Key Insights
The United Kingdom cafes and bars market, valued at approximately £XX million in 2025 (assuming a logical extrapolation from the global market size and CAGR), is experiencing robust growth, driven by several key factors. The increasing popularity of diverse culinary experiences, fueled by evolving consumer preferences and the influence of global cuisines, is a significant driver. The rise of independent cafes and bars, offering unique atmospheres and specialized menus, is challenging established chains, leading to greater market dynamism. Furthermore, the UK's thriving tourism sector contributes to increased demand, particularly in leisure and travel locations. Strong growth in the specialist coffee and tea shop segment is also notable, reflecting a growing consumer focus on quality and experience. However, challenges persist, including rising operational costs (rent, staffing, and ingredients), economic uncertainty potentially impacting consumer spending, and increasing competition within the sector. The chained outlets segment, while still significant, is likely facing pressure to innovate and adapt to maintain market share. Location-wise, leisure and travel locations are expected to demonstrate the most robust growth, driven by tourism and increased disposable income among these demographics.
Segmentation analysis indicates a relatively balanced distribution between chained and independent outlets. However, the independent segment holds potential for faster growth due to its ability to adapt to evolving consumer trends more quickly. Within cuisine types, the specialist coffee and tea shops and the juice/smoothie/dessert bars segments display promising growth trajectories, reflecting health-conscious consumer choices and the demand for premium beverages. The overall market outlook for the UK cafes and bars sector remains positive, projected to maintain a healthy CAGR of 6.04% through 2033. Further growth hinges on effective adaptation to changing consumer demands, strategic management of operational costs, and successful navigation of economic fluctuations. The key players mentioned, including Marston's PLC, Admiral Taverns Ltd, and others, will need to focus on innovation, diversification, and a strong brand presence to maintain competitiveness in this evolving landscape.
United Kingdom Cafes & Bars Market: A Comprehensive Report (2019-2033)
This in-depth report provides a comprehensive analysis of the United Kingdom cafes & bars market, offering invaluable insights for industry stakeholders. With a detailed examination of market dynamics, trends, key players, and future projections (2019-2033), this report is an essential resource for strategic decision-making. The study period covers 2019–2024 (historical period), with 2025 as the base and estimated year, and a forecast period of 2025–2033. The market is segmented by cuisine (Bars & Pubs, Cafes, Juice/Smoothie/Desserts Bars, Specialist Coffee & Tea Shops), outlet type (Chained Outlets, Independent Outlets), and location (Leisure, Lodging, Retail, Standalone, Travel). Major players such as Marston's PLC, Admiral Taverns Ltd, and Starbucks Corporation are analyzed, offering a granular understanding of the competitive landscape. The report's value is estimated at xx Million and is expected to reach xx Million by 2033, with a CAGR of xx%.

United Kingdom Cafes & Bars Market Market Concentration & Dynamics
The UK cafes & bars market exhibits a moderately concentrated structure, with a few large players holding significant market share. Marston's PLC, Admiral Taverns Ltd, and Mitchells & Butlers PLC are among the leading companies, collectively accounting for approximately xx% of the market in 2024. However, a substantial portion of the market is occupied by independent outlets, fostering a dynamic competitive environment.
- Market Share: Top 5 players hold approximately xx% market share (2024).
- M&A Activity: The number of M&A deals in the sector has seen a xx% increase over the past five years, reflecting ongoing consolidation and expansion efforts within the market. This is primarily driven by larger chains seeking to expand their footprint and enhance their brand portfolio.
- Innovation Ecosystems: Significant innovation is witnessed in areas such as sustainable practices, technological integration (e.g., mobile ordering), and the development of unique menu offerings.
- Regulatory Frameworks: Government regulations concerning licensing, food safety, and employment standards significantly impact market operations. Changes in these regulations can influence operating costs and profitability.
- Substitute Products: The market faces competition from other forms of food and beverage consumption, including home-cooked meals and online delivery services.
- End-User Trends: Health-conscious consumers are driving demand for healthier options, while convenience is also a key factor for many. The increasing popularity of vegan and vegetarian options is another important market trend.
United Kingdom Cafes & Bars Market Industry Insights & Trends
The UK cafes & bars market is characterized by dynamic growth, fueled by several key factors. The market size in 2024 was estimated to be xx Million, experiencing a steady increase in recent years. This growth is attributed to several factors, including the rising disposable incomes, changing lifestyles, and increasing urbanization. Technological advancements have further propelled market expansion, with the adoption of online ordering, loyalty programs, and data analytics playing crucial roles. The evolving consumer preferences towards healthier and more sustainable options are reshaping the market landscape. The increasing preference for convenient and quick-service options, as seen with the success of fast-casual chains, further influences market trends. The ongoing adaptation to post-pandemic consumer behavior also significantly contributes to market dynamics. Furthermore, the introduction of new menu items and promotions by companies like Costa Coffee and McDonald's showcases the adaptability within the industry to meet evolving consumer demands.

Key Markets & Segments Leading United Kingdom Cafes & Bars Market
The UK cafes & bars market is geographically widespread, with major cities and urban areas showing the highest concentration of outlets. While specific regional market share data is not readily available, London, Manchester, and Birmingham are likely the most significant markets. Chained outlets dominate the market share, owing to their brand recognition, consistent quality, and marketing power. However, independent outlets retain a significant presence, particularly in niche segments and specific localities.
Dominant Segments:
- Cuisine: Cafes and Bars & Pubs constitute the largest segments. Specialist coffee & tea shops are also experiencing rapid growth.
- Outlet: Chained Outlets hold a larger market share compared to Independent Outlets.
- Location: Retail and Leisure locations show the strongest growth due to high foot traffic.
Growth Drivers:
- Economic Growth: Rising disposable incomes fuel demand for dining-out experiences.
- Tourism: Significant tourist influx in major cities boosts the sector.
- Urbanization: Increased population density in urban areas creates higher demand.
- Infrastructure Development: Improvement in transport links enhances accessibility.
- Changing Consumer Preferences: Growing demand for convenience and diverse culinary choices.
United Kingdom Cafes & Bars Market Product Developments
Recent product innovations focus on healthier, plant-based, and ethically sourced options. The launch of vegan burgers by McDonald's and the expansion of plant-based menus by Costa Coffee exemplify this trend. Technological advancements are enhancing operational efficiency and customer experience through online ordering systems, mobile payment options, and loyalty programs. Companies are leveraging data analytics to personalize offerings and improve customer engagement. This innovation helps create a competitive advantage by catering to the growing demand for personalized experiences and convenience.
Challenges in the United Kingdom Cafes & Bars Market Market
The market faces challenges such as rising operating costs, including labor and ingredient prices, which affect profitability. Intense competition from established and emerging players creates pressure on pricing and margins. Regulatory changes related to food safety and labor laws can significantly impact operational efficiency and compliance costs. Supply chain disruptions can affect the availability of ingredients and impact menu consistency.
Forces Driving United Kingdom Cafes & Bars Market Growth
Growth is driven by factors such as rising disposable incomes, increased consumer spending on leisure activities, and the increasing popularity of cafes and bars as social hubs. Technological advancements, such as mobile ordering and loyalty programs, enhance customer convenience and drive sales. Government initiatives promoting tourism and hospitality also contribute to market expansion.
Challenges in the United Kingdom Cafes & Bars Market Market
Long-term growth relies on adapting to changing consumer preferences and adopting sustainable business practices. Strategic partnerships and collaborations can help expand reach and enhance product offerings. Investments in technology and innovation are vital to maintain a competitive edge.
Emerging Opportunities in United Kingdom Cafes & Bars Market
The increasing popularity of sustainable and ethical sourcing creates opportunities for cafes and bars committed to environmentally friendly practices. The growing demand for personalized and unique experiences opens avenues for innovative menu offerings and customized services. Expansion into new geographic markets and demographics presents further growth potential.
Leading Players in the United Kingdom Cafes & Bars Market Sector
- Marston's PLC
- Admiral Taverns Ltd
- The Restaurant Group PLC
- Stonegate Group
- Samworth Brothers Limited
- Whitbread PLC
- Costa Coffee
- Jab Holding Company SÀRL
- Starbucks Corporation
- Mitchells & Butlers PLC
- McDonald's Corporation
- Ben & Jerry's Homemade Holdings Inc
- Greggs PLC
Key Milestones in United Kingdom Cafes & Bars Market Industry
- October 2022: McDonald's launched the McPlant vegan burger, tapping into the growing demand for plant-based options, thereby expanding its customer base and market share.
- January 2023: Costa Coffee introduced a wide range of new menu items, showcasing its commitment to innovation and catering to diverse consumer tastes, potentially increasing sales and attracting new customers.
- August 2023: Starbucks announced plans to invest USD 32.78 Million in opening 100 new UK outlets, demonstrating strong confidence in market growth and potential for expansion.
Strategic Outlook for United Kingdom Cafes & Bars Market Market
The UK cafes & bars market shows strong potential for future growth, driven by evolving consumer preferences and technological innovations. Companies that prioritize customer experience, embrace sustainable practices, and adapt to changing market trends are poised to benefit from this growth. Strategic investments in technology and partnerships will play a critical role in shaping market dynamics and securing long-term success.
United Kingdom Cafes & Bars Market Segmentation
-
1. Cuisine
- 1.1. Bars & Pubs
- 1.2. Cafes
- 1.3. Juice/Smoothie/Desserts Bars
- 1.4. Specialist Coffee & Tea Shops
-
2. Outlet
- 2.1. Chained Outlets
- 2.2. Independent Outlets
-
3. Location
- 3.1. Leisure
- 3.2. Lodging
- 3.3. Retail
- 3.4. Standalone
- 3.5. Travel
United Kingdom Cafes & Bars Market Segmentation By Geography
- 1. United Kingdom

United Kingdom Cafes & Bars Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 6.04% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing Focus on Maintaining Health and Well-Being; Launching Supplements For Specific Purposes and Targeted Population
- 3.3. Market Restrains
- 3.3.1. Supplement Consumption and Their Side-effects; Inclination Towards Substitute Products
- 3.4. Market Trends
- 3.4.1. Premium products and special offerings such as organic tea and coffee are gaining popularity in the country
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. United Kingdom Cafes & Bars Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Cuisine
- 5.1.1. Bars & Pubs
- 5.1.2. Cafes
- 5.1.3. Juice/Smoothie/Desserts Bars
- 5.1.4. Specialist Coffee & Tea Shops
- 5.2. Market Analysis, Insights and Forecast - by Outlet
- 5.2.1. Chained Outlets
- 5.2.2. Independent Outlets
- 5.3. Market Analysis, Insights and Forecast - by Location
- 5.3.1. Leisure
- 5.3.2. Lodging
- 5.3.3. Retail
- 5.3.4. Standalone
- 5.3.5. Travel
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. United Kingdom
- 5.1. Market Analysis, Insights and Forecast - by Cuisine
- 6. North America United Kingdom Cafes & Bars Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 6.1.1 United States
- 6.1.2 Canada
- 6.1.3 Mexico
- 6.1.4 Rest of North America
- 7. Europe United Kingdom Cafes & Bars Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 7.1.1 Spain
- 7.1.2 United Kingdom
- 7.1.3 Germany
- 7.1.4 France
- 7.1.5 Italy
- 7.1.6 Rest of Europe
- 8. Asia Pacific United Kingdom Cafes & Bars Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 8.1.1 China
- 8.1.2 Japan
- 8.1.3 India
- 8.1.4 Australia
- 8.1.5 Rest of Asia Pacific
- 9. South America United Kingdom Cafes & Bars Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 9.1.1 Brazil
- 9.1.2 Argentina
- 9.1.3 Rest of South America
- 10. Middle East and Africa United Kingdom Cafes & Bars Market Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 10.1.1 South Africa
- 10.1.2 Saudi Arabia
- 10.1.3 Rest of Middle East and Africa
- 11. Competitive Analysis
- 11.1. Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 Marston's PLC
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Admiral Taverns Ltd
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 The Restaurant Group PLC
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 Stonegate Group
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Samworth Brothers Limited
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 Whitbread PL
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 Costa Coffee
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Jab Holding Company SÀRL
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 Starbucks Corporation
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 Mitchells & Butlers PLC
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.11 McDonald's Corporation
- 11.2.11.1. Overview
- 11.2.11.2. Products
- 11.2.11.3. SWOT Analysis
- 11.2.11.4. Recent Developments
- 11.2.11.5. Financials (Based on Availability)
- 11.2.12 Ben & Jerry's Homemade Holdings Inc
- 11.2.12.1. Overview
- 11.2.12.2. Products
- 11.2.12.3. SWOT Analysis
- 11.2.12.4. Recent Developments
- 11.2.12.5. Financials (Based on Availability)
- 11.2.13 Greggs PLC
- 11.2.13.1. Overview
- 11.2.13.2. Products
- 11.2.13.3. SWOT Analysis
- 11.2.13.4. Recent Developments
- 11.2.13.5. Financials (Based on Availability)
- 11.2.1 Marston's PLC
List of Figures
- Figure 1: United Kingdom Cafes & Bars Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: United Kingdom Cafes & Bars Market Share (%) by Company 2024
List of Tables
- Table 1: United Kingdom Cafes & Bars Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: United Kingdom Cafes & Bars Market Revenue Million Forecast, by Cuisine 2019 & 2032
- Table 3: United Kingdom Cafes & Bars Market Revenue Million Forecast, by Outlet 2019 & 2032
- Table 4: United Kingdom Cafes & Bars Market Revenue Million Forecast, by Location 2019 & 2032
- Table 5: United Kingdom Cafes & Bars Market Revenue Million Forecast, by Region 2019 & 2032
- Table 6: United Kingdom Cafes & Bars Market Revenue Million Forecast, by Country 2019 & 2032
- Table 7: United States United Kingdom Cafes & Bars Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Canada United Kingdom Cafes & Bars Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Mexico United Kingdom Cafes & Bars Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Rest of North America United Kingdom Cafes & Bars Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: United Kingdom Cafes & Bars Market Revenue Million Forecast, by Country 2019 & 2032
- Table 12: Spain United Kingdom Cafes & Bars Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: United Kingdom United Kingdom Cafes & Bars Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Germany United Kingdom Cafes & Bars Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 15: France United Kingdom Cafes & Bars Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: Italy United Kingdom Cafes & Bars Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 17: Rest of Europe United Kingdom Cafes & Bars Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: United Kingdom Cafes & Bars Market Revenue Million Forecast, by Country 2019 & 2032
- Table 19: China United Kingdom Cafes & Bars Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Japan United Kingdom Cafes & Bars Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 21: India United Kingdom Cafes & Bars Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Australia United Kingdom Cafes & Bars Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 23: Rest of Asia Pacific United Kingdom Cafes & Bars Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: United Kingdom Cafes & Bars Market Revenue Million Forecast, by Country 2019 & 2032
- Table 25: Brazil United Kingdom Cafes & Bars Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: Argentina United Kingdom Cafes & Bars Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 27: Rest of South America United Kingdom Cafes & Bars Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 28: United Kingdom Cafes & Bars Market Revenue Million Forecast, by Country 2019 & 2032
- Table 29: South Africa United Kingdom Cafes & Bars Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 30: Saudi Arabia United Kingdom Cafes & Bars Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 31: Rest of Middle East and Africa United Kingdom Cafes & Bars Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 32: United Kingdom Cafes & Bars Market Revenue Million Forecast, by Cuisine 2019 & 2032
- Table 33: United Kingdom Cafes & Bars Market Revenue Million Forecast, by Outlet 2019 & 2032
- Table 34: United Kingdom Cafes & Bars Market Revenue Million Forecast, by Location 2019 & 2032
- Table 35: United Kingdom Cafes & Bars Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the United Kingdom Cafes & Bars Market?
The projected CAGR is approximately 6.04%.
2. Which companies are prominent players in the United Kingdom Cafes & Bars Market?
Key companies in the market include Marston's PLC, Admiral Taverns Ltd, The Restaurant Group PLC, Stonegate Group, Samworth Brothers Limited, Whitbread PL, Costa Coffee, Jab Holding Company SÀRL, Starbucks Corporation, Mitchells & Butlers PLC, McDonald's Corporation, Ben & Jerry's Homemade Holdings Inc, Greggs PLC.
3. What are the main segments of the United Kingdom Cafes & Bars Market?
The market segments include Cuisine, Outlet, Location.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Increasing Focus on Maintaining Health and Well-Being; Launching Supplements For Specific Purposes and Targeted Population.
6. What are the notable trends driving market growth?
Premium products and special offerings such as organic tea and coffee are gaining popularity in the country.
7. Are there any restraints impacting market growth?
Supplement Consumption and Their Side-effects; Inclination Towards Substitute Products.
8. Can you provide examples of recent developments in the market?
August 2023: Coffee shop chain Starbucks announced plans to invest USD 32.78 million toward opening 100 new outlets across the United Kingdom in 2023, as it expects its growth momentum to continue.January 2023: Costa Coffee added new servings to its menu like Cajun Spiced Chicken Pizza Wrap, uzeTea Mellow Mango Superfuzions Tea, FuzeTea Spiced Apple flavor Superfuzions Tea, FuzeTea Citrus Zing Superfuzions Tea, vegan BBQ Chick'n Panini, Burts BBQ Lentil Chips, Poached Egg & Bacon Brioche, M&S Smoked Ham & Coleslaw Sandwich, or the new M&S Minestrone with Bacon Soup, M&S pineapple chunks, and a new range of Chocolate Cornflake Cake and caramel cakes at its outlets in the United Kingdom.October 2022: In 2022, McDonald's launched McPlant across all UK restaurants. McPlant is a vegan burger made with a juicy plant-based patty co-developed with Beyond Meat® with a vegan sandwich, sauce, onion, mustard, and cheese alternative in a sesame seed bun.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "United Kingdom Cafes & Bars Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the United Kingdom Cafes & Bars Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the United Kingdom Cafes & Bars Market?
To stay informed about further developments, trends, and reports in the United Kingdom Cafes & Bars Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence