Key Insights
The African yogurt market, valued at $1.48 billion in 2025, is projected to experience robust growth, driven by increasing health consciousness, rising disposable incomes, and a growing preference for convenient and nutritious food options. The market's Compound Annual Growth Rate (CAGR) of 6.06% from 2025 to 2033 indicates significant expansion potential. Dairy-based yogurt currently dominates the market, but the non-dairy segment is experiencing rapid growth, fueled by the rising popularity of vegan and plant-based diets. Flavored yogurt outperforms plain yogurt in terms of consumer preference, indicating a strong demand for diverse taste profiles. Supermarkets and hypermarkets remain the primary distribution channels, though convenience stores and online channels are witnessing increasing penetration. Key players like Nestlé, Danone, and Chobani are actively competing in the market, launching innovative products and expanding their distribution networks to capitalize on the growth opportunities. The market is segmented by category (dairy and non-dairy), type (plain and flavored), and distribution channels. Growth is geographically diverse across the region, with South Africa, Kenya, and other rapidly developing nations exhibiting strong market traction. Challenges remain, including maintaining a consistent cold chain for product freshness and navigating varying levels of infrastructure development across different regions.
The forecast period (2025-2033) anticipates a considerable increase in market size, influenced by factors such as rising urbanization, increased product awareness through marketing campaigns, and the development of localized product variations tailored to specific tastes within diverse African countries. This growth will be further supported by the expansion of supermarket chains and the rise of e-commerce platforms, improving product accessibility and convenience for consumers. However, maintaining consistent supply chain efficiency, particularly in remote areas, and addressing pricing sensitivities remain crucial for sustained growth. The ongoing development of new product formats and flavors, coupled with effective marketing strategies targeting health-conscious consumers, will be pivotal for companies to thrive in this competitive and dynamic market.

Africa Yogurt Industry: A Comprehensive Market Report (2019-2033)
This comprehensive report provides an in-depth analysis of the Africa yogurt industry, offering invaluable insights for stakeholders seeking to navigate this dynamic market. Covering the period from 2019 to 2033, with a focus on 2025, this report unravels market dynamics, trends, and future opportunities across various segments. The report projects a market size of XX Million by 2025, with a CAGR of XX% during the forecast period (2025-2033). This report is essential for businesses, investors, and researchers seeking to understand the current landscape and future potential of the African yogurt market.
Africa Yogurt Industry Market Concentration & Dynamics
The African yogurt market exhibits a moderately concentrated structure, with key players like Nestle SA, Danone Southern Africa (Pty) Ltd, and General Mills holding significant market share. However, the presence of numerous local and regional players indicates opportunities for both established and emerging companies. Innovation is driven by a mix of international players introducing new product lines and local companies adapting to specific consumer preferences. Regulatory frameworks vary across African nations, impacting market access and product standards. The competitive landscape is further influenced by readily available substitute products, such as fermented milk drinks and traditional dairy products. Consumer trends lean towards healthier options, driving demand for low-sugar, high-protein, and functional yogurts. M&A activity in the region has been moderate, with xx deals recorded between 2019 and 2024.
- Market Share: Nestle SA (XX%), Danone Southern Africa (Pty) Ltd (XX%), General Mills (XX%), Others (XX%)
- M&A Deal Count (2019-2024): xx
- Key Innovation Areas: Functional yogurts, plant-based alternatives, convenient packaging.
- Regulatory Focus: Food safety standards, labeling requirements, import/export regulations.
Africa Yogurt Industry Industry Insights & Trends
The Africa yogurt market is experiencing robust growth, driven primarily by rising disposable incomes, urbanization, and changing consumer lifestyles. The increasing awareness of health benefits associated with yogurt consumption further fuels market expansion. Technological advancements in production and packaging enhance product quality and shelf life, improving market accessibility. Consumer preferences are evolving, with a growing demand for diverse flavors, convenient packaging formats, and healthier options, such as low-fat, low-sugar, and high-protein yogurts. The market size is expected to reach XX Million by 2025, expanding to XX Million by 2033.

Key Markets & Segments Leading Africa Yogurt Industry
The dairy-based yogurt segment dominates the market, with flavored yogurt outselling plain yogurt due to strong consumer preference for diverse tastes. Supermarkets/hypermarkets remain the primary distribution channel, although convenience stores and online channels are gaining traction. Key markets include South Africa, Nigeria, and Kenya, reflecting higher per capita income and developed retail infrastructure.
Dominant Segments:
- By Category: Dairy-based Yogurt (XX%) > Non-dairy-based Yogurt (XX%)
- By Type: Flavored Yogurt (XX%) > Plain Yogurt (XX%)
- By Distribution Channel: Supermarkets/Hypermarkets (XX%) > Convenience Stores (XX%) > Online Stores (XX%)
Drivers by Region:
- South Africa: Strong retail infrastructure, high per capita income, established yogurt market.
- Nigeria: Large population, growing middle class, rising demand for convenience foods.
- Kenya: Increasing urbanization, expanding retail sector, evolving consumer preferences.
Africa Yogurt Industry Product Developments
Recent product innovations reflect the growing demand for healthier and more convenient options. General Mills launched Ratio: Protein, a high-protein yogurt, while Chobani introduced zero-sugar varieties, targeting health-conscious consumers. Limited-edition flavors, such as General Mills' Yoplait Skittles, showcase efforts to engage consumers through creative product offerings and partnerships. These advancements leverage technological improvements in yogurt formulation and processing.
Challenges in the Africa Yogurt Industry Market
The Africa yogurt market faces challenges including inconsistent supply chains, regulatory inconsistencies across countries, and high competition, particularly from established international brands. These factors can lead to production inefficiencies and increased costs. Import tariffs and stringent regulations can also hamper market entry for new players. Furthermore, fluctuating raw material prices pose a significant risk to profit margins.
Forces Driving Africa Yogurt Industry Growth
Key growth drivers include rising disposable incomes, increasing health consciousness, and evolving consumer preferences. Technological advancements improve production efficiency and enhance product quality. Government support for agricultural development can enhance local production of raw materials, while improved cold chain infrastructure boosts product distribution.
Long-Term Growth Catalysts in Africa Yogurt Industry
Long-term growth is expected through strategic partnerships, product innovation (e.g., plant-based yogurts), and market expansion into underserved regions. Investments in research and development will be crucial for developing new and improved products catering to evolving consumer demands.
Emerging Opportunities in Africa Yogurt Industry
Emerging opportunities include expansion into less penetrated markets, development of functional yogurts with added health benefits, and increased utilization of online channels for direct-to-consumer sales. Furthermore, tapping into the growing demand for organic and sustainably sourced products will present significant growth opportunities.
Leading Players in the Africa Yogurt Industry Sector
- Nestle SA (https://www.nestle.com/)
- Danone Southern Africa (Pty) Ltd (https://www.danone.com/)
- Fage
- Yakult Honsha Co Ltd (https://www.yakult.com/)
- Sodial SA
- Parmalat Canada (https://www.parmalat.com/en/)
- Kraft foods group Inc (https://www.kraftheinzcompany.com/)
- Viju Industries Nigeria Limited
- General Mills (https://www.generalmills.com/)
- Chobani Inc (https://www.chobani.com/)
Key Milestones in Africa Yogurt Industry Industry
- April 2021: General Mills launches Ratio: Protein yogurt, emphasizing high protein content.
- June 2021: General Mills and Mars Inc. launch Yoplait Skittles yogurt, a limited-edition flavor.
- 2021: Chobani LLC launches new zero-sugar yogurt flavors (Mixed Berry and Strawberry).
Strategic Outlook for Africa Yogurt Industry Market
The Africa yogurt market presents significant growth potential, fueled by favorable demographics, evolving consumer preferences, and technological advancements. Strategic initiatives focusing on product innovation, targeted marketing, and efficient supply chain management will be crucial for companies seeking to capitalize on the market's future potential. Expanding into underserved regions and developing value-added products addressing specific health concerns will unlock further growth opportunities.
Africa Yogurt Industry Segmentation
-
1. Category
- 1.1. Dairy-based Yogurt
- 1.2. Non-dairy-based Yogurt
-
2. Type
- 2.1. Plain Yogurt
- 2.2. Flavored Yogurt
-
3. Distribution Channel
- 3.1. Supermarkets/Hypermarkets
- 3.2. Convenience Stores
- 3.3. Specialty Stores
- 3.4. Online Stores
- 3.5. Other Distribution Channels
-
4. Geography
- 4.1. South Africa
- 4.2. Nigeria
- 4.3. Egypt
- 4.4. Rest of Africa
Africa Yogurt Industry Segmentation By Geography
- 1. South Africa
- 2. Nigeria
- 3. Egypt
- 4. Rest of Africa

Africa Yogurt Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 6.06% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1 Introduction of new flavors
- 3.2.2 formulations
- 3.2.3 and types of yogurt
- 3.2.4 including low-fat
- 3.2.5 Greek yogurt
- 3.2.6 and yogurt with added probiotics
- 3.2.7 caters to diverse consumer preferences.
- 3.3. Market Restrains
- 3.3.1 Inadequate infrastructure and logistical issues in some regions can hinder the efficient distribution of yogurt products
- 3.3.2 particularly in rural areas.
- 3.4. Market Trends
- 3.4.1 Growing demand for functional and fortified yogurt products with added health benefits
- 3.4.2 such as probiotics and reduced sugar content.
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Africa Yogurt Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Category
- 5.1.1. Dairy-based Yogurt
- 5.1.2. Non-dairy-based Yogurt
- 5.2. Market Analysis, Insights and Forecast - by Type
- 5.2.1. Plain Yogurt
- 5.2.2. Flavored Yogurt
- 5.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.3.1. Supermarkets/Hypermarkets
- 5.3.2. Convenience Stores
- 5.3.3. Specialty Stores
- 5.3.4. Online Stores
- 5.3.5. Other Distribution Channels
- 5.4. Market Analysis, Insights and Forecast - by Geography
- 5.4.1. South Africa
- 5.4.2. Nigeria
- 5.4.3. Egypt
- 5.4.4. Rest of Africa
- 5.5. Market Analysis, Insights and Forecast - by Region
- 5.5.1. South Africa
- 5.5.2. Nigeria
- 5.5.3. Egypt
- 5.5.4. Rest of Africa
- 5.1. Market Analysis, Insights and Forecast - by Category
- 6. South Africa Africa Yogurt Industry Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Category
- 6.1.1. Dairy-based Yogurt
- 6.1.2. Non-dairy-based Yogurt
- 6.2. Market Analysis, Insights and Forecast - by Type
- 6.2.1. Plain Yogurt
- 6.2.2. Flavored Yogurt
- 6.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 6.3.1. Supermarkets/Hypermarkets
- 6.3.2. Convenience Stores
- 6.3.3. Specialty Stores
- 6.3.4. Online Stores
- 6.3.5. Other Distribution Channels
- 6.4. Market Analysis, Insights and Forecast - by Geography
- 6.4.1. South Africa
- 6.4.2. Nigeria
- 6.4.3. Egypt
- 6.4.4. Rest of Africa
- 6.1. Market Analysis, Insights and Forecast - by Category
- 7. Nigeria Africa Yogurt Industry Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Category
- 7.1.1. Dairy-based Yogurt
- 7.1.2. Non-dairy-based Yogurt
- 7.2. Market Analysis, Insights and Forecast - by Type
- 7.2.1. Plain Yogurt
- 7.2.2. Flavored Yogurt
- 7.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 7.3.1. Supermarkets/Hypermarkets
- 7.3.2. Convenience Stores
- 7.3.3. Specialty Stores
- 7.3.4. Online Stores
- 7.3.5. Other Distribution Channels
- 7.4. Market Analysis, Insights and Forecast - by Geography
- 7.4.1. South Africa
- 7.4.2. Nigeria
- 7.4.3. Egypt
- 7.4.4. Rest of Africa
- 7.1. Market Analysis, Insights and Forecast - by Category
- 8. Egypt Africa Yogurt Industry Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Category
- 8.1.1. Dairy-based Yogurt
- 8.1.2. Non-dairy-based Yogurt
- 8.2. Market Analysis, Insights and Forecast - by Type
- 8.2.1. Plain Yogurt
- 8.2.2. Flavored Yogurt
- 8.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 8.3.1. Supermarkets/Hypermarkets
- 8.3.2. Convenience Stores
- 8.3.3. Specialty Stores
- 8.3.4. Online Stores
- 8.3.5. Other Distribution Channels
- 8.4. Market Analysis, Insights and Forecast - by Geography
- 8.4.1. South Africa
- 8.4.2. Nigeria
- 8.4.3. Egypt
- 8.4.4. Rest of Africa
- 8.1. Market Analysis, Insights and Forecast - by Category
- 9. Rest of Africa Africa Yogurt Industry Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Category
- 9.1.1. Dairy-based Yogurt
- 9.1.2. Non-dairy-based Yogurt
- 9.2. Market Analysis, Insights and Forecast - by Type
- 9.2.1. Plain Yogurt
- 9.2.2. Flavored Yogurt
- 9.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 9.3.1. Supermarkets/Hypermarkets
- 9.3.2. Convenience Stores
- 9.3.3. Specialty Stores
- 9.3.4. Online Stores
- 9.3.5. Other Distribution Channels
- 9.4. Market Analysis, Insights and Forecast - by Geography
- 9.4.1. South Africa
- 9.4.2. Nigeria
- 9.4.3. Egypt
- 9.4.4. Rest of Africa
- 9.1. Market Analysis, Insights and Forecast - by Category
- 10. South Africa Africa Yogurt Industry Analysis, Insights and Forecast, 2019-2031
- 11. Sudan Africa Yogurt Industry Analysis, Insights and Forecast, 2019-2031
- 12. Uganda Africa Yogurt Industry Analysis, Insights and Forecast, 2019-2031
- 13. Tanzania Africa Yogurt Industry Analysis, Insights and Forecast, 2019-2031
- 14. Kenya Africa Yogurt Industry Analysis, Insights and Forecast, 2019-2031
- 15. Rest of Africa Africa Yogurt Industry Analysis, Insights and Forecast, 2019-2031
- 16. Competitive Analysis
- 16.1. Market Share Analysis 2024
- 16.2. Company Profiles
- 16.2.1 Nestle SA
- 16.2.1.1. Overview
- 16.2.1.2. Products
- 16.2.1.3. SWOT Analysis
- 16.2.1.4. Recent Developments
- 16.2.1.5. Financials (Based on Availability)
- 16.2.2 Danone Southern Africa (Pty) Ltd
- 16.2.2.1. Overview
- 16.2.2.2. Products
- 16.2.2.3. SWOT Analysis
- 16.2.2.4. Recent Developments
- 16.2.2.5. Financials (Based on Availability)
- 16.2.3 Fage
- 16.2.3.1. Overview
- 16.2.3.2. Products
- 16.2.3.3. SWOT Analysis
- 16.2.3.4. Recent Developments
- 16.2.3.5. Financials (Based on Availability)
- 16.2.4 Yakult Honsha Co Ltd
- 16.2.4.1. Overview
- 16.2.4.2. Products
- 16.2.4.3. SWOT Analysis
- 16.2.4.4. Recent Developments
- 16.2.4.5. Financials (Based on Availability)
- 16.2.5 Sodial SA
- 16.2.5.1. Overview
- 16.2.5.2. Products
- 16.2.5.3. SWOT Analysis
- 16.2.5.4. Recent Developments
- 16.2.5.5. Financials (Based on Availability)
- 16.2.6 Parmalat Canada
- 16.2.6.1. Overview
- 16.2.6.2. Products
- 16.2.6.3. SWOT Analysis
- 16.2.6.4. Recent Developments
- 16.2.6.5. Financials (Based on Availability)
- 16.2.7 Kraft foods group Inc
- 16.2.7.1. Overview
- 16.2.7.2. Products
- 16.2.7.3. SWOT Analysis
- 16.2.7.4. Recent Developments
- 16.2.7.5. Financials (Based on Availability)
- 16.2.8 Viju Industries Nigeria Limited
- 16.2.8.1. Overview
- 16.2.8.2. Products
- 16.2.8.3. SWOT Analysis
- 16.2.8.4. Recent Developments
- 16.2.8.5. Financials (Based on Availability)
- 16.2.9 General Mills
- 16.2.9.1. Overview
- 16.2.9.2. Products
- 16.2.9.3. SWOT Analysis
- 16.2.9.4. Recent Developments
- 16.2.9.5. Financials (Based on Availability)
- 16.2.10 Chobani Inc
- 16.2.10.1. Overview
- 16.2.10.2. Products
- 16.2.10.3. SWOT Analysis
- 16.2.10.4. Recent Developments
- 16.2.10.5. Financials (Based on Availability)
- 16.2.1 Nestle SA
List of Figures
- Figure 1: Africa Yogurt Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Africa Yogurt Industry Share (%) by Company 2024
List of Tables
- Table 1: Africa Yogurt Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Africa Yogurt Industry Revenue Million Forecast, by Category 2019 & 2032
- Table 3: Africa Yogurt Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 4: Africa Yogurt Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 5: Africa Yogurt Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 6: Africa Yogurt Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 7: Africa Yogurt Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 8: South Africa Africa Yogurt Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Sudan Africa Yogurt Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Uganda Africa Yogurt Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Tanzania Africa Yogurt Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Kenya Africa Yogurt Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Rest of Africa Africa Yogurt Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Africa Yogurt Industry Revenue Million Forecast, by Category 2019 & 2032
- Table 15: Africa Yogurt Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 16: Africa Yogurt Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 17: Africa Yogurt Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 18: Africa Yogurt Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 19: Africa Yogurt Industry Revenue Million Forecast, by Category 2019 & 2032
- Table 20: Africa Yogurt Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 21: Africa Yogurt Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 22: Africa Yogurt Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 23: Africa Yogurt Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 24: Africa Yogurt Industry Revenue Million Forecast, by Category 2019 & 2032
- Table 25: Africa Yogurt Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 26: Africa Yogurt Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 27: Africa Yogurt Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 28: Africa Yogurt Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 29: Africa Yogurt Industry Revenue Million Forecast, by Category 2019 & 2032
- Table 30: Africa Yogurt Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 31: Africa Yogurt Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 32: Africa Yogurt Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 33: Africa Yogurt Industry Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Africa Yogurt Industry?
The projected CAGR is approximately 6.06%.
2. Which companies are prominent players in the Africa Yogurt Industry?
Key companies in the market include Nestle SA, Danone Southern Africa (Pty) Ltd, Fage, Yakult Honsha Co Ltd, Sodial SA, Parmalat Canada, Kraft foods group Inc, Viju Industries Nigeria Limited, General Mills, Chobani Inc.
3. What are the main segments of the Africa Yogurt Industry?
The market segments include Category, Type, Distribution Channel, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD 1.48 Million as of 2022.
5. What are some drivers contributing to market growth?
Introduction of new flavors. formulations. and types of yogurt. including low-fat. Greek yogurt. and yogurt with added probiotics. caters to diverse consumer preferences..
6. What are the notable trends driving market growth?
Growing demand for functional and fortified yogurt products with added health benefits. such as probiotics and reduced sugar content..
7. Are there any restraints impacting market growth?
Inadequate infrastructure and logistical issues in some regions can hinder the efficient distribution of yogurt products. particularly in rural areas..
8. Can you provide examples of recent developments in the market?
In 2021, Chobani LLC launched new flavors of zero sugar yogurt. According to the company, these new flavors are Mixed Berry and Strawberry, respectively. The strategy behind the new launch and product innovation is to offer consumers a sugar-free product so that the company can target diabetic patients, and also this specific strategy will enable the company to expand the business and enlarge the company's product portfolio.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Africa Yogurt Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Africa Yogurt Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Africa Yogurt Industry?
To stay informed about further developments, trends, and reports in the Africa Yogurt Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence