Key Insights
The Asia-Pacific dairy-based beverage market is experiencing robust growth, driven by increasing health consciousness, rising disposable incomes, and a preference for convenient and nutritious drinks. The market, valued at approximately $XX million in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 5.10% from 2025 to 2033. This expansion is fueled by several key factors. Firstly, the escalating demand for functional beverages enriched with probiotics and vitamins is driving consumption of products like yogurt and kefir. Secondly, the burgeoning popularity of flavored dairy-based drinks caters to evolving consumer preferences for diverse taste profiles. Finally, the expanding distribution networks, particularly the growth of online channels and convenience stores, enhance accessibility and market penetration. Significant growth is observed across various segments, including flavored drinks, which hold a larger market share compared to unflavored counterparts due to their appeal to a wider consumer base. The dominance of supermarkets and hypermarkets as distribution channels is expected to continue, although online channels are rapidly gaining traction. Leading players like Britannia Industries, Yakult Honsha, Bright Dairy, Mother Dairy, Fonterra, and Amul are actively shaping the market landscape through product innovation and strategic expansion. Growth is particularly strong in countries like China, India, and Japan, reflecting the region's large population and increasing consumer spending.
However, the market faces certain challenges. Fluctuations in milk prices and stringent regulatory requirements related to food safety and labeling pose potential restraints on market growth. Furthermore, increasing consumer awareness of sugar content in beverages may necessitate reformulations and the introduction of low-sugar or sugar-free options to sustain growth momentum. Competitive intensity from alternative beverage categories, such as plant-based drinks, also presents a challenge. Despite these obstacles, the long-term outlook for the Asia-Pacific dairy-based beverage market remains positive, driven by its diverse product portfolio, growing consumer base, and continuous innovation within the industry. The market's trajectory will hinge on manufacturers' ability to adapt to evolving consumer preferences, effectively manage cost pressures, and navigate the complexities of the regulatory landscape.

Unlock the Potential: Asia-Pacific Dairy-Based Beverages Market Report (2019-2033)
This comprehensive report provides an in-depth analysis of the dynamic Asia-Pacific dairy-based beverages industry, offering invaluable insights for stakeholders across the value chain. From market size and segmentation to competitive landscape and future trends, this report is your essential guide to navigating this lucrative sector. The study covers the period 2019-2033, with a base year of 2025 and a forecast period of 2025-2033. Expected market value in 2025 is estimated at xx Million. The report leverages extensive data analysis to provide actionable strategies for success.
Asia-Pacific Dairy-Based Beverages Industry Market Concentration & Dynamics
This section analyzes the competitive landscape of the Asia-Pacific dairy-based beverages market, examining market concentration, innovation, regulations, substitute products, consumer trends, and M&A activity. The market is characterized by a mix of large multinational players and regional brands, resulting in a moderately concentrated market structure. The estimated market share of the top 5 players in 2025 is xx%. Innovation is driven by factors such as evolving consumer preferences towards healthier and functional beverages and technological advancements in product formulation and processing.
- Market Concentration: Moderately concentrated with a top 5 market share of xx% in 2025.
- Innovation Ecosystem: Strong focus on functional beverages, plant-based alternatives, and sustainable packaging.
- Regulatory Framework: Varying regulations across the region impact product labeling, ingredient sourcing, and marketing claims.
- Substitute Products: Plant-based beverages (e.g., soy milk, almond milk) pose a competitive threat.
- End-User Trends: Growing demand for healthy, convenient, and premium dairy-based beverages fuels market growth.
- M&A Activity: xx M&A deals were recorded between 2019 and 2024, indicating consolidation within the industry.
Asia-Pacific Dairy-Based Beverages Industry Insights & Trends
This section delves into the key drivers and trends shaping the Asia-Pacific dairy-based beverages market. The market experienced robust growth during the historical period (2019-2024), driven by rising disposable incomes, urbanization, and changing consumer lifestyles. The estimated CAGR for the forecast period (2025-2033) is xx%. Technological advancements, such as improved processing techniques and packaging solutions, are enhancing product quality and shelf life. Furthermore, the increasing awareness of health and wellness is driving demand for functional dairy-based beverages with added nutrients and probiotics. The market size in 2024 was estimated at xx Million and is projected to reach xx Million by 2033.

Key Markets & Segments Leading Asia-Pacific Dairy-Based Beverages Industry
This section identifies the dominant regions, countries, and segments within the Asia-Pacific dairy-based beverages market.
By Type: Milk dominates the market, followed by yogurt and other dairy-based beverages. Kefir is experiencing growth due to its health benefits.
By Category: Flavored drinks hold a larger market share compared to unflavored drinks due to their appeal to a wider consumer base.
By Distribution Channel: Supermarkets/hypermarkets constitute the major distribution channel, followed by convenience stores and online channels. Online channels are experiencing significant growth driven by e-commerce expansion.
- Drivers for Dominant Segments:
- Milk: High consumption levels, affordability, and versatility.
- Flavored Drinks: Appealing to a wide range of consumer preferences.
- Supermarkets/Hypermarkets: Extensive reach and established distribution networks.
Detailed dominance analysis shows that India and China are the leading markets in the region, fueled by high population density and growing consumption. Other key markets include Australia, Japan, and South Korea.
Asia-Pacific Dairy-Based Beverages Industry Product Developments
Significant advancements in product innovation have characterized recent years. These include the introduction of functional dairy-based beverages enriched with vitamins, minerals, and probiotics, catering to the growing health-conscious consumer base. Plant-based alternatives are gaining traction, presenting both opportunities and challenges for traditional dairy producers. Innovative packaging solutions, such as aseptic cartons and convenient single-serve formats, enhance product shelf life and appeal. These developments contribute to heightened competition and drive market evolution.
Challenges in the Asia-Pacific Dairy-Based Beverages Industry Market
The Asia-Pacific dairy-based beverages market faces several challenges, including fluctuating raw material prices impacting profitability, stringent regulatory requirements across different markets leading to higher compliance costs, and intense competition from both established players and emerging brands. Supply chain disruptions caused by factors such as climate change and geopolitical events pose further challenges. The estimated impact of these challenges on market growth is a reduction of approximately xx% in 2025.
Forces Driving Asia-Pacific Dairy-Based Beverages Industry Growth
Several factors are driving growth in the Asia-Pacific dairy-based beverages industry. Rising disposable incomes and increasing urbanization contribute significantly to enhanced purchasing power among consumers. Technological advancements in dairy processing and packaging enhance product quality and shelf life. Moreover, supportive government policies, such as subsidies for dairy farming and initiatives promoting domestic consumption, provide a boost. The growing health consciousness among consumers is fueling demand for functional and nutritious dairy-based beverages.
Long-Term Growth Catalysts in the Asia-Pacific Dairy-Based Beverages Industry
Long-term growth is fueled by several catalysts: increasing investment in research and development leading to innovative products; strategic partnerships and collaborations between dairy producers and technology companies; and expansion into new markets with high growth potential. The focus on sustainability and ethical sourcing of raw materials, alongside ongoing efforts to improve supply chain efficiency and resilience, further solidify the industry's trajectory towards sustainable growth.
Emerging Opportunities in Asia-Pacific Dairy-Based Beverages Industry
Emerging opportunities exist in several areas. Growing consumer demand for healthier and functional beverages, including those enriched with probiotics and plant-based options, presents significant opportunities for new product development. The rise of e-commerce and online grocery delivery platforms opens up new distribution channels. Expansion into untapped markets and the development of tailored products to cater to specific consumer preferences in diverse regions across the Asia-Pacific region are further promising avenues.
Leading Players in the Asia-Pacific Dairy-Based Beverages Industry Sector
- Wadia Group (Britannia Industries Limited)
- Yakult Honsha Co Ltd
- Bright Dairy & Food Co Ltd
- Mother Dairy Fruit & Vegetable Pvt Ltd
- Fonterra Co-operative Group
- GCMMF (Amul)
Key Milestones in Asia-Pacific Dairy-Based Beverages Industry Industry
- 2020: Increased focus on plant-based dairy alternatives by major players.
- 2021: Several key mergers and acquisitions within the industry reshape the competitive landscape.
- 2022: Launch of several innovative products with enhanced health benefits.
- 2023: Significant investment in sustainable packaging solutions.
- 2024: Growing adoption of direct-to-consumer online sales channels.
Strategic Outlook for Asia-Pacific Dairy-Based Beverages Industry Market
The Asia-Pacific dairy-based beverages market exhibits substantial growth potential. Strategic opportunities lie in leveraging technological advancements for product innovation, building robust and resilient supply chains, expanding into new markets, and focusing on building strong brand equity. Meeting the evolving consumer preferences for health, convenience, and sustainability is critical for long-term success in this competitive and rapidly changing industry. The market's future trajectory is optimistic, with continued expansion driven by favorable demographic and economic trends.
Asia-Pacific Dairy-Based Beverages Industry Segmentation
-
1. Type
- 1.1. Milk
- 1.2. Yogurt
- 1.3. Kefir
- 1.4. Others
-
2. Category
- 2.1. Flavoured Drink
- 2.2. Unflavored Drink
-
3. Distribution Channel
- 3.1. Supermarkets/hypermarkets
- 3.2. Convenience stores
- 3.3. Specialty Stores
- 3.4. Online Channels
- 3.5. Others
Asia-Pacific Dairy-Based Beverages Industry Segmentation By Geography
-
1. Asia Pacific
- 1.1. China
- 1.2. Japan
- 1.3. South Korea
- 1.4. India
- 1.5. Australia
- 1.6. New Zealand
- 1.7. Indonesia
- 1.8. Malaysia
- 1.9. Singapore
- 1.10. Thailand
- 1.11. Vietnam
- 1.12. Philippines

Asia-Pacific Dairy-Based Beverages Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 5.10% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing application of Gelatin in healthcare and pharmaceutical sector
- 3.3. Market Restrains
- 3.3.1. Rising demand for clean label products
- 3.4. Market Trends
- 3.4.1. Rising Demand for Probiotic Drinks in the Region
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Asia-Pacific Dairy-Based Beverages Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Milk
- 5.1.2. Yogurt
- 5.1.3. Kefir
- 5.1.4. Others
- 5.2. Market Analysis, Insights and Forecast - by Category
- 5.2.1. Flavoured Drink
- 5.2.2. Unflavored Drink
- 5.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.3.1. Supermarkets/hypermarkets
- 5.3.2. Convenience stores
- 5.3.3. Specialty Stores
- 5.3.4. Online Channels
- 5.3.5. Others
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. Asia Pacific
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. China Asia-Pacific Dairy-Based Beverages Industry Analysis, Insights and Forecast, 2019-2031
- 7. Japan Asia-Pacific Dairy-Based Beverages Industry Analysis, Insights and Forecast, 2019-2031
- 8. India Asia-Pacific Dairy-Based Beverages Industry Analysis, Insights and Forecast, 2019-2031
- 9. South Korea Asia-Pacific Dairy-Based Beverages Industry Analysis, Insights and Forecast, 2019-2031
- 10. Taiwan Asia-Pacific Dairy-Based Beverages Industry Analysis, Insights and Forecast, 2019-2031
- 11. Australia Asia-Pacific Dairy-Based Beverages Industry Analysis, Insights and Forecast, 2019-2031
- 12. Rest of Asia-Pacific Asia-Pacific Dairy-Based Beverages Industry Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 Wadia Group (Britannia Industries Limited)*List Not Exhaustive
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 Yakult Honsha Co Ltd
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 Bright Dairy & Food Co Ltd
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 Mother Dairy Fruit & Vegetable Pvt Ltd
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 Fonterra Co-operative Group
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 GCMMF (Amul)
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.1 Wadia Group (Britannia Industries Limited)*List Not Exhaustive
List of Figures
- Figure 1: Asia-Pacific Dairy-Based Beverages Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Asia-Pacific Dairy-Based Beverages Industry Share (%) by Company 2024
List of Tables
- Table 1: Asia-Pacific Dairy-Based Beverages Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Asia-Pacific Dairy-Based Beverages Industry Volume K Units Forecast, by Region 2019 & 2032
- Table 3: Asia-Pacific Dairy-Based Beverages Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 4: Asia-Pacific Dairy-Based Beverages Industry Volume K Units Forecast, by Type 2019 & 2032
- Table 5: Asia-Pacific Dairy-Based Beverages Industry Revenue Million Forecast, by Category 2019 & 2032
- Table 6: Asia-Pacific Dairy-Based Beverages Industry Volume K Units Forecast, by Category 2019 & 2032
- Table 7: Asia-Pacific Dairy-Based Beverages Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 8: Asia-Pacific Dairy-Based Beverages Industry Volume K Units Forecast, by Distribution Channel 2019 & 2032
- Table 9: Asia-Pacific Dairy-Based Beverages Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 10: Asia-Pacific Dairy-Based Beverages Industry Volume K Units Forecast, by Region 2019 & 2032
- Table 11: Asia-Pacific Dairy-Based Beverages Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 12: Asia-Pacific Dairy-Based Beverages Industry Volume K Units Forecast, by Country 2019 & 2032
- Table 13: China Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: China Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 15: Japan Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: Japan Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 17: India Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: India Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 19: South Korea Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: South Korea Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 21: Taiwan Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Taiwan Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 23: Australia Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Australia Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 25: Rest of Asia-Pacific Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: Rest of Asia-Pacific Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 27: Asia-Pacific Dairy-Based Beverages Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 28: Asia-Pacific Dairy-Based Beverages Industry Volume K Units Forecast, by Type 2019 & 2032
- Table 29: Asia-Pacific Dairy-Based Beverages Industry Revenue Million Forecast, by Category 2019 & 2032
- Table 30: Asia-Pacific Dairy-Based Beverages Industry Volume K Units Forecast, by Category 2019 & 2032
- Table 31: Asia-Pacific Dairy-Based Beverages Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 32: Asia-Pacific Dairy-Based Beverages Industry Volume K Units Forecast, by Distribution Channel 2019 & 2032
- Table 33: Asia-Pacific Dairy-Based Beverages Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 34: Asia-Pacific Dairy-Based Beverages Industry Volume K Units Forecast, by Country 2019 & 2032
- Table 35: China Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 36: China Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 37: Japan Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 38: Japan Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 39: South Korea Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 40: South Korea Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 41: India Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 42: India Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 43: Australia Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 44: Australia Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 45: New Zealand Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 46: New Zealand Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 47: Indonesia Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 48: Indonesia Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 49: Malaysia Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 50: Malaysia Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 51: Singapore Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 52: Singapore Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 53: Thailand Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 54: Thailand Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 55: Vietnam Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 56: Vietnam Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 57: Philippines Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 58: Philippines Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Asia-Pacific Dairy-Based Beverages Industry?
The projected CAGR is approximately 5.10%.
2. Which companies are prominent players in the Asia-Pacific Dairy-Based Beverages Industry?
Key companies in the market include Wadia Group (Britannia Industries Limited)*List Not Exhaustive, Yakult Honsha Co Ltd, Bright Dairy & Food Co Ltd, Mother Dairy Fruit & Vegetable Pvt Ltd, Fonterra Co-operative Group, GCMMF (Amul).
3. What are the main segments of the Asia-Pacific Dairy-Based Beverages Industry?
The market segments include Type, Category, Distribution Channel.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Increasing application of Gelatin in healthcare and pharmaceutical sector.
6. What are the notable trends driving market growth?
Rising Demand for Probiotic Drinks in the Region.
7. Are there any restraints impacting market growth?
Rising demand for clean label products.
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in K Units.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Asia-Pacific Dairy-Based Beverages Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Asia-Pacific Dairy-Based Beverages Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Asia-Pacific Dairy-Based Beverages Industry?
To stay informed about further developments, trends, and reports in the Asia-Pacific Dairy-Based Beverages Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence