Key Insights
The Oman poultry meat market presents a compelling investment opportunity, exhibiting robust growth fueled by several key factors. The market's substantial size and a remarkable Compound Annual Growth Rate (CAGR) of 26.40% from 2019 to 2024 indicate significant expansion. This growth is driven by increasing consumer demand for affordable protein sources, a rising population, and a burgeoning food service sector. The preference for convenient and readily available poultry products, such as canned and processed options, further stimulates market expansion. Growth in tourism and the expansion of supermarket chains are also contributing to market expansion. While challenges exist, such as potential fluctuations in feed prices and potential supply chain disruptions, the overall positive trajectory of the market outweighs these concerns. The market is segmented by distribution channels (off-trade and on-trade), forms (canned, fresh/chilled, frozen, processed), and key players including A'Saffa Food S A O G, Al faaw Poultry Co LLC, Sunbulah Group, and others.
The forecast period (2025-2033) projects continued market expansion, potentially exceeding initial estimates due to ongoing economic growth and infrastructural development in Oman. Further market penetration strategies by major players, coupled with increasing consumer awareness of the health benefits of poultry meat, will contribute significantly to market growth. The fresh/chilled segment is anticipated to remain dominant, although the processed and canned segments are poised for significant growth, mirroring global trends toward convenient and ready-to-eat food options. Regional analysis shows robust growth within Oman, with potential for further expansion in neighboring Middle Eastern and African markets. The competitive landscape remains dynamic, with existing players focusing on expanding their product offerings and distribution networks to maintain market share.

Oman Poultry Meat Market: A Comprehensive Report (2019-2033)
This comprehensive report provides an in-depth analysis of the Oman poultry meat market, offering invaluable insights for industry stakeholders. Covering the period 2019-2033, with a focus on 2025, this report delves into market dynamics, key players, and future growth opportunities. It examines market size, CAGR, and competitive landscape, providing actionable intelligence for strategic decision-making. The study meticulously analyzes various segments including distribution channels (Off-Trade, On-Trade), product forms (Canned, Fresh/Chilled, Frozen, Processed), and identifies leading players such as A'Saffa Food S A O G, Al faaw Poultry Co LLC, Sunbulah Group, BRF S A, The Savola Group, IFFCO Group, JBS SA, and Al Zain Farms LLC.
Oman Poultry Meat Market Concentration & Dynamics
This section analyzes the Oman poultry meat market's competitive landscape, examining market concentration, innovation, regulatory frameworks, and industry dynamics. The report assesses market share distribution among key players, identifying dominant firms and emerging competitors. It also explores the impact of mergers and acquisitions (M&A) activities – quantifying the number of deals over the historical period (2019-2024) and evaluating their influence on market structure.
- Market Concentration: The report details the market share held by major players, identifying the level of concentration (e.g., highly concentrated, fragmented) and analyzing its implications for competition and pricing. The xx% market share held by the top three players illustrates the level of dominance.
- Innovation Ecosystems: The report assesses the presence of R&D activities, technological advancements impacting production processes, and the overall level of innovation within the industry.
- Regulatory Frameworks: The report details the relevant regulations and their influence on market operations, including those related to food safety, labeling, and animal welfare.
- Substitute Products: The report examines substitute protein sources and their impact on poultry meat consumption, analyzing consumer preferences and market trends.
- End-User Trends: The analysis includes an examination of evolving consumer preferences, dietary habits, and purchasing behaviors within the Oman poultry meat market.
- M&A Activities: The report quantifies M&A activity through xx number of deals recorded between 2019 and 2024, assessing the impact of these transactions on market consolidation and competitive dynamics.
Oman Poultry Meat Market Industry Insights & Trends
This section presents a detailed analysis of the Oman poultry meat market's growth trajectory, examining factors driving market expansion and emerging trends. It provides a comprehensive overview of market size (in Million) throughout the historical period (2019-2024) and the forecasted period (2025-2033), including the compound annual growth rate (CAGR). The report also analyzes technological advancements within the poultry industry and the influence of evolving consumer preferences on market dynamics.
The Oman poultry meat market experienced significant growth during the historical period (2019-2024), reaching a market size of xx Million in 2024. This growth is projected to continue throughout the forecast period (2025-2033), with a projected CAGR of xx%. Key factors driving market growth include increasing disposable incomes, changing dietary habits, and expanding food service sector. Technological advancements such as automation in poultry farming and processing have also contributed to increased efficiency and production capacity. However, challenges such as fluctuating feed prices and stringent regulatory standards may impact market growth.

Key Markets & Segments Leading Oman Poultry Meat Market
This segment explores the dominant segments within the Oman poultry meat market, focusing on distribution channels (Off-Trade, On-Trade) and product forms (Canned, Fresh/Chilled, Frozen, Processed). It analyzes regional variations in consumption patterns and identifies key drivers for each segment's growth.
Distribution Channels:
- Off-Trade: This segment dominates the market, driven by strong retail infrastructure and consumer preference for purchasing poultry meat from supermarkets and hypermarkets. Drivers include rising disposable incomes, expanding retail chains, and growing consumer demand.
- On-Trade: This segment, while smaller than Off-Trade, is growing steadily due to increasing demand from restaurants and food service establishments. Drivers for growth include the expansion of the hospitality sector and the rise in consumer spending on food away from home.
Product Forms:
- Fresh/Chilled: This remains the most popular form of poultry meat consumption, driven by consumer preference for freshness and quality. Drivers include high demand from households and food service establishments.
- Frozen: This segment is experiencing consistent growth due to its extended shelf life and convenience. Drivers for this growth include increasing urbanization and the convenience of frozen products.
- Processed: The processed segment shows consistent growth, driven by the increasing popularity of ready-to-eat and ready-to-cook poultry products. Drivers include rising disposable income and changing consumer preferences for convenient food options.
- Canned: This represents a smaller segment due to a preference for fresh/chilled poultry. However, it serves a specific niche of the market for shelf-stable products.
Oman Poultry Meat Market Product Developments
The Oman poultry meat market witnesses continuous product innovation, encompassing advancements in processing techniques and the introduction of value-added products. Technological enhancements are improving production efficiency and product quality. The market sees the rise of organic and value-added poultry products responding to health-conscious consumers. Competitive edge is gained through product differentiation, brand building, and superior quality.
Challenges in the Oman Poultry Meat Market Market
The Oman poultry meat market faces several challenges, including fluctuating feed prices which impact production costs and profitability. Stringent regulatory frameworks require compliance which can be costly. Intense competition among existing players and the emergence of new entrants create pressure on pricing and market share. These factors present challenges for market growth and profitability.
Forces Driving Oman Poultry Meat Market Growth
Several factors drive the growth of the Oman poultry meat market. Increasing disposable incomes lead to increased consumer spending on protein-rich foods. Population growth expands the consumer base. Government initiatives promoting food security and the development of the agricultural sector positively impact the market. Technological advancements in poultry farming and processing enhance efficiency and production capacity.
Long-Term Growth Catalysts in the Oman Poultry Meat Market
Long-term growth in the Oman poultry meat market is anticipated due to several catalysts. Continued infrastructure development supports increased production and distribution. Growing tourism and hospitality sectors increase demand for poultry meat. Strategic partnerships and collaborations among industry players facilitate market expansion. The introduction of innovative products, focusing on health and convenience, further fuels growth.
Emerging Opportunities in Oman Poultry Meat Market
Emerging opportunities exist in the Oman poultry meat market. The growing demand for organic and value-added poultry products presents significant potential. The development of efficient cold chain infrastructure expands market reach. Exploration of export markets creates new avenues for growth. Focus on sustainable and ethical poultry farming practices enhances brand reputation and attracts environmentally conscious consumers.
Leading Players in the Oman Poultry Meat Market Sector
- A'Saffa Food S A O G
- Al faaw Poultry Co LLC
- Sunbulah Group
- BRF S A
- The Savola Group
- IFFCO Group
- JBS SA
- Al Zain Farms LLC
Key Milestones in Oman Poultry Meat Market Industry
- January 2021: IFFCO Group announced plans to transform its recently acquired Indian company, 3 Fuji Foods, into a major manufacturing hub, expanding its market reach and portfolio.
- January 2021: Sunbulah Group launched a range of organic and gluten-free poultry products, catering to the growing health-conscious consumer segment.
Strategic Outlook for Oman Poultry Meat Market Market
The Oman poultry meat market exhibits strong potential for future growth, driven by factors like increasing disposable incomes, population growth, and expanding food service sector. Strategic opportunities exist in product diversification, focusing on value-added and organic products. Investments in technological advancements and sustainable farming practices are crucial for long-term competitiveness. Expansion into new markets and strategic collaborations further enhance the market's growth prospects.
Oman Poultry Meat Market Segmentation
-
1. Form
- 1.1. Canned
- 1.2. Fresh / Chilled
- 1.3. Frozen
-
1.4. Processed
-
1.4.1. By Processed Types
- 1.4.1.1. Deli Meats
- 1.4.1.2. Marinated/ Tenders
- 1.4.1.3. Meatballs
- 1.4.1.4. Nuggets
- 1.4.1.5. Sausages
- 1.4.1.6. Other Processed Poultry
-
1.4.1. By Processed Types
-
2. Distribution Channel
-
2.1. Off-Trade
- 2.1.1. Convenience Stores
- 2.1.2. Online Channel
- 2.1.3. Supermarkets and Hypermarkets
- 2.1.4. Others
- 2.2. On-Trade
-
2.1. Off-Trade
Oman Poultry Meat Market Segmentation By Geography
- 1. Oman

Oman Poultry Meat Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 26.40% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing Urbanization; Growing Disposable Income
- 3.3. Market Restrains
- 3.3.1. High-price and additional delivery charges
- 3.4. Market Trends
- 3.4.1. Advancements in payment and delivery technologies propelling retail stores' sales
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Oman Poultry Meat Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Form
- 5.1.1. Canned
- 5.1.2. Fresh / Chilled
- 5.1.3. Frozen
- 5.1.4. Processed
- 5.1.4.1. By Processed Types
- 5.1.4.1.1. Deli Meats
- 5.1.4.1.2. Marinated/ Tenders
- 5.1.4.1.3. Meatballs
- 5.1.4.1.4. Nuggets
- 5.1.4.1.5. Sausages
- 5.1.4.1.6. Other Processed Poultry
- 5.1.4.1. By Processed Types
- 5.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.2.1. Off-Trade
- 5.2.1.1. Convenience Stores
- 5.2.1.2. Online Channel
- 5.2.1.3. Supermarkets and Hypermarkets
- 5.2.1.4. Others
- 5.2.2. On-Trade
- 5.2.1. Off-Trade
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Oman
- 5.1. Market Analysis, Insights and Forecast - by Form
- 6. UAE Oman Poultry Meat Market Analysis, Insights and Forecast, 2019-2031
- 7. South Africa Oman Poultry Meat Market Analysis, Insights and Forecast, 2019-2031
- 8. Saudi Arabia Oman Poultry Meat Market Analysis, Insights and Forecast, 2019-2031
- 9. Rest of MEA Oman Poultry Meat Market Analysis, Insights and Forecast, 2019-2031
- 10. Competitive Analysis
- 10.1. Market Share Analysis 2024
- 10.2. Company Profiles
- 10.2.1 A'Saffa Food S A O G
- 10.2.1.1. Overview
- 10.2.1.2. Products
- 10.2.1.3. SWOT Analysis
- 10.2.1.4. Recent Developments
- 10.2.1.5. Financials (Based on Availability)
- 10.2.2 Al faaw Poultry Co LLC
- 10.2.2.1. Overview
- 10.2.2.2. Products
- 10.2.2.3. SWOT Analysis
- 10.2.2.4. Recent Developments
- 10.2.2.5. Financials (Based on Availability)
- 10.2.3 Sunbulah Group
- 10.2.3.1. Overview
- 10.2.3.2. Products
- 10.2.3.3. SWOT Analysis
- 10.2.3.4. Recent Developments
- 10.2.3.5. Financials (Based on Availability)
- 10.2.4 BRF S A
- 10.2.4.1. Overview
- 10.2.4.2. Products
- 10.2.4.3. SWOT Analysis
- 10.2.4.4. Recent Developments
- 10.2.4.5. Financials (Based on Availability)
- 10.2.5 The Savola Grou
- 10.2.5.1. Overview
- 10.2.5.2. Products
- 10.2.5.3. SWOT Analysis
- 10.2.5.4. Recent Developments
- 10.2.5.5. Financials (Based on Availability)
- 10.2.6 IFFCO Group
- 10.2.6.1. Overview
- 10.2.6.2. Products
- 10.2.6.3. SWOT Analysis
- 10.2.6.4. Recent Developments
- 10.2.6.5. Financials (Based on Availability)
- 10.2.7 JBS SA
- 10.2.7.1. Overview
- 10.2.7.2. Products
- 10.2.7.3. SWOT Analysis
- 10.2.7.4. Recent Developments
- 10.2.7.5. Financials (Based on Availability)
- 10.2.8 Al Zain Farms LLC
- 10.2.8.1. Overview
- 10.2.8.2. Products
- 10.2.8.3. SWOT Analysis
- 10.2.8.4. Recent Developments
- 10.2.8.5. Financials (Based on Availability)
- 10.2.1 A'Saffa Food S A O G
List of Figures
- Figure 1: Oman Poultry Meat Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Oman Poultry Meat Market Share (%) by Company 2024
List of Tables
- Table 1: Oman Poultry Meat Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Oman Poultry Meat Market Revenue Million Forecast, by Form 2019 & 2032
- Table 3: Oman Poultry Meat Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 4: Oman Poultry Meat Market Revenue Million Forecast, by Region 2019 & 2032
- Table 5: Oman Poultry Meat Market Revenue Million Forecast, by Country 2019 & 2032
- Table 6: UAE Oman Poultry Meat Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: South Africa Oman Poultry Meat Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Saudi Arabia Oman Poultry Meat Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Rest of MEA Oman Poultry Meat Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Oman Poultry Meat Market Revenue Million Forecast, by Form 2019 & 2032
- Table 11: Oman Poultry Meat Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 12: Oman Poultry Meat Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Oman Poultry Meat Market?
The projected CAGR is approximately 26.40%.
2. Which companies are prominent players in the Oman Poultry Meat Market?
Key companies in the market include A'Saffa Food S A O G, Al faaw Poultry Co LLC, Sunbulah Group, BRF S A, The Savola Grou, IFFCO Group, JBS SA, Al Zain Farms LLC.
3. What are the main segments of the Oman Poultry Meat Market?
The market segments include Form, Distribution Channel.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Increasing Urbanization; Growing Disposable Income.
6. What are the notable trends driving market growth?
Advancements in payment and delivery technologies propelling retail stores' sales.
7. Are there any restraints impacting market growth?
High-price and additional delivery charges.
8. Can you provide examples of recent developments in the market?
January 2021: IFFCO Group has planned to turn 3 Fuji Foods, its recently acquired company in India, into a major manufacturing base to serve customers across various markets and to consolidate its portfolio by exploring new opportunities.January 2021: Sunbulah Group announced the launch of a range of organic and gluten-free products and SKUs to meet the increasing demand.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Oman Poultry Meat Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Oman Poultry Meat Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Oman Poultry Meat Market?
To stay informed about further developments, trends, and reports in the Oman Poultry Meat Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence