial sectors represent a larger market segment compared to residential, driven by the greater need for robust cooling solutions and HVAC systems in large buildings.
Dominant Segment (By Country): The United States holds a substantially larger market share than Canada, mainly due to its significantly larger population and higher per capita income.
Dominant Segment (By Efficiency): The demand for High Efficiency (>13 SEER) air conditioning equipment is rising due to stricter energy efficiency regulations and growing awareness of environmental sustainability.
Drivers for Market Growth:
- Economic growth and rising disposable incomes.
- Increased construction activity driven by urbanization and population growth.
- Government initiatives promoting energy efficiency.
- Technological advancements in energy efficiency and smart home integration.
North America Air Conditioning Equipment Market Product Developments
Recent years have witnessed significant advancements in air conditioning technology, driven by a focus on energy efficiency and smart features. Manufacturers are incorporating innovative refrigerants with lower global warming potential (GWP), enhancing energy efficiency through advanced compressor technologies and intelligent control systems, and integrating smart home capabilities for seamless operation and remote management. EcoFlow's launch of its EcoFlow Wave portable air conditioner in May 2022 exemplifies this trend, highlighting the growing demand for energy-efficient and portable cooling solutions. These developments are enhancing product value propositions and creating competitive edges in the market.
Challenges in the North America Air Conditioning Equipment Market Market
The North American air conditioning equipment market faces several challenges, including supply chain disruptions leading to increased raw material costs and production delays. Stringent environmental regulations on refrigerants and energy efficiency standards increase compliance costs for manufacturers. Intense competition from both established players and new entrants further pressures profit margins. The overall impact of these factors translates to higher costs and potentially slower growth rates.
Forces Driving North America Air Conditioning Equipment Market Growth
Technological advancements, especially in energy efficiency and smart home integration, are major growth drivers. Increased demand due to urbanization and rising disposable incomes further contribute to market expansion. Favorable government policies promoting energy efficiency and sustainable technologies also create a positive environment for growth. The ongoing push for more environmentally friendly refrigerants provides further impetus for innovation and market expansion.
Challenges in the North America Air Conditioning Equipment Market Market
Long-term growth will be fueled by continuous innovation in energy-efficient technologies, strategic partnerships for market expansion, and development of new product lines catering to specific needs in niche markets. Exploring new markets and technologies, such as geothermal and solar-powered cooling, offer significant opportunities for growth.
Emerging Opportunities in North America Air Conditioning Equipment Market
Emerging trends include the growing demand for smart, connected devices and the increasing adoption of renewable energy sources in cooling systems. Opportunities exist in developing energy-efficient and eco-friendly solutions, exploring new markets such as off-grid and remote areas, and integrating advanced control systems. The growing awareness of environmental sustainability is also presenting opportunities for products incorporating more sustainable refrigerants and manufacturing processes.
Leading Players in the North America Air Conditioning Equipment Market Sector
- EMERSON ELECTRIC CO
- Honeywell International Inc
- Schneider ELECTRIC SE
- LENNOX INTERNATONAL INC
- Johnson Controls International plc
- Whirlpool Corporation
- ROBERT BOSCH GMBH
- RHEEM MANUFACTURING COMPANY
- DAIKIN INDUSTRIES LTD
- Trane technologies plc (ingersol-rand plc)
- LG ELECTRONICS INC
- Carrier GLOBAL corporation (UNITED TECHNOLOGIES corporation)
- GE APPLIANCES
- ELECTROLUX AB
- Nortek AIR MANAGEMENT (Melrose industries plc)
Key Milestones in North America Air Conditioning Equipment Market Industry
- May 2022: EcoFlow launched the EcoFlow Wave portable air conditioner, featuring 8 hours of runtime, flexible charging, and rapid cooling capabilities. This launch signifies the growing interest in portable and energy-efficient cooling solutions for diverse applications.
Strategic Outlook for North America Air Conditioning Equipment Market Market
The North American air conditioning equipment market is poised for continued growth, driven by technological advancements, increasing demand in both residential and commercial sectors, and supportive government policies. Strategic opportunities exist for companies that focus on developing energy-efficient and sustainable solutions, leveraging smart home integration, and expanding into niche markets. Companies that adapt to the evolving regulatory landscape and supply chain dynamics will be best positioned to capitalize on the market's long-term potential.
North America Air Conditioning Equipment Market Segmentation
-
1. Type
-
1.1. Unitary Air Conditioners
- 1.1.1. Ducted Splits
- 1.1.2. Ductless Mini-splits
- 1.1.3. Indoor Packaged and Roof Tops
- 1.2. Room Air Conditioners
- 1.3. Packaged Terminal Air Conditioners
- 1.4. Chillers
- 1.5. Variable Refrigerant Flow (VRF)
-
1.1. Unitary Air Conditioners
-
2. End User
- 2.1. Residential
- 2.2. Commercial and Industrial
-
3. Efficiency
- 3.1. Low Efficiency (13 SEER)
- 3.2. High Efficiency (>13 SEER)
North America Air Conditioning Equipment Market Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico

North America Air Conditioning Equipment Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 8.10% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Replacement of Existing Equipment with Better Performing Ones and Reinstating of Tax Credits for Heat Pumps
- 3.3. Market Restrains
- 3.3.1. High Initial Costs; Growing Competition to Limit Margin
- 3.4. Market Trends
- 3.4.1. United states is expected to hold significant demand
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Air Conditioning Equipment Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Unitary Air Conditioners
- 5.1.1.1. Ducted Splits
- 5.1.1.2. Ductless Mini-splits
- 5.1.1.3. Indoor Packaged and Roof Tops
- 5.1.2. Room Air Conditioners
- 5.1.3. Packaged Terminal Air Conditioners
- 5.1.4. Chillers
- 5.1.5. Variable Refrigerant Flow (VRF)
- 5.1.1. Unitary Air Conditioners
- 5.2. Market Analysis, Insights and Forecast - by End User
- 5.2.1. Residential
- 5.2.2. Commercial and Industrial
- 5.3. Market Analysis, Insights and Forecast - by Efficiency
- 5.3.1. Low Efficiency (13 SEER)
- 5.3.2. High Efficiency (>13 SEER)
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. North America
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. United States North America Air Conditioning Equipment Market Analysis, Insights and Forecast, 2019-2031
- 7. Canada North America Air Conditioning Equipment Market Analysis, Insights and Forecast, 2019-2031
- 8. Mexico North America Air Conditioning Equipment Market Analysis, Insights and Forecast, 2019-2031
- 9. Rest of North America North America Air Conditioning Equipment Market Analysis, Insights and Forecast, 2019-2031
- 10. Competitive Analysis
- 10.1. Market Share Analysis 2024
- 10.2. Company Profiles
- 10.2.1 EMERSON ELECTRIC CO
- 10.2.1.1. Overview
- 10.2.1.2. Products
- 10.2.1.3. SWOT Analysis
- 10.2.1.4. Recent Developments
- 10.2.1.5. Financials (Based on Availability)
- 10.2.2 Honeywell International Inc
- 10.2.2.1. Overview
- 10.2.2.2. Products
- 10.2.2.3. SWOT Analysis
- 10.2.2.4. Recent Developments
- 10.2.2.5. Financials (Based on Availability)
- 10.2.3 Schneider ELECTRIC SE
- 10.2.3.1. Overview
- 10.2.3.2. Products
- 10.2.3.3. SWOT Analysis
- 10.2.3.4. Recent Developments
- 10.2.3.5. Financials (Based on Availability)
- 10.2.4 LENNOX INTERNATONAL INC
- 10.2.4.1. Overview
- 10.2.4.2. Products
- 10.2.4.3. SWOT Analysis
- 10.2.4.4. Recent Developments
- 10.2.4.5. Financials (Based on Availability)
- 10.2.5 Johnson Controls International plc
- 10.2.5.1. Overview
- 10.2.5.2. Products
- 10.2.5.3. SWOT Analysis
- 10.2.5.4. Recent Developments
- 10.2.5.5. Financials (Based on Availability)
- 10.2.6 whirlpool corporation
- 10.2.6.1. Overview
- 10.2.6.2. Products
- 10.2.6.3. SWOT Analysis
- 10.2.6.4. Recent Developments
- 10.2.6.5. Financials (Based on Availability)
- 10.2.7 ROBERT BOSCH GMBH
- 10.2.7.1. Overview
- 10.2.7.2. Products
- 10.2.7.3. SWOT Analysis
- 10.2.7.4. Recent Developments
- 10.2.7.5. Financials (Based on Availability)
- 10.2.8 RHEEM MANUFACTURING COMPANY
- 10.2.8.1. Overview
- 10.2.8.2. Products
- 10.2.8.3. SWOT Analysis
- 10.2.8.4. Recent Developments
- 10.2.8.5. Financials (Based on Availability)
- 10.2.9 DAIKIN INDUSTRIES LTD
- 10.2.9.1. Overview
- 10.2.9.2. Products
- 10.2.9.3. SWOT Analysis
- 10.2.9.4. Recent Developments
- 10.2.9.5. Financials (Based on Availability)
- 10.2.10 Trane technologies plc (ingersol-rand plc)
- 10.2.10.1. Overview
- 10.2.10.2. Products
- 10.2.10.3. SWOT Analysis
- 10.2.10.4. Recent Developments
- 10.2.10.5. Financials (Based on Availability)
- 10.2.11 LG ELECTRONICS INC
- 10.2.11.1. Overview
- 10.2.11.2. Products
- 10.2.11.3. SWOT Analysis
- 10.2.11.4. Recent Developments
- 10.2.11.5. Financials (Based on Availability)
- 10.2.12 Carrier GLOBAL corporation (UNITED TECHNOLOGIES corporation)
- 10.2.12.1. Overview
- 10.2.12.2. Products
- 10.2.12.3. SWOT Analysis
- 10.2.12.4. Recent Developments
- 10.2.12.5. Financials (Based on Availability)
- 10.2.13 GE APPLIANCES
- 10.2.13.1. Overview
- 10.2.13.2. Products
- 10.2.13.3. SWOT Analysis
- 10.2.13.4. Recent Developments
- 10.2.13.5. Financials (Based on Availability)
- 10.2.14 ELECTROLUX AB
- 10.2.14.1. Overview
- 10.2.14.2. Products
- 10.2.14.3. SWOT Analysis
- 10.2.14.4. Recent Developments
- 10.2.14.5. Financials (Based on Availability)
- 10.2.15 Nortek AIR MANAGEMENT (Melrose industries plc) -
- 10.2.15.1. Overview
- 10.2.15.2. Products
- 10.2.15.3. SWOT Analysis
- 10.2.15.4. Recent Developments
- 10.2.15.5. Financials (Based on Availability)
- 10.2.1 EMERSON ELECTRIC CO
List of Figures
- Figure 1: North America Air Conditioning Equipment Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Air Conditioning Equipment Market Share (%) by Company 2024
List of Tables
- Table 1: North America Air Conditioning Equipment Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Air Conditioning Equipment Market Volume K Unit Forecast, by Region 2019 & 2032
- Table 3: North America Air Conditioning Equipment Market Revenue Million Forecast, by Type 2019 & 2032
- Table 4: North America Air Conditioning Equipment Market Volume K Unit Forecast, by Type 2019 & 2032
- Table 5: North America Air Conditioning Equipment Market Revenue Million Forecast, by End User 2019 & 2032
- Table 6: North America Air Conditioning Equipment Market Volume K Unit Forecast, by End User 2019 & 2032
- Table 7: North America Air Conditioning Equipment Market Revenue Million Forecast, by Efficiency 2019 & 2032
- Table 8: North America Air Conditioning Equipment Market Volume K Unit Forecast, by Efficiency 2019 & 2032
- Table 9: North America Air Conditioning Equipment Market Revenue Million Forecast, by Region 2019 & 2032
- Table 10: North America Air Conditioning Equipment Market Volume K Unit Forecast, by Region 2019 & 2032
- Table 11: North America Air Conditioning Equipment Market Revenue Million Forecast, by Country 2019 & 2032
- Table 12: North America Air Conditioning Equipment Market Volume K Unit Forecast, by Country 2019 & 2032
- Table 13: United States North America Air Conditioning Equipment Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: United States North America Air Conditioning Equipment Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 15: Canada North America Air Conditioning Equipment Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: Canada North America Air Conditioning Equipment Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 17: Mexico North America Air Conditioning Equipment Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: Mexico North America Air Conditioning Equipment Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 19: Rest of North America North America Air Conditioning Equipment Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Rest of North America North America Air Conditioning Equipment Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 21: North America Air Conditioning Equipment Market Revenue Million Forecast, by Type 2019 & 2032
- Table 22: North America Air Conditioning Equipment Market Volume K Unit Forecast, by Type 2019 & 2032
- Table 23: North America Air Conditioning Equipment Market Revenue Million Forecast, by End User 2019 & 2032
- Table 24: North America Air Conditioning Equipment Market Volume K Unit Forecast, by End User 2019 & 2032
- Table 25: North America Air Conditioning Equipment Market Revenue Million Forecast, by Efficiency 2019 & 2032
- Table 26: North America Air Conditioning Equipment Market Volume K Unit Forecast, by Efficiency 2019 & 2032
- Table 27: North America Air Conditioning Equipment Market Revenue Million Forecast, by Country 2019 & 2032
- Table 28: North America Air Conditioning Equipment Market Volume K Unit Forecast, by Country 2019 & 2032
- Table 29: United States North America Air Conditioning Equipment Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 30: United States North America Air Conditioning Equipment Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 31: Canada North America Air Conditioning Equipment Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 32: Canada North America Air Conditioning Equipment Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 33: Mexico North America Air Conditioning Equipment Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 34: Mexico North America Air Conditioning Equipment Market Volume (K Unit) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Air Conditioning Equipment Market?
The projected CAGR is approximately 8.10%.
2. Which companies are prominent players in the North America Air Conditioning Equipment Market?
Key companies in the market include EMERSON ELECTRIC CO, Honeywell International Inc, Schneider ELECTRIC SE, LENNOX INTERNATONAL INC, Johnson Controls International plc, whirlpool corporation, ROBERT BOSCH GMBH, RHEEM MANUFACTURING COMPANY, DAIKIN INDUSTRIES LTD, Trane technologies plc (ingersol-rand plc), LG ELECTRONICS INC, Carrier GLOBAL corporation (UNITED TECHNOLOGIES corporation), GE APPLIANCES, ELECTROLUX AB, Nortek AIR MANAGEMENT (Melrose industries plc) -.
3. What are the main segments of the North America Air Conditioning Equipment Market?
The market segments include Type, End User, Efficiency.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Replacement of Existing Equipment with Better Performing Ones and Reinstating of Tax Credits for Heat Pumps.
6. What are the notable trends driving market growth?
United states is expected to hold significant demand.
7. Are there any restraints impacting market growth?
High Initial Costs; Growing Competition to Limit Margin.
8. Can you provide examples of recent developments in the market?
In May 2022 - EcoFlow launched EcoFlow Wave Portable Air Conditioners that offers 8 hours of runtime and flexible charging methods designed under the budget of 40 pounds making it ideal for cabins, small apartments and RVs. Additionaly, EcoFlow Wave requires eight minutes to lower the temprature in an 86ft² (8m²) space from 84 to 75 (30 to 24).
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 4950, and USD 6800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in K Unit.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Air Conditioning Equipment Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Air Conditioning Equipment Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Air Conditioning Equipment Market?
To stay informed about further developments, trends, and reports in the North America Air Conditioning Equipment Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence