Key Insights
The United Arab Emirates (UAE) metal packaging market, exhibiting a Compound Annual Growth Rate (CAGR) of 4.62%, presents a promising investment landscape. Driven by a thriving beverage industry, particularly carbonated soft drinks and juices, and a burgeoning food processing sector, demand for metal cans and containers remains robust. The increasing preference for convenient and shelf-stable packaging solutions further fuels market expansion. Aluminum, due to its lightweight and recyclable nature, dominates the material segment, while cans are the leading product type, catering to the significant beverage and food demands. Growth is also fueled by the UAE's expanding industrial sector, which utilizes metal packaging for various products. However, fluctuating raw material prices and environmental concerns related to manufacturing processes pose potential restraints. The UAE's strategic location and its role as a regional trade hub provide significant opportunities for market players, attracting both domestic and international companies. Key players are focused on technological advancements in packaging design, improved recyclability, and sustainable sourcing to enhance competitiveness and cater to the rising consumer preference for environmentally friendly products. The market's future trajectory is optimistic, projecting substantial growth in the coming years, driven by increased consumer spending, tourism, and the upcoming Expo 2020-related infrastructure development. This strong performance is anticipated to continue throughout the forecast period, driven by factors such as increasing disposable income and the growth of e-commerce.
The market segmentation within the UAE reveals a strong emphasis on beverage and food applications, aligning with the country's diverse culinary landscape and robust tourism sector. The aluminum segment is likely to show faster growth than steel due to lighter weight and increased recyclability. The presence of significant international players like Ball Corporation and Crown Holdings, alongside local manufacturers, creates a competitive yet dynamic market. This competitiveness pushes innovation and efficiency, benefiting consumers through increased product availability and potentially lower prices. The government's initiatives to promote sustainability are likely to further influence the market, favoring companies investing in environmentally conscious manufacturing processes and packaging solutions. Therefore, the UAE metal packaging market represents a blend of strong consumer demand, a robust industrial base, and a focus on sustainable practices, creating significant potential for continued expansion.

United Arab Emirates Metal Packaging Market Report: 2019-2033
This comprehensive report provides an in-depth analysis of the United Arab Emirates (UAE) metal packaging market, offering invaluable insights for industry stakeholders, investors, and strategic decision-makers. The study period covers 2019-2033, with 2025 as the base and estimated year, and a forecast period of 2025-2033. The report meticulously examines market dynamics, key segments, leading players, and emerging trends, providing a clear picture of the UAE's metal packaging landscape and its future trajectory. Discover crucial data on market size, CAGR, and key drivers shaping the future of this dynamic sector.
United Arab Emirates Metal Packaging Market Market Concentration & Dynamics
The UAE metal packaging market exhibits a moderately consolidated structure, with several multinational corporations and established local players vying for market share. While precise market share figures for individual companies are unavailable, estimates suggest that the top five players likely hold a combined share of approximately xx%. The market's competitive landscape is characterized by intense rivalry, driven by product innovation, pricing strategies, and branding initiatives.
Innovation Ecosystems: The UAE's focus on sustainability and the growing demand for eco-friendly packaging solutions are fostering innovation within the metal packaging sector. Companies are actively developing lightweight, recyclable, and easily reusable alternatives to conventional packaging.
Regulatory Frameworks: Government regulations, particularly those concerning single-use plastics, are significantly impacting the market. The Single-Use Plastic Policy (SUPP) in Abu Dhabi, for instance, is boosting demand for aluminum-based alternatives.
Substitute Products: The metal packaging market faces competition from alternative materials such as plastics, paper, and glass, although aluminum and steel maintain a considerable advantage due to their recyclability and durability.
End-User Trends: The expanding food and beverage industry and the rise of e-commerce are creating significant opportunities for the metal packaging market. The demand for convenient, safe, and shelf-stable packaging continues to rise.
M&A Activities: The number of M&A activities in the UAE metal packaging sector remains relatively low (xx deals in the past five years). However, strategic acquisitions and partnerships are expected to increase in line with market consolidation.
United Arab Emirates Metal Packaging Market Industry Insights & Trends
The UAE metal packaging market is experiencing robust growth, driven by several factors. The market size in 2025 is estimated at approximately xx Million, exhibiting a CAGR of xx% during the forecast period (2025-2033). Key growth drivers include rising disposable incomes, increasing demand for packaged food and beverages, and sustained infrastructure development. Technological advancements, such as the introduction of innovative coating technologies, are enhancing the functionality and aesthetic appeal of metal packaging, further stimulating market growth. Moreover, changing consumer preferences towards sustainable and eco-friendly packaging are pushing manufacturers to incorporate sustainable materials and manufacturing processes. This shift towards sustainability is directly benefiting the metal packaging market due to its inherent recyclability and sustainability attributes.

Key Markets & Segments Leading United Arab Emirates Metal Packaging Market
The UAE metal packaging market is segmented by material type (aluminum and steel), product type (cans, aerosol cans, bulk containers, shipping barrels and drums, caps and closures, and other product types), and end-user vertical (beverage, food, paints and chemicals, industrial, and other end-users).
Dominant Segments:
By Material Type: Aluminum currently holds a larger market share compared to steel, primarily due to its lightweight nature, recyclability, and suitability for various applications.
By Product Type: Cans constitute the largest segment due to their extensive use in the beverage and food industries.
By End-User Vertical: The beverage sector is the largest end-user, followed by the food industry, both significantly driving the demand for metal packaging.
Growth Drivers by Segment:
- Economic Growth: The UAE's robust economy fuels demand across all segments.
- Infrastructure Development: Ongoing infrastructure projects support packaging needs in various sectors.
- Tourism: The thriving tourism sector further boosts demand for food and beverage packaging.
- Sustainability Initiatives: Government regulations and consumer awareness of environmental issues are driving demand for recyclable metal packaging.
United Arab Emirates Metal Packaging Market Product Developments
Recent innovations in metal packaging include the introduction of lightweight cans, improved coating technologies (like CANPACK’s anodized aluminum cans), and enhanced printing techniques. These advancements enhance product shelf life, aesthetics, and sustainability, providing manufacturers with a significant competitive edge. The development of innovative closures and easy-open mechanisms is further enhancing convenience and customer satisfaction.
Challenges in the United Arab Emirates Metal Packaging Market Market
The UAE metal packaging market faces challenges, including fluctuations in raw material prices (particularly aluminum and steel), intense competition from substitute materials, and rising transportation and logistics costs. Regulatory compliance requirements and the need to adopt sustainable practices also pose challenges. Furthermore, maintaining supply chain resilience amidst global economic uncertainties adds further complexity. These challenges collectively impact profitability and necessitate proactive strategies for mitigation.
Forces Driving United Arab Emirates Metal Packaging Market Growth
The UAE metal packaging market's growth is fueled by several factors. The rising demand for packaged goods, particularly in the food and beverage sectors, is a primary driver. Government initiatives promoting sustainability are encouraging the use of recyclable metal packaging. The growth of e-commerce is also fueling demand for durable and protective packaging solutions. Technological advancements in materials science and manufacturing processes further enhance the appeal and functionality of metal packaging, fueling its adoption across diverse industries.
Long-Term Growth Catalysts in the United Arab Emirates Metal Packaging Market
Long-term growth in the UAE metal packaging market will be propelled by continued innovation in material science, resulting in lighter, more sustainable, and functional packaging. Strategic partnerships between packaging manufacturers and brand owners will play a crucial role in developing customized solutions. Expanding into new market segments and catering to evolving consumer preferences are also essential for sustained growth.
Emerging Opportunities in United Arab Emirates Metal Packaging Market
Emerging opportunities include the growing demand for sustainable and eco-friendly packaging solutions, the increasing use of metal packaging in the e-commerce sector, and the expansion of the food and beverage industries. Furthermore, exploring new applications in the healthcare and industrial sectors presents significant growth potential. Lastly, incorporating smart packaging technologies is a significant avenue for increasing market penetration and improving user experience.
Leading Players in the United Arab Emirates Metal Packaging Market Sector
- Sadaf Tous Plastic Industrial Co
- Gulf Cans Industries - Canco LLC
- Ball Corporation
- Al Fujairah Steel Barrels and Drums L L C
- Crown Holdings Inc
- Balmer Lawrie (UAE) LLC
- Can-Pack SA
- Middle East Metal Can LLC (Trinity Holdings)
- Dayal Metal Containers Factory LLC
- Emirates Metallic Industries Company Limited (EMIC)
- SAPIN U A E
- Middle East Cans Industry LTD
Key Milestones in United Arab Emirates Metal Packaging Market Industry
- June 2022: CANPACK won CanTech's The Grand Tour Awards 2022 for its patented anodized aluminum two-piece beverage can, showcasing innovation in sustainable packaging.
- June 2022: The Environment Agency - Abu Dhabi (EAD) organized an awareness session on the Single-Use Plastic Policy (SUPP) Guide, highlighting the growing importance of reusable and sustainable alternatives like aluminum food containers.
Strategic Outlook for United Arab Emirates Metal Packaging Market Market
The UAE metal packaging market holds significant potential for growth driven by a combination of factors: a thriving economy, a focus on sustainability, and continued innovation in packaging technology. Companies that effectively address consumer preferences for eco-friendly options and leverage technological advancements to offer innovative and cost-effective solutions will be best positioned to capture market share and drive long-term success. The market's future outlook remains positive, with considerable opportunities for expansion and diversification.
United Arab Emirates Metal Packaging Market Segmentation
-
1. Material Type
- 1.1. Aluminum
- 1.2. Steel
-
2. Product Type
-
2.1. Cans
- 2.1.1. Food Cans
- 2.1.2. Beverage Cans
- 2.1.3. Aerosol Cans
- 2.2. Bulk Containers
- 2.3. Shipping Barrels and Drums
- 2.4. Caps and Closures
- 2.5. Other Product Types
-
2.1. Cans
-
3. End-User Vertical
- 3.1. Beverage
- 3.2. Food
- 3.3. Paints and Chemicals
- 3.4. Industrial
- 3.5. Other End-users
United Arab Emirates Metal Packaging Market Segmentation By Geography
- 1. United Arab Emirates

United Arab Emirates Metal Packaging Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 4.62% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing Urbanization and Rising Disposable Income May Drive the Market Growth; High Recyclability Rates of Metal Packaging
- 3.3. Market Restrains
- 3.3.1. Presence of Alternate Packaging Solutions
- 3.4. Market Trends
- 3.4.1. Increasing Urbanization and Rising Disposable Income May Drive the Market Growth
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. United Arab Emirates Metal Packaging Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Material Type
- 5.1.1. Aluminum
- 5.1.2. Steel
- 5.2. Market Analysis, Insights and Forecast - by Product Type
- 5.2.1. Cans
- 5.2.1.1. Food Cans
- 5.2.1.2. Beverage Cans
- 5.2.1.3. Aerosol Cans
- 5.2.2. Bulk Containers
- 5.2.3. Shipping Barrels and Drums
- 5.2.4. Caps and Closures
- 5.2.5. Other Product Types
- 5.2.1. Cans
- 5.3. Market Analysis, Insights and Forecast - by End-User Vertical
- 5.3.1. Beverage
- 5.3.2. Food
- 5.3.3. Paints and Chemicals
- 5.3.4. Industrial
- 5.3.5. Other End-users
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. United Arab Emirates
- 5.1. Market Analysis, Insights and Forecast - by Material Type
- 6. North America United Arab Emirates Metal Packaging Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 6.1.1 United States
- 6.1.2 Canada
- 7. Europe United Arab Emirates Metal Packaging Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 7.1.1 United Kingdom
- 7.1.2 Germany
- 7.1.3 France
- 7.1.4 Spain
- 7.1.5 Rest of Europe
- 8. Asia Pacific United Arab Emirates Metal Packaging Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 8.1.1 China
- 8.1.2 India
- 8.1.3 Japan
- 8.1.4 South Korea
- 8.1.5 Thailand
- 8.1.6 Rest of Asia Pacific
- 9. Latin America United Arab Emirates Metal Packaging Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 9.1.1 Brazil
- 9.1.2 Mexico
- 9.1.3 Rest of Latin America
- 10. Middle East and Africa United Arab Emirates Metal Packaging Market Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 10.1.1 United Arab Emirates
- 10.1.2 Saudi Arabia
- 10.1.3 South Africa
- 10.1.4 Rest of Middle East
- 11. Competitive Analysis
- 11.1. Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 Sadaf Tous Plastic Industrial Co *List Not Exhaustive
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Gulf Cans Industries - Canco LLC
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Ball Corporation
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 Al Fujairah Steel Barrels and Drums L L C
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Crown Holdings Inc
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 Balmer Lawrie (UAE) LLC
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 Can-Pack SA
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Middle East Metal Can LLC (Trinity Holdings)
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 Dayal Metal Containers Factory LLC
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 Emirates Metallic Industries Company Limited (EMIC)
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.11 SAPIN U A E
- 11.2.11.1. Overview
- 11.2.11.2. Products
- 11.2.11.3. SWOT Analysis
- 11.2.11.4. Recent Developments
- 11.2.11.5. Financials (Based on Availability)
- 11.2.12 Middle East Cans Industry LTD
- 11.2.12.1. Overview
- 11.2.12.2. Products
- 11.2.12.3. SWOT Analysis
- 11.2.12.4. Recent Developments
- 11.2.12.5. Financials (Based on Availability)
- 11.2.1 Sadaf Tous Plastic Industrial Co *List Not Exhaustive
List of Figures
- Figure 1: United Arab Emirates Metal Packaging Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: United Arab Emirates Metal Packaging Market Share (%) by Company 2024
List of Tables
- Table 1: United Arab Emirates Metal Packaging Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: United Arab Emirates Metal Packaging Market Revenue Million Forecast, by Material Type 2019 & 2032
- Table 3: United Arab Emirates Metal Packaging Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 4: United Arab Emirates Metal Packaging Market Revenue Million Forecast, by End-User Vertical 2019 & 2032
- Table 5: United Arab Emirates Metal Packaging Market Revenue Million Forecast, by Region 2019 & 2032
- Table 6: United Arab Emirates Metal Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 7: United States United Arab Emirates Metal Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Canada United Arab Emirates Metal Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: United Arab Emirates Metal Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 10: United Kingdom United Arab Emirates Metal Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Germany United Arab Emirates Metal Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: France United Arab Emirates Metal Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Spain United Arab Emirates Metal Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Rest of Europe United Arab Emirates Metal Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 15: United Arab Emirates Metal Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 16: China United Arab Emirates Metal Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 17: India United Arab Emirates Metal Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: Japan United Arab Emirates Metal Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 19: South Korea United Arab Emirates Metal Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Thailand United Arab Emirates Metal Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 21: Rest of Asia Pacific United Arab Emirates Metal Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: United Arab Emirates Metal Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 23: Brazil United Arab Emirates Metal Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Mexico United Arab Emirates Metal Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 25: Rest of Latin America United Arab Emirates Metal Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: United Arab Emirates Metal Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 27: United Arab Emirates United Arab Emirates Metal Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 28: Saudi Arabia United Arab Emirates Metal Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 29: South Africa United Arab Emirates Metal Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 30: Rest of Middle East United Arab Emirates Metal Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 31: United Arab Emirates Metal Packaging Market Revenue Million Forecast, by Material Type 2019 & 2032
- Table 32: United Arab Emirates Metal Packaging Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 33: United Arab Emirates Metal Packaging Market Revenue Million Forecast, by End-User Vertical 2019 & 2032
- Table 34: United Arab Emirates Metal Packaging Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the United Arab Emirates Metal Packaging Market?
The projected CAGR is approximately 4.62%.
2. Which companies are prominent players in the United Arab Emirates Metal Packaging Market?
Key companies in the market include Sadaf Tous Plastic Industrial Co *List Not Exhaustive, Gulf Cans Industries - Canco LLC, Ball Corporation, Al Fujairah Steel Barrels and Drums L L C, Crown Holdings Inc, Balmer Lawrie (UAE) LLC, Can-Pack SA, Middle East Metal Can LLC (Trinity Holdings), Dayal Metal Containers Factory LLC, Emirates Metallic Industries Company Limited (EMIC), SAPIN U A E, Middle East Cans Industry LTD.
3. What are the main segments of the United Arab Emirates Metal Packaging Market?
The market segments include Material Type, Product Type, End-User Vertical.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Increasing Urbanization and Rising Disposable Income May Drive the Market Growth; High Recyclability Rates of Metal Packaging.
6. What are the notable trends driving market growth?
Increasing Urbanization and Rising Disposable Income May Drive the Market Growth.
7. Are there any restraints impacting market growth?
Presence of Alternate Packaging Solutions.
8. Can you provide examples of recent developments in the market?
June 2022: CANPACK's won CanTech's The Grand Tour Awards 2022, organized by the CanTech The Grand Tour, a conference for metal packaging manufacturers from across the globe for its patented anodized aluminum two-piece beverage can. CANPACK's patented method of anodizing itself ensures innovation as the colored interfaced coating on the surface of the can creates a color-changing effect depending on the viewing angle. The chemicals are also non-toxic, generating zero Volatile Organic Compounds (VOCs) compared to standard offset lithography.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "United Arab Emirates Metal Packaging Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the United Arab Emirates Metal Packaging Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the United Arab Emirates Metal Packaging Market?
To stay informed about further developments, trends, and reports in the United Arab Emirates Metal Packaging Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence