Key Insights
The Australian feed additive market, valued at approximately $XX million in 2025 (estimated based on provided CAGR and market size data), is projected to experience robust growth with a Compound Annual Growth Rate (CAGR) of 6.02% from 2025 to 2033. This expansion is driven primarily by the increasing demand for high-quality animal protein, coupled with rising consumer awareness regarding animal health and welfare. The growing aquaculture sector, particularly in Australia, significantly contributes to this market's growth, fueled by increasing global seafood consumption and the need for efficient and sustainable aquaculture practices. Furthermore, the adoption of advanced feed additive technologies aimed at improving feed efficiency, reducing environmental impact, and enhancing animal productivity is expected to bolster market growth. Key segments within this market include acidifiers, other ruminants, swine, and other animals, each exhibiting varying growth trajectories reflecting specific market demands and regulatory landscapes. The competitive landscape comprises both global and regional players, such as Solvay S.A., SHV (Nutreco NV), and DSM Nutritional Products AG, who are actively engaged in research and development to enhance their product portfolios and cater to the evolving market needs.
Significant market trends shaping the Australian feed additive industry include the rising adoption of sustainable and environmentally friendly feed additives, a growing focus on enhancing animal immunity and disease resistance, and stricter regulations surrounding the use of antibiotics in animal feed. These regulatory shifts are pushing innovation in the development of antibiotic alternatives. However, market growth may face restraints, such as fluctuating raw material prices and economic conditions. The overall outlook for the Australian feed additive market remains positive, driven by factors such as population growth, increasing per capita meat consumption, and a growing focus on sustainable and efficient livestock farming. The market's segmentation provides opportunities for specialized product development and targeted marketing strategies to different animal segments.

Australia Feed Additive Market: A Comprehensive Report (2019-2033)
This in-depth report provides a comprehensive analysis of the Australia feed additive market, offering invaluable insights for industry stakeholders, investors, and strategic decision-makers. With a detailed examination of market dynamics, key segments, leading players, and future growth prospects, this report is an essential resource for navigating the complexities of this dynamic sector. The study period covers 2019-2033, with 2025 as the base and estimated year. The forecast period spans 2025-2033, and the historical period encompasses 2019-2024. The market is valued at xx Million in 2025 and is projected to reach xx Million by 2033, exhibiting a CAGR of xx%.
Australia Feed Additive Market Market Concentration & Dynamics
The Australian feed additive market exhibits a moderately concentrated landscape, with several multinational corporations holding significant market share. Key players like Solvay S A, SHV (Nutreco NV), DSM Nutritional Products AG, Novus International Inc, Archer Daniel Midland Co, BASF SE, Lonza Group Ltd, Cargill Inc, IFF(Danisco Animal Nutrition), and Phibro Animal Health Corporation dominate the market. The market share of these companies fluctuates based on product innovation, strategic partnerships, and regulatory changes.
The market is characterized by a dynamic innovation ecosystem, driven by the continuous development of novel feed additives to enhance animal health, productivity, and sustainability. Stringent regulatory frameworks govern the use of feed additives, ensuring animal safety and food security. Substitute products, such as natural feed ingredients, also present competitive pressure.
End-user trends are shifting towards sustainable and environmentally friendly feed additives, creating opportunities for companies offering such solutions. Mergers and acquisitions (M&A) are a common occurrence, reflecting the consolidation efforts within the industry. In recent years, we observed xx M&A deals, with deal values averaging xx Million. This signifies the strategic importance of market consolidation and expansion.
Australia Feed Additive Market Industry Insights & Trends
The Australian feed additive market is experiencing robust growth, driven by several factors. The rising demand for animal protein, coupled with increasing focus on improving animal health and productivity, is a major catalyst. Technological advancements in feed additive formulations, such as the development of more efficient and sustainable products, are significantly shaping market trends. Furthermore, evolving consumer preferences for sustainably produced meat and animal products are increasing the demand for eco-friendly feed additives. This is leading to the growth of plant-based and other sustainable additive options. The market is witnessing a notable shift towards precision feeding techniques and data-driven approaches to optimize feed additive usage. These shifts are reflected in the market's CAGR and overall growth trajectory. The market is expected to be driven primarily by the increase in demand for meat and dairy products, alongside improving livestock productivity and enhanced animal health. The growing adoption of innovative technologies in feed production and the increasing awareness about sustainable feed practices are further boosting the market growth.

Key Markets & Segments Leading Australia Feed Additive Market
Within the Australian feed additive market, the swine segment holds a dominant position, followed by the other ruminants and aquaculture segments. Several factors contribute to this dominance:
- Swine: High demand for pork products, intensive farming practices, and focus on maximizing productivity drive the significant use of feed additives in swine farming.
- Other Ruminants: The beef and dairy industries' need for efficient feed conversion and improved animal health fuels the demand for feed additives in this segment.
- Aquaculture: The growing aquaculture sector is increasingly adopting feed additives to enhance fish growth, disease resistance, and overall productivity.
Drivers:
- Economic growth: Increased disposable incomes and rising demand for animal protein positively impact the feed additive market.
- Infrastructure development: Improved infrastructure within the agricultural sector facilitates efficient feed production and distribution.
- Government support: Government initiatives promoting sustainable agriculture contribute to the growth of the market.
Australia Feed Additive Market Product Developments
Recent product innovations in the Australian feed additive market include the development of novel enzyme preparations, advanced probiotics, and phytogenic feed additives. These advancements are aimed at improving feed efficiency, enhancing nutrient digestibility, and reducing reliance on antibiotics. Such innovations provide a competitive advantage, leading to increased market share and better profitability for companies. Furthermore, the development of customized feed additive solutions tailored to specific animal species and production systems is gaining traction.
Challenges in the Australia Feed Additive Market Market
The Australian feed additive market faces several challenges. Regulatory hurdles and stringent approval processes can delay product launches and increase compliance costs. Supply chain disruptions, particularly concerning raw material sourcing, can impact the availability and cost of feed additives. Intense competition among established players and the emergence of new entrants create price pressures and necessitate continuous innovation. Fluctuations in raw material prices can have a significant impact on profitability. These factors collectively present hurdles to the consistent growth and expansion of this market. The total impact of these challenges is estimated at xx Million annually.
Forces Driving Australia Feed Additive Market Growth
Several forces are driving the growth of the Australia feed additive market. Technological advancements in feed additive formulations, such as the development of more efficient and sustainable products, are a primary driver. Rising demand for animal protein, coupled with a focus on improving animal health and productivity, further contributes to market expansion. Government regulations promoting sustainable agriculture practices also support the market's growth. The rise in consumer awareness regarding environmentally friendly feed practices leads to increased demand for sustainable products.
Long-Term Growth Catalysts in Australia Feed Additive Market
Long-term growth in the Australian feed additive market will be fueled by continued innovation in feed additive technologies, strategic partnerships between feed additive companies and livestock producers, and expansion into new geographic markets. The development of advanced feed additives with improved efficacy and sustainability will be a key factor in driving future market expansion. A focus on precision feeding and data-driven approaches will also play a crucial role.
Emerging Opportunities in Australia Feed Additive Market
Emerging opportunities in the Australian feed additive market include the growing demand for sustainable and eco-friendly feed additives. The increasing interest in precision feeding technologies, providing tailored solutions for specific animal needs, presents a significant opportunity. Furthermore, the expansion into new animal species, such as companion animals, presents a growing market segment. There is also growing potential in the export market for high-quality Australian feed additives.
Leading Players in the Australia Feed Additive Market Sector
- Solvay S A
- SHV (Nutreco NV)
- DSM Nutritional Products AG
- Novus International Inc
- Archer Daniel Midland Co
- BASF SE
- Lonza Group Ltd
- Cargill Inc
- IFF(Danisco Animal Nutrition)
- Phibro Animal Health Corporation
Key Milestones in Australia Feed Additive Market Industry
- January 2023: Novus International acquired Agrivida, a biotech company, to develop new feed additives, enhancing its R&D capabilities and product portfolio.
- June 2022: Delacon and Cargill collaborated to establish a global plant-based phytogenic feed additives business, strengthening their market presence and product offerings.
- January 2022: DSM-Novozymes alliance launched Hiphorius, a new-generation phytase, providing a more efficient and sustainable solution for poultry producers.
Strategic Outlook for Australia Feed Additive Market Market
The Australian feed additive market holds significant future potential, driven by increasing demand for animal protein, technological advancements, and a focus on sustainability. Strategic partnerships, acquisitions, and continuous innovation will be crucial for companies to succeed in this competitive market. Expanding into new market segments and exploring export opportunities will also contribute to long-term growth. Companies with a focus on research and development, strong distribution networks, and sustainable practices will likely thrive in this dynamic sector.
Australia Feed Additive Market Segmentation
-
1. Additive
-
1.1. Acidifiers
-
1.1.1. By Sub Additive
- 1.1.1.1. Fumaric Acid
- 1.1.1.2. Lactic Acid
- 1.1.1.3. Propionic Acid
- 1.1.1.4. Other Acidifiers
-
1.1.1. By Sub Additive
-
1.2. Amino Acids
- 1.2.1. Lysine
- 1.2.2. Methionine
- 1.2.3. Threonine
- 1.2.4. Tryptophan
- 1.2.5. Other Amino Acids
-
1.3. Antibiotics
- 1.3.1. Bacitracin
- 1.3.2. Penicillins
- 1.3.3. Tetracyclines
- 1.3.4. Tylosin
- 1.3.5. Other Antibiotics
-
1.4. Antioxidants
- 1.4.1. Butylated Hydroxyanisole (BHA)
- 1.4.2. Butylated Hydroxytoluene (BHT)
- 1.4.3. Citric Acid
- 1.4.4. Ethoxyquin
- 1.4.5. Propyl Gallate
- 1.4.6. Tocopherols
- 1.4.7. Other Antioxidants
-
1.5. Binders
- 1.5.1. Natural Binders
- 1.5.2. Synthetic Binders
-
1.6. Enzymes
- 1.6.1. Carbohydrases
- 1.6.2. Phytases
- 1.6.3. Other Enzymes
- 1.7. Flavors & Sweeteners
-
1.8. Minerals
- 1.8.1. Macrominerals
- 1.8.2. Microminerals
-
1.9. Mycotoxin Detoxifiers
- 1.9.1. Biotransformers
-
1.10. Phytogenics
- 1.10.1. Essential Oil
- 1.10.2. Herbs & Spices
- 1.10.3. Other Phytogenics
-
1.11. Pigments
- 1.11.1. Carotenoids
- 1.11.2. Curcumin & Spirulina
-
1.12. Prebiotics
- 1.12.1. Fructo Oligosaccharides
- 1.12.2. Galacto Oligosaccharides
- 1.12.3. Inulin
- 1.12.4. Lactulose
- 1.12.5. Mannan Oligosaccharides
- 1.12.6. Xylo Oligosaccharides
- 1.12.7. Other Prebiotics
-
1.13. Probiotics
- 1.13.1. Bifidobacteria
- 1.13.2. Enterococcus
- 1.13.3. Lactobacilli
- 1.13.4. Pediococcus
- 1.13.5. Streptococcus
- 1.13.6. Other Probiotics
-
1.14. Vitamins
- 1.14.1. Vitamin A
- 1.14.2. Vitamin B
- 1.14.3. Vitamin C
- 1.14.4. Vitamin E
- 1.14.5. Other Vitamins
-
1.15. Yeast
- 1.15.1. Live Yeast
- 1.15.2. Selenium Yeast
- 1.15.3. Spent Yeast
- 1.15.4. Torula Dried Yeast
- 1.15.5. Whey Yeast
- 1.15.6. Yeast Derivatives
-
1.1. Acidifiers
-
2. Animal
-
2.1. Aquaculture
-
2.1.1. By Sub Animal
- 2.1.1.1. Fish
- 2.1.1.2. Shrimp
- 2.1.1.3. Other Aquaculture Species
-
2.1.1. By Sub Animal
-
2.2. Poultry
- 2.2.1. Broiler
- 2.2.2. Layer
- 2.2.3. Other Poultry Birds
-
2.3. Ruminants
- 2.3.1. Beef Cattle
- 2.3.2. Dairy Cattle
- 2.3.3. Other Ruminants
- 2.4. Swine
- 2.5. Other Animals
-
2.1. Aquaculture
Australia Feed Additive Market Segmentation By Geography
- 1. Australia

Australia Feed Additive Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 6.02% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increased Demand for Meat; Initiatives By the Key Players; Focus on Animal nutrition and Health
- 3.3. Market Restrains
- 3.3.1. Shift Toward Vegan- Based Diet; Changing Raw Material Prices and Strict Government Rules to Restrict Market Growth
- 3.4. Market Trends
- 3.4.1. OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Australia Feed Additive Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Additive
- 5.1.1. Acidifiers
- 5.1.1.1. By Sub Additive
- 5.1.1.1.1. Fumaric Acid
- 5.1.1.1.2. Lactic Acid
- 5.1.1.1.3. Propionic Acid
- 5.1.1.1.4. Other Acidifiers
- 5.1.1.1. By Sub Additive
- 5.1.2. Amino Acids
- 5.1.2.1. Lysine
- 5.1.2.2. Methionine
- 5.1.2.3. Threonine
- 5.1.2.4. Tryptophan
- 5.1.2.5. Other Amino Acids
- 5.1.3. Antibiotics
- 5.1.3.1. Bacitracin
- 5.1.3.2. Penicillins
- 5.1.3.3. Tetracyclines
- 5.1.3.4. Tylosin
- 5.1.3.5. Other Antibiotics
- 5.1.4. Antioxidants
- 5.1.4.1. Butylated Hydroxyanisole (BHA)
- 5.1.4.2. Butylated Hydroxytoluene (BHT)
- 5.1.4.3. Citric Acid
- 5.1.4.4. Ethoxyquin
- 5.1.4.5. Propyl Gallate
- 5.1.4.6. Tocopherols
- 5.1.4.7. Other Antioxidants
- 5.1.5. Binders
- 5.1.5.1. Natural Binders
- 5.1.5.2. Synthetic Binders
- 5.1.6. Enzymes
- 5.1.6.1. Carbohydrases
- 5.1.6.2. Phytases
- 5.1.6.3. Other Enzymes
- 5.1.7. Flavors & Sweeteners
- 5.1.8. Minerals
- 5.1.8.1. Macrominerals
- 5.1.8.2. Microminerals
- 5.1.9. Mycotoxin Detoxifiers
- 5.1.9.1. Biotransformers
- 5.1.10. Phytogenics
- 5.1.10.1. Essential Oil
- 5.1.10.2. Herbs & Spices
- 5.1.10.3. Other Phytogenics
- 5.1.11. Pigments
- 5.1.11.1. Carotenoids
- 5.1.11.2. Curcumin & Spirulina
- 5.1.12. Prebiotics
- 5.1.12.1. Fructo Oligosaccharides
- 5.1.12.2. Galacto Oligosaccharides
- 5.1.12.3. Inulin
- 5.1.12.4. Lactulose
- 5.1.12.5. Mannan Oligosaccharides
- 5.1.12.6. Xylo Oligosaccharides
- 5.1.12.7. Other Prebiotics
- 5.1.13. Probiotics
- 5.1.13.1. Bifidobacteria
- 5.1.13.2. Enterococcus
- 5.1.13.3. Lactobacilli
- 5.1.13.4. Pediococcus
- 5.1.13.5. Streptococcus
- 5.1.13.6. Other Probiotics
- 5.1.14. Vitamins
- 5.1.14.1. Vitamin A
- 5.1.14.2. Vitamin B
- 5.1.14.3. Vitamin C
- 5.1.14.4. Vitamin E
- 5.1.14.5. Other Vitamins
- 5.1.15. Yeast
- 5.1.15.1. Live Yeast
- 5.1.15.2. Selenium Yeast
- 5.1.15.3. Spent Yeast
- 5.1.15.4. Torula Dried Yeast
- 5.1.15.5. Whey Yeast
- 5.1.15.6. Yeast Derivatives
- 5.1.1. Acidifiers
- 5.2. Market Analysis, Insights and Forecast - by Animal
- 5.2.1. Aquaculture
- 5.2.1.1. By Sub Animal
- 5.2.1.1.1. Fish
- 5.2.1.1.2. Shrimp
- 5.2.1.1.3. Other Aquaculture Species
- 5.2.1.1. By Sub Animal
- 5.2.2. Poultry
- 5.2.2.1. Broiler
- 5.2.2.2. Layer
- 5.2.2.3. Other Poultry Birds
- 5.2.3. Ruminants
- 5.2.3.1. Beef Cattle
- 5.2.3.2. Dairy Cattle
- 5.2.3.3. Other Ruminants
- 5.2.4. Swine
- 5.2.5. Other Animals
- 5.2.1. Aquaculture
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Australia
- 5.1. Market Analysis, Insights and Forecast - by Additive
- 6. Competitive Analysis
- 6.1. Market Share Analysis 2024
- 6.2. Company Profiles
- 6.2.1 Solvay S A
- 6.2.1.1. Overview
- 6.2.1.2. Products
- 6.2.1.3. SWOT Analysis
- 6.2.1.4. Recent Developments
- 6.2.1.5. Financials (Based on Availability)
- 6.2.2 SHV (Nutreco NV)
- 6.2.2.1. Overview
- 6.2.2.2. Products
- 6.2.2.3. SWOT Analysis
- 6.2.2.4. Recent Developments
- 6.2.2.5. Financials (Based on Availability)
- 6.2.3 DSM Nutritional Products AG
- 6.2.3.1. Overview
- 6.2.3.2. Products
- 6.2.3.3. SWOT Analysis
- 6.2.3.4. Recent Developments
- 6.2.3.5. Financials (Based on Availability)
- 6.2.4 Novus International Inc
- 6.2.4.1. Overview
- 6.2.4.2. Products
- 6.2.4.3. SWOT Analysis
- 6.2.4.4. Recent Developments
- 6.2.4.5. Financials (Based on Availability)
- 6.2.5 Archer Daniel Midland Co
- 6.2.5.1. Overview
- 6.2.5.2. Products
- 6.2.5.3. SWOT Analysis
- 6.2.5.4. Recent Developments
- 6.2.5.5. Financials (Based on Availability)
- 6.2.6 BASF SE
- 6.2.6.1. Overview
- 6.2.6.2. Products
- 6.2.6.3. SWOT Analysis
- 6.2.6.4. Recent Developments
- 6.2.6.5. Financials (Based on Availability)
- 6.2.7 Lonza Group Ltd
- 6.2.7.1. Overview
- 6.2.7.2. Products
- 6.2.7.3. SWOT Analysis
- 6.2.7.4. Recent Developments
- 6.2.7.5. Financials (Based on Availability)
- 6.2.8 Cargill Inc
- 6.2.8.1. Overview
- 6.2.8.2. Products
- 6.2.8.3. SWOT Analysis
- 6.2.8.4. Recent Developments
- 6.2.8.5. Financials (Based on Availability)
- 6.2.9 IFF(Danisco Animal Nutrition)
- 6.2.9.1. Overview
- 6.2.9.2. Products
- 6.2.9.3. SWOT Analysis
- 6.2.9.4. Recent Developments
- 6.2.9.5. Financials (Based on Availability)
- 6.2.10 Phibro Animal Health Corporation
- 6.2.10.1. Overview
- 6.2.10.2. Products
- 6.2.10.3. SWOT Analysis
- 6.2.10.4. Recent Developments
- 6.2.10.5. Financials (Based on Availability)
- 6.2.1 Solvay S A
List of Figures
- Figure 1: Australia Feed Additive Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Australia Feed Additive Market Share (%) by Company 2024
List of Tables
- Table 1: Australia Feed Additive Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Australia Feed Additive Market Revenue Million Forecast, by Additive 2019 & 2032
- Table 3: Australia Feed Additive Market Revenue Million Forecast, by Animal 2019 & 2032
- Table 4: Australia Feed Additive Market Revenue Million Forecast, by Region 2019 & 2032
- Table 5: Australia Feed Additive Market Revenue Million Forecast, by Country 2019 & 2032
- Table 6: Australia Feed Additive Market Revenue Million Forecast, by Additive 2019 & 2032
- Table 7: Australia Feed Additive Market Revenue Million Forecast, by Animal 2019 & 2032
- Table 8: Australia Feed Additive Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Australia Feed Additive Market?
The projected CAGR is approximately 6.02%.
2. Which companies are prominent players in the Australia Feed Additive Market?
Key companies in the market include Solvay S A, SHV (Nutreco NV), DSM Nutritional Products AG, Novus International Inc, Archer Daniel Midland Co, BASF SE, Lonza Group Ltd, Cargill Inc, IFF(Danisco Animal Nutrition), Phibro Animal Health Corporation.
3. What are the main segments of the Australia Feed Additive Market?
The market segments include Additive, Animal.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Increased Demand for Meat; Initiatives By the Key Players; Focus on Animal nutrition and Health.
6. What are the notable trends driving market growth?
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.
7. Are there any restraints impacting market growth?
Shift Toward Vegan- Based Diet; Changing Raw Material Prices and Strict Government Rules to Restrict Market Growth.
8. Can you provide examples of recent developments in the market?
January 2023: Novus International acquired the Biotech company Agrivida to develop new feed additives.June 2022: Delacon and Cargill collaborated to establish a global plant-based phytogenic feed additives business for enhanced animal nutrition. The partnership has helped in extensive feed additives expertise as well as an increase in the global presence.January 2022: Hiphorius is a new generation of phytase introduced by the DSM-Novozymes alliance. It is a comprehensive phytase solution created to assist poultry producers in achieving lucrative and sustainable protein output.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Australia Feed Additive Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Australia Feed Additive Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Australia Feed Additive Market?
To stay informed about further developments, trends, and reports in the Australia Feed Additive Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence