Key Insights
The global Non-Basmati Rice market is poised for significant expansion, projected to reach a market size of $4.74 billion by the base year 2025. This growth will be propelled by a Compound Annual Growth Rate (CAGR) of 3.7%, driving the market to an estimated $6.98 billion by 2033. Key growth drivers include rising global population, increasing disposable incomes in emerging economies, and advancements in agricultural technologies that enhance yield and quality. Growing consumer preference for nutritious and versatile food options also contributes to market expansion, supported by strategic investments in supply chain and distribution infrastructure.

Non-Basmati Rice Market Market Size (In Billion)

Market dynamics are shaped by trends such as the accelerated growth of the "Brown Rice" segment, driven by health-conscious consumers, and the increasing prominence of "Online Retail Stores" as a distribution channel. However, challenges like price volatility, influenced by climate and geopolitical factors, and competition from alternative carbohydrate sources, pose restraints. Despite these hurdles, strategic initiatives by leading players are expected to ensure sustained growth and market penetration.

Non-Basmati Rice Market Company Market Share

Global Non-Basmati Rice Market Analysis: Size, Trends, and Forecast (2019-2033)
This comprehensive report provides an in-depth analysis of the global Non-Basmati Rice Market, offering granular insights into market size, CAGR, segmentation, competitive strategies, and future projections. The report covers the study period from 2019–2033, with a base year of 2025 and a forecast period from 2025–2033. Key drivers, emerging opportunities, and challenges impacting this vital sector are explored. Analyze market trends across segments like Brown Rice and White Rice, grain types including Long Grain, Medium Grain, and Short Grain Rice, and distribution channels such as Supermarkets/Hypermarkets, Convenience Stores, and Online Retail Stores. This report is essential for stakeholders navigating the evolving Non-Basmati Rice Market.
Non-Basmati Rice Market Market Concentration & Dynamics
The Non-Basmati Rice Market exhibits a moderate to high level of market concentration, with key players vying for significant market share. Innovation is a constant driver, spurred by the need for enhanced yield, disease resistance, and improved nutritional profiles in rice varieties. Regulatory frameworks, encompassing food safety standards, import/export regulations, and agricultural subsidies, play a crucial role in shaping market accessibility and competitive parity. Substitute products, such as other grains like wheat, corn, and quinoa, present an ongoing challenge, necessitating a focus on the unique value propositions of non-basmati rice, including its affordability and versatility. End-user trends are increasingly leaning towards healthier options, driving demand for brown and fortified rice varieties. Merger and acquisition (M&A) activities are a key dynamic, with larger corporations seeking to expand their portfolios and geographical reach. Recent M&A deals highlight consolidation and strategic partnerships aimed at capturing market share and optimizing supply chains. For instance, the acquisition of InHarvest, Inc. by Riviana Foods Inc. (a subsidiary of Ebro Foods S.A.) for approximately $48.75 million in 2022 underscores the strategic importance of specialty rice and grains in the foodservice, industrial, and retail sectors. The market share of leading players varies by region, but a few dominant entities consistently command substantial portions of the global trade. M&A deal counts are expected to remain robust as companies seek to secure market position and enhance their competitive edge in the evolving global non-basmati rice market.
Non-Basmati Rice Market Industry Insights & Trends
The Non-Basmati Rice Market is poised for significant expansion, driven by a confluence of robust market growth drivers, transformative technological disruptions, and evolving consumer behaviors. The global market size for non-basmati rice is projected to reach approximately $300,000 million by 2025, with a Compound Annual Growth Rate (CAGR) of around 3.5% during the forecast period of 2025–2033. Population growth and increasing disposable incomes in developing nations are primary growth catalysts, leading to a higher per capita consumption of staple foods like rice. Shifts in dietary preferences, with a growing awareness of health and wellness, are fostering a demand for nutrient-rich rice variants such as brown rice, red rice, and specialty rice types, which are fortified with essential vitamins and minerals. Technological advancements in agricultural practices, including the development of high-yield hybrid seeds, precision farming techniques, and improved irrigation systems, are enhancing production efficiency and reducing crop losses, thereby contributing to market growth. The integration of Artificial Intelligence (AI) and the Internet of Things (IoT) in agriculture is optimizing resource management and providing real-time data for better crop yield prediction and pest control. Furthermore, the surge in e-commerce and online retail channels has expanded the accessibility of non-basmati rice products, reaching a wider consumer base, particularly in urban and digitally connected regions. Innovations in processing and packaging are also playing a vital role, extending shelf life and preserving the nutritional value of rice products. The growth of the non-basmati rice market is also influenced by government initiatives promoting rice cultivation and export, along with trade agreements that facilitate smoother international commerce. The market is witnessing a trend towards premiumization, with consumers willing to pay more for ethically sourced, organic, and specialty rice varieties that offer unique flavors and health benefits. This upward trajectory in demand and innovation solidifies the future of the non-basmati rice market.
Key Markets & Segments Leading Non-Basmati Rice Market
The Non-Basmati Rice Market is characterized by distinct regional dominance and segment leadership. Asia, particularly countries like India, China, and Southeast Asian nations, remains the largest producer and consumer, driven by a historical reliance on rice as a staple food and a burgeoning population. Within this vast market, specific segments are emerging as significant growth engines.
Type:
- White Rice: Continues to hold the largest market share due to its widespread acceptance, affordability, and longer shelf life. Its versatility in various cuisines makes it a constant in household kitchens across the globe.
- Brown Rice: Experiencing robust growth driven by increasing health consciousness among consumers. Its higher fiber, vitamin, and mineral content make it an attractive alternative to refined white rice.
Kernel Size:
- Long Grain Rice: Dominates the market, especially varieties like Jasmine and other aromatic types, which are highly sought after in global cuisines for their distinct texture and fragrance. Economic growth and expanding middle-class populations in emerging economies fuel the demand for these premium options.
- Medium Grain Rice: Holds a significant share, particularly in culinary applications where a slightly stickier texture is preferred.
- Short Grain Rice: While a smaller segment, it is crucial in specific regional cuisines and for certain food products.
Distribution Channel:
- Supermarkets/Hypermarkets: Remain the primary distribution channel, offering a wide selection and convenience to consumers. The extensive reach and marketing capabilities of these retail giants further bolster sales.
- Online Retail Stores: Witnessing exponential growth, driven by convenience, competitive pricing, and the ability to access niche and specialty rice products. This channel is particularly effective in reaching younger demographics and urban consumers. Factors like improved logistics and user-friendly platforms contribute to this dominance.
- Convenience Stores: Cater to immediate needs and impulse purchases, offering a selection of commonly consumed rice varieties.
- Other Distribution Channels: Includes direct-to-consumer sales, food service providers, and institutional buyers, which play a vital role in specific market niches and large-scale procurement.
The dominance of these segments is underpinned by factors such as affordability, cultural significance, evolving dietary patterns, and the strategic expansion of retail and online distribution networks, collectively propelling the non-basmati rice market growth.
Non-Basmati Rice Market Product Developments
Product innovation in the Non-Basmati Rice Market is crucial for maintaining a competitive edge. Companies are actively developing enhanced rice varieties with improved nutritional profiles, such as higher protein content and increased vitamin fortification, catering to health-conscious consumers. The launch of organic and specialty rice products, like IBIS rice's organic jasmine rice with Cambodian flavors, demonstrates a move towards premiumization and unique market offerings. Technological advancements in processing techniques are leading to the creation of value-added products, including ready-to-cook rice meals and rice-based snacks, expanding applications beyond traditional consumption. The introduction of rice varieties with specific health benefits, such as Tripura's bamboo rice, known for its protein and purported anti-diabetic properties, signifies a growing trend towards functional foods. These product developments not only meet evolving consumer demands but also open new market avenues and strengthen brand loyalty in the global non-basmati rice market.
Challenges in the Non-Basmati Rice Market Market
The Non-Basmati Rice Market faces several significant challenges that could impede its growth trajectory. Regulatory hurdles, including stringent import/export policies, varying food safety standards across different countries, and agricultural subsidies that can distort market prices, pose considerable barriers. Supply chain disruptions, exacerbated by geopolitical instability, climate change impacts on agricultural output, and logistical inefficiencies, can lead to price volatility and availability issues. Furthermore, intense competition from other staple grains like wheat and corn, coupled with the price sensitivity of a large consumer base, necessitates constant efforts to maintain cost-effectiveness and market relevance. The limited availability of land and water resources in certain rice-growing regions also presents a long-term challenge to production capacity. Quantifiable impacts include potential revenue losses due to trade restrictions and increased operational costs stemming from supply chain inefficiencies.
Forces Driving Non-Basmati Rice Market Growth
Several key forces are propelling the growth of the Non-Basmati Rice Market. Firstly, the ever-increasing global population, particularly in developing economies, directly translates to a higher demand for staple food crops like rice. Secondly, a growing awareness of health and wellness is driving consumer preference towards healthier rice options, such as brown rice and fortified varieties, creating opportunities for specialty products. Technological advancements in agriculture, including the development of disease-resistant and high-yield rice seeds, alongside precision farming techniques, are improving production efficiency and reducing costs. Government initiatives in major rice-producing nations, aimed at boosting agricultural output and promoting exports through subsidies and trade agreements, further stimulate market expansion. The rising disposable incomes in emerging markets are also contributing to increased consumption of rice and its various derivatives, thereby fueling non-basmati rice market growth.
Challenges in the Non-Basmati Rice Market Market
The Non-Basmati Rice Market is navigating a landscape with potential long-term growth catalysts that are increasingly being leveraged by industry players. Innovations in biotechnology are continuously introducing rice varieties with enhanced nutritional content, improved pest resistance, and greater adaptability to diverse climatic conditions, thereby securing future production capabilities. Strategic partnerships and collaborations between research institutions, seed developers, and large-scale agricultural corporations are accelerating the development and adoption of these advanced rice strains. Furthermore, market expansions into untapped geographical regions, driven by urbanization and changing dietary habits, present significant avenues for growth. Investments in sustainable farming practices and the development of climate-resilient rice cultivation methods are crucial for ensuring the long-term viability and stability of the global non-basmati rice market. The increasing demand for value-added rice products, such as pre-cooked rice and rice flour, also offers new revenue streams and market penetration opportunities.
Emerging Opportunities in Non-Basmati Rice Market
Emerging trends and opportunities in the Non-Basmati Rice Market are poised to redefine its future landscape. The growing demand for organic and sustainably sourced rice presents a significant niche market, appealing to environmentally conscious consumers. Technological advancements in food processing are enabling the development of innovative rice-based products, including gluten-free alternatives and functional foods with added health benefits, catering to specific dietary needs and preferences. The expansion of online retail platforms is democratizing access to a wider variety of rice products, reaching previously underserved markets and facilitating direct-to-consumer engagement. Furthermore, the increasing adoption of smart farming technologies, such as AI-driven analytics and precision irrigation, offers opportunities to optimize yields, reduce resource wastage, and enhance the overall sustainability of rice cultivation. Exploring new markets in regions with growing populations and evolving dietary patterns also represents a substantial growth avenue for the non-basmati rice market.
Leading Players in the Non-Basmati Rice Market Sector
- CJ Cheiljedang Corp
- Amira Nature Foods Ltd
- Augason Farms
- Sri Sai Nath Industries Private Limited
- GRM
- JFC International Inc
- Ebro Foods S A
- Shriram Food Industry Pvt Ltd
- Mars Incorporated (Uncle Ben's)
- Lundberg
Key Milestones in Non-Basmati Rice Market Industry
- 2020: The state of Tripura in India launched bamboo rice, a special rice with claimed high protein, anti-joint pain, and anti-diabetic benefits.
- 2022: IBIS rice partnered with United Kingdom's retailers such as Planet Organic and Fodabox, to launch its organic jasmine rice. The launch showcased its range of organic jasmine rice products with Cambodian flavors, from aromatic brown rice to puffed rice cakes infused with the country's famous Kampot black pepper.
- 2022: Riviana Foods Inc., a subsidiary of Madrid, Spain-based Ebro Foods S.A., acquired the assets of InHarvest, Inc. for approximately $48.75 million. InHarvest specializes in the production, marketing, and sale of premium specialty rice, quinoa, and grains for the foodservice, industrial, and retail sectors. The company's California operations are strategically located in the rice-growing area of the Western United States.
Strategic Outlook for Non-Basmati Rice Market Market
The strategic outlook for the Non-Basmati Rice Market is characterized by significant growth potential, fueled by a combination of increasing global demand and evolving consumer preferences. Key growth accelerators include the continued expansion of rice consumption in developing nations, coupled with a rising demand for premium, organic, and health-oriented rice varieties. Strategic opportunities lie in leveraging technological advancements to enhance production efficiency, develop innovative product offerings, and optimize supply chain management. Investments in sustainable agricultural practices will be crucial for long-term market viability and consumer trust. Furthermore, expanding into untapped markets and forging strategic partnerships will be instrumental in capturing market share and driving sustained growth in the global non-basmati rice market. The market is expected to witness further consolidation and innovation, driven by a focus on value-added products and niche segments.
Non-Basmati Rice Market Segmentation
-
1. Type
- 1.1. Brown Rice
- 1.2. White Rice
-
2. Kernel Size
- 2.1. Long Grain Rice
- 2.2. Medium Grain Rice
- 2.3. Short Grain Rice
-
3. Distribution Channel
- 3.1. Supermarkets/Hypermarkets
- 3.2. Convenience Stores
- 3.3. Online Retail Stores
- 3.4. Other Distribution Channels
Non-Basmati Rice Market Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico
- 1.4. Rest of North America
-
2. Europe
- 2.1. United Kingdom
- 2.2. Germany
- 2.3. Spain
- 2.4. France
- 2.5. Italy
- 2.6. Russia
- 2.7. Rest of Europe
-
3. Asia Pacific
- 3.1. China
- 3.2. Japan
- 3.3. India
- 3.4. Australia
- 3.5. Rest of Asia Pacific
-
4. South America
- 4.1. Brazil
- 4.2. Argentina
- 4.3. Rest of South America
- 5. Middle East
-
6. Saudi Arabia
- 6.1. South Africa
- 6.2. Rest of Middle East

Non-Basmati Rice Market Regional Market Share

Geographic Coverage of Non-Basmati Rice Market
Non-Basmati Rice Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 3.7% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Popularity of Convenient and On the Go Snacking Options; Product Differentiation Playing a Key Role in Market Expansion
- 3.3. Market Restrains
- 3.3.1. Associated Health Risks; Easy Availability of Healthy Substitutes
- 3.4. Market Trends
- 3.4.1. Trend of consuming whole-grain like brown rice among health consciousness consumers
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Non-Basmati Rice Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Brown Rice
- 5.1.2. White Rice
- 5.2. Market Analysis, Insights and Forecast - by Kernel Size
- 5.2.1. Long Grain Rice
- 5.2.2. Medium Grain Rice
- 5.2.3. Short Grain Rice
- 5.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.3.1. Supermarkets/Hypermarkets
- 5.3.2. Convenience Stores
- 5.3.3. Online Retail Stores
- 5.3.4. Other Distribution Channels
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. North America
- 5.4.2. Europe
- 5.4.3. Asia Pacific
- 5.4.4. South America
- 5.4.5. Middle East
- 5.4.6. Saudi Arabia
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. North America Non-Basmati Rice Market Analysis, Insights and Forecast, 2020-2032
- 6.1. Market Analysis, Insights and Forecast - by Type
- 6.1.1. Brown Rice
- 6.1.2. White Rice
- 6.2. Market Analysis, Insights and Forecast - by Kernel Size
- 6.2.1. Long Grain Rice
- 6.2.2. Medium Grain Rice
- 6.2.3. Short Grain Rice
- 6.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 6.3.1. Supermarkets/Hypermarkets
- 6.3.2. Convenience Stores
- 6.3.3. Online Retail Stores
- 6.3.4. Other Distribution Channels
- 6.1. Market Analysis, Insights and Forecast - by Type
- 7. Europe Non-Basmati Rice Market Analysis, Insights and Forecast, 2020-2032
- 7.1. Market Analysis, Insights and Forecast - by Type
- 7.1.1. Brown Rice
- 7.1.2. White Rice
- 7.2. Market Analysis, Insights and Forecast - by Kernel Size
- 7.2.1. Long Grain Rice
- 7.2.2. Medium Grain Rice
- 7.2.3. Short Grain Rice
- 7.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 7.3.1. Supermarkets/Hypermarkets
- 7.3.2. Convenience Stores
- 7.3.3. Online Retail Stores
- 7.3.4. Other Distribution Channels
- 7.1. Market Analysis, Insights and Forecast - by Type
- 8. Asia Pacific Non-Basmati Rice Market Analysis, Insights and Forecast, 2020-2032
- 8.1. Market Analysis, Insights and Forecast - by Type
- 8.1.1. Brown Rice
- 8.1.2. White Rice
- 8.2. Market Analysis, Insights and Forecast - by Kernel Size
- 8.2.1. Long Grain Rice
- 8.2.2. Medium Grain Rice
- 8.2.3. Short Grain Rice
- 8.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 8.3.1. Supermarkets/Hypermarkets
- 8.3.2. Convenience Stores
- 8.3.3. Online Retail Stores
- 8.3.4. Other Distribution Channels
- 8.1. Market Analysis, Insights and Forecast - by Type
- 9. South America Non-Basmati Rice Market Analysis, Insights and Forecast, 2020-2032
- 9.1. Market Analysis, Insights and Forecast - by Type
- 9.1.1. Brown Rice
- 9.1.2. White Rice
- 9.2. Market Analysis, Insights and Forecast - by Kernel Size
- 9.2.1. Long Grain Rice
- 9.2.2. Medium Grain Rice
- 9.2.3. Short Grain Rice
- 9.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 9.3.1. Supermarkets/Hypermarkets
- 9.3.2. Convenience Stores
- 9.3.3. Online Retail Stores
- 9.3.4. Other Distribution Channels
- 9.1. Market Analysis, Insights and Forecast - by Type
- 10. Middle East Non-Basmati Rice Market Analysis, Insights and Forecast, 2020-2032
- 10.1. Market Analysis, Insights and Forecast - by Type
- 10.1.1. Brown Rice
- 10.1.2. White Rice
- 10.2. Market Analysis, Insights and Forecast - by Kernel Size
- 10.2.1. Long Grain Rice
- 10.2.2. Medium Grain Rice
- 10.2.3. Short Grain Rice
- 10.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 10.3.1. Supermarkets/Hypermarkets
- 10.3.2. Convenience Stores
- 10.3.3. Online Retail Stores
- 10.3.4. Other Distribution Channels
- 10.1. Market Analysis, Insights and Forecast - by Type
- 11. Saudi Arabia Non-Basmati Rice Market Analysis, Insights and Forecast, 2020-2032
- 11.1. Market Analysis, Insights and Forecast - by Type
- 11.1.1. Brown Rice
- 11.1.2. White Rice
- 11.2. Market Analysis, Insights and Forecast - by Kernel Size
- 11.2.1. Long Grain Rice
- 11.2.2. Medium Grain Rice
- 11.2.3. Short Grain Rice
- 11.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 11.3.1. Supermarkets/Hypermarkets
- 11.3.2. Convenience Stores
- 11.3.3. Online Retail Stores
- 11.3.4. Other Distribution Channels
- 11.1. Market Analysis, Insights and Forecast - by Type
- 12. Competitive Analysis
- 12.1. Global Market Share Analysis 2025
- 12.2. Company Profiles
- 12.2.1 CJ CheiljedangCorp *List Not Exhaustive
- 12.2.1.1. Overview
- 12.2.1.2. Products
- 12.2.1.3. SWOT Analysis
- 12.2.1.4. Recent Developments
- 12.2.1.5. Financials (Based on Availability)
- 12.2.2 Amira Nature Foods Ltd
- 12.2.2.1. Overview
- 12.2.2.2. Products
- 12.2.2.3. SWOT Analysis
- 12.2.2.4. Recent Developments
- 12.2.2.5. Financials (Based on Availability)
- 12.2.3 Augason Farms
- 12.2.3.1. Overview
- 12.2.3.2. Products
- 12.2.3.3. SWOT Analysis
- 12.2.3.4. Recent Developments
- 12.2.3.5. Financials (Based on Availability)
- 12.2.4 Sri Sai Nath Industries Private Limited
- 12.2.4.1. Overview
- 12.2.4.2. Products
- 12.2.4.3. SWOT Analysis
- 12.2.4.4. Recent Developments
- 12.2.4.5. Financials (Based on Availability)
- 12.2.5 GRM
- 12.2.5.1. Overview
- 12.2.5.2. Products
- 12.2.5.3. SWOT Analysis
- 12.2.5.4. Recent Developments
- 12.2.5.5. Financials (Based on Availability)
- 12.2.6 JFC International Inc
- 12.2.6.1. Overview
- 12.2.6.2. Products
- 12.2.6.3. SWOT Analysis
- 12.2.6.4. Recent Developments
- 12.2.6.5. Financials (Based on Availability)
- 12.2.7 Ebro Foods S A
- 12.2.7.1. Overview
- 12.2.7.2. Products
- 12.2.7.3. SWOT Analysis
- 12.2.7.4. Recent Developments
- 12.2.7.5. Financials (Based on Availability)
- 12.2.8 Shriram Food Industry Pvt Ltd
- 12.2.8.1. Overview
- 12.2.8.2. Products
- 12.2.8.3. SWOT Analysis
- 12.2.8.4. Recent Developments
- 12.2.8.5. Financials (Based on Availability)
- 12.2.9 Mars Incorporated (Uncle Ben's)
- 12.2.9.1. Overview
- 12.2.9.2. Products
- 12.2.9.3. SWOT Analysis
- 12.2.9.4. Recent Developments
- 12.2.9.5. Financials (Based on Availability)
- 12.2.10 Lundberg
- 12.2.10.1. Overview
- 12.2.10.2. Products
- 12.2.10.3. SWOT Analysis
- 12.2.10.4. Recent Developments
- 12.2.10.5. Financials (Based on Availability)
- 12.2.1 CJ CheiljedangCorp *List Not Exhaustive
List of Figures
- Figure 1: Global Non-Basmati Rice Market Revenue Breakdown (billion, %) by Region 2025 & 2033
- Figure 2: Global Non-Basmati Rice Market Volume Breakdown (K Tons, %) by Region 2025 & 2033
- Figure 3: North America Non-Basmati Rice Market Revenue (billion), by Type 2025 & 2033
- Figure 4: North America Non-Basmati Rice Market Volume (K Tons), by Type 2025 & 2033
- Figure 5: North America Non-Basmati Rice Market Revenue Share (%), by Type 2025 & 2033
- Figure 6: North America Non-Basmati Rice Market Volume Share (%), by Type 2025 & 2033
- Figure 7: North America Non-Basmati Rice Market Revenue (billion), by Kernel Size 2025 & 2033
- Figure 8: North America Non-Basmati Rice Market Volume (K Tons), by Kernel Size 2025 & 2033
- Figure 9: North America Non-Basmati Rice Market Revenue Share (%), by Kernel Size 2025 & 2033
- Figure 10: North America Non-Basmati Rice Market Volume Share (%), by Kernel Size 2025 & 2033
- Figure 11: North America Non-Basmati Rice Market Revenue (billion), by Distribution Channel 2025 & 2033
- Figure 12: North America Non-Basmati Rice Market Volume (K Tons), by Distribution Channel 2025 & 2033
- Figure 13: North America Non-Basmati Rice Market Revenue Share (%), by Distribution Channel 2025 & 2033
- Figure 14: North America Non-Basmati Rice Market Volume Share (%), by Distribution Channel 2025 & 2033
- Figure 15: North America Non-Basmati Rice Market Revenue (billion), by Country 2025 & 2033
- Figure 16: North America Non-Basmati Rice Market Volume (K Tons), by Country 2025 & 2033
- Figure 17: North America Non-Basmati Rice Market Revenue Share (%), by Country 2025 & 2033
- Figure 18: North America Non-Basmati Rice Market Volume Share (%), by Country 2025 & 2033
- Figure 19: Europe Non-Basmati Rice Market Revenue (billion), by Type 2025 & 2033
- Figure 20: Europe Non-Basmati Rice Market Volume (K Tons), by Type 2025 & 2033
- Figure 21: Europe Non-Basmati Rice Market Revenue Share (%), by Type 2025 & 2033
- Figure 22: Europe Non-Basmati Rice Market Volume Share (%), by Type 2025 & 2033
- Figure 23: Europe Non-Basmati Rice Market Revenue (billion), by Kernel Size 2025 & 2033
- Figure 24: Europe Non-Basmati Rice Market Volume (K Tons), by Kernel Size 2025 & 2033
- Figure 25: Europe Non-Basmati Rice Market Revenue Share (%), by Kernel Size 2025 & 2033
- Figure 26: Europe Non-Basmati Rice Market Volume Share (%), by Kernel Size 2025 & 2033
- Figure 27: Europe Non-Basmati Rice Market Revenue (billion), by Distribution Channel 2025 & 2033
- Figure 28: Europe Non-Basmati Rice Market Volume (K Tons), by Distribution Channel 2025 & 2033
- Figure 29: Europe Non-Basmati Rice Market Revenue Share (%), by Distribution Channel 2025 & 2033
- Figure 30: Europe Non-Basmati Rice Market Volume Share (%), by Distribution Channel 2025 & 2033
- Figure 31: Europe Non-Basmati Rice Market Revenue (billion), by Country 2025 & 2033
- Figure 32: Europe Non-Basmati Rice Market Volume (K Tons), by Country 2025 & 2033
- Figure 33: Europe Non-Basmati Rice Market Revenue Share (%), by Country 2025 & 2033
- Figure 34: Europe Non-Basmati Rice Market Volume Share (%), by Country 2025 & 2033
- Figure 35: Asia Pacific Non-Basmati Rice Market Revenue (billion), by Type 2025 & 2033
- Figure 36: Asia Pacific Non-Basmati Rice Market Volume (K Tons), by Type 2025 & 2033
- Figure 37: Asia Pacific Non-Basmati Rice Market Revenue Share (%), by Type 2025 & 2033
- Figure 38: Asia Pacific Non-Basmati Rice Market Volume Share (%), by Type 2025 & 2033
- Figure 39: Asia Pacific Non-Basmati Rice Market Revenue (billion), by Kernel Size 2025 & 2033
- Figure 40: Asia Pacific Non-Basmati Rice Market Volume (K Tons), by Kernel Size 2025 & 2033
- Figure 41: Asia Pacific Non-Basmati Rice Market Revenue Share (%), by Kernel Size 2025 & 2033
- Figure 42: Asia Pacific Non-Basmati Rice Market Volume Share (%), by Kernel Size 2025 & 2033
- Figure 43: Asia Pacific Non-Basmati Rice Market Revenue (billion), by Distribution Channel 2025 & 2033
- Figure 44: Asia Pacific Non-Basmati Rice Market Volume (K Tons), by Distribution Channel 2025 & 2033
- Figure 45: Asia Pacific Non-Basmati Rice Market Revenue Share (%), by Distribution Channel 2025 & 2033
- Figure 46: Asia Pacific Non-Basmati Rice Market Volume Share (%), by Distribution Channel 2025 & 2033
- Figure 47: Asia Pacific Non-Basmati Rice Market Revenue (billion), by Country 2025 & 2033
- Figure 48: Asia Pacific Non-Basmati Rice Market Volume (K Tons), by Country 2025 & 2033
- Figure 49: Asia Pacific Non-Basmati Rice Market Revenue Share (%), by Country 2025 & 2033
- Figure 50: Asia Pacific Non-Basmati Rice Market Volume Share (%), by Country 2025 & 2033
- Figure 51: South America Non-Basmati Rice Market Revenue (billion), by Type 2025 & 2033
- Figure 52: South America Non-Basmati Rice Market Volume (K Tons), by Type 2025 & 2033
- Figure 53: South America Non-Basmati Rice Market Revenue Share (%), by Type 2025 & 2033
- Figure 54: South America Non-Basmati Rice Market Volume Share (%), by Type 2025 & 2033
- Figure 55: South America Non-Basmati Rice Market Revenue (billion), by Kernel Size 2025 & 2033
- Figure 56: South America Non-Basmati Rice Market Volume (K Tons), by Kernel Size 2025 & 2033
- Figure 57: South America Non-Basmati Rice Market Revenue Share (%), by Kernel Size 2025 & 2033
- Figure 58: South America Non-Basmati Rice Market Volume Share (%), by Kernel Size 2025 & 2033
- Figure 59: South America Non-Basmati Rice Market Revenue (billion), by Distribution Channel 2025 & 2033
- Figure 60: South America Non-Basmati Rice Market Volume (K Tons), by Distribution Channel 2025 & 2033
- Figure 61: South America Non-Basmati Rice Market Revenue Share (%), by Distribution Channel 2025 & 2033
- Figure 62: South America Non-Basmati Rice Market Volume Share (%), by Distribution Channel 2025 & 2033
- Figure 63: South America Non-Basmati Rice Market Revenue (billion), by Country 2025 & 2033
- Figure 64: South America Non-Basmati Rice Market Volume (K Tons), by Country 2025 & 2033
- Figure 65: South America Non-Basmati Rice Market Revenue Share (%), by Country 2025 & 2033
- Figure 66: South America Non-Basmati Rice Market Volume Share (%), by Country 2025 & 2033
- Figure 67: Middle East Non-Basmati Rice Market Revenue (billion), by Type 2025 & 2033
- Figure 68: Middle East Non-Basmati Rice Market Volume (K Tons), by Type 2025 & 2033
- Figure 69: Middle East Non-Basmati Rice Market Revenue Share (%), by Type 2025 & 2033
- Figure 70: Middle East Non-Basmati Rice Market Volume Share (%), by Type 2025 & 2033
- Figure 71: Middle East Non-Basmati Rice Market Revenue (billion), by Kernel Size 2025 & 2033
- Figure 72: Middle East Non-Basmati Rice Market Volume (K Tons), by Kernel Size 2025 & 2033
- Figure 73: Middle East Non-Basmati Rice Market Revenue Share (%), by Kernel Size 2025 & 2033
- Figure 74: Middle East Non-Basmati Rice Market Volume Share (%), by Kernel Size 2025 & 2033
- Figure 75: Middle East Non-Basmati Rice Market Revenue (billion), by Distribution Channel 2025 & 2033
- Figure 76: Middle East Non-Basmati Rice Market Volume (K Tons), by Distribution Channel 2025 & 2033
- Figure 77: Middle East Non-Basmati Rice Market Revenue Share (%), by Distribution Channel 2025 & 2033
- Figure 78: Middle East Non-Basmati Rice Market Volume Share (%), by Distribution Channel 2025 & 2033
- Figure 79: Middle East Non-Basmati Rice Market Revenue (billion), by Country 2025 & 2033
- Figure 80: Middle East Non-Basmati Rice Market Volume (K Tons), by Country 2025 & 2033
- Figure 81: Middle East Non-Basmati Rice Market Revenue Share (%), by Country 2025 & 2033
- Figure 82: Middle East Non-Basmati Rice Market Volume Share (%), by Country 2025 & 2033
- Figure 83: Saudi Arabia Non-Basmati Rice Market Revenue (billion), by Type 2025 & 2033
- Figure 84: Saudi Arabia Non-Basmati Rice Market Volume (K Tons), by Type 2025 & 2033
- Figure 85: Saudi Arabia Non-Basmati Rice Market Revenue Share (%), by Type 2025 & 2033
- Figure 86: Saudi Arabia Non-Basmati Rice Market Volume Share (%), by Type 2025 & 2033
- Figure 87: Saudi Arabia Non-Basmati Rice Market Revenue (billion), by Kernel Size 2025 & 2033
- Figure 88: Saudi Arabia Non-Basmati Rice Market Volume (K Tons), by Kernel Size 2025 & 2033
- Figure 89: Saudi Arabia Non-Basmati Rice Market Revenue Share (%), by Kernel Size 2025 & 2033
- Figure 90: Saudi Arabia Non-Basmati Rice Market Volume Share (%), by Kernel Size 2025 & 2033
- Figure 91: Saudi Arabia Non-Basmati Rice Market Revenue (billion), by Distribution Channel 2025 & 2033
- Figure 92: Saudi Arabia Non-Basmati Rice Market Volume (K Tons), by Distribution Channel 2025 & 2033
- Figure 93: Saudi Arabia Non-Basmati Rice Market Revenue Share (%), by Distribution Channel 2025 & 2033
- Figure 94: Saudi Arabia Non-Basmati Rice Market Volume Share (%), by Distribution Channel 2025 & 2033
- Figure 95: Saudi Arabia Non-Basmati Rice Market Revenue (billion), by Country 2025 & 2033
- Figure 96: Saudi Arabia Non-Basmati Rice Market Volume (K Tons), by Country 2025 & 2033
- Figure 97: Saudi Arabia Non-Basmati Rice Market Revenue Share (%), by Country 2025 & 2033
- Figure 98: Saudi Arabia Non-Basmati Rice Market Volume Share (%), by Country 2025 & 2033
List of Tables
- Table 1: Global Non-Basmati Rice Market Revenue billion Forecast, by Type 2020 & 2033
- Table 2: Global Non-Basmati Rice Market Volume K Tons Forecast, by Type 2020 & 2033
- Table 3: Global Non-Basmati Rice Market Revenue billion Forecast, by Kernel Size 2020 & 2033
- Table 4: Global Non-Basmati Rice Market Volume K Tons Forecast, by Kernel Size 2020 & 2033
- Table 5: Global Non-Basmati Rice Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 6: Global Non-Basmati Rice Market Volume K Tons Forecast, by Distribution Channel 2020 & 2033
- Table 7: Global Non-Basmati Rice Market Revenue billion Forecast, by Region 2020 & 2033
- Table 8: Global Non-Basmati Rice Market Volume K Tons Forecast, by Region 2020 & 2033
- Table 9: Global Non-Basmati Rice Market Revenue billion Forecast, by Type 2020 & 2033
- Table 10: Global Non-Basmati Rice Market Volume K Tons Forecast, by Type 2020 & 2033
- Table 11: Global Non-Basmati Rice Market Revenue billion Forecast, by Kernel Size 2020 & 2033
- Table 12: Global Non-Basmati Rice Market Volume K Tons Forecast, by Kernel Size 2020 & 2033
- Table 13: Global Non-Basmati Rice Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 14: Global Non-Basmati Rice Market Volume K Tons Forecast, by Distribution Channel 2020 & 2033
- Table 15: Global Non-Basmati Rice Market Revenue billion Forecast, by Country 2020 & 2033
- Table 16: Global Non-Basmati Rice Market Volume K Tons Forecast, by Country 2020 & 2033
- Table 17: United States Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 18: United States Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 19: Canada Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 20: Canada Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 21: Mexico Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 22: Mexico Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 23: Rest of North America Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 24: Rest of North America Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 25: Global Non-Basmati Rice Market Revenue billion Forecast, by Type 2020 & 2033
- Table 26: Global Non-Basmati Rice Market Volume K Tons Forecast, by Type 2020 & 2033
- Table 27: Global Non-Basmati Rice Market Revenue billion Forecast, by Kernel Size 2020 & 2033
- Table 28: Global Non-Basmati Rice Market Volume K Tons Forecast, by Kernel Size 2020 & 2033
- Table 29: Global Non-Basmati Rice Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 30: Global Non-Basmati Rice Market Volume K Tons Forecast, by Distribution Channel 2020 & 2033
- Table 31: Global Non-Basmati Rice Market Revenue billion Forecast, by Country 2020 & 2033
- Table 32: Global Non-Basmati Rice Market Volume K Tons Forecast, by Country 2020 & 2033
- Table 33: United Kingdom Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 34: United Kingdom Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 35: Germany Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 36: Germany Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 37: Spain Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 38: Spain Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 39: France Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 40: France Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 41: Italy Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 42: Italy Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 43: Russia Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 44: Russia Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 45: Rest of Europe Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 46: Rest of Europe Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 47: Global Non-Basmati Rice Market Revenue billion Forecast, by Type 2020 & 2033
- Table 48: Global Non-Basmati Rice Market Volume K Tons Forecast, by Type 2020 & 2033
- Table 49: Global Non-Basmati Rice Market Revenue billion Forecast, by Kernel Size 2020 & 2033
- Table 50: Global Non-Basmati Rice Market Volume K Tons Forecast, by Kernel Size 2020 & 2033
- Table 51: Global Non-Basmati Rice Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 52: Global Non-Basmati Rice Market Volume K Tons Forecast, by Distribution Channel 2020 & 2033
- Table 53: Global Non-Basmati Rice Market Revenue billion Forecast, by Country 2020 & 2033
- Table 54: Global Non-Basmati Rice Market Volume K Tons Forecast, by Country 2020 & 2033
- Table 55: China Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 56: China Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 57: Japan Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 58: Japan Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 59: India Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 60: India Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 61: Australia Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 62: Australia Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 63: Rest of Asia Pacific Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 64: Rest of Asia Pacific Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 65: Global Non-Basmati Rice Market Revenue billion Forecast, by Type 2020 & 2033
- Table 66: Global Non-Basmati Rice Market Volume K Tons Forecast, by Type 2020 & 2033
- Table 67: Global Non-Basmati Rice Market Revenue billion Forecast, by Kernel Size 2020 & 2033
- Table 68: Global Non-Basmati Rice Market Volume K Tons Forecast, by Kernel Size 2020 & 2033
- Table 69: Global Non-Basmati Rice Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 70: Global Non-Basmati Rice Market Volume K Tons Forecast, by Distribution Channel 2020 & 2033
- Table 71: Global Non-Basmati Rice Market Revenue billion Forecast, by Country 2020 & 2033
- Table 72: Global Non-Basmati Rice Market Volume K Tons Forecast, by Country 2020 & 2033
- Table 73: Brazil Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 74: Brazil Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 75: Argentina Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 76: Argentina Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 77: Rest of South America Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 78: Rest of South America Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 79: Global Non-Basmati Rice Market Revenue billion Forecast, by Type 2020 & 2033
- Table 80: Global Non-Basmati Rice Market Volume K Tons Forecast, by Type 2020 & 2033
- Table 81: Global Non-Basmati Rice Market Revenue billion Forecast, by Kernel Size 2020 & 2033
- Table 82: Global Non-Basmati Rice Market Volume K Tons Forecast, by Kernel Size 2020 & 2033
- Table 83: Global Non-Basmati Rice Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 84: Global Non-Basmati Rice Market Volume K Tons Forecast, by Distribution Channel 2020 & 2033
- Table 85: Global Non-Basmati Rice Market Revenue billion Forecast, by Country 2020 & 2033
- Table 86: Global Non-Basmati Rice Market Volume K Tons Forecast, by Country 2020 & 2033
- Table 87: Global Non-Basmati Rice Market Revenue billion Forecast, by Type 2020 & 2033
- Table 88: Global Non-Basmati Rice Market Volume K Tons Forecast, by Type 2020 & 2033
- Table 89: Global Non-Basmati Rice Market Revenue billion Forecast, by Kernel Size 2020 & 2033
- Table 90: Global Non-Basmati Rice Market Volume K Tons Forecast, by Kernel Size 2020 & 2033
- Table 91: Global Non-Basmati Rice Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 92: Global Non-Basmati Rice Market Volume K Tons Forecast, by Distribution Channel 2020 & 2033
- Table 93: Global Non-Basmati Rice Market Revenue billion Forecast, by Country 2020 & 2033
- Table 94: Global Non-Basmati Rice Market Volume K Tons Forecast, by Country 2020 & 2033
- Table 95: South Africa Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 96: South Africa Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 97: Rest of Middle East Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 98: Rest of Middle East Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Non-Basmati Rice Market?
The projected CAGR is approximately 3.7%.
2. Which companies are prominent players in the Non-Basmati Rice Market?
Key companies in the market include CJ CheiljedangCorp *List Not Exhaustive, Amira Nature Foods Ltd, Augason Farms, Sri Sai Nath Industries Private Limited, GRM, JFC International Inc, Ebro Foods S A, Shriram Food Industry Pvt Ltd, Mars Incorporated (Uncle Ben's), Lundberg.
3. What are the main segments of the Non-Basmati Rice Market?
The market segments include Type, Kernel Size, Distribution Channel.
4. Can you provide details about the market size?
The market size is estimated to be USD 4.74 billion as of 2022.
5. What are some drivers contributing to market growth?
Popularity of Convenient and On the Go Snacking Options; Product Differentiation Playing a Key Role in Market Expansion.
6. What are the notable trends driving market growth?
Trend of consuming whole-grain like brown rice among health consciousness consumers.
7. Are there any restraints impacting market growth?
Associated Health Risks; Easy Availability of Healthy Substitutes.
8. Can you provide examples of recent developments in the market?
In 2022, IBIS rice partnered with United Kingdom's retailers such as Planet Organic and Fodabox, to launch its organic jasmine rice. The launch will showcase its range of organic jasmine rice products with Cambodian flavours, from aromatic brown rice to puffed rice cakes infused with the country's famous Kampot black pepper.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in billion and volume, measured in K Tons.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Non-Basmati Rice Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Non-Basmati Rice Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Non-Basmati Rice Market?
To stay informed about further developments, trends, and reports in the Non-Basmati Rice Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence

