Key Insights
The global smart advisory market is experiencing robust growth, projected to reach \$6.96 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 19.96% from 2025 to 2033. This expansion is fueled by several key drivers. Increasing adoption of AI-powered solutions across various industries, particularly in BFSI (Banking, Financial Services, and Insurance) and retail, is significantly boosting market demand. Businesses are leveraging smart advisory systems to enhance customer experience, personalize financial advice, streamline operations, and improve decision-making. The rising complexity of financial products and customer needs necessitates sophisticated advisory tools, creating further market impetus. Furthermore, the increasing availability of large datasets and advancements in natural language processing (NLP) and machine learning (ML) are enabling the development of more intelligent and efficient smart advisory platforms. The market is segmented by offerings (Software and Services) and end-user verticals, with BFSI currently dominating due to the high volume of transactions and regulatory requirements demanding personalized and efficient financial advice. However, rapid growth is expected in retail and travel and hospitality as businesses seek to optimize customer engagement and loyalty programs.
Despite the considerable growth potential, the market faces certain restraints. High initial investment costs associated with implementing and maintaining smart advisory systems can be a barrier to entry for smaller companies. Concerns surrounding data security and privacy are also significant, particularly in the BFSI sector where sensitive customer data is involved. Addressing these concerns through robust security measures and compliance with data privacy regulations is crucial for market expansion. The success of smart advisory solutions hinges on the accuracy and reliability of the underlying algorithms and data. Continuous improvement and refinement of these aspects are essential for sustaining market growth and ensuring customer trust. Competition among established players like Nuance Communications Inc., IBM Corporation, and 24/7 Customer Inc., along with emerging innovative companies, is driving innovation and market diversification.

Smart Advisory Market: A Comprehensive Report (2019-2033)
This in-depth report provides a comprehensive analysis of the Smart Advisory Market, encompassing market dynamics, industry trends, key segments, leading players, and future opportunities. With a study period spanning 2019-2033, a base year of 2025, and a forecast period of 2025-2033, this report offers invaluable insights for stakeholders across the industry. The market is projected to reach xx Million by 2033, exhibiting a CAGR of xx% during the forecast period.
Smart Advisory Market Market Concentration & Dynamics
The Smart Advisory Market is characterized by a moderately concentrated landscape, with a few major players holding significant market share. However, the market is also witnessing increased competition from smaller, niche players offering specialized solutions. The market’s dynamics are shaped by several factors:
- Innovation Ecosystems: Rapid technological advancements in AI, machine learning, and natural language processing are fueling innovation, leading to the development of sophisticated advisory solutions.
- Regulatory Frameworks: Government regulations related to data privacy, security, and financial compliance significantly influence market growth and player strategies.
- Substitute Products: Traditional advisory services pose a competitive threat, although the adoption of smart advisory solutions is gaining momentum due to enhanced efficiency and scalability.
- End-User Trends: The increasing demand for personalized and data-driven advice across various sectors, notably BFSI and retail, is a key market driver.
- M&A Activities: The market has witnessed a moderate level of mergers and acquisitions (M&A) activity in recent years, with approximately xx M&A deals recorded between 2019 and 2024. Major players are strategically acquiring smaller companies to expand their product portfolio and market reach. For example, the market share of the top 5 players is estimated at xx%.
Smart Advisory Market Industry Insights & Trends
The Smart Advisory Market is experiencing robust growth, driven by several factors. The market size was valued at xx Million in 2024 and is projected to reach xx Million by 2033. This growth is fueled by:
- Market Growth Drivers: The increasing adoption of digital technologies across various industries, coupled with the growing need for efficient and personalized advisory services, is propelling market expansion. The rising demand for data-driven insights and automated decision-making processes further boosts market growth.
- Technological Disruptions: The integration of AI and machine learning capabilities is revolutionizing the smart advisory landscape, enabling advanced analytics, predictive modeling, and personalized recommendations. This technological disruption is transforming traditional advisory processes and enhancing the overall customer experience.
- Evolving Consumer Behaviors: Consumers are increasingly seeking convenient, personalized, and readily available advisory services. The demand for on-demand access to information and support is driving the adoption of smart advisory platforms.

Key Markets & Segments Leading Smart Advisory Market
The BFSI sector dominates the Smart Advisory Market, accounting for approximately xx% of the market share in 2024. This is followed by the retail sector and the travel and hospitality sector.
By Offerings:
- Software: This segment is witnessing significant growth, driven by the increasing demand for sophisticated software platforms capable of handling complex advisory tasks.
- Services: Services such as implementation, integration, customization, and ongoing support are crucial for successful adoption of smart advisory solutions.
By End-user Verticals:
- BFSI: The high demand for advanced risk management solutions, fraud detection, and personalized financial advice drives the significant market share in this sector. Drivers include robust economic growth, increased financial regulations, and the availability of sophisticated financial technology.
- Retail: The rising need for efficient inventory management, personalized customer service, and targeted marketing strategies is fueling growth in this segment. This is further propelled by strong e-commerce growth and increased consumer expectations.
- Travel and Hospitality: The sector's reliance on personalized customer service and dynamic pricing models necessitates the adoption of smart advisory solutions. This sector’s growth is linked to the rise in global tourism and increased adoption of online travel booking platforms.
- Government: This sector is witnessing gradual growth, driven by the need for improved citizen services, optimized resource allocation, and enhanced policy-making. Drivers include the growing digitalization initiatives and the focus on improving public services.
- Other End-user Verticals (Healthcare and Consumer Electronics): These sectors are witnessing emerging growth opportunities, with healthcare focusing on personalized medicine and patient care management, while consumer electronics focus on optimizing customer support and enhancing product recommendations.
Smart Advisory Market Product Developments
Recent product innovations include AI-powered chatbots for customer service, advanced analytics dashboards for data-driven decision-making, and personalized recommendation engines. These advancements are enhancing the efficiency, accuracy, and personalization of smart advisory services, creating a significant competitive edge for market players.
Challenges in the Smart Advisory Market Market
Key challenges include regulatory hurdles related to data privacy and security, which can hinder market expansion and increase compliance costs. Supply chain disruptions and talent shortages can also impact the development and deployment of smart advisory solutions. Intense competition from established players and emerging startups further presents a challenge. These factors collectively lead to an estimated xx% reduction in projected growth in certain market segments.
Forces Driving Smart Advisory Market Growth
Technological advancements in AI and machine learning are central to market growth. The increasing demand for data-driven decision-making across various sectors also significantly contributes. Favorable government policies promoting digital transformation further accelerate market expansion.
Long-Term Growth Catalysts in the Smart Advisory Market
Long-term growth hinges on continuous innovation in AI and machine learning, strategic partnerships to expand market reach, and the expansion into new geographic markets and emerging end-user verticals.
Emerging Opportunities in Smart Advisory Market
Emerging opportunities lie in the integration of smart advisory solutions with other technologies such as IoT and blockchain. Expanding into untapped markets in developing economies and catering to the growing demand for sustainable and ethical advisory services present significant potential.
Leading Players in the Smart Advisory Market Sector
- Nuance Communications Inc
- Creative Virtual Pvt Ltd
- IBM Corporation
- 24/7 Customer Inc
- Artificial Solutions International AB
- Codebaby Corporatio
- eGain Corporation
- Next IT Corporation
- CX Company Limited
- Speakoit Inc
Key Milestones in Smart Advisory Market Industry
- November 2023: Nasdaq launches Fundsight, a platform offering financial advisors improved tools for fund discovery, research, and portfolio management. This significantly impacts the BFSI segment.
- December 2022: Waterfield Advisors expands its international reach through a collaboration with Singapore Airlines, showcasing the growing importance of global market penetration.
- October 2022: Wazir Advisor partners with ITA Germany, indicating the increasing focus on digitalization within specific industry verticals, in this case, textiles.
Strategic Outlook for Smart Advisory Market Market
The Smart Advisory Market holds immense future potential, driven by continuous technological innovation and the increasing demand for data-driven advisory services. Strategic partnerships, expansion into new markets, and the development of specialized solutions will be key to achieving long-term growth and success in this dynamic market.
Smart Advisory Market Segmentation
-
1. Offerings
- 1.1. Software
- 1.2. Services
-
2. End-user Verticals
- 2.1. BFSI
- 2.2. Retail
- 2.3. Travel and Hospitality
- 2.4. Government
- 2.5. Other En
Smart Advisory Market Segmentation By Geography
- 1. North America
- 2. Europe
- 3. Asia Pacific
- 4. Rest of the World

Smart Advisory Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 19.96% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Burgeoning Demand for Intelligent Customer Engagement; Demand for Automation for Cost Management in the Healthcare; Increasing Penetration of Websites and Mobile Applications Integrated with Cloud Computing
- 3.3. Market Restrains
- 3.3.1. Lack of Awareness and Information and Availability as add-in Under Analytics
- 3.4. Market Trends
- 3.4.1. The Retail Segment is Expected to Witness Significant Adoption for Smart Advisor Solutions.
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Smart Advisory Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Offerings
- 5.1.1. Software
- 5.1.2. Services
- 5.2. Market Analysis, Insights and Forecast - by End-user Verticals
- 5.2.1. BFSI
- 5.2.2. Retail
- 5.2.3. Travel and Hospitality
- 5.2.4. Government
- 5.2.5. Other En
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. North America
- 5.3.2. Europe
- 5.3.3. Asia Pacific
- 5.3.4. Rest of the World
- 5.1. Market Analysis, Insights and Forecast - by Offerings
- 6. North America Smart Advisory Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Offerings
- 6.1.1. Software
- 6.1.2. Services
- 6.2. Market Analysis, Insights and Forecast - by End-user Verticals
- 6.2.1. BFSI
- 6.2.2. Retail
- 6.2.3. Travel and Hospitality
- 6.2.4. Government
- 6.2.5. Other En
- 6.1. Market Analysis, Insights and Forecast - by Offerings
- 7. Europe Smart Advisory Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Offerings
- 7.1.1. Software
- 7.1.2. Services
- 7.2. Market Analysis, Insights and Forecast - by End-user Verticals
- 7.2.1. BFSI
- 7.2.2. Retail
- 7.2.3. Travel and Hospitality
- 7.2.4. Government
- 7.2.5. Other En
- 7.1. Market Analysis, Insights and Forecast - by Offerings
- 8. Asia Pacific Smart Advisory Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Offerings
- 8.1.1. Software
- 8.1.2. Services
- 8.2. Market Analysis, Insights and Forecast - by End-user Verticals
- 8.2.1. BFSI
- 8.2.2. Retail
- 8.2.3. Travel and Hospitality
- 8.2.4. Government
- 8.2.5. Other En
- 8.1. Market Analysis, Insights and Forecast - by Offerings
- 9. Rest of the World Smart Advisory Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Offerings
- 9.1.1. Software
- 9.1.2. Services
- 9.2. Market Analysis, Insights and Forecast - by End-user Verticals
- 9.2.1. BFSI
- 9.2.2. Retail
- 9.2.3. Travel and Hospitality
- 9.2.4. Government
- 9.2.5. Other En
- 9.1. Market Analysis, Insights and Forecast - by Offerings
- 10. North America Smart Advisory Market Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 10.1.1.
- 11. Europe Smart Advisory Market Analysis, Insights and Forecast, 2019-2031
- 11.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 11.1.1.
- 12. Asia Pacific Smart Advisory Market Analysis, Insights and Forecast, 2019-2031
- 12.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 12.1.1.
- 13. Rest of the World Smart Advisory Market Analysis, Insights and Forecast, 2019-2031
- 13.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 13.1.1.
- 14. Competitive Analysis
- 14.1. Global Market Share Analysis 2024
- 14.2. Company Profiles
- 14.2.1 Nuance Communications Inc
- 14.2.1.1. Overview
- 14.2.1.2. Products
- 14.2.1.3. SWOT Analysis
- 14.2.1.4. Recent Developments
- 14.2.1.5. Financials (Based on Availability)
- 14.2.2 Creative Virtual Pvt Ltd
- 14.2.2.1. Overview
- 14.2.2.2. Products
- 14.2.2.3. SWOT Analysis
- 14.2.2.4. Recent Developments
- 14.2.2.5. Financials (Based on Availability)
- 14.2.3 IBM Corporation
- 14.2.3.1. Overview
- 14.2.3.2. Products
- 14.2.3.3. SWOT Analysis
- 14.2.3.4. Recent Developments
- 14.2.3.5. Financials (Based on Availability)
- 14.2.4 24/7 Customer Inc
- 14.2.4.1. Overview
- 14.2.4.2. Products
- 14.2.4.3. SWOT Analysis
- 14.2.4.4. Recent Developments
- 14.2.4.5. Financials (Based on Availability)
- 14.2.5 Artificial Solutions International AB
- 14.2.5.1. Overview
- 14.2.5.2. Products
- 14.2.5.3. SWOT Analysis
- 14.2.5.4. Recent Developments
- 14.2.5.5. Financials (Based on Availability)
- 14.2.6 Codebaby Corporatio
- 14.2.6.1. Overview
- 14.2.6.2. Products
- 14.2.6.3. SWOT Analysis
- 14.2.6.4. Recent Developments
- 14.2.6.5. Financials (Based on Availability)
- 14.2.7 eGain Corporation
- 14.2.7.1. Overview
- 14.2.7.2. Products
- 14.2.7.3. SWOT Analysis
- 14.2.7.4. Recent Developments
- 14.2.7.5. Financials (Based on Availability)
- 14.2.8 Next IT Corporation
- 14.2.8.1. Overview
- 14.2.8.2. Products
- 14.2.8.3. SWOT Analysis
- 14.2.8.4. Recent Developments
- 14.2.8.5. Financials (Based on Availability)
- 14.2.9 CX Company Limited
- 14.2.9.1. Overview
- 14.2.9.2. Products
- 14.2.9.3. SWOT Analysis
- 14.2.9.4. Recent Developments
- 14.2.9.5. Financials (Based on Availability)
- 14.2.10 Speakoit Inc
- 14.2.10.1. Overview
- 14.2.10.2. Products
- 14.2.10.3. SWOT Analysis
- 14.2.10.4. Recent Developments
- 14.2.10.5. Financials (Based on Availability)
- 14.2.1 Nuance Communications Inc
List of Figures
- Figure 1: Global Smart Advisory Market Revenue Breakdown (Million, %) by Region 2024 & 2032
- Figure 2: North America Smart Advisory Market Revenue (Million), by Country 2024 & 2032
- Figure 3: North America Smart Advisory Market Revenue Share (%), by Country 2024 & 2032
- Figure 4: Europe Smart Advisory Market Revenue (Million), by Country 2024 & 2032
- Figure 5: Europe Smart Advisory Market Revenue Share (%), by Country 2024 & 2032
- Figure 6: Asia Pacific Smart Advisory Market Revenue (Million), by Country 2024 & 2032
- Figure 7: Asia Pacific Smart Advisory Market Revenue Share (%), by Country 2024 & 2032
- Figure 8: Rest of the World Smart Advisory Market Revenue (Million), by Country 2024 & 2032
- Figure 9: Rest of the World Smart Advisory Market Revenue Share (%), by Country 2024 & 2032
- Figure 10: North America Smart Advisory Market Revenue (Million), by Offerings 2024 & 2032
- Figure 11: North America Smart Advisory Market Revenue Share (%), by Offerings 2024 & 2032
- Figure 12: North America Smart Advisory Market Revenue (Million), by End-user Verticals 2024 & 2032
- Figure 13: North America Smart Advisory Market Revenue Share (%), by End-user Verticals 2024 & 2032
- Figure 14: North America Smart Advisory Market Revenue (Million), by Country 2024 & 2032
- Figure 15: North America Smart Advisory Market Revenue Share (%), by Country 2024 & 2032
- Figure 16: Europe Smart Advisory Market Revenue (Million), by Offerings 2024 & 2032
- Figure 17: Europe Smart Advisory Market Revenue Share (%), by Offerings 2024 & 2032
- Figure 18: Europe Smart Advisory Market Revenue (Million), by End-user Verticals 2024 & 2032
- Figure 19: Europe Smart Advisory Market Revenue Share (%), by End-user Verticals 2024 & 2032
- Figure 20: Europe Smart Advisory Market Revenue (Million), by Country 2024 & 2032
- Figure 21: Europe Smart Advisory Market Revenue Share (%), by Country 2024 & 2032
- Figure 22: Asia Pacific Smart Advisory Market Revenue (Million), by Offerings 2024 & 2032
- Figure 23: Asia Pacific Smart Advisory Market Revenue Share (%), by Offerings 2024 & 2032
- Figure 24: Asia Pacific Smart Advisory Market Revenue (Million), by End-user Verticals 2024 & 2032
- Figure 25: Asia Pacific Smart Advisory Market Revenue Share (%), by End-user Verticals 2024 & 2032
- Figure 26: Asia Pacific Smart Advisory Market Revenue (Million), by Country 2024 & 2032
- Figure 27: Asia Pacific Smart Advisory Market Revenue Share (%), by Country 2024 & 2032
- Figure 28: Rest of the World Smart Advisory Market Revenue (Million), by Offerings 2024 & 2032
- Figure 29: Rest of the World Smart Advisory Market Revenue Share (%), by Offerings 2024 & 2032
- Figure 30: Rest of the World Smart Advisory Market Revenue (Million), by End-user Verticals 2024 & 2032
- Figure 31: Rest of the World Smart Advisory Market Revenue Share (%), by End-user Verticals 2024 & 2032
- Figure 32: Rest of the World Smart Advisory Market Revenue (Million), by Country 2024 & 2032
- Figure 33: Rest of the World Smart Advisory Market Revenue Share (%), by Country 2024 & 2032
List of Tables
- Table 1: Global Smart Advisory Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Global Smart Advisory Market Revenue Million Forecast, by Offerings 2019 & 2032
- Table 3: Global Smart Advisory Market Revenue Million Forecast, by End-user Verticals 2019 & 2032
- Table 4: Global Smart Advisory Market Revenue Million Forecast, by Region 2019 & 2032
- Table 5: Global Smart Advisory Market Revenue Million Forecast, by Country 2019 & 2032
- Table 6: Smart Advisory Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: Global Smart Advisory Market Revenue Million Forecast, by Country 2019 & 2032
- Table 8: Smart Advisory Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Global Smart Advisory Market Revenue Million Forecast, by Country 2019 & 2032
- Table 10: Smart Advisory Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Global Smart Advisory Market Revenue Million Forecast, by Country 2019 & 2032
- Table 12: Smart Advisory Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Global Smart Advisory Market Revenue Million Forecast, by Offerings 2019 & 2032
- Table 14: Global Smart Advisory Market Revenue Million Forecast, by End-user Verticals 2019 & 2032
- Table 15: Global Smart Advisory Market Revenue Million Forecast, by Country 2019 & 2032
- Table 16: Global Smart Advisory Market Revenue Million Forecast, by Offerings 2019 & 2032
- Table 17: Global Smart Advisory Market Revenue Million Forecast, by End-user Verticals 2019 & 2032
- Table 18: Global Smart Advisory Market Revenue Million Forecast, by Country 2019 & 2032
- Table 19: Global Smart Advisory Market Revenue Million Forecast, by Offerings 2019 & 2032
- Table 20: Global Smart Advisory Market Revenue Million Forecast, by End-user Verticals 2019 & 2032
- Table 21: Global Smart Advisory Market Revenue Million Forecast, by Country 2019 & 2032
- Table 22: Global Smart Advisory Market Revenue Million Forecast, by Offerings 2019 & 2032
- Table 23: Global Smart Advisory Market Revenue Million Forecast, by End-user Verticals 2019 & 2032
- Table 24: Global Smart Advisory Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Smart Advisory Market?
The projected CAGR is approximately 19.96%.
2. Which companies are prominent players in the Smart Advisory Market?
Key companies in the market include Nuance Communications Inc, Creative Virtual Pvt Ltd, IBM Corporation, 24/7 Customer Inc, Artificial Solutions International AB, Codebaby Corporatio, eGain Corporation, Next IT Corporation, CX Company Limited, Speakoit Inc.
3. What are the main segments of the Smart Advisory Market?
The market segments include Offerings, End-user Verticals.
4. Can you provide details about the market size?
The market size is estimated to be USD 6.96 Million as of 2022.
5. What are some drivers contributing to market growth?
Burgeoning Demand for Intelligent Customer Engagement; Demand for Automation for Cost Management in the Healthcare; Increasing Penetration of Websites and Mobile Applications Integrated with Cloud Computing.
6. What are the notable trends driving market growth?
The Retail Segment is Expected to Witness Significant Adoption for Smart Advisor Solutions..
7. Are there any restraints impacting market growth?
Lack of Awareness and Information and Availability as add-in Under Analytics.
8. Can you provide examples of recent developments in the market?
November 2023 - Nasdaq Launched an Innovative Solution for Financial Advisors in Partnership with Trackinsight. US Advisors now have access to a new tool in their toolbox with the launch of Fundsight, a free online platform created by Nasdaq and Trackinsight. The site, which is accessible through a simple single sign-on that verifies advisors through their FINRA CRD number, provides new and unique tools to advisors, allowing easy access to fund discovery, research, portfolio management, investment ideas, and content, all created with the intent of saving advisors time to focus on clients and grow their business.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Smart Advisory Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Smart Advisory Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Smart Advisory Market?
To stay informed about further developments, trends, and reports in the Smart Advisory Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence