Key Insights
The South African oral antidiabetic drug market, valued at approximately $241.78 million in 2025, is projected to experience steady growth driven by the rising prevalence of type 2 diabetes mellitus. This increase is fueled by factors such as lifestyle changes (sedentary habits, unhealthy diets), growing urbanization, and a burgeoning elderly population, all contributing to a higher susceptibility to this chronic condition. The market is segmented into various drug classes including sulfonylureas, meglitinides, biguanides (primarily metformin), alpha-glucosidase inhibitors, DPP-4 inhibitors, SGLT-2 inhibitors, and others. Metformin, given its cost-effectiveness and widespread use, likely holds a significant market share. However, the increasing adoption of newer classes like SGLT-2 inhibitors and DPP-4 inhibitors, offering improved efficacy and reduced side effects, is anticipated to drive market diversification and growth in the coming years. The competitive landscape comprises major pharmaceutical players like Merck, Pfizer, Novartis, and others actively engaged in research and development, and striving to cater to the growing demand with innovative treatment options. Challenges include affordability issues and limited healthcare access in certain regions of the country, potentially hindering overall market penetration, especially for newer, higher-priced medications. Despite these challenges, the long-term outlook for the South African oral antidiabetic drug market remains positive, propelled by the continued rise in diabetic patients and ongoing therapeutic advancements.
The market's Compound Annual Growth Rate (CAGR) exceeding 2.00% suggests a sustained, albeit moderate, expansion. This growth is likely to be influenced by government initiatives to improve diabetes management and control, coupled with increasing awareness campaigns. However, potential restraints such as the high cost of advanced therapies, the need for improved patient education, and the prevalence of comorbidities in diabetic patients, may influence the growth trajectory. Further research and development into novel and more effective antidiabetic therapies, potentially focusing on addressing specific patient needs and reducing adverse effects, will be vital in shaping the future of this market. The focus will likely shift towards personalized medicine approaches, considering the varying responses to different drug classes across patients.

South Africa Oral Antidiabetic Drug Market: A Comprehensive Report (2019-2033)
This comprehensive report provides a detailed analysis of the South Africa oral antidiabetic drug market, covering market dynamics, key segments, leading players, and future growth prospects. With a study period spanning 2019-2033, a base year of 2025, and a forecast period of 2025-2033, this report is an invaluable resource for industry stakeholders seeking actionable insights. The report utilizes data from the historical period (2019-2024) to project future market trends accurately. The market is segmented by drug classes including Sulfonylureas, Meglitinides, Biguanides, Metformin, Alpha-Glucosidase Inhibitors, Dopamine D2 receptor agonists (Bromocriptin), SGLT-2 inhibitors (Suglat/Ipragliflozin), DPP-4 inhibitors (Galvus/Vildagliptin), and others. Key players analyzed include Merck & Co, Pfizer, Takeda, Janssen Pharmaceuticals, Eli Lilly, Novartis, Sanofi, AstraZeneca, Bristol Myers Squibb, Novo Nordisk, Boehringer Ingelheim, and Astellas.
South Africa Oral Antidiabetic Drug Market Market Concentration & Dynamics
The South African oral antidiabetic drug market exhibits a moderately concentrated landscape, with a few multinational pharmaceutical companies holding significant market share. The market's dynamics are influenced by a complex interplay of factors, including:
- Market Concentration: The top 5 players account for approximately xx% of the market share in 2025 (estimated), indicating moderate concentration. This is expected to remain relatively stable during the forecast period, although potential mergers and acquisitions could impact this.
- Innovation Ecosystems: The market is characterized by ongoing R&D efforts focused on developing novel oral antidiabetic drugs with improved efficacy and safety profiles. This includes advancements in SGLT-2 inhibitors, DPP-4 inhibitors and other innovative drug classes.
- Regulatory Frameworks: The South African Health Products Regulatory Authority (SAHPRA) plays a critical role in regulating the market, influencing drug approvals and pricing. Regulatory changes and approvals significantly impact market entry and competition.
- Substitute Products: The availability of insulin and other injectable antidiabetic medications presents competition to oral drugs. The choice between oral and injectable treatments depends on patient-specific factors.
- End-User Trends: The increasing prevalence of diabetes, coupled with rising healthcare expenditure and improved awareness, is driving market growth. Patient preferences, treatment adherence, and efficacy concerns also influence market trends.
- M&A Activities: Consolidation within the pharmaceutical industry, including mergers and acquisitions, impacts market structure and competition. The number of M&A deals in the South African pharmaceutical market averaged xx per year during the historical period, with a slight increase anticipated in the forecast period.
South Africa Oral Antidiabetic Drug Market Industry Insights & Trends
The South African oral antidiabetic drug market is projected to witness significant growth during the forecast period (2025-2033), driven by several factors. The market size is estimated at xx Million in 2025 and is expected to reach xx Million by 2033, exhibiting a CAGR of xx%.
Several factors contribute to this growth:
- Rising Prevalence of Diabetes: The escalating incidence of type 2 diabetes in South Africa is a primary driver, fueled by lifestyle changes, urbanization, and an aging population.
- Increased Healthcare Expenditure: Growing disposable incomes and government initiatives to improve healthcare access are increasing healthcare spending, positively impacting drug consumption.
- Technological Advancements: Continuous innovation in drug development, leading to improved efficacy and safety profiles of oral antidiabetic drugs, enhances market appeal.
- Evolving Consumer Behavior: Increased patient awareness and demand for better treatment options are shaping market trends, favoring newer and more effective drugs. The market also shows increasing preference for drugs with fewer side effects.
- Government Initiatives: Various government programs aimed at managing diabetes and improving healthcare outcomes also contribute to market growth.

Key Markets & Segments Leading South Africa Oral Antidiabetic Drug Market
While data for precise regional/segment dominance is unavailable, we can analyze the key factors influencing market leadership:
- Dominant Segment: Metformin, a Biguanide, is anticipated to hold the largest market share among oral antidiabetic drug classes due to its cost-effectiveness and wide usage. However, the growth of newer classes such as SGLT-2 and DPP-4 inhibitors is expected to challenge Metformin's dominance.
Key Drivers for Each Segment:
- Sulfonylureas & Meglitinides: Cost-effectiveness drives market penetration but efficacy limitations constrain growth.
- Biguanides (Metformin): High efficacy, affordability, and widespread usage ensure significant market share.
- Alpha-Glucosidase Inhibitors: Market share is constrained by side effects; however, patient demand is growing gradually.
- Dopamine D2 receptor agonists (Bromocriptin): This segment holds a relatively small market share due to limited usage and potential side effects.
- SGLT-2 inhibitors (Suglat/Ipragliflozin): This newer class is gaining traction due to superior efficacy and safety profiles; driving market growth.
- DPP-4 inhibitors (Galvus/Vildagliptin): This class enjoys increasing popularity for its cardiovascular benefits, although newer treatments continually challenge its market position.
South Africa Oral Antidiabetic Drug Market Product Developments
Significant advancements in oral antidiabetic drug development are driving innovation. The focus is on improving efficacy, reducing side effects, and addressing cardiovascular risks. Novel drug combinations and targeted therapies are emerging, creating a more competitive landscape and offering patients better treatment options. The development of drugs with improved tolerability and fewer side effects is a key area of innovation.
Challenges in the South Africa Oral Antidiabetic Drug Market Market
The South African oral antidiabetic drug market faces several challenges:
- High Cost of Medications: The price of many newer oral antidiabetic drugs can be prohibitive for many patients, limiting access to effective treatment.
- Generic Competition: The entry of generic drugs is intensifying competition, putting pressure on pricing and profit margins for innovator companies.
- Supply Chain Disruptions: Supply chain disruptions can lead to drug shortages, as seen with Ozempic in early 2023. This highlights vulnerabilities in the market.
- Regulatory Hurdles: Navigating the regulatory approval process can be time-consuming and expensive, delaying market entry for new drugs.
Forces Driving South Africa Oral Antidiabetic Drug Market Growth
Several factors are driving market growth:
- Increasing Diabetes Prevalence: The steadily rising number of diabetes patients is the most significant growth driver.
- Government Initiatives: Government programs to improve healthcare access and manage diabetes are boosting market expansion.
- Technological Advancements: New drugs with improved efficacy and safety are attracting more patients.
- Rising Healthcare Expenditure: Increasing healthcare spending enables greater access to expensive medications.
Challenges in the South Africa Oral Antidiabetic Drug Market Market
Long-term growth hinges on addressing existing challenges:
Sustained growth requires proactive strategies to address affordability issues, ensure a robust and resilient supply chain, and foster a supportive regulatory environment. Furthermore, continuous innovation and partnerships are crucial for developing newer and more accessible treatments.
Emerging Opportunities in South Africa Oral Antidiabetic Drug Market
Emerging opportunities include:
- Focus on Patient Education: Improving patient education can lead to better treatment adherence and better health outcomes.
- Personalized Medicine: Tailoring treatment to individual patient needs can improve efficacy and reduce side effects.
- Biosimilars: The emergence of biosimilars for innovative therapies could potentially increase access and affordability.
Leading Players in the South Africa Oral Antidiabetic Drug Sector
- Merck & Co (Merck & Co)
- Pfizer (Pfizer)
- Takeda (Takeda)
- Janssen Pharmaceuticals (Janssen Pharmaceuticals)
- Eli Lilly (Eli Lilly)
- Novartis (Novartis)
- Sanofi (Sanofi)
- AstraZeneca (AstraZeneca)
- Bristol Myers Squibb (Bristol Myers Squibb)
- Novo Nordisk (Novo Nordisk)
- Boehringer Ingelheim (Boehringer Ingelheim)
- Astellas (Astellas)
Key Milestones in South Africa Oral Antidiabetic Drug Industry
- Feb 2023: Shortage of Ozempic medication for six months, highlighting supply chain vulnerabilities. Novo Nordisk announced plans to fully restock the drug.
- May 2021: CHMP recommended changes to Jalra's marketing authorization by Novartis Europharm Limited, updating its usage recommendations.
Strategic Outlook for South Africa Oral Antidiabetic Drug Market Market
The South African oral antidiabetic drug market presents substantial growth potential in the coming years. Strategic opportunities lie in focusing on innovative therapies, addressing affordability concerns through generic competition and biosimilars, and building robust supply chains to mitigate disruptions. Companies that invest in patient education, personalized medicine, and strong regulatory compliance will likely achieve greater success in this dynamic market.
South Africa Oral Antidiabetic Drug Market Segmentation
-
1. Oral Anti-diabetic drugs
-
1.1. Biguanides
- 1.1.1. Metformin
- 1.2. Alpha-Glucosidase Inhibitors
-
1.3. Dopamine D2 receptor agonist
- 1.3.1. Bromocriptin
-
1.4. SGLT-2 inhibitors
- 1.4.1. Invokana (Canagliflozin)
- 1.4.2. Jardiance (Empagliflozin)
- 1.4.3. Farxiga/Forxiga (Dapagliflozin)
- 1.4.4. Suglat (Ipragliflozin)
-
1.5. DPP-4 inhibitors
- 1.5.1. Onglyza (Saxagliptin)
- 1.5.2. Tradjenta (Linagliptin)
- 1.5.3. Vipidia/Nesina(Alogliptin)
- 1.5.4. Galvus (Vildagliptin)
- 1.6. Sulfonylureas
- 1.7. Meglitinides
-
1.1. Biguanides
South Africa Oral Antidiabetic Drug Market Segmentation By Geography
- 1. South Africa

South Africa Oral Antidiabetic Drug Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of > 2.00% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing Geriatric Population and Changing Dietary Habits; High Prevalence of Irritable bowel syndrome with constipation (IBS-C) and Opioid-induced constipation (OIC) and Chronic Constipation; Development of Latest Drugs and Treatment Procedures
- 3.3. Market Restrains
- 3.3.1. Increasing Dependence on Majority of Over-the-Counter (OTC) Drugs; Lack of Awareness and Reluctance Among Patients due to Adverse Effects of Opioid-Induced Constipation (OIC) Drugs
- 3.4. Market Trends
- 3.4.1. Sulfonylureas Segment Occupied the Highest Market Share in the South Africa Oral Anti-Diabetic Drugs Market in current year
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. South Africa Oral Antidiabetic Drug Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Oral Anti-diabetic drugs
- 5.1.1. Biguanides
- 5.1.1.1. Metformin
- 5.1.2. Alpha-Glucosidase Inhibitors
- 5.1.3. Dopamine D2 receptor agonist
- 5.1.3.1. Bromocriptin
- 5.1.4. SGLT-2 inhibitors
- 5.1.4.1. Invokana (Canagliflozin)
- 5.1.4.2. Jardiance (Empagliflozin)
- 5.1.4.3. Farxiga/Forxiga (Dapagliflozin)
- 5.1.4.4. Suglat (Ipragliflozin)
- 5.1.5. DPP-4 inhibitors
- 5.1.5.1. Onglyza (Saxagliptin)
- 5.1.5.2. Tradjenta (Linagliptin)
- 5.1.5.3. Vipidia/Nesina(Alogliptin)
- 5.1.5.4. Galvus (Vildagliptin)
- 5.1.6. Sulfonylureas
- 5.1.7. Meglitinides
- 5.1.1. Biguanides
- 5.2. Market Analysis, Insights and Forecast - by Region
- 5.2.1. South Africa
- 5.1. Market Analysis, Insights and Forecast - by Oral Anti-diabetic drugs
- 6. South Africa South Africa Oral Antidiabetic Drug Market Analysis, Insights and Forecast, 2019-2031
- 7. Sudan South Africa Oral Antidiabetic Drug Market Analysis, Insights and Forecast, 2019-2031
- 8. Uganda South Africa Oral Antidiabetic Drug Market Analysis, Insights and Forecast, 2019-2031
- 9. Tanzania South Africa Oral Antidiabetic Drug Market Analysis, Insights and Forecast, 2019-2031
- 10. Kenya South Africa Oral Antidiabetic Drug Market Analysis, Insights and Forecast, 2019-2031
- 11. Rest of Africa South Africa Oral Antidiabetic Drug Market Analysis, Insights and Forecast, 2019-2031
- 12. Competitive Analysis
- 12.1. Market Share Analysis 2024
- 12.2. Company Profiles
- 12.2.1 Merck And Co
- 12.2.1.1. Overview
- 12.2.1.2. Products
- 12.2.1.3. SWOT Analysis
- 12.2.1.4. Recent Developments
- 12.2.1.5. Financials (Based on Availability)
- 12.2.2 Pfizer
- 12.2.2.1. Overview
- 12.2.2.2. Products
- 12.2.2.3. SWOT Analysis
- 12.2.2.4. Recent Developments
- 12.2.2.5. Financials (Based on Availability)
- 12.2.3 Takeda
- 12.2.3.1. Overview
- 12.2.3.2. Products
- 12.2.3.3. SWOT Analysis
- 12.2.3.4. Recent Developments
- 12.2.3.5. Financials (Based on Availability)
- 12.2.4 Janssen Pharmaceuticals
- 12.2.4.1. Overview
- 12.2.4.2. Products
- 12.2.4.3. SWOT Analysis
- 12.2.4.4. Recent Developments
- 12.2.4.5. Financials (Based on Availability)
- 12.2.5 Eli Lilly
- 12.2.5.1. Overview
- 12.2.5.2. Products
- 12.2.5.3. SWOT Analysis
- 12.2.5.4. Recent Developments
- 12.2.5.5. Financials (Based on Availability)
- 12.2.6 Novartis
- 12.2.6.1. Overview
- 12.2.6.2. Products
- 12.2.6.3. SWOT Analysis
- 12.2.6.4. Recent Developments
- 12.2.6.5. Financials (Based on Availability)
- 12.2.7 Sanofi
- 12.2.7.1. Overview
- 12.2.7.2. Products
- 12.2.7.3. SWOT Analysis
- 12.2.7.4. Recent Developments
- 12.2.7.5. Financials (Based on Availability)
- 12.2.8 AstraZeneca
- 12.2.8.1. Overview
- 12.2.8.2. Products
- 12.2.8.3. SWOT Analysis
- 12.2.8.4. Recent Developments
- 12.2.8.5. Financials (Based on Availability)
- 12.2.9 Bristol Myers Squibb
- 12.2.9.1. Overview
- 12.2.9.2. Products
- 12.2.9.3. SWOT Analysis
- 12.2.9.4. Recent Developments
- 12.2.9.5. Financials (Based on Availability)
- 12.2.10 Novo Nordisk
- 12.2.10.1. Overview
- 12.2.10.2. Products
- 12.2.10.3. SWOT Analysis
- 12.2.10.4. Recent Developments
- 12.2.10.5. Financials (Based on Availability)
- 12.2.11 Boehringer Ingelheim
- 12.2.11.1. Overview
- 12.2.11.2. Products
- 12.2.11.3. SWOT Analysis
- 12.2.11.4. Recent Developments
- 12.2.11.5. Financials (Based on Availability)
- 12.2.12 Astellas
- 12.2.12.1. Overview
- 12.2.12.2. Products
- 12.2.12.3. SWOT Analysis
- 12.2.12.4. Recent Developments
- 12.2.12.5. Financials (Based on Availability)
- 12.2.1 Merck And Co
List of Figures
- Figure 1: South Africa Oral Antidiabetic Drug Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: South Africa Oral Antidiabetic Drug Market Share (%) by Company 2024
List of Tables
- Table 1: South Africa Oral Antidiabetic Drug Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: South Africa Oral Antidiabetic Drug Market Volume K Unit Forecast, by Region 2019 & 2032
- Table 3: South Africa Oral Antidiabetic Drug Market Revenue Million Forecast, by Oral Anti-diabetic drugs 2019 & 2032
- Table 4: South Africa Oral Antidiabetic Drug Market Volume K Unit Forecast, by Oral Anti-diabetic drugs 2019 & 2032
- Table 5: South Africa Oral Antidiabetic Drug Market Revenue Million Forecast, by Region 2019 & 2032
- Table 6: South Africa Oral Antidiabetic Drug Market Volume K Unit Forecast, by Region 2019 & 2032
- Table 7: South Africa Oral Antidiabetic Drug Market Revenue Million Forecast, by Country 2019 & 2032
- Table 8: South Africa Oral Antidiabetic Drug Market Volume K Unit Forecast, by Country 2019 & 2032
- Table 9: South Africa South Africa Oral Antidiabetic Drug Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: South Africa South Africa Oral Antidiabetic Drug Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 11: Sudan South Africa Oral Antidiabetic Drug Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Sudan South Africa Oral Antidiabetic Drug Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 13: Uganda South Africa Oral Antidiabetic Drug Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Uganda South Africa Oral Antidiabetic Drug Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 15: Tanzania South Africa Oral Antidiabetic Drug Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: Tanzania South Africa Oral Antidiabetic Drug Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 17: Kenya South Africa Oral Antidiabetic Drug Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: Kenya South Africa Oral Antidiabetic Drug Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 19: Rest of Africa South Africa Oral Antidiabetic Drug Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Rest of Africa South Africa Oral Antidiabetic Drug Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 21: South Africa Oral Antidiabetic Drug Market Revenue Million Forecast, by Oral Anti-diabetic drugs 2019 & 2032
- Table 22: South Africa Oral Antidiabetic Drug Market Volume K Unit Forecast, by Oral Anti-diabetic drugs 2019 & 2032
- Table 23: South Africa Oral Antidiabetic Drug Market Revenue Million Forecast, by Country 2019 & 2032
- Table 24: South Africa Oral Antidiabetic Drug Market Volume K Unit Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the South Africa Oral Antidiabetic Drug Market?
The projected CAGR is approximately > 2.00%.
2. Which companies are prominent players in the South Africa Oral Antidiabetic Drug Market?
Key companies in the market include Merck And Co, Pfizer, Takeda, Janssen Pharmaceuticals, Eli Lilly, Novartis, Sanofi, AstraZeneca, Bristol Myers Squibb, Novo Nordisk, Boehringer Ingelheim, Astellas.
3. What are the main segments of the South Africa Oral Antidiabetic Drug Market?
The market segments include Oral Anti-diabetic drugs.
4. Can you provide details about the market size?
The market size is estimated to be USD 241.78 Million as of 2022.
5. What are some drivers contributing to market growth?
Increasing Geriatric Population and Changing Dietary Habits; High Prevalence of Irritable bowel syndrome with constipation (IBS-C) and Opioid-induced constipation (OIC) and Chronic Constipation; Development of Latest Drugs and Treatment Procedures.
6. What are the notable trends driving market growth?
Sulfonylureas Segment Occupied the Highest Market Share in the South Africa Oral Anti-Diabetic Drugs Market in current year.
7. Are there any restraints impacting market growth?
Increasing Dependence on Majority of Over-the-Counter (OTC) Drugs; Lack of Awareness and Reluctance Among Patients due to Adverse Effects of Opioid-Induced Constipation (OIC) Drugs.
8. Can you provide examples of recent developments in the market?
FEB 2023: There has been a shortage of medication Ozempic for about six months. Novo Nordisk told activists the drug should be fully restocked again.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in K Unit.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "South Africa Oral Antidiabetic Drug Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the South Africa Oral Antidiabetic Drug Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the South Africa Oral Antidiabetic Drug Market?
To stay informed about further developments, trends, and reports in the South Africa Oral Antidiabetic Drug Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence