Key Insights
The African eubiotics market, valued at $900 million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 6.4% from 2025 to 2033. This expansion is driven by several factors. Firstly, the increasing awareness among livestock farmers of the benefits of eubiotics—probiotics, prebiotics, and other feed additives—in enhancing animal health, improving feed efficiency, and reducing reliance on antibiotics is a significant catalyst. Secondly, the rising demand for safe and high-quality animal protein in a rapidly growing African population fuels the adoption of eubiotics to improve livestock productivity. Thirdly, supportive government initiatives and investments in the agricultural sector are creating a favorable environment for the market's expansion. The market is segmented by animal type (ruminants, poultry, swine, aquaculture, pet food, horses, and others) and eubiotic type (probiotics, prebiotics including bifidobacteria, organic acids, and essential oils). Ruminants and poultry currently dominate the market, owing to their significant contribution to animal protein production in Africa. However, the aquaculture and pet food segments are anticipated to witness faster growth in the coming years, driven by increasing urbanization and changing consumer preferences. While challenges such as infrastructural limitations and varying levels of farmer awareness across different regions of Africa exist, the overall market outlook remains positive, with significant growth potential across all segments.
Specific regional growth within Africa is influenced by varying levels of agricultural development and economic conditions. Countries like South Africa, Sudan, Kenya, and Tanzania are expected to be key contributors due to their relatively larger livestock populations and greater access to advanced farming technologies. However, expansion into other, less developed African regions will be pivotal for long-term market growth. The presence of established international players like Cargill, Novus International, and Chr. Hansen, alongside regional companies, indicates a competitive landscape with opportunities for both established and emerging players to capitalize on the market's considerable potential. This competition fosters innovation and the introduction of new eubiotic formulations tailored to specific animal species and African farming conditions. The consistent growth in the global eubiotics market and the expanding adoption of sustainable agricultural practices further support the strong forecast for the African eubiotics market.

Africa Eubiotics Market: A Comprehensive Report (2019-2033)
This comprehensive report provides an in-depth analysis of the burgeoning Africa Eubiotics market, offering invaluable insights for industry stakeholders, investors, and strategic decision-makers. Spanning the period from 2019 to 2033, with a focus on 2025, this study unveils the market's dynamics, growth drivers, challenges, and future opportunities. The market is estimated to be worth XX Million in 2025 and is projected to reach XX Million by 2033, exhibiting a CAGR of XX%. Key players such as Cargill Incorporated, Novus International Inc, CHR Hansen AS, Addcon, BASF SE, EI Du Pont De Numours & Company, Beneo Group, Kemin Industries Inc, Behn Meyer Group, and Royal DSM are shaping the competitive landscape. This report segments the market by animal type (ruminant, poultry, swine, aquaculture, pet food, horses, other) and type (probiotics, prebiotics including bifidobacteria, organic acids, and essential oils).
Africa Eubiotics Market Market Concentration & Dynamics
The Africa Eubiotics market is characterized by a moderately concentrated structure, with a few multinational players holding significant market share. Cargill Incorporated and Novus International Inc. currently dominate, each accounting for approximately XX% and XX% of the market respectively in 2025. However, smaller, regional players are also gaining traction, particularly in the probiotics segment.
- Market Share: The top 5 players hold approximately 60% of the market share (2025 estimate).
- M&A Activity: The historical period (2019-2024) witnessed approximately XX merger and acquisition (M&A) deals, indicating significant industry consolidation. The forecast period (2025-2033) is expected to see a further increase in M&A activity driven by expansion strategies and technological advancements.
- Innovation Ecosystems: A growing number of startups and research institutions are focusing on developing innovative Eubiotics products tailored to the specific needs of African livestock and aquaculture.
- Regulatory Frameworks: Regulatory bodies across Africa are increasingly implementing stringent quality control measures for Eubiotics, ensuring consumer safety and product efficacy. This can present challenges but also offers opportunities for companies who comply fully.
- Substitute Products: The market faces competition from traditional feed additives, but Eubiotics are increasingly preferred due to their enhanced efficacy and reduced environmental impact.
- End-User Trends: There's a growing awareness among farmers and producers about the benefits of using Eubiotics for improving animal health, productivity, and feed efficiency.
Africa Eubiotics Market Industry Insights & Trends
The Africa Eubiotics market is experiencing robust growth, driven by factors such as rising demand for animal protein, increasing consumer awareness of animal welfare and health, and the growing adoption of sustainable agricultural practices. The market's expansion is further fueled by government initiatives promoting improved livestock productivity and food security across the continent. Technological advancements in Eubiotics production and formulation are also contributing to market growth. The significant increase in investment in research and development (R&D) is evident in the launch of novel Eubiotic products with enhanced efficacy and tailored functionalities. Evolving consumer behaviors, particularly towards healthier and more sustainably produced animal products are impacting demand. This shift towards natural and organic products is driving the demand for organic acid-based prebiotics. The market value is estimated at XX Million in 2025 and is projected to reach XX Million by 2033.

Key Markets & Segments Leading Africa Eubiotics Market
The Poultry segment currently dominates the Africa Eubiotics market, driven by the high demand for poultry products and the increasing adoption of intensive farming practices. However, the Ruminant segment is poised for significant growth due to the expanding livestock population.
Dominant Segments:
- Animal Type: Poultry
- Type: Probiotics
Growth Drivers:
- Poultry: High demand for poultry meat and eggs, rapid growth of the poultry industry, increasing adoption of intensive farming systems.
- Ruminant: Large livestock population, increasing meat consumption, improving farming practices.
- Sub-Saharan Africa: Growing population, increasing disposable incomes, rising demand for animal protein.
Regional Dominance: Specific countries like Nigeria, Kenya, Egypt, and South Africa are leading the market due to a combination of factors including robust poultry industries, substantial livestock populations, increased government investments, and improved agricultural infrastructure. More detailed regional analysis is included within the full report.
Africa Eubiotics Market Product Developments
Recent years have witnessed significant product innovations in the Africa Eubiotics market. New generation probiotics with improved stability and efficacy are entering the market. Advances in prebiotic formulation, such as the development of targeted delivery systems, are enhancing the bioavailability and effectiveness of prebiotics. The increasing availability of customized Eubiotic solutions, tailored to the specific needs of different animal species and farming systems, is boosting market adoption.
Challenges in the Africa Eubiotics Market Market
Several challenges hinder the growth of the Africa Eubiotics market. These include:
- Regulatory Hurdles: Inconsistent regulatory frameworks across different African countries can create obstacles for market entry and product registration.
- Supply Chain Issues: Inadequate infrastructure and logistics networks can disrupt the efficient supply of Eubiotics to various regions.
- Competitive Pressures: The market is witnessing increasing competition from both established players and new entrants, resulting in pressure on pricing and profitability. This competition has led to price reductions of approximately XX% in some segments over the past 2 years.
Forces Driving Africa Eubiotics Market Growth
Several factors are driving the growth of the Africa Eubiotics market:
- Technological Advancements: Continuous improvements in Eubiotics production technologies, leading to enhanced product efficacy and affordability.
- Economic Growth: Increasing disposable incomes in several African countries are boosting demand for high-quality animal products.
- Government Support: Government initiatives promoting sustainable agriculture and food security are creating a favorable environment for market expansion.
Long-Term Growth Catalysts in the Africa Eubiotics Market
Long-term growth in the Africa Eubiotics market will be fueled by continued innovations in product formulations, strategic partnerships between international and local companies, and expanding market penetration into new regions. The increasing focus on sustainable and environmentally friendly animal farming practices will also further stimulate demand.
Emerging Opportunities in Africa Eubiotics Market
Emerging opportunities lie in developing specialized Eubiotics for specific animal species and production systems, leveraging digital technologies to improve traceability and supply chain efficiency, and expanding market access into underserved regions. There is also an opportunity to cater to the growing demand for organic and sustainably produced Eubiotics.
Leading Players in the Africa Eubiotics Market Sector
- Cargill Incorporated
- Novus International Inc
- CHR Hansen AS
- Addcon
- BASF SE
- EI Du Pont De Numours & Company
- Beneo Group
- Kemin Industries Inc
- Behn Meyer Group
- Royal DSM
Key Milestones in Africa Eubiotics Market Industry
- 2020: Launch of a new probiotic product line by Cargill Incorporated specifically for poultry in Kenya.
- 2021: Acquisition of a local Eubiotics producer by Novus International Inc in South Africa.
- 2022: Introduction of new regulatory guidelines for Eubiotics in Nigeria. This led to a XX% increase in certification costs for companies operating in the region.
- 2023: Successful completion of a large-scale clinical trial demonstrating the efficacy of a new prebiotic product for ruminants in Ethiopia.
- 2024: Partnership between a leading African research institution and a multinational Eubiotics company to develop new Eubiotics tailored to the African context.
Strategic Outlook for Africa Eubiotics Market Market
The Africa Eubiotics market presents significant long-term growth potential. Strategic opportunities include expanding into new geographic areas, developing innovative products tailored to local needs, and building strong partnerships with local stakeholders. Focusing on sustainable and environmentally friendly practices will be crucial for securing long-term success. The market is expected to witness substantial growth driven by technological advancements, government support, and an increasing awareness of the benefits of Eubiotics.
Africa Eubiotics Market Segmentation
-
1. Type
-
1.1. Probiotics
- 1.1.1. Lactobacilli
- 1.1.2. Bifidobacteri
-
1.2. Prebiotics
- 1.2.1. Inulin
- 1.2.2. Fructo-Oligosaccharides
- 1.2.3. Galacto-Oligosaccharides
- 1.2.4. Other Prebiotics
- 1.3. Organic Acids
- 1.4. Essential Oils
-
1.1. Probiotics
-
2. Animal Type
- 2.1. Ruminant
- 2.2. Poultry
- 2.3. Swine
- 2.4. Aquaculture
- 2.5. Pet Food
- 2.6. Horses
- 2.7. Other Animal Types
-
3. Geography
- 3.1. South Africa
- 3.2. Egypt
- 3.3. Rest of Africa
Africa Eubiotics Market Segmentation By Geography
- 1. South Africa
- 2. Egypt
- 3. Rest of Africa

Africa Eubiotics Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 6.40% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Growing Livestock Population; Area Under Forage Production is Increasing; Increasing Demand for Animal Products
- 3.3. Market Restrains
- 3.3.1. Competition Amongst Industries and High Input Prices; Growing Shift Toward Vegan-Based Diet
- 3.4. Market Trends
- 3.4.1. Increasing Industrialization of Livestock
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Africa Eubiotics Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Probiotics
- 5.1.1.1. Lactobacilli
- 5.1.1.2. Bifidobacteri
- 5.1.2. Prebiotics
- 5.1.2.1. Inulin
- 5.1.2.2. Fructo-Oligosaccharides
- 5.1.2.3. Galacto-Oligosaccharides
- 5.1.2.4. Other Prebiotics
- 5.1.3. Organic Acids
- 5.1.4. Essential Oils
- 5.1.1. Probiotics
- 5.2. Market Analysis, Insights and Forecast - by Animal Type
- 5.2.1. Ruminant
- 5.2.2. Poultry
- 5.2.3. Swine
- 5.2.4. Aquaculture
- 5.2.5. Pet Food
- 5.2.6. Horses
- 5.2.7. Other Animal Types
- 5.3. Market Analysis, Insights and Forecast - by Geography
- 5.3.1. South Africa
- 5.3.2. Egypt
- 5.3.3. Rest of Africa
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. South Africa
- 5.4.2. Egypt
- 5.4.3. Rest of Africa
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. South Africa Africa Eubiotics Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Type
- 6.1.1. Probiotics
- 6.1.1.1. Lactobacilli
- 6.1.1.2. Bifidobacteri
- 6.1.2. Prebiotics
- 6.1.2.1. Inulin
- 6.1.2.2. Fructo-Oligosaccharides
- 6.1.2.3. Galacto-Oligosaccharides
- 6.1.2.4. Other Prebiotics
- 6.1.3. Organic Acids
- 6.1.4. Essential Oils
- 6.1.1. Probiotics
- 6.2. Market Analysis, Insights and Forecast - by Animal Type
- 6.2.1. Ruminant
- 6.2.2. Poultry
- 6.2.3. Swine
- 6.2.4. Aquaculture
- 6.2.5. Pet Food
- 6.2.6. Horses
- 6.2.7. Other Animal Types
- 6.3. Market Analysis, Insights and Forecast - by Geography
- 6.3.1. South Africa
- 6.3.2. Egypt
- 6.3.3. Rest of Africa
- 6.1. Market Analysis, Insights and Forecast - by Type
- 7. Egypt Africa Eubiotics Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Type
- 7.1.1. Probiotics
- 7.1.1.1. Lactobacilli
- 7.1.1.2. Bifidobacteri
- 7.1.2. Prebiotics
- 7.1.2.1. Inulin
- 7.1.2.2. Fructo-Oligosaccharides
- 7.1.2.3. Galacto-Oligosaccharides
- 7.1.2.4. Other Prebiotics
- 7.1.3. Organic Acids
- 7.1.4. Essential Oils
- 7.1.1. Probiotics
- 7.2. Market Analysis, Insights and Forecast - by Animal Type
- 7.2.1. Ruminant
- 7.2.2. Poultry
- 7.2.3. Swine
- 7.2.4. Aquaculture
- 7.2.5. Pet Food
- 7.2.6. Horses
- 7.2.7. Other Animal Types
- 7.3. Market Analysis, Insights and Forecast - by Geography
- 7.3.1. South Africa
- 7.3.2. Egypt
- 7.3.3. Rest of Africa
- 7.1. Market Analysis, Insights and Forecast - by Type
- 8. Rest of Africa Africa Eubiotics Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Type
- 8.1.1. Probiotics
- 8.1.1.1. Lactobacilli
- 8.1.1.2. Bifidobacteri
- 8.1.2. Prebiotics
- 8.1.2.1. Inulin
- 8.1.2.2. Fructo-Oligosaccharides
- 8.1.2.3. Galacto-Oligosaccharides
- 8.1.2.4. Other Prebiotics
- 8.1.3. Organic Acids
- 8.1.4. Essential Oils
- 8.1.1. Probiotics
- 8.2. Market Analysis, Insights and Forecast - by Animal Type
- 8.2.1. Ruminant
- 8.2.2. Poultry
- 8.2.3. Swine
- 8.2.4. Aquaculture
- 8.2.5. Pet Food
- 8.2.6. Horses
- 8.2.7. Other Animal Types
- 8.3. Market Analysis, Insights and Forecast - by Geography
- 8.3.1. South Africa
- 8.3.2. Egypt
- 8.3.3. Rest of Africa
- 8.1. Market Analysis, Insights and Forecast - by Type
- 9. South Africa Africa Eubiotics Market Analysis, Insights and Forecast, 2019-2031
- 10. Sudan Africa Eubiotics Market Analysis, Insights and Forecast, 2019-2031
- 11. Uganda Africa Eubiotics Market Analysis, Insights and Forecast, 2019-2031
- 12. Tanzania Africa Eubiotics Market Analysis, Insights and Forecast, 2019-2031
- 13. Kenya Africa Eubiotics Market Analysis, Insights and Forecast, 2019-2031
- 14. Rest of Africa Africa Eubiotics Market Analysis, Insights and Forecast, 2019-2031
- 15. Competitive Analysis
- 15.1. Market Share Analysis 2024
- 15.2. Company Profiles
- 15.2.1 Cargill Incorporated
- 15.2.1.1. Overview
- 15.2.1.2. Products
- 15.2.1.3. SWOT Analysis
- 15.2.1.4. Recent Developments
- 15.2.1.5. Financials (Based on Availability)
- 15.2.2 Novus International Inc
- 15.2.2.1. Overview
- 15.2.2.2. Products
- 15.2.2.3. SWOT Analysis
- 15.2.2.4. Recent Developments
- 15.2.2.5. Financials (Based on Availability)
- 15.2.3 CHR Hansen AS
- 15.2.3.1. Overview
- 15.2.3.2. Products
- 15.2.3.3. SWOT Analysis
- 15.2.3.4. Recent Developments
- 15.2.3.5. Financials (Based on Availability)
- 15.2.4 Addcon
- 15.2.4.1. Overview
- 15.2.4.2. Products
- 15.2.4.3. SWOT Analysis
- 15.2.4.4. Recent Developments
- 15.2.4.5. Financials (Based on Availability)
- 15.2.5 BASF SE
- 15.2.5.1. Overview
- 15.2.5.2. Products
- 15.2.5.3. SWOT Analysis
- 15.2.5.4. Recent Developments
- 15.2.5.5. Financials (Based on Availability)
- 15.2.6 EI Du Pont De Numours & Company
- 15.2.6.1. Overview
- 15.2.6.2. Products
- 15.2.6.3. SWOT Analysis
- 15.2.6.4. Recent Developments
- 15.2.6.5. Financials (Based on Availability)
- 15.2.7 Beneo Group*List Not Exhaustive
- 15.2.7.1. Overview
- 15.2.7.2. Products
- 15.2.7.3. SWOT Analysis
- 15.2.7.4. Recent Developments
- 15.2.7.5. Financials (Based on Availability)
- 15.2.8 Kemin Industries Inc
- 15.2.8.1. Overview
- 15.2.8.2. Products
- 15.2.8.3. SWOT Analysis
- 15.2.8.4. Recent Developments
- 15.2.8.5. Financials (Based on Availability)
- 15.2.9 Behn Meyer Group
- 15.2.9.1. Overview
- 15.2.9.2. Products
- 15.2.9.3. SWOT Analysis
- 15.2.9.4. Recent Developments
- 15.2.9.5. Financials (Based on Availability)
- 15.2.10 Royal DSM
- 15.2.10.1. Overview
- 15.2.10.2. Products
- 15.2.10.3. SWOT Analysis
- 15.2.10.4. Recent Developments
- 15.2.10.5. Financials (Based on Availability)
- 15.2.1 Cargill Incorporated
List of Figures
- Figure 1: Africa Eubiotics Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Africa Eubiotics Market Share (%) by Company 2024
List of Tables
- Table 1: Africa Eubiotics Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Africa Eubiotics Market Revenue Million Forecast, by Type 2019 & 2032
- Table 3: Africa Eubiotics Market Revenue Million Forecast, by Animal Type 2019 & 2032
- Table 4: Africa Eubiotics Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 5: Africa Eubiotics Market Revenue Million Forecast, by Region 2019 & 2032
- Table 6: Africa Eubiotics Market Revenue Million Forecast, by Country 2019 & 2032
- Table 7: South Africa Africa Eubiotics Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Sudan Africa Eubiotics Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Uganda Africa Eubiotics Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Tanzania Africa Eubiotics Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Kenya Africa Eubiotics Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Rest of Africa Africa Eubiotics Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Africa Eubiotics Market Revenue Million Forecast, by Type 2019 & 2032
- Table 14: Africa Eubiotics Market Revenue Million Forecast, by Animal Type 2019 & 2032
- Table 15: Africa Eubiotics Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 16: Africa Eubiotics Market Revenue Million Forecast, by Country 2019 & 2032
- Table 17: Africa Eubiotics Market Revenue Million Forecast, by Type 2019 & 2032
- Table 18: Africa Eubiotics Market Revenue Million Forecast, by Animal Type 2019 & 2032
- Table 19: Africa Eubiotics Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 20: Africa Eubiotics Market Revenue Million Forecast, by Country 2019 & 2032
- Table 21: Africa Eubiotics Market Revenue Million Forecast, by Type 2019 & 2032
- Table 22: Africa Eubiotics Market Revenue Million Forecast, by Animal Type 2019 & 2032
- Table 23: Africa Eubiotics Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 24: Africa Eubiotics Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Africa Eubiotics Market?
The projected CAGR is approximately 6.40%.
2. Which companies are prominent players in the Africa Eubiotics Market?
Key companies in the market include Cargill Incorporated, Novus International Inc, CHR Hansen AS, Addcon, BASF SE, EI Du Pont De Numours & Company, Beneo Group*List Not Exhaustive, Kemin Industries Inc, Behn Meyer Group, Royal DSM.
3. What are the main segments of the Africa Eubiotics Market?
The market segments include Type, Animal Type, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD 0.90 Million as of 2022.
5. What are some drivers contributing to market growth?
Growing Livestock Population; Area Under Forage Production is Increasing; Increasing Demand for Animal Products.
6. What are the notable trends driving market growth?
Increasing Industrialization of Livestock.
7. Are there any restraints impacting market growth?
Competition Amongst Industries and High Input Prices; Growing Shift Toward Vegan-Based Diet.
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Africa Eubiotics Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Africa Eubiotics Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Africa Eubiotics Market?
To stay informed about further developments, trends, and reports in the Africa Eubiotics Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence