Key Insights
The North American digital diabetes management market, valued at $27.52 billion in 2025, is projected to experience robust growth, driven by several key factors. The increasing prevalence of diabetes, particularly type 1 and type 2, coupled with advancements in digital health technologies, fuels market expansion. Continuous glucose monitoring (CGM) systems, offering real-time glucose data, are gaining significant traction, contributing substantially to market revenue. The rising adoption of insulin pumps, offering automated insulin delivery, further enhances patient convenience and improves glycemic control. Furthermore, the increasing availability of connected devices and mobile applications, enabling remote patient monitoring and data sharing between patients and healthcare providers, is significantly impacting market growth. This trend towards personalized diabetes management is also supported by telehealth initiatives and growing healthcare expenditure. The market is segmented into various product categories, including CGM sensors, durable medical equipment, management software, insulin pumps, and self-monitoring blood glucose (SMBG) devices. While the market demonstrates promising potential, challenges such as high device costs, limited insurance coverage, and the need for user education and training could impact market penetration.
However, innovative solutions and technological advancements are steadily addressing these challenges. Companies like Dexcom, Medtronic, Abbott, and Insulet are at the forefront of innovation, constantly developing improved devices and software solutions. Increased competition is also expected to drive down prices and improve accessibility, making these life-changing technologies more readily available to a wider patient population. The integration of artificial intelligence (AI) and machine learning (ML) into diabetes management devices is anticipated to enhance predictive capabilities, leading to better disease management and reduced complications. This will also lead to a growing demand for data analytics and cloud-based solutions within the sector. The continued expansion of telehealth and remote patient monitoring services is projected to further bolster market expansion throughout the forecast period (2025-2033).

North America Digital Diabetes Management Market Report: 2019-2033
This comprehensive report provides a detailed analysis of the North America digital diabetes management market, offering actionable insights for stakeholders across the industry. Covering the period 2019-2033, with a focus on 2025, this report unveils market dynamics, growth drivers, and future opportunities within this rapidly evolving sector. The market is segmented by product (Continuous Glucose Monitoring, Insulin Pumps, Self-monitoring Blood Glucose Devices), and key players are profiled, including their market share analysis.
North America Digital Diabetes Management Market Market Concentration & Dynamics
The North American digital diabetes management market exhibits a moderately concentrated landscape, with a few major players commanding significant market share. The market is characterized by intense competition driven by innovation, technological advancements, and strategic mergers and acquisitions (M&A). Regulatory frameworks, particularly those set by the FDA, play a crucial role in shaping market dynamics and product approvals. The increasing prevalence of diabetes, coupled with a growing preference for advanced digital solutions, fuels market expansion.
- Market Concentration: The top 10 companies hold approximately 72% of the market share (2025 estimate).
- M&A Activity: The historical period (2019-2024) witnessed xx M&A deals, primarily focused on expanding product portfolios and gaining market access.
- Innovation Ecosystem: The market is characterized by a dynamic innovation ecosystem, with continuous development of advanced CGM systems, smart insulin pumps, and data-driven management solutions.
- Regulatory Landscape: Stringent FDA regulations ensure product safety and efficacy, impacting market entry and approval timelines.
- Substitute Products: Traditional methods of diabetes management remain available, however, the increasing preference for convenience and precision drives adoption of digital solutions.
- End-User Trends: Growing awareness of diabetes management and the benefits of continuous monitoring fuels consumer preference for digital solutions.
North America Digital Diabetes Management Market Industry Insights & Trends
The North America digital diabetes management market is experiencing robust growth, driven by several factors. The market size in 2025 is estimated at $xx Million, projected to reach $xx Million by 2033, exhibiting a Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033). This growth is propelled by technological advancements in continuous glucose monitoring (CGM) systems, the rising prevalence of diabetes, and increased demand for convenient and accurate diabetes management solutions. Furthermore, the rising adoption of telehealth and remote patient monitoring is driving market expansion. The shift towards personalized medicine, enabling tailored diabetes management strategies, is further accelerating the market growth. Technological disruptions, such as the development of smaller, more accurate, and user-friendly devices, are playing a crucial role in market expansion. Changing consumer behaviors and growing preference for convenience and improved health outcomes significantly drive demand.

Key Markets & Segments Leading North America Digital Diabetes Management Market
The United States dominates the North American digital diabetes management market, driven by high diabetes prevalence, advanced healthcare infrastructure, and strong regulatory support. Within the market segments, Continuous Glucose Monitoring (CGM) systems are the leading segment, followed by Insulin Pumps. Self-monitoring blood glucose (SMBG) devices maintain a significant presence, despite growing CGM adoption.
Key Growth Drivers:
- High Prevalence of Diabetes: The rising incidence of type 1 and type 2 diabetes fuels market growth.
- Technological Advancements: The introduction of advanced CGM and insulin pump technologies boosts demand.
- Improved Healthcare Infrastructure: Robust healthcare systems in North America support market expansion.
- Government Initiatives: Funding and regulatory support for diabetes management further stimulates market growth.
Dominance Analysis:
- Continuous Glucose Monitoring (CGM): The CGM segment is experiencing the highest growth due to the improved accuracy and convenience provided by advanced sensors and management devices.
- Insulin Pumps: The insulin pump market is growing steadily, driven by increasing adoption among patients requiring insulin therapy.
- Self-monitoring Blood Glucose (SMBG) Devices: Although facing competition from CGM, SMBG devices continue to be used due to their cost-effectiveness and accessibility.
North America Digital Diabetes Management Market Product Developments
Recent years have witnessed significant product innovations in the digital diabetes management space. Miniaturization of CGM sensors, integration of smart features in insulin pumps, and improved data analytics capabilities have enhanced user experience and efficacy. These advancements provide competitive advantages and drive market adoption, contributing to improved patient outcomes.
Challenges in the North America Digital Diabetes Management Market Market
The market faces several challenges, including high device costs, insurance coverage limitations, and the need for comprehensive patient education to ensure effective device utilization. Supply chain disruptions and the complexity of integrating diverse digital health technologies can also hinder market growth. Furthermore, competition among established and emerging players can intensify, impacting profit margins. These factors contribute to a complex market landscape and present significant hurdles for growth.
Forces Driving North America Digital Diabetes Management Market Growth
Technological advancements in CGM and insulin pump technologies, coupled with a growing understanding of the importance of proactive diabetes management, are key growth drivers. The increasing adoption of telehealth and remote patient monitoring further strengthens market expansion. Favorable regulatory environments and increased insurance coverage support market growth. For example, the FDA clearance of new CGM systems and the expanding Medicare coverage significantly impact market adoption.
Long-Term Growth Catalysts in North America Digital Diabetes Management Market
Continued innovation in sensor technology, development of closed-loop systems, and expansion into artificial intelligence (AI) based predictive analytics will fuel long-term growth. Strategic partnerships between device manufacturers, pharmaceutical companies, and telehealth providers will facilitate improved patient outcomes and market expansion. The growing adoption of digital therapeutics, integrating mobile apps and data analytics, presents significant growth potential.
Emerging Opportunities in North America Digital Diabetes Management Market
Emerging opportunities lie in the integration of AI-powered analytics for personalized diabetes management, expansion into remote patient monitoring solutions, and the development of user-friendly interfaces for improved patient compliance. The growing focus on preventative care and the need for simplified, accessible solutions present significant opportunities for market expansion. There is also potential in developing innovative solutions tailored to specific patient populations and diverse needs.
Leading Players in the North America Digital Diabetes Management Market Sector
- Becton Dickinson and Company
- Ypsomed
- Sanofi
- Medtronic
- Tandem
- Insulet
- F Hoffmann-La Roche AG
- Abbott
- Novo Nordisk
- Dexcom
- Eli Lilly
- *List Not Exhaustive
Key Milestones in North America Digital Diabetes Management Market Industry
- April 2023: Abbott receives FDA clearance for its FreeStyle Libre 3 iCGM system, featuring the world's smallest and thinnest sensor. This significantly impacts market competition and accelerates CGM adoption.
- March 2022: Dexcom launches its G7 CGM system in the U.K., with plans for European and U.S. expansion. This launch signifies a step forward in CGM technology and broadens access for patients.
Strategic Outlook for North America Digital Diabetes Management Market Market
The North America digital diabetes management market presents significant long-term growth potential. Strategic investments in research and development, expansion of telehealth capabilities, and focus on personalized medicine will be crucial for future success. Companies should prioritize partnerships, collaborations, and innovation to capture market share and improve patient outcomes. The market is poised for continuous expansion driven by technological advancements, rising diabetes prevalence, and increased demand for convenient and effective management solutions.
North America Digital Diabetes Management Market Segmentation
-
1. Product
-
1.1. Monitoring Devices
-
1.1.1. Self-monitoring Blood Glucose Devices
- 1.1.1.1. Glucometer Devices
- 1.1.1.2. Blood Glucose Test Strips
- 1.1.1.3. Lancets
-
1.1.2. Continuous Glucose Monitoring
- 1.1.2.1. Sensors
- 1.1.2.2. Durables
-
1.1.1. Self-monitoring Blood Glucose Devices
-
1.2. Management Devices
-
1.2.1. Insulin Pump
- 1.2.1.1. Insulin Pump Device
- 1.2.1.2. Insulin Pump Reservoir
- 1.2.1.3. Infusion Set
- 1.2.2. Insulin Syringes
- 1.2.3. Cartridges in Reusable pens
- 1.2.4. Insulin Disposable Pens
- 1.2.5. Jet Injectors
-
1.2.1. Insulin Pump
-
1.1. Monitoring Devices
-
2. Geography
- 2.1. United States
- 2.2. Canada
- 2.3. Rest of North America
North America Digital Diabetes Management Market Segmentation By Geography
- 1. United States
- 2. Canada
- 3. Rest of North America

North America Digital Diabetes Management Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 6.21% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing Number of Preterm and Low-weight Births; Advanced Technology in Fetal and Prenatal Monitoring
- 3.3. Market Restrains
- 3.3.1. Stringent Regulatory Procedures
- 3.4. Market Trends
- 3.4.1. Monitoring Devices is Having the Highest Market Share in Current Year
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Digital Diabetes Management Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Product
- 5.1.1. Monitoring Devices
- 5.1.1.1. Self-monitoring Blood Glucose Devices
- 5.1.1.1.1. Glucometer Devices
- 5.1.1.1.2. Blood Glucose Test Strips
- 5.1.1.1.3. Lancets
- 5.1.1.2. Continuous Glucose Monitoring
- 5.1.1.2.1. Sensors
- 5.1.1.2.2. Durables
- 5.1.1.1. Self-monitoring Blood Glucose Devices
- 5.1.2. Management Devices
- 5.1.2.1. Insulin Pump
- 5.1.2.1.1. Insulin Pump Device
- 5.1.2.1.2. Insulin Pump Reservoir
- 5.1.2.1.3. Infusion Set
- 5.1.2.2. Insulin Syringes
- 5.1.2.3. Cartridges in Reusable pens
- 5.1.2.4. Insulin Disposable Pens
- 5.1.2.5. Jet Injectors
- 5.1.2.1. Insulin Pump
- 5.1.1. Monitoring Devices
- 5.2. Market Analysis, Insights and Forecast - by Geography
- 5.2.1. United States
- 5.2.2. Canada
- 5.2.3. Rest of North America
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. United States
- 5.3.2. Canada
- 5.3.3. Rest of North America
- 5.1. Market Analysis, Insights and Forecast - by Product
- 6. United States North America Digital Diabetes Management Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Product
- 6.1.1. Monitoring Devices
- 6.1.1.1. Self-monitoring Blood Glucose Devices
- 6.1.1.1.1. Glucometer Devices
- 6.1.1.1.2. Blood Glucose Test Strips
- 6.1.1.1.3. Lancets
- 6.1.1.2. Continuous Glucose Monitoring
- 6.1.1.2.1. Sensors
- 6.1.1.2.2. Durables
- 6.1.1.1. Self-monitoring Blood Glucose Devices
- 6.1.2. Management Devices
- 6.1.2.1. Insulin Pump
- 6.1.2.1.1. Insulin Pump Device
- 6.1.2.1.2. Insulin Pump Reservoir
- 6.1.2.1.3. Infusion Set
- 6.1.2.2. Insulin Syringes
- 6.1.2.3. Cartridges in Reusable pens
- 6.1.2.4. Insulin Disposable Pens
- 6.1.2.5. Jet Injectors
- 6.1.2.1. Insulin Pump
- 6.1.1. Monitoring Devices
- 6.2. Market Analysis, Insights and Forecast - by Geography
- 6.2.1. United States
- 6.2.2. Canada
- 6.2.3. Rest of North America
- 6.1. Market Analysis, Insights and Forecast - by Product
- 7. Canada North America Digital Diabetes Management Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Product
- 7.1.1. Monitoring Devices
- 7.1.1.1. Self-monitoring Blood Glucose Devices
- 7.1.1.1.1. Glucometer Devices
- 7.1.1.1.2. Blood Glucose Test Strips
- 7.1.1.1.3. Lancets
- 7.1.1.2. Continuous Glucose Monitoring
- 7.1.1.2.1. Sensors
- 7.1.1.2.2. Durables
- 7.1.1.1. Self-monitoring Blood Glucose Devices
- 7.1.2. Management Devices
- 7.1.2.1. Insulin Pump
- 7.1.2.1.1. Insulin Pump Device
- 7.1.2.1.2. Insulin Pump Reservoir
- 7.1.2.1.3. Infusion Set
- 7.1.2.2. Insulin Syringes
- 7.1.2.3. Cartridges in Reusable pens
- 7.1.2.4. Insulin Disposable Pens
- 7.1.2.5. Jet Injectors
- 7.1.2.1. Insulin Pump
- 7.1.1. Monitoring Devices
- 7.2. Market Analysis, Insights and Forecast - by Geography
- 7.2.1. United States
- 7.2.2. Canada
- 7.2.3. Rest of North America
- 7.1. Market Analysis, Insights and Forecast - by Product
- 8. Rest of North America North America Digital Diabetes Management Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Product
- 8.1.1. Monitoring Devices
- 8.1.1.1. Self-monitoring Blood Glucose Devices
- 8.1.1.1.1. Glucometer Devices
- 8.1.1.1.2. Blood Glucose Test Strips
- 8.1.1.1.3. Lancets
- 8.1.1.2. Continuous Glucose Monitoring
- 8.1.1.2.1. Sensors
- 8.1.1.2.2. Durables
- 8.1.1.1. Self-monitoring Blood Glucose Devices
- 8.1.2. Management Devices
- 8.1.2.1. Insulin Pump
- 8.1.2.1.1. Insulin Pump Device
- 8.1.2.1.2. Insulin Pump Reservoir
- 8.1.2.1.3. Infusion Set
- 8.1.2.2. Insulin Syringes
- 8.1.2.3. Cartridges in Reusable pens
- 8.1.2.4. Insulin Disposable Pens
- 8.1.2.5. Jet Injectors
- 8.1.2.1. Insulin Pump
- 8.1.1. Monitoring Devices
- 8.2. Market Analysis, Insights and Forecast - by Geography
- 8.2.1. United States
- 8.2.2. Canada
- 8.2.3. Rest of North America
- 8.1. Market Analysis, Insights and Forecast - by Product
- 9. United States North America Digital Diabetes Management Market Analysis, Insights and Forecast, 2019-2031
- 10. Canada North America Digital Diabetes Management Market Analysis, Insights and Forecast, 2019-2031
- 11. Mexico North America Digital Diabetes Management Market Analysis, Insights and Forecast, 2019-2031
- 12. Rest of North America North America Digital Diabetes Management Market Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 Becton Dickinson and Company
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 Ypsomed
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 Sanofi
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 Medtronic
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 Tandem
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 Insulet
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 F Hoffmann-La Roche AG
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 Abbott
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 Novo Nordisk
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 Dexcom
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.11 Eli Lilly*List Not Exhaustive 7 2 Company Share Analysi
- 13.2.11.1. Overview
- 13.2.11.2. Products
- 13.2.11.3. SWOT Analysis
- 13.2.11.4. Recent Developments
- 13.2.11.5. Financials (Based on Availability)
- 13.2.1 Becton Dickinson and Company
List of Figures
- Figure 1: North America Digital Diabetes Management Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Digital Diabetes Management Market Share (%) by Company 2024
List of Tables
- Table 1: North America Digital Diabetes Management Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Digital Diabetes Management Market Revenue Million Forecast, by Product 2019 & 2032
- Table 3: North America Digital Diabetes Management Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 4: North America Digital Diabetes Management Market Revenue Million Forecast, by Region 2019 & 2032
- Table 5: North America Digital Diabetes Management Market Revenue Million Forecast, by Country 2019 & 2032
- Table 6: United States North America Digital Diabetes Management Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: Canada North America Digital Diabetes Management Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Mexico North America Digital Diabetes Management Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Rest of North America North America Digital Diabetes Management Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: North America Digital Diabetes Management Market Revenue Million Forecast, by Product 2019 & 2032
- Table 11: North America Digital Diabetes Management Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 12: North America Digital Diabetes Management Market Revenue Million Forecast, by Country 2019 & 2032
- Table 13: North America Digital Diabetes Management Market Revenue Million Forecast, by Product 2019 & 2032
- Table 14: North America Digital Diabetes Management Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 15: North America Digital Diabetes Management Market Revenue Million Forecast, by Country 2019 & 2032
- Table 16: North America Digital Diabetes Management Market Revenue Million Forecast, by Product 2019 & 2032
- Table 17: North America Digital Diabetes Management Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 18: North America Digital Diabetes Management Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Digital Diabetes Management Market?
The projected CAGR is approximately 6.21%.
2. Which companies are prominent players in the North America Digital Diabetes Management Market?
Key companies in the market include Becton Dickinson and Company, Ypsomed, Sanofi, Medtronic, Tandem, Insulet, F Hoffmann-La Roche AG, Abbott, Novo Nordisk, Dexcom, Eli Lilly*List Not Exhaustive 7 2 Company Share Analysi.
3. What are the main segments of the North America Digital Diabetes Management Market?
The market segments include Product, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD 27.52 Million as of 2022.
5. What are some drivers contributing to market growth?
Increasing Number of Preterm and Low-weight Births; Advanced Technology in Fetal and Prenatal Monitoring.
6. What are the notable trends driving market growth?
Monitoring Devices is Having the Highest Market Share in Current Year.
7. Are there any restraints impacting market growth?
Stringent Regulatory Procedures.
8. Can you provide examples of recent developments in the market?
April 2023: Abbott has announced the clearance of its FreeStyle Libre 3 integrated continuous glucose monitoring (iCGM) system by the U.S. Food and Drug Administration (FDA). This system includes a reader that has been approved as a standalone device. Notably, the glucose sensor used in this system is the smallest, thinnest, and most discreet in the world. Abbott is now focused on expediting the process of getting the FreeStyle Libre 3 system included in Medicare's list of covered systems.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Digital Diabetes Management Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Digital Diabetes Management Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Digital Diabetes Management Market?
To stay informed about further developments, trends, and reports in the North America Digital Diabetes Management Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence