Key Insights
The United States used car market, exhibiting a robust Compound Annual Growth Rate (CAGR) of 7.51%, presents a significant investment opportunity. Driven by factors such as increasing consumer preference for pre-owned vehicles due to affordability and the ongoing global chip shortage impacting new car production, the market shows strong growth potential through 2033. The diverse segmentation, encompassing various vendor types (organized and unorganized dealerships, online platforms), fuel types (petrol, diesel, electric, and others), and body types (hatchback, sedan, SUV, MPV), provides opportunities for tailored strategies. While economic fluctuations and potential shifts in consumer behavior could act as restraints, the market's resilience is underscored by the continued growth in online sales channels, reflecting evolving consumer preferences and technological advancements. Major players like CarMax, AutoNation, and Asbury Automotive Group are capitalizing on this expansion, solidifying their positions through strategic acquisitions and expansion into online platforms. The market's segmentation, coupled with the rise of online sales, presents both challenges and opportunities for market entrants, highlighting the importance of effective marketing, inventory management, and a strong online presence.
The substantial market size and CAGR indicate a high demand for used vehicles, fueled by affordability and changing consumer priorities. Regional variations will likely exist, with densely populated areas and states with strong economies potentially driving higher sales volumes. The increasing adoption of electric vehicles will influence future market dynamics, requiring adjustments in inventory strategies and marketing approaches to meet the evolving needs of environmentally conscious consumers. The competitive landscape demands innovative approaches to customer service, financing options, and inventory management to secure market share. The integration of technology for streamlined operations, including online platforms for sales and vehicle inspections, will play a crucial role in future growth and efficiency within the industry.

United States Used Car Market: A Comprehensive Market Report (2019-2033)
This comprehensive report provides an in-depth analysis of the United States used car market, covering the period from 2019 to 2033. With a focus on market dynamics, key segments, leading players, and future trends, this report is an essential resource for industry stakeholders, investors, and anyone seeking to understand this dynamic market. The report projects a market size of xx Million in 2025 and a CAGR of xx% during the forecast period (2025-2033).
United States Used Car Market Market Concentration & Dynamics
This section analyzes the competitive landscape of the U.S. used car market, examining market concentration, innovation, regulatory frameworks, substitute products, end-user trends, and M&A activities. The market exhibits moderate concentration, with several large players such as AutoNation Inc, CarMax Inc, and Asbury Automotive Group holding significant market share. However, the presence of numerous smaller, independent dealers contributes to a dynamic competitive environment.
- Market Share: AutoNation and CarMax collectively hold an estimated xx% market share in 2025, while other major players like Asbury Automotive and Lithia Motors collectively account for another xx%. The remaining market share is fragmented among smaller dealerships and independent sellers.
- M&A Activity: The historical period (2019-2024) witnessed xx M&A deals, primarily driven by larger players seeking to expand their geographic reach and inventory. The forecast period is expected to see a continued but potentially moderated pace of M&A activity due to increased regulatory scrutiny and market consolidation.
- Innovation Ecosystem: The used car market is witnessing significant technological disruption, particularly with the rise of online platforms and data-driven pricing models. Innovations such as automated valuation tools and digital retailing platforms are transforming the customer experience and operational efficiencies.
- Regulatory Frameworks: Regulations concerning emissions, safety standards, and consumer protection significantly impact the market. Ongoing changes in these regulations will continue to shape market dynamics and create opportunities for specialized service providers.
- Substitute Products: The used car market competes with the new car market and alternative transportation options such as ride-sharing services and public transportation. The increasing affordability and adoption of Electric Vehicles are impacting consumer choices.
- End-User Trends: Shifting consumer preferences toward SUVs and crossovers, increasing demand for certified pre-owned vehicles, and the growing adoption of online purchasing channels are reshaping the market landscape.
United States Used Car Market Industry Insights & Trends
The U.S. used car market experienced significant growth during the historical period (2019-2024), driven by factors such as economic recovery, increased consumer confidence, and pent-up demand post-pandemic. This report projects continued growth throughout the forecast period (2025-2033). The market size is estimated to reach xx Million in 2025, growing at a CAGR of xx% from 2025 to 2033. Key growth drivers include:
- Increasing demand for used vehicles due to rising new car prices and supply chain disruptions.
- Technological advancements, including online marketplaces and digital retailing, improving transparency and accessibility.
- Shifting consumer preferences towards SUVs and crossovers, influencing inventory demands and pricing.
- Continued expansion of organized dealerships, impacting market share and creating economies of scale.
- Emerging alternative fuel vehicle segment (electric, hybrid) altering market dynamics and consumer expectations.

Key Markets & Segments Leading United States Used Car Market
The U.S. used car market is geographically diverse, with significant regional variations in demand and pricing. Organized dealers represent a larger share of the market compared to unorganized sellers. SUVs and crossovers are among the most popular body types, and online sales channels are rapidly growing.
Dominant Segments:
- Vendor Type: Organized dealerships dominate the market, offering larger inventories, financing options, and established brand recognition. Unorganized sellers, however, still cater to a significant portion of the market.
- Fuel Type: Petrol vehicles still dominate, but the electric vehicle segment is experiencing rapid growth, representing an increasing portion of used car sales.
- Body Type: SUVs and MPVs consistently maintain high demand, exceeding sedan and hatchback segments.
- Sales Channel: Online sales channels are exhibiting substantial growth, gradually increasing their share of total transactions.
Drivers of Segment Dominance:
- Economic Growth: Strong economic conditions drive overall demand for used vehicles.
- Infrastructure Development: Improved transportation infrastructure facilitates efficient vehicle transportation and distribution.
- Consumer Preferences: Changing lifestyles and family sizes influence body type preferences.
- Technological Advancements: The development of online platforms and related services are transforming sales channels.
United States Used Car Market Product Developments
Recent innovations include advancements in online platforms offering vehicle valuations, streamlined purchasing processes, and enhanced transparency. These platforms are improving the customer experience and reducing transaction costs. Furthermore, the rise of certified pre-owned programs and extended warranties builds consumer trust and confidence in the used vehicle market. Technological advancements in vehicle diagnostics and data analytics are allowing for more precise pricing and inventory management.
Challenges in the United States Used Car Market Market
The U.S. used car market faces challenges including supply chain disruptions, impacting inventory availability and pricing. Fluctuations in fuel prices and economic uncertainty affect consumer purchasing decisions. Intense competition among established and emerging players leads to price wars and pressures on profit margins. Furthermore, regulatory changes and environmental concerns, particularly around emissions and fuel efficiency, influence the market. These factors cumulatively impact the overall market growth and profitability for players across the value chain.
Forces Driving United States Used Car Market Growth
The market's growth is propelled by several key drivers. Economic expansion and rising disposable incomes boost consumer spending on vehicles. Technological innovations, such as online marketplaces and AI-powered valuation tools, enhance efficiency and transparency. Favorable government policies supporting used car financing and emissions regulations (which can increase demand for newer, cleaner used vehicles) also contribute positively. Finally, demographic trends, such as increased urbanization, favor used car adoption due to convenient transportation alternatives.
Long-Term Growth Catalysts in the United States Used Car Market
Long-term growth will be driven by continuous technological advancements, especially the integration of AI and big data analytics for personalized customer experiences, innovative financing solutions, and increased focus on sustainability with an emphasis on electric and hybrid vehicles. Strategic partnerships between dealerships and technology companies will further enhance efficiency and market penetration. Expansions into underserved geographic markets also present significant growth potential.
Emerging Opportunities in United States Used Car Market
Emerging opportunities include the growth of the certified pre-owned segment and the rising popularity of subscription models, offering flexible ownership options to consumers. The increasing integration of telematics and connected car technologies enhance vehicle management, safety, and insurance services. The growing focus on sustainable transportation solutions, alongside government incentives, further creates opportunities for electric and hybrid vehicle sales within the used car segment.
Leading Players in the United States Used Car Market Sector
- Asbury Automotive Group
- AutoNation Inc
- Berkshire Hathaway Automotive (Van Tuyl Group)
- CarBravo
- Carvana Co
- Sonic Automotive
- CarMax Inc
- Lithia Motors Inc
- Hendrick Automotive Group
- Group 1 Automotive Inc
Key Milestones in United States Used Car Market Industry
- May 2022: Topmarq launches an online platform for automated bidding and seller appointment scheduling, initially focusing on the Texas market. This signifies the increasing use of technology to optimize the used car buying and selling process.
Strategic Outlook for United States Used Car Market Market
The future of the U.S. used car market holds immense potential. Continued technological advancements, coupled with evolving consumer preferences and strategic partnerships, will shape the market. Companies that successfully adapt to the changing landscape, leveraging data-driven insights and innovative business models, will be well-positioned for growth. The focus on sustainability and the integration of electric vehicles will further transform market dynamics, offering significant opportunities for players catering to this evolving segment.
United States Used Car Market Segmentation
-
1. Vendor Type
- 1.1. Organized
- 1.2. Unorganized
-
2. Fuel Type
- 2.1. Petrol
- 2.2. Diesel
- 2.3. Electric
- 2.4. Others
-
3. Body Type
- 3.1. Hatchback
- 3.2. Sedan
- 3.3. Sports Utility Vehicle and Multi-Purpose Vehicle
-
4. Sales Channel
- 4.1. Online
- 4.2. Offline
United States Used Car Market Segmentation By Geography
- 1. United States

United States Used Car Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 7.51% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Diverse Selection Among Car Models is Anticipated to Drive the Market Growth
- 3.3. Market Restrains
- 3.3.1. Counterfeit and Illegally Imported Vehicles are Restraining the Market Growth
- 3.4. Market Trends
- 3.4.1. TECHNOLOGICAL ADVANCEMENT IN THE ONLINE MODE SEGEMENT IS EXPECTED TO FOSTER THE DEMAND OF TARGET MARKET
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. United States Used Car Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Vendor Type
- 5.1.1. Organized
- 5.1.2. Unorganized
- 5.2. Market Analysis, Insights and Forecast - by Fuel Type
- 5.2.1. Petrol
- 5.2.2. Diesel
- 5.2.3. Electric
- 5.2.4. Others
- 5.3. Market Analysis, Insights and Forecast - by Body Type
- 5.3.1. Hatchback
- 5.3.2. Sedan
- 5.3.3. Sports Utility Vehicle and Multi-Purpose Vehicle
- 5.4. Market Analysis, Insights and Forecast - by Sales Channel
- 5.4.1. Online
- 5.4.2. Offline
- 5.5. Market Analysis, Insights and Forecast - by Region
- 5.5.1. United States
- 5.1. Market Analysis, Insights and Forecast - by Vendor Type
- 6. United States United States Used Car Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 6.1.1.
- 7. Canada United States Used Car Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 7.1.1.
- 8. Rest of North America United States Used Car Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 8.1.1.
- 9. Germany United States Used Car Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 9.1.1.
- 10. United Kingdom United States Used Car Market Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 10.1.1.
- 11. France United States Used Car Market Analysis, Insights and Forecast, 2019-2031
- 11.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 11.1.1.
- 12. Italy United States Used Car Market Analysis, Insights and Forecast, 2019-2031
- 12.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 12.1.1.
- 13. Rest of Europe United States Used Car Market Analysis, Insights and Forecast, 2019-2031
- 13.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 13.1.1.
- 14. China United States Used Car Market Analysis, Insights and Forecast, 2019-2031
- 14.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 14.1.1.
- 15. India United States Used Car Market Analysis, Insights and Forecast, 2019-2031
- 15.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 15.1.1.
- 16. Japan United States Used Car Market Analysis, Insights and Forecast, 2019-2031
- 16.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 16.1.1.
- 17. South Korea United States Used Car Market Analysis, Insights and Forecast, 2019-2031
- 17.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 17.1.1.
- 18. Rest of Asia Pacific United States Used Car Market Analysis, Insights and Forecast, 2019-2031
- 18.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 18.1.1.
- 19. Mexico United States Used Car Market Analysis, Insights and Forecast, 2019-2031
- 19.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 19.1.1.
- 20. Brazil United States Used Car Market Analysis, Insights and Forecast, 2019-2031
- 20.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 20.1.1.
- 21. United Arab Emirates United States Used Car Market Analysis, Insights and Forecast, 2019-2031
- 21.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 21.1.1.
- 22. Other Countries United States Used Car Market Analysis, Insights and Forecast, 2019-2031
- 22.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 22.1.1.
- 23. Competitive Analysis
- 23.1. Market Share Analysis 2024
- 23.2. Company Profiles
- 23.2.1 Asbury Automotive Group
- 23.2.1.1. Overview
- 23.2.1.2. Products
- 23.2.1.3. SWOT Analysis
- 23.2.1.4. Recent Developments
- 23.2.1.5. Financials (Based on Availability)
- 23.2.2 AutoNation Inc
- 23.2.2.1. Overview
- 23.2.2.2. Products
- 23.2.2.3. SWOT Analysis
- 23.2.2.4. Recent Developments
- 23.2.2.5. Financials (Based on Availability)
- 23.2.3 Berkshire Hathaway Automotive (Van Tuyl Group)
- 23.2.3.1. Overview
- 23.2.3.2. Products
- 23.2.3.3. SWOT Analysis
- 23.2.3.4. Recent Developments
- 23.2.3.5. Financials (Based on Availability)
- 23.2.4 CarBravo
- 23.2.4.1. Overview
- 23.2.4.2. Products
- 23.2.4.3. SWOT Analysis
- 23.2.4.4. Recent Developments
- 23.2.4.5. Financials (Based on Availability)
- 23.2.5 Carvana Co
- 23.2.5.1. Overview
- 23.2.5.2. Products
- 23.2.5.3. SWOT Analysis
- 23.2.5.4. Recent Developments
- 23.2.5.5. Financials (Based on Availability)
- 23.2.6 Sonic Automotive
- 23.2.6.1. Overview
- 23.2.6.2. Products
- 23.2.6.3. SWOT Analysis
- 23.2.6.4. Recent Developments
- 23.2.6.5. Financials (Based on Availability)
- 23.2.7 CarMax Inc
- 23.2.7.1. Overview
- 23.2.7.2. Products
- 23.2.7.3. SWOT Analysis
- 23.2.7.4. Recent Developments
- 23.2.7.5. Financials (Based on Availability)
- 23.2.8 Lithia Motors Inc *List Not Exhaustive
- 23.2.8.1. Overview
- 23.2.8.2. Products
- 23.2.8.3. SWOT Analysis
- 23.2.8.4. Recent Developments
- 23.2.8.5. Financials (Based on Availability)
- 23.2.9 Hendrick Automotive Group
- 23.2.9.1. Overview
- 23.2.9.2. Products
- 23.2.9.3. SWOT Analysis
- 23.2.9.4. Recent Developments
- 23.2.9.5. Financials (Based on Availability)
- 23.2.10 Group 1 Automotive Inc
- 23.2.10.1. Overview
- 23.2.10.2. Products
- 23.2.10.3. SWOT Analysis
- 23.2.10.4. Recent Developments
- 23.2.10.5. Financials (Based on Availability)
- 23.2.1 Asbury Automotive Group
List of Figures
- Figure 1: United States Used Car Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: United States Used Car Market Share (%) by Company 2024
List of Tables
- Table 1: United States Used Car Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: United States Used Car Market Revenue Million Forecast, by Vendor Type 2019 & 2032
- Table 3: United States Used Car Market Revenue Million Forecast, by Fuel Type 2019 & 2032
- Table 4: United States Used Car Market Revenue Million Forecast, by Body Type 2019 & 2032
- Table 5: United States Used Car Market Revenue Million Forecast, by Sales Channel 2019 & 2032
- Table 6: United States Used Car Market Revenue Million Forecast, by Region 2019 & 2032
- Table 7: United States Used Car Market Revenue Million Forecast, by Country 2019 & 2032
- Table 8: United States Used Car Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: United States Used Car Market Revenue Million Forecast, by Country 2019 & 2032
- Table 10: United States Used Car Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: United States Used Car Market Revenue Million Forecast, by Country 2019 & 2032
- Table 12: United States Used Car Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: United States Used Car Market Revenue Million Forecast, by Country 2019 & 2032
- Table 14: United States Used Car Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 15: United States Used Car Market Revenue Million Forecast, by Country 2019 & 2032
- Table 16: United States Used Car Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 17: United States Used Car Market Revenue Million Forecast, by Country 2019 & 2032
- Table 18: United States Used Car Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 19: United States Used Car Market Revenue Million Forecast, by Country 2019 & 2032
- Table 20: United States Used Car Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 21: United States Used Car Market Revenue Million Forecast, by Country 2019 & 2032
- Table 22: United States Used Car Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 23: United States Used Car Market Revenue Million Forecast, by Country 2019 & 2032
- Table 24: United States Used Car Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 25: United States Used Car Market Revenue Million Forecast, by Country 2019 & 2032
- Table 26: United States Used Car Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 27: United States Used Car Market Revenue Million Forecast, by Country 2019 & 2032
- Table 28: United States Used Car Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 29: United States Used Car Market Revenue Million Forecast, by Country 2019 & 2032
- Table 30: United States Used Car Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 31: United States Used Car Market Revenue Million Forecast, by Country 2019 & 2032
- Table 32: United States Used Car Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 33: United States Used Car Market Revenue Million Forecast, by Country 2019 & 2032
- Table 34: United States Used Car Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 35: United States Used Car Market Revenue Million Forecast, by Country 2019 & 2032
- Table 36: United States Used Car Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 37: United States Used Car Market Revenue Million Forecast, by Country 2019 & 2032
- Table 38: United States Used Car Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 39: United States Used Car Market Revenue Million Forecast, by Country 2019 & 2032
- Table 40: United States Used Car Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 41: United States Used Car Market Revenue Million Forecast, by Vendor Type 2019 & 2032
- Table 42: United States Used Car Market Revenue Million Forecast, by Fuel Type 2019 & 2032
- Table 43: United States Used Car Market Revenue Million Forecast, by Body Type 2019 & 2032
- Table 44: United States Used Car Market Revenue Million Forecast, by Sales Channel 2019 & 2032
- Table 45: United States Used Car Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the United States Used Car Market?
The projected CAGR is approximately 7.51%.
2. Which companies are prominent players in the United States Used Car Market?
Key companies in the market include Asbury Automotive Group, AutoNation Inc, Berkshire Hathaway Automotive (Van Tuyl Group), CarBravo, Carvana Co, Sonic Automotive, CarMax Inc, Lithia Motors Inc *List Not Exhaustive, Hendrick Automotive Group, Group 1 Automotive Inc.
3. What are the main segments of the United States Used Car Market?
The market segments include Vendor Type, Fuel Type, Body Type, Sales Channel.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Diverse Selection Among Car Models is Anticipated to Drive the Market Growth.
6. What are the notable trends driving market growth?
TECHNOLOGICAL ADVANCEMENT IN THE ONLINE MODE SEGEMENT IS EXPECTED TO FOSTER THE DEMAND OF TARGET MARKET.
7. Are there any restraints impacting market growth?
Counterfeit and Illegally Imported Vehicles are Restraining the Market Growth.
8. Can you provide examples of recent developments in the market?
In May 2022, Topmarq debuted its solution, which is intended to be an online service with automatic bidding and seller appointment arranging. The platform is being introduced as a limited public beta, according to a press release. Topmarq stated that it is now focusing on the Texas market, with intentions to expand to other large metros in the near future. This technology tool was released to assist dealers in acquiring used inventory from vehicles sold by individual owners.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "United States Used Car Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the United States Used Car Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the United States Used Car Market?
To stay informed about further developments, trends, and reports in the United States Used Car Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence