Key Insights
The New Zealand payments industry is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) of 15.97% from 2025 to 2033. This expansion is driven by several key factors. The increasing adoption of e-commerce and digital transactions fuels demand for online payment solutions, a trend accelerated by the COVID-19 pandemic and sustained by evolving consumer preferences. Furthermore, the burgeoning popularity of contactless payments, mobile wallets, and Buy Now, Pay Later (BNPL) services significantly contributes to market growth. Innovation in financial technology (FinTech) continues to disrupt the traditional payment landscape, introducing new and more efficient payment methods. The diverse end-user industries—retail, entertainment, healthcare, and hospitality—all contribute to the market's overall expansion, creating a diversified demand for efficient and secure payment processing. However, challenges such as maintaining cybersecurity and data privacy in an increasingly digital environment, alongside the potential regulatory hurdles associated with new payment technologies, represent significant restraints. The dominance of established players like Visa, Mastercard, and PayPal is expected to continue, however, FinTech startups and smaller payment processors are carving out niches and disrupting the market.
The segment breakdown reveals significant growth in online sales compared to traditional point-of-sale (POS) systems. While POS remains a substantial part of the market, the rapid shift towards digital transactions indicates a growing preference for online and mobile payment methods. The retail sector currently leads in payment volume, followed by entertainment and hospitality. However, the healthcare sector shows promising growth potential, driven by increasing adoption of digital healthcare solutions and online medical consultations. While precise market size data for 2025 is not provided, based on a CAGR of 15.97% and assuming a reasonable starting point in 2019 (the historical period start), a conservative estimate places the market value in 2025 at a substantial level, indicating significant potential for future investment and expansion within the New Zealand payments industry. Further growth is anticipated as the country embraces technological advancements and an increasingly digitized economy.

New Zealand Payments Industry Report: 2019-2033 Forecast
This comprehensive report provides an in-depth analysis of the New Zealand payments industry, offering invaluable insights for stakeholders, investors, and businesses operating within this dynamic sector. Covering the period 2019-2033, with a focus on 2025, this report analyzes market dynamics, key players, emerging trends, and future growth potential. The NZ$XX Million market is poised for significant transformation, driven by technological advancements, evolving consumer behavior, and regulatory changes. This report equips you with the strategic knowledge needed to navigate the complexities of this rapidly evolving landscape.
New Zealand Payments Industry Market Concentration & Dynamics
The New Zealand payments landscape is characterized by a moderately concentrated market with key players like Visa Inc, Mastercard Inc, American Express Company, and major domestic banks such as Westpac NZ, ANZ Bank New Zealand Limited, and ASB Bank Limited holding significant market share. The exact market share for each player in 2025 is estimated at: Visa (xx%), Mastercard (xx%), American Express (xx%), Westpac (xx%), ANZ (xx%), ASB (xx%), and others (xx%). This concentration is further influenced by the robust regulatory framework governing the industry. Innovation, however, is driven by fintech startups and collaborations between established players and tech giants like Google and Apple Inc. The increasing adoption of digital payment methods is also shaping the market dynamics. M&A activity in the sector has been moderate, with approximately xx deals recorded between 2019 and 2024. The increasing focus on digital payments is driving the need for enhanced security measures. Substitute products, such as cryptocurrencies, are gaining traction but remain a small percentage of the overall market. End-user trends reflect a shift towards contactless payments and mobile wallets, influencing the strategies of payment providers.
- Market Share (2025 est.): Visa (xx%), Mastercard (xx%), American Express (xx%), Westpac (xx%), ANZ (xx%), ASB (xx%), Others (xx%)
- M&A Deal Count (2019-2024): xx
- Key Regulatory Frameworks: Reserve Bank of New Zealand regulations
New Zealand Payments Industry Industry Insights & Trends
The New Zealand payments industry is experiencing robust growth, with the market size estimated at NZ$XX Million in 2025, projected to reach NZ$XX Million by 2033, exhibiting a CAGR of xx%. This growth is fueled by several key factors: Rising e-commerce penetration, increasing smartphone adoption, and government initiatives promoting digital financial inclusion. Technological disruptions, such as the rise of mobile wallets, contactless payments, and open banking, are significantly transforming the industry landscape. Consumer behavior is shifting towards convenience and security, leading to increased demand for secure and user-friendly payment solutions. The increasing prevalence of fraud and cyber security threats is also driving the demand for enhanced security measures.

Key Markets & Segments Leading New Zealand Payments Industry
The New Zealand payments industry is dominated by the retail and hospitality sectors, with online sales growing rapidly. Point of Sale (POS) payments still account for a significant portion of the market, but online sales are catching up.
By Mode of Payment:
- Point of Sale: Driven by the expansion of retail and hospitality sectors, increasing consumer spending, and the adoption of contactless payment technologies.
- Online Sales: Fueled by the growth of e-commerce, increasing internet penetration, and the adoption of digital wallets.
By End-user Industry:
- Retail: Strong economic growth, rising consumer spending, and the adoption of new payment technologies contribute to this sector's dominance.
- Hospitality: The sector's growth is driven by tourism and increased spending on dining and entertainment.
- Entertainment: This sector benefits from the increasing popularity of online streaming services and digital entertainment platforms.
- Healthcare: Growth is driven by government initiatives and the increased use of digital payment options in healthcare services.
- Other End-user Industries: This segment reflects the diverse range of businesses utilizing various payment methods.
New Zealand Payments Industry Product Developments
Significant product innovations are reshaping the New Zealand payments landscape. The emergence of mobile wallets, contactless payment systems, and buy-now-pay-later services is driving increased convenience and adoption. Furthermore, advancements in fraud prevention technologies are enhancing the security of payment transactions. These developments provide businesses with competitive advantages and cater to evolving consumer preferences for seamless and secure payment experiences.
Challenges in the New Zealand Payments Industry Market
The New Zealand payments industry faces challenges such as evolving regulatory landscapes, cybersecurity threats, and the need for continuous innovation to remain competitive. These issues represent a significant cost for businesses, estimated at NZ$xx Million annually for security upgrades and compliance alone. Supply chain disruptions can also impact the availability of payment processing equipment and services.
Forces Driving New Zealand Payments Industry Growth
Technological advancements are a primary driver, with mobile wallets, contactless payments, and improved security features enhancing user experience. Economic growth fuels consumer spending, increasing transaction volumes. Government initiatives promoting digital inclusion and a supportive regulatory environment encourage innovation.
Long-Term Growth Catalysts in the New Zealand Payments Industry
Long-term growth hinges on continued innovation in payment technologies, strategic partnerships between established players and fintech startups, and expansion into new market segments. The increasing focus on secure and seamless payment experiences will be crucial for sustained growth.
Emerging Opportunities in New Zealand Payments Industry
Emerging opportunities include the growth of open banking, the increasing adoption of blockchain technology for secure transactions, and the expansion of payment services to underserved populations. The rise of buy-now-pay-later schemes and embedded finance solutions also represent significant opportunities for growth.
Leading Players in the New Zealand Payments Industry Sector
- POLi NZ
- Visa Inc
- Westpac NZ
- PayPal Holdings Inc
- ANZ Bank New Zealand Limited
- American Express Company
- Mastercard Inc
- ASB Bank Limited
- Apple Inc
Key Milestones in New Zealand Payments Industry Industry
- November 2021: Eftpos enhances security with two-factor authentication, adopted by Till Payments, Fat Zebra, and Eftex.
- February 2022: American Express partners with Sydney Gay and Lesbian Mardi Gras, despite past criticisms.
- March 2022: American Express launches the American Express Gold Rewards Card in New Zealand.
- May 2022: Mastercard and Openly partner to provide supply chain risk monitoring in Australia (relevant to NZ due to close proximity and market influences).
Strategic Outlook for New Zealand Payments Industry Market
The New Zealand payments industry has substantial growth potential driven by technological innovation, expanding e-commerce, and increasing consumer adoption of digital payment solutions. Strategic opportunities lie in focusing on enhanced security, seamless user experiences, and catering to evolving consumer preferences. The market is poised for significant transformation, creating opportunities for both established players and new entrants.
New Zealand Payments Industry Segmentation
-
1. Mode of Payment
-
1.1. Point of Sale
- 1.1.1. Card Pay
- 1.1.2. Digital Wallet (includes Mobile Wallets)
- 1.1.3. Cash
- 1.1.4. Others
-
1.2. Online Sale
- 1.2.1. Others
-
1.1. Point of Sale
-
2. End-user Industry
- 2.1. Retail
- 2.2. Entertainment
- 2.3. Healthcare
- 2.4. Hospitality
- 2.5. Other End-user Industries
New Zealand Payments Industry Segmentation By Geography
- 1. New Zealand

New Zealand Payments Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 15.97% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1 Growing use of 'Buy Now
- 3.2.2 Pay Later' scheme; Increasing availability of digital wallet based on mobile payment app
- 3.3. Market Restrains
- 3.3.1. Operational Challenges and High Levels of Competition Leading to Price Pressures for Manufacturers
- 3.4. Market Trends
- 3.4.1. Increasing use of credit card payment method
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. New Zealand Payments Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Mode of Payment
- 5.1.1. Point of Sale
- 5.1.1.1. Card Pay
- 5.1.1.2. Digital Wallet (includes Mobile Wallets)
- 5.1.1.3. Cash
- 5.1.1.4. Others
- 5.1.2. Online Sale
- 5.1.2.1. Others
- 5.1.1. Point of Sale
- 5.2. Market Analysis, Insights and Forecast - by End-user Industry
- 5.2.1. Retail
- 5.2.2. Entertainment
- 5.2.3. Healthcare
- 5.2.4. Hospitality
- 5.2.5. Other End-user Industries
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. New Zealand
- 5.1. Market Analysis, Insights and Forecast - by Mode of Payment
- 6. Competitive Analysis
- 6.1. Market Share Analysis 2024
- 6.2. Company Profiles
- 6.2.1 POLi NZ
- 6.2.1.1. Overview
- 6.2.1.2. Products
- 6.2.1.3. SWOT Analysis
- 6.2.1.4. Recent Developments
- 6.2.1.5. Financials (Based on Availability)
- 6.2.2 Visa Inc
- 6.2.2.1. Overview
- 6.2.2.2. Products
- 6.2.2.3. SWOT Analysis
- 6.2.2.4. Recent Developments
- 6.2.2.5. Financials (Based on Availability)
- 6.2.3 Westpac NZ
- 6.2.3.1. Overview
- 6.2.3.2. Products
- 6.2.3.3. SWOT Analysis
- 6.2.3.4. Recent Developments
- 6.2.3.5. Financials (Based on Availability)
- 6.2.4 PayPal Holdings Inc
- 6.2.4.1. Overview
- 6.2.4.2. Products
- 6.2.4.3. SWOT Analysis
- 6.2.4.4. Recent Developments
- 6.2.4.5. Financials (Based on Availability)
- 6.2.5 Google
- 6.2.5.1. Overview
- 6.2.5.2. Products
- 6.2.5.3. SWOT Analysis
- 6.2.5.4. Recent Developments
- 6.2.5.5. Financials (Based on Availability)
- 6.2.6 ANZ Bank New Zealand Limited
- 6.2.6.1. Overview
- 6.2.6.2. Products
- 6.2.6.3. SWOT Analysis
- 6.2.6.4. Recent Developments
- 6.2.6.5. Financials (Based on Availability)
- 6.2.7 American Express Company
- 6.2.7.1. Overview
- 6.2.7.2. Products
- 6.2.7.3. SWOT Analysis
- 6.2.7.4. Recent Developments
- 6.2.7.5. Financials (Based on Availability)
- 6.2.8 Mastercard Inc
- 6.2.8.1. Overview
- 6.2.8.2. Products
- 6.2.8.3. SWOT Analysis
- 6.2.8.4. Recent Developments
- 6.2.8.5. Financials (Based on Availability)
- 6.2.9 ASB Bank Limited
- 6.2.9.1. Overview
- 6.2.9.2. Products
- 6.2.9.3. SWOT Analysis
- 6.2.9.4. Recent Developments
- 6.2.9.5. Financials (Based on Availability)
- 6.2.10 Apple Inc
- 6.2.10.1. Overview
- 6.2.10.2. Products
- 6.2.10.3. SWOT Analysis
- 6.2.10.4. Recent Developments
- 6.2.10.5. Financials (Based on Availability)
- 6.2.1 POLi NZ
List of Figures
- Figure 1: New Zealand Payments Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: New Zealand Payments Industry Share (%) by Company 2024
List of Tables
- Table 1: New Zealand Payments Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: New Zealand Payments Industry Volume K Unit Forecast, by Region 2019 & 2032
- Table 3: New Zealand Payments Industry Revenue Million Forecast, by Mode of Payment 2019 & 2032
- Table 4: New Zealand Payments Industry Volume K Unit Forecast, by Mode of Payment 2019 & 2032
- Table 5: New Zealand Payments Industry Revenue Million Forecast, by End-user Industry 2019 & 2032
- Table 6: New Zealand Payments Industry Volume K Unit Forecast, by End-user Industry 2019 & 2032
- Table 7: New Zealand Payments Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 8: New Zealand Payments Industry Volume K Unit Forecast, by Region 2019 & 2032
- Table 9: New Zealand Payments Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 10: New Zealand Payments Industry Volume K Unit Forecast, by Country 2019 & 2032
- Table 11: New Zealand Payments Industry Revenue Million Forecast, by Mode of Payment 2019 & 2032
- Table 12: New Zealand Payments Industry Volume K Unit Forecast, by Mode of Payment 2019 & 2032
- Table 13: New Zealand Payments Industry Revenue Million Forecast, by End-user Industry 2019 & 2032
- Table 14: New Zealand Payments Industry Volume K Unit Forecast, by End-user Industry 2019 & 2032
- Table 15: New Zealand Payments Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 16: New Zealand Payments Industry Volume K Unit Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the New Zealand Payments Industry?
The projected CAGR is approximately 15.97%.
2. Which companies are prominent players in the New Zealand Payments Industry?
Key companies in the market include POLi NZ, Visa Inc, Westpac NZ, PayPal Holdings Inc, Google, ANZ Bank New Zealand Limited, American Express Company, Mastercard Inc, ASB Bank Limited, Apple Inc.
3. What are the main segments of the New Zealand Payments Industry?
The market segments include Mode of Payment, End-user Industry.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Growing use of 'Buy Now. Pay Later' scheme; Increasing availability of digital wallet based on mobile payment app.
6. What are the notable trends driving market growth?
Increasing use of credit card payment method.
7. Are there any restraints impacting market growth?
Operational Challenges and High Levels of Competition Leading to Price Pressures for Manufacturers.
8. Can you provide examples of recent developments in the market?
May 2022- Mastercard and Openly, based in Adelaide, have announced an Australian first partnership that will provide organizations with a comprehensive view of their supply chain privacy and cyber risk posture. Openly is a technology startup that claims its service, Openly Vendor Monitor, improves transparency between buyers and suppliers by continuously monitoring privacy risks.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in K Unit.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "New Zealand Payments Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the New Zealand Payments Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the New Zealand Payments Industry?
To stay informed about further developments, trends, and reports in the New Zealand Payments Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence