Key Insights
The North American cardiac Holter monitor market, valued at $11.96 billion in 2025, is projected to experience robust growth, driven by a compound annual growth rate (CAGR) of 5.43% from 2025 to 2033. This expansion is fueled by several key factors. The rising prevalence of cardiovascular diseases, including arrhythmias and heart failure, necessitates increased monitoring and diagnosis, significantly boosting demand for Holter monitors. Technological advancements, such as the integration of wireless capabilities and sophisticated data analytics in smart wearable Holter monitors, are enhancing diagnostic accuracy and improving patient convenience, thereby driving market adoption. Furthermore, the aging population in North America, coupled with increasing healthcare expenditure, contributes significantly to market growth. The segment comprising implantable cardiac loop recorders and advanced devices like cardiac resynchronization therapy (CRT) devices is expected to show particularly strong growth, reflecting the preference for continuous and remote monitoring solutions. Hospitals and clinics remain the largest end-user segment, but the home care setting is experiencing notable expansion due to the growing preference for convenient and cost-effective remote patient monitoring. The competitive landscape features major players like Medtronic, Abbott Laboratories, and Boston Scientific, among others, each contributing to innovation and market penetration.
However, market growth may encounter certain challenges. High costs associated with advanced Holter monitor technology could restrict accessibility, particularly for patients with limited insurance coverage. Stringent regulatory requirements for medical device approval and reimbursement processes might also impact market growth. Despite these challenges, the increasing awareness of cardiovascular health, coupled with technological advancements offering improved accuracy, patient comfort, and remote monitoring capabilities, will likely continue to drive significant growth in the North American cardiac Holter monitor market throughout the forecast period. The market is expected to be segmented by device type (ECG Monitor, Event Recorder, Implantable Cardiac Loop Recorder, Pacemaker, Defibrillator, Cardiac Resynchronization Therapy (CRT) Devices, Smart Wearable, Other Device Types) and end-user (Hospitals and Clinics, Home Care Settings, Ambulatory Surgical Centers). The competitive dynamics will continue to be shaped by ongoing product innovation, strategic partnerships, and mergers and acquisitions.

North America Cardiac Holter Monitor Market: A Comprehensive Report (2019-2033)
This in-depth report provides a comprehensive analysis of the North America Cardiac Holter Monitor Market, offering valuable insights for industry stakeholders, investors, and strategic decision-makers. The report covers the period 2019-2033, with a focus on the base year 2025 and a forecast period of 2025-2033. The market is segmented by device type (ECG Monitor, Event Recorder, Implantable Cardiac Loop Recorder, Pacemaker, Defibrillator, Cardiac Resynchronization Therapy (CRT) Devices, Smart Wearable, Other Device Types) and end-user (Hospitals and Clinics, Home Care Settings, Ambulatory Surgical Centers). Key players analyzed include iRhythm Technologies Inc, Biotronik, Schiller AG, Baxter International Inc (Hill-Rom Holdings Inc), Koninklijke Philips N V (Biotelemetry), Abbott Laboratories, Microport Scientific Corporation, Medtronic PLC, General Electric Company (GE Healthcare), Canon Medical Systems Corporation, Livanova PLC, and Boston Scientific Corporation.
North America Cardiac Holter Monitor Market Market Concentration & Dynamics
The North America Cardiac Holter Monitor market exhibits a moderately concentrated landscape, with a few major players holding significant market share. However, the presence of numerous smaller companies and the continuous emergence of innovative technologies contribute to a dynamic competitive environment. The market is influenced by stringent regulatory frameworks, particularly from the FDA, necessitating robust clinical trials and approvals for new products. Substitute products, such as wearable fitness trackers with basic ECG capabilities, pose a growing challenge, albeit with limitations in diagnostic accuracy. End-user trends increasingly favor remote monitoring solutions and the integration of AI-driven diagnostics.
Market Dynamics:
- Market Share: The top 5 players hold an estimated xx% of the market share in 2025.
- M&A Activity: The historical period (2019-2024) witnessed approximately xx M&A deals, indicating a moderate level of consolidation. This activity is expected to continue during the forecast period, driven by the desire for increased market share and access to innovative technologies.
- Innovation Ecosystems: Significant investments in R&D are driving innovation in areas such as miniaturization, improved data analytics, and wireless connectivity.
- Regulatory Frameworks: The FDA's regulatory oversight plays a crucial role in shaping market entry strategies and product development timelines.
North America Cardiac Holter Monitor Market Industry Insights & Trends
The North America Cardiac Holter Monitor market is projected to experience robust growth during the forecast period (2025-2033), with a CAGR of xx%. This growth is primarily driven by the rising prevalence of cardiovascular diseases, an aging population, technological advancements leading to improved diagnostic accuracy and patient convenience, and increased adoption of remote patient monitoring programs. Technological disruptions, such as the integration of artificial intelligence (AI) and machine learning (ML) for automated arrhythmia detection, are further accelerating market expansion. Evolving consumer preferences towards user-friendly, wearable devices and a preference for home-based monitoring are also significant contributors to growth. The market size is estimated at $xx Million in 2025 and is projected to reach $xx Million by 2033.

Key Markets & Segments Leading North America Cardiac Holter Monitor Market
The ECG Monitor segment dominates the market by device type due to its widespread use for continuous cardiac monitoring. The Hospitals and Clinics segment leads the end-user category due to its established infrastructure and expertise in cardiac diagnostics.
Key Market Drivers:
- By Device Type:
- Growing demand for accurate and convenient cardiac monitoring solutions.
- Technological advancements in miniaturization and wireless connectivity.
- Increasing adoption of remote patient monitoring programs.
- By End User:
- Rising prevalence of cardiovascular diseases in the aging population.
- Increasing adoption of sophisticated diagnostic equipment in hospitals.
- Growing demand for cost-effective home-based cardiac monitoring solutions.
Dominance Analysis: The high market share of ECG monitors reflects their established role in routine cardiac assessments. The dominance of hospitals and clinics is attributable to their established infrastructure, specialized staff, and regulatory compliance procedures.
North America Cardiac Holter Monitor Market Product Developments
Recent years have witnessed significant advancements in cardiac holter monitor technology, focusing on improved accuracy, portability, and ease of use. The integration of AI-powered algorithms for automated arrhythmia detection, coupled with advancements in wireless connectivity and cloud-based data management, has enhanced patient monitoring and diagnostic capabilities. These innovations provide clinicians with more precise data and streamlined workflows, driving higher efficiency and improved patient outcomes. The development of smaller, more comfortable wearable devices is attracting a broader patient base and contributing to increased market adoption.
Challenges in the North America Cardiac Holter Monitor Market Market
The North America Cardiac Holter Monitor market faces several challenges, including stringent regulatory requirements impacting product approval timelines, potential supply chain disruptions due to global events, and increasing competitive pressures from both established players and emerging entrants. The high cost of devices and associated services can limit accessibility for certain patient populations, posing a significant barrier to market expansion. These challenges may lead to market fragmentation and unpredictable growth patterns. These factors collectively contribute to approximately a xx% reduction in overall market potential.
Forces Driving North America Cardiac Holter Monitor Market Growth
Key growth drivers include the aging population, increasing prevalence of cardiovascular diseases, technological advancements in device miniaturization and data analytics, growing adoption of remote patient monitoring, favorable reimbursement policies, and rising healthcare expenditure. The integration of AI and machine learning for accurate arrhythmia detection is revolutionizing diagnostic capabilities and boosting market adoption.
Long-Term Growth Catalysts in North America Cardiac Holter Monitor Market
Long-term growth hinges on continuous innovation in device design, algorithms for data interpretation, and integration with electronic health records (EHRs). Strategic partnerships between device manufacturers and healthcare providers to expand access and enhance remote monitoring capabilities are essential. Expansion into new markets, such as home healthcare settings, and the development of personalized cardiac monitoring solutions based on individual patient needs, will contribute to future growth.
Emerging Opportunities in North America Cardiac Holter Monitor Market
Emerging opportunities lie in the development of advanced, AI-powered diagnostic capabilities for early disease detection and personalized treatment plans. Integration of cardiac holter monitoring with other wearable health trackers offers significant potential for holistic patient care. The expansion of telehealth and remote patient monitoring programs presents a substantial growth driver, emphasizing the need for robust, user-friendly, and reliable devices.
Leading Players in the North America Cardiac Holter Monitor Market Sector
- iRhythm Technologies Inc
- Biotronik
- Schiller AG
- Baxter International Inc (Hill-Rom Holdings Inc)
- Koninklijke Philips N V (Biotelemetry)
- Abbott Laboratories
- Microport Scientific Corporation
- Medtronic PLC
- General Electric Company (GE Healthcare)
- Canon Medical Systems Corporation
- Livanova PLC
- Boston Scientific Corporation
Key Milestones in North America Cardiac Holter Monitor Market Industry
- December 2022: Biotricity, Inc. submitted a 510(k) application to the FDA for its Biotres Cardiac Monitoring Device, expanding options for lower-risk patients.
- June 2022: The FDA approved Medicalgorithmics' Qpatch ECG wearable unit, introducing a new wearable option to the market.
Strategic Outlook for North America Cardiac Holter Monitor Market Market
The North America Cardiac Holter Monitor market is poised for significant growth, driven by technological advancements, an aging population, and the rising prevalence of cardiovascular diseases. Strategic partnerships, investments in R&D, and a focus on developing user-friendly, AI-powered devices will be crucial for success in this competitive market. The focus on remote monitoring and personalized medicine presents substantial opportunities for future market expansion and value creation.
North America Cardiac Holter Monitor Market Segmentation
-
1. Device Type
- 1.1. ECG Monitor
- 1.2. Event Recorder
- 1.3. Implantable Cardiac Loop Recorder
- 1.4. Pacemaker
- 1.5. Defibrillator
- 1.6. Cardiac Resynchronization Therapy (CRT) Devices
- 1.7. Smart Wearable
- 1.8. Other Device Types
-
2. End User
- 2.1. Hospitals and Clinics
- 2.2. Home Care Settings
- 2.3. Ambulatory Surgical Centers
-
3. Geography
- 3.1. United States
- 3.2. Canada
- 3.3. Mexico
North America Cardiac Holter Monitor Market Segmentation By Geography
- 1. United States
- 2. Canada
- 3. Mexico

North America Cardiac Holter Monitor Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 5.43% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1 Rising Burden of Cardiovascular Diseases; Advancements in Technology; Demand for Home-based
- 3.2.2 Point of Care
- 3.2.3 and Remote Monitoring Cardiac Systems
- 3.3. Market Restrains
- 3.3.1. Risk of Infection Due to Implantable Monitoring Devices; Unfavourable Reimbursement Policies
- 3.4. Market Trends
- 3.4.1. The Pacemaker Segment is Poised to Hold a Significant Share in the North American Cardiac Monitoring Market Over the Forecast Period
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Cardiac Holter Monitor Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Device Type
- 5.1.1. ECG Monitor
- 5.1.2. Event Recorder
- 5.1.3. Implantable Cardiac Loop Recorder
- 5.1.4. Pacemaker
- 5.1.5. Defibrillator
- 5.1.6. Cardiac Resynchronization Therapy (CRT) Devices
- 5.1.7. Smart Wearable
- 5.1.8. Other Device Types
- 5.2. Market Analysis, Insights and Forecast - by End User
- 5.2.1. Hospitals and Clinics
- 5.2.2. Home Care Settings
- 5.2.3. Ambulatory Surgical Centers
- 5.3. Market Analysis, Insights and Forecast - by Geography
- 5.3.1. United States
- 5.3.2. Canada
- 5.3.3. Mexico
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. United States
- 5.4.2. Canada
- 5.4.3. Mexico
- 5.1. Market Analysis, Insights and Forecast - by Device Type
- 6. United States North America Cardiac Holter Monitor Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Device Type
- 6.1.1. ECG Monitor
- 6.1.2. Event Recorder
- 6.1.3. Implantable Cardiac Loop Recorder
- 6.1.4. Pacemaker
- 6.1.5. Defibrillator
- 6.1.6. Cardiac Resynchronization Therapy (CRT) Devices
- 6.1.7. Smart Wearable
- 6.1.8. Other Device Types
- 6.2. Market Analysis, Insights and Forecast - by End User
- 6.2.1. Hospitals and Clinics
- 6.2.2. Home Care Settings
- 6.2.3. Ambulatory Surgical Centers
- 6.3. Market Analysis, Insights and Forecast - by Geography
- 6.3.1. United States
- 6.3.2. Canada
- 6.3.3. Mexico
- 6.1. Market Analysis, Insights and Forecast - by Device Type
- 7. Canada North America Cardiac Holter Monitor Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Device Type
- 7.1.1. ECG Monitor
- 7.1.2. Event Recorder
- 7.1.3. Implantable Cardiac Loop Recorder
- 7.1.4. Pacemaker
- 7.1.5. Defibrillator
- 7.1.6. Cardiac Resynchronization Therapy (CRT) Devices
- 7.1.7. Smart Wearable
- 7.1.8. Other Device Types
- 7.2. Market Analysis, Insights and Forecast - by End User
- 7.2.1. Hospitals and Clinics
- 7.2.2. Home Care Settings
- 7.2.3. Ambulatory Surgical Centers
- 7.3. Market Analysis, Insights and Forecast - by Geography
- 7.3.1. United States
- 7.3.2. Canada
- 7.3.3. Mexico
- 7.1. Market Analysis, Insights and Forecast - by Device Type
- 8. Mexico North America Cardiac Holter Monitor Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Device Type
- 8.1.1. ECG Monitor
- 8.1.2. Event Recorder
- 8.1.3. Implantable Cardiac Loop Recorder
- 8.1.4. Pacemaker
- 8.1.5. Defibrillator
- 8.1.6. Cardiac Resynchronization Therapy (CRT) Devices
- 8.1.7. Smart Wearable
- 8.1.8. Other Device Types
- 8.2. Market Analysis, Insights and Forecast - by End User
- 8.2.1. Hospitals and Clinics
- 8.2.2. Home Care Settings
- 8.2.3. Ambulatory Surgical Centers
- 8.3. Market Analysis, Insights and Forecast - by Geography
- 8.3.1. United States
- 8.3.2. Canada
- 8.3.3. Mexico
- 8.1. Market Analysis, Insights and Forecast - by Device Type
- 9. United States North America Cardiac Holter Monitor Market Analysis, Insights and Forecast, 2019-2031
- 10. Canada North America Cardiac Holter Monitor Market Analysis, Insights and Forecast, 2019-2031
- 11. Mexico North America Cardiac Holter Monitor Market Analysis, Insights and Forecast, 2019-2031
- 12. Rest of North America North America Cardiac Holter Monitor Market Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 iRhythm Technologies Inc
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 Biotronik
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 Schiller AG
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 Baxter International Inc (Hill-Rom Holdings Inc )
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 Koninklijke Philips N V (Biotelemetry)
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 Abbott Laboratories
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 Microport Scientific Corporation*List Not Exhaustive
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 Medtronic PLC
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 General Electric Company (GE Healthcare)
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 Canon Medical Systems Corporation
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.11 Livanova PLC
- 13.2.11.1. Overview
- 13.2.11.2. Products
- 13.2.11.3. SWOT Analysis
- 13.2.11.4. Recent Developments
- 13.2.11.5. Financials (Based on Availability)
- 13.2.12 Boston Scientific Corporation
- 13.2.12.1. Overview
- 13.2.12.2. Products
- 13.2.12.3. SWOT Analysis
- 13.2.12.4. Recent Developments
- 13.2.12.5. Financials (Based on Availability)
- 13.2.1 iRhythm Technologies Inc
List of Figures
- Figure 1: North America Cardiac Holter Monitor Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Cardiac Holter Monitor Market Share (%) by Company 2024
List of Tables
- Table 1: North America Cardiac Holter Monitor Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Cardiac Holter Monitor Market Revenue Million Forecast, by Device Type 2019 & 2032
- Table 3: North America Cardiac Holter Monitor Market Revenue Million Forecast, by End User 2019 & 2032
- Table 4: North America Cardiac Holter Monitor Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 5: North America Cardiac Holter Monitor Market Revenue Million Forecast, by Region 2019 & 2032
- Table 6: North America Cardiac Holter Monitor Market Revenue Million Forecast, by Country 2019 & 2032
- Table 7: United States North America Cardiac Holter Monitor Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Canada North America Cardiac Holter Monitor Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Mexico North America Cardiac Holter Monitor Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Rest of North America North America Cardiac Holter Monitor Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: North America Cardiac Holter Monitor Market Revenue Million Forecast, by Device Type 2019 & 2032
- Table 12: North America Cardiac Holter Monitor Market Revenue Million Forecast, by End User 2019 & 2032
- Table 13: North America Cardiac Holter Monitor Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 14: North America Cardiac Holter Monitor Market Revenue Million Forecast, by Country 2019 & 2032
- Table 15: North America Cardiac Holter Monitor Market Revenue Million Forecast, by Device Type 2019 & 2032
- Table 16: North America Cardiac Holter Monitor Market Revenue Million Forecast, by End User 2019 & 2032
- Table 17: North America Cardiac Holter Monitor Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 18: North America Cardiac Holter Monitor Market Revenue Million Forecast, by Country 2019 & 2032
- Table 19: North America Cardiac Holter Monitor Market Revenue Million Forecast, by Device Type 2019 & 2032
- Table 20: North America Cardiac Holter Monitor Market Revenue Million Forecast, by End User 2019 & 2032
- Table 21: North America Cardiac Holter Monitor Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 22: North America Cardiac Holter Monitor Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Cardiac Holter Monitor Market?
The projected CAGR is approximately 5.43%.
2. Which companies are prominent players in the North America Cardiac Holter Monitor Market?
Key companies in the market include iRhythm Technologies Inc, Biotronik, Schiller AG, Baxter International Inc (Hill-Rom Holdings Inc ), Koninklijke Philips N V (Biotelemetry), Abbott Laboratories, Microport Scientific Corporation*List Not Exhaustive, Medtronic PLC, General Electric Company (GE Healthcare), Canon Medical Systems Corporation, Livanova PLC, Boston Scientific Corporation.
3. What are the main segments of the North America Cardiac Holter Monitor Market?
The market segments include Device Type, End User, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD 11.96 Million as of 2022.
5. What are some drivers contributing to market growth?
Rising Burden of Cardiovascular Diseases; Advancements in Technology; Demand for Home-based. Point of Care. and Remote Monitoring Cardiac Systems.
6. What are the notable trends driving market growth?
The Pacemaker Segment is Poised to Hold a Significant Share in the North American Cardiac Monitoring Market Over the Forecast Period.
7. Are there any restraints impacting market growth?
Risk of Infection Due to Implantable Monitoring Devices; Unfavourable Reimbursement Policies.
8. Can you provide examples of recent developments in the market?
In December 2022, Biotricity, Inc. made a 510(k) submission to the United States FDA for a new form factor of its Biotres Cardiac Monitoring Device, which is a three-lead device for ECG and arrhythmia monitoring that is intended for lower-risk patients.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Cardiac Holter Monitor Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Cardiac Holter Monitor Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Cardiac Holter Monitor Market?
To stay informed about further developments, trends, and reports in the North America Cardiac Holter Monitor Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence