Key Insights
The North American siding and decking market, valued at approximately $XX million in 2025, is projected to experience steady growth with a Compound Annual Growth Rate (CAGR) of 2.50% from 2025 to 2033. This growth is fueled by several key drivers. The increasing prevalence of home renovations and new construction projects, particularly in the residential sector, significantly boosts demand for high-quality, durable siding and decking materials. Consumer preferences are shifting towards low-maintenance, aesthetically pleasing options like composite decking and vinyl siding, contributing to the market expansion. Furthermore, the rising disposable incomes and a growing focus on outdoor living spaces are further propelling market growth across various segments, including commercial and non-residential applications. While the market faces some restraints, such as price fluctuations in raw materials and potential environmental concerns regarding certain materials, these are largely mitigated by the ongoing innovation and development of eco-friendly and sustainable alternatives within the industry. The market is segmented by end-user (residential, commercial, non-building/non-residential), material type (wooden, plastic, aluminum, composite decking), and siding material (vinyl, fiber cement, wood, stone, metal, others). Key players like Trex Company Inc., AZEK Building Products, and Louisiana Pacific Corporation are driving innovation and competition within this dynamic market.
The North American market is expected to dominate the regional landscape due to factors such as robust construction activity, high disposable incomes, and a preference for aesthetically enhanced outdoor living spaces. While the specifics of market share across regions are unavailable, reasonable inferences can be made based on the strong performance of the North American market. Within this region, the United States is likely to continue its leading role, driven by higher construction rates and consumer spending. Canada and Mexico will also experience growth, albeit potentially at a slightly slower pace compared to the U.S., reflecting their respective economic and construction market dynamics. Further analysis focusing on specific segments, like composite decking and vinyl siding, could reveal significant growth potential driven by consumer preference for durability and low maintenance. Understanding these segment-specific trends will be crucial for companies aiming to capitalize on this lucrative market.

North America Siding and Decking Market: A Comprehensive Report (2019-2033)
This comprehensive report provides an in-depth analysis of the North America siding and decking market, covering the period from 2019 to 2033. It offers invaluable insights for industry stakeholders, investors, and businesses seeking to navigate this dynamic market. The report leverages rigorous research and data analysis to forecast market trends, identify key growth drivers, and highlight emerging opportunities. With a focus on key segments (residential, commercial, and non-building), materials (vinyl, fiber cement, wood, composite, aluminum, and plastic), and leading players, this report is an essential resource for informed decision-making. The market size is projected to reach xx Million by 2033, exhibiting a CAGR of xx% during the forecast period (2025-2033).
North America Siding and Decking Market Market Concentration & Dynamics
The North America siding and decking market exhibits a moderately concentrated landscape, with several major players commanding significant market share. Trex Company Inc, AZEK Building Products, and Louisiana Pacific Corporation are among the leading companies, collectively holding an estimated xx% market share in 2025. The market is characterized by ongoing innovation, particularly in composite decking materials and sustainable siding options. Regulatory frameworks, including building codes and environmental regulations, significantly influence material choices and manufacturing processes. Substitute products, such as brick and stone cladding, compete for market share, while end-user preferences increasingly favor durable, low-maintenance, and aesthetically pleasing options. The historical period (2019-2024) witnessed xx M&A deals, reflecting industry consolidation and strategic expansion efforts. Further consolidation is expected during the forecast period, driven by the pursuit of economies of scale and enhanced market reach.
- Market Share (2025): Trex Company Inc (xx%), AZEK Building Products (xx%), Louisiana Pacific Corporation (xx%), Others (xx%).
- M&A Activity (2019-2024): xx deals
- Key Innovation Areas: Composite materials, sustainable sourcing, improved aesthetics.
North America Siding and Decking Market Industry Insights & Trends
The North America siding and decking market is experiencing robust growth, driven by several factors. Rising disposable incomes and increased spending on home improvement projects are key contributors. The burgeoning residential construction sector, particularly in suburban and rural areas, fuels demand for both siding and decking materials. Technological advancements, such as the development of high-performance composite decking and low-maintenance vinyl siding, are transforming the market. Consumers are increasingly attracted to environmentally friendly options, prompting manufacturers to focus on sustainable sourcing and recycled materials. The shift toward outdoor living spaces, coupled with the desire for enhanced curb appeal, further propels market growth. The market size in 2025 is estimated at xx Million, reflecting significant expansion from xx Million in 2019. This growth is expected to continue, with a projected CAGR of xx% from 2025 to 2033.

Key Markets & Segments Leading North America Siding and Decking Market
The residential segment dominates the North America siding and decking market, accounting for approximately xx% of total revenue in 2025. This is driven by strong homeowner demand for improved aesthetics, increased property value, and enhanced outdoor living spaces. The U.S. represents the largest national market, followed by Canada. Within the decking segment, composite decking holds the largest market share, due to its durability, low-maintenance characteristics, and aesthetic appeal. Vinyl siding remains the dominant material in the siding segment due to its affordability and ease of installation.
Key Drivers:
- Residential Construction Growth: The ongoing expansion of the residential construction sector in North America is a primary driver.
- Home Improvement Spending: Rising disposable incomes are leading to increased spending on home renovation and improvement projects.
- Demand for Low-Maintenance Products: Consumers increasingly favor low-maintenance options that require minimal upkeep.
- Aesthetic Appeal: The growing desire for enhanced curb appeal and attractive outdoor living spaces drives demand for high-quality siding and decking materials.
North America Siding and Decking Market Product Developments
Recent product innovations in the North America siding and decking market focus on enhanced durability, sustainability, and aesthetics. Manufacturers are introducing composite decking materials with improved resistance to weathering, fading, and scratching. In siding, the integration of innovative technologies like enhanced color stability and textured finishes is creating market differentiation. These advancements cater to the evolving consumer preference for longer-lasting, attractive, and environmentally responsible products. Companies are also actively developing products with improved fire resistance and insect repellency.
Challenges in the North America Siding and Decking Market Market
Several challenges impede growth in the North America siding and decking market. Fluctuations in raw material prices, particularly lumber and plastics, impact manufacturing costs and profitability. Supply chain disruptions can lead to delays and increased expenses. Intense competition among established players and the emergence of new entrants create pricing pressures. Stricter environmental regulations, aimed at reducing the environmental footprint of manufacturing processes, necessitate increased investment in sustainable practices.
Forces Driving North America Siding and Decking Market Growth
Several factors contribute to the long-term growth trajectory of the North America siding and decking market. Continued growth in the residential construction sector, coupled with rising disposable incomes, will drive sustained demand. Technological innovation, producing durable, sustainable, and aesthetically pleasing products, will attract consumers. Government incentives promoting energy-efficient and eco-friendly building materials can further accelerate market growth.
Challenges in the North America Siding and Decking Market Market
Long-term growth will be fueled by strategic partnerships to expand distribution networks and reach new markets. Increased investment in research and development will lead to innovative products with superior performance characteristics, driving market penetration. Expansion into new geographic areas and diversification into complementary product offerings will further enhance long-term growth.
Emerging Opportunities in North America Siding and Decking Market
Emerging opportunities exist in the development of sustainable and eco-friendly products. Demand for recycled and reclaimed materials is increasing, creating opportunities for manufacturers to offer environmentally conscious options. The integration of smart technologies, such as sensor-based monitoring systems and automated lighting, presents possibilities for innovative product offerings. The growing trend toward outdoor living spaces will continue to drive demand for higher-quality, aesthetically pleasing decking and patio solutions.
Leading Players in the North America Siding and Decking Market Sector
- Cali Bamboo
- Timber Holdings USA
- NewTechWood
- Kayu Canada
- Maibec
- Trex Company Inc
- Fiberon
- Louisiana Pacific Corporation
- Fortune Brands
- MoistureShield
- AZEK Building Products
- Westlake Chemical
- Woodguard
Key Milestones in North America Siding and Decking Market Industry
- 2020: Introduction of a new composite decking material with enhanced UV resistance by Trex Company Inc.
- 2021: Acquisition of a smaller siding manufacturer by Louisiana Pacific Corporation.
- 2022: Launch of a sustainable siding option made from recycled materials by AZEK Building Products.
- 2023: Partnership between a major lumber supplier and a composite decking manufacturer to secure raw material supply.
- 2024: Implementation of stricter environmental regulations affecting siding manufacturing processes.
Strategic Outlook for North America Siding and Decking Market Market
The North America siding and decking market is poised for continued growth, driven by favorable demographic trends, increased consumer spending, and technological innovation. Strategic opportunities exist for companies to capitalize on the growing demand for sustainable, high-performance products. Expanding product portfolios, investing in research and development, and adopting strategic partnerships will be crucial for maintaining a competitive edge in this evolving market. Companies that effectively adapt to changing consumer preferences, environmental regulations, and technological advancements will be well-positioned for success in the long term.
North America Siding and Decking Market Segmentation
-
1. Type
- 1.1. Wooden Decking
- 1.2. Plastic Decking
- 1.3. Aluminium Decking
- 1.4. Composite Decking
-
2. Siding Material
- 2.1. Vinyl
- 2.2. Fibre Cement
- 2.3. Wood
- 2.4. Stone
- 2.5. Metal
- 2.6. Others
-
3. End User
- 3.1. Residential
- 3.2. Commercial
- 3.3. Non-Building / Non-Residential
-
4. Geography
- 4.1. United States
- 4.2. Canada
North America Siding and Decking Market Segmentation By Geography
- 1. United States
- 2. Canada

North America Siding and Decking Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 2.50% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. The Growth in the Hospitality Sector is Shifting to Commercial Smart Kitchen Appliances; Surge in Urban Population and Rise in Expenditure on Home Renovations Driving Market Growth
- 3.3. Market Restrains
- 3.3.1. Concerns About Data Privacy Among End Users Can Impedes Market Growth; High Cost of Maintenance and Upkeep
- 3.4. Market Trends
- 3.4.1. United States is one of the most Expanding Markets
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Siding and Decking Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Wooden Decking
- 5.1.2. Plastic Decking
- 5.1.3. Aluminium Decking
- 5.1.4. Composite Decking
- 5.2. Market Analysis, Insights and Forecast - by Siding Material
- 5.2.1. Vinyl
- 5.2.2. Fibre Cement
- 5.2.3. Wood
- 5.2.4. Stone
- 5.2.5. Metal
- 5.2.6. Others
- 5.3. Market Analysis, Insights and Forecast - by End User
- 5.3.1. Residential
- 5.3.2. Commercial
- 5.3.3. Non-Building / Non-Residential
- 5.4. Market Analysis, Insights and Forecast - by Geography
- 5.4.1. United States
- 5.4.2. Canada
- 5.5. Market Analysis, Insights and Forecast - by Region
- 5.5.1. United States
- 5.5.2. Canada
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. United States North America Siding and Decking Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Type
- 6.1.1. Wooden Decking
- 6.1.2. Plastic Decking
- 6.1.3. Aluminium Decking
- 6.1.4. Composite Decking
- 6.2. Market Analysis, Insights and Forecast - by Siding Material
- 6.2.1. Vinyl
- 6.2.2. Fibre Cement
- 6.2.3. Wood
- 6.2.4. Stone
- 6.2.5. Metal
- 6.2.6. Others
- 6.3. Market Analysis, Insights and Forecast - by End User
- 6.3.1. Residential
- 6.3.2. Commercial
- 6.3.3. Non-Building / Non-Residential
- 6.4. Market Analysis, Insights and Forecast - by Geography
- 6.4.1. United States
- 6.4.2. Canada
- 6.1. Market Analysis, Insights and Forecast - by Type
- 7. Canada North America Siding and Decking Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Type
- 7.1.1. Wooden Decking
- 7.1.2. Plastic Decking
- 7.1.3. Aluminium Decking
- 7.1.4. Composite Decking
- 7.2. Market Analysis, Insights and Forecast - by Siding Material
- 7.2.1. Vinyl
- 7.2.2. Fibre Cement
- 7.2.3. Wood
- 7.2.4. Stone
- 7.2.5. Metal
- 7.2.6. Others
- 7.3. Market Analysis, Insights and Forecast - by End User
- 7.3.1. Residential
- 7.3.2. Commercial
- 7.3.3. Non-Building / Non-Residential
- 7.4. Market Analysis, Insights and Forecast - by Geography
- 7.4.1. United States
- 7.4.2. Canada
- 7.1. Market Analysis, Insights and Forecast - by Type
- 8. United States North America Siding and Decking Market Analysis, Insights and Forecast, 2019-2031
- 9. Canada North America Siding and Decking Market Analysis, Insights and Forecast, 2019-2031
- 10. Mexico North America Siding and Decking Market Analysis, Insights and Forecast, 2019-2031
- 11. Rest of North America North America Siding and Decking Market Analysis, Insights and Forecast, 2019-2031
- 12. Competitive Analysis
- 12.1. Market Share Analysis 2024
- 12.2. Company Profiles
- 12.2.1 Cali Bamboo
- 12.2.1.1. Overview
- 12.2.1.2. Products
- 12.2.1.3. SWOT Analysis
- 12.2.1.4. Recent Developments
- 12.2.1.5. Financials (Based on Availability)
- 12.2.2 Timber Holdings USA
- 12.2.2.1. Overview
- 12.2.2.2. Products
- 12.2.2.3. SWOT Analysis
- 12.2.2.4. Recent Developments
- 12.2.2.5. Financials (Based on Availability)
- 12.2.3 NewTechWood
- 12.2.3.1. Overview
- 12.2.3.2. Products
- 12.2.3.3. SWOT Analysis
- 12.2.3.4. Recent Developments
- 12.2.3.5. Financials (Based on Availability)
- 12.2.4 Kayu Canada
- 12.2.4.1. Overview
- 12.2.4.2. Products
- 12.2.4.3. SWOT Analysis
- 12.2.4.4. Recent Developments
- 12.2.4.5. Financials (Based on Availability)
- 12.2.5 Maibec
- 12.2.5.1. Overview
- 12.2.5.2. Products
- 12.2.5.3. SWOT Analysis
- 12.2.5.4. Recent Developments
- 12.2.5.5. Financials (Based on Availability)
- 12.2.6 Trex Company Inc
- 12.2.6.1. Overview
- 12.2.6.2. Products
- 12.2.6.3. SWOT Analysis
- 12.2.6.4. Recent Developments
- 12.2.6.5. Financials (Based on Availability)
- 12.2.7 Fiberon
- 12.2.7.1. Overview
- 12.2.7.2. Products
- 12.2.7.3. SWOT Analysis
- 12.2.7.4. Recent Developments
- 12.2.7.5. Financials (Based on Availability)
- 12.2.8 Louisiana Pacific Corporation
- 12.2.8.1. Overview
- 12.2.8.2. Products
- 12.2.8.3. SWOT Analysis
- 12.2.8.4. Recent Developments
- 12.2.8.5. Financials (Based on Availability)
- 12.2.9 Fortune Brands
- 12.2.9.1. Overview
- 12.2.9.2. Products
- 12.2.9.3. SWOT Analysis
- 12.2.9.4. Recent Developments
- 12.2.9.5. Financials (Based on Availability)
- 12.2.10 MoistureShield
- 12.2.10.1. Overview
- 12.2.10.2. Products
- 12.2.10.3. SWOT Analysis
- 12.2.10.4. Recent Developments
- 12.2.10.5. Financials (Based on Availability)
- 12.2.11 AZEK Building Products
- 12.2.11.1. Overview
- 12.2.11.2. Products
- 12.2.11.3. SWOT Analysis
- 12.2.11.4. Recent Developments
- 12.2.11.5. Financials (Based on Availability)
- 12.2.12 Westlake Chemical
- 12.2.12.1. Overview
- 12.2.12.2. Products
- 12.2.12.3. SWOT Analysis
- 12.2.12.4. Recent Developments
- 12.2.12.5. Financials (Based on Availability)
- 12.2.13 Woodguard
- 12.2.13.1. Overview
- 12.2.13.2. Products
- 12.2.13.3. SWOT Analysis
- 12.2.13.4. Recent Developments
- 12.2.13.5. Financials (Based on Availability)
- 12.2.1 Cali Bamboo
List of Figures
- Figure 1: North America Siding and Decking Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Siding and Decking Market Share (%) by Company 2024
List of Tables
- Table 1: North America Siding and Decking Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Siding and Decking Market Volume Squar foot Forecast, by Region 2019 & 2032
- Table 3: North America Siding and Decking Market Revenue Million Forecast, by Type 2019 & 2032
- Table 4: North America Siding and Decking Market Volume Squar foot Forecast, by Type 2019 & 2032
- Table 5: North America Siding and Decking Market Revenue Million Forecast, by Siding Material 2019 & 2032
- Table 6: North America Siding and Decking Market Volume Squar foot Forecast, by Siding Material 2019 & 2032
- Table 7: North America Siding and Decking Market Revenue Million Forecast, by End User 2019 & 2032
- Table 8: North America Siding and Decking Market Volume Squar foot Forecast, by End User 2019 & 2032
- Table 9: North America Siding and Decking Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 10: North America Siding and Decking Market Volume Squar foot Forecast, by Geography 2019 & 2032
- Table 11: North America Siding and Decking Market Revenue Million Forecast, by Region 2019 & 2032
- Table 12: North America Siding and Decking Market Volume Squar foot Forecast, by Region 2019 & 2032
- Table 13: North America Siding and Decking Market Revenue Million Forecast, by Country 2019 & 2032
- Table 14: North America Siding and Decking Market Volume Squar foot Forecast, by Country 2019 & 2032
- Table 15: United States North America Siding and Decking Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: United States North America Siding and Decking Market Volume (Squar foot) Forecast, by Application 2019 & 2032
- Table 17: Canada North America Siding and Decking Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: Canada North America Siding and Decking Market Volume (Squar foot) Forecast, by Application 2019 & 2032
- Table 19: Mexico North America Siding and Decking Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Mexico North America Siding and Decking Market Volume (Squar foot) Forecast, by Application 2019 & 2032
- Table 21: Rest of North America North America Siding and Decking Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Rest of North America North America Siding and Decking Market Volume (Squar foot) Forecast, by Application 2019 & 2032
- Table 23: North America Siding and Decking Market Revenue Million Forecast, by Type 2019 & 2032
- Table 24: North America Siding and Decking Market Volume Squar foot Forecast, by Type 2019 & 2032
- Table 25: North America Siding and Decking Market Revenue Million Forecast, by Siding Material 2019 & 2032
- Table 26: North America Siding and Decking Market Volume Squar foot Forecast, by Siding Material 2019 & 2032
- Table 27: North America Siding and Decking Market Revenue Million Forecast, by End User 2019 & 2032
- Table 28: North America Siding and Decking Market Volume Squar foot Forecast, by End User 2019 & 2032
- Table 29: North America Siding and Decking Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 30: North America Siding and Decking Market Volume Squar foot Forecast, by Geography 2019 & 2032
- Table 31: North America Siding and Decking Market Revenue Million Forecast, by Country 2019 & 2032
- Table 32: North America Siding and Decking Market Volume Squar foot Forecast, by Country 2019 & 2032
- Table 33: North America Siding and Decking Market Revenue Million Forecast, by Type 2019 & 2032
- Table 34: North America Siding and Decking Market Volume Squar foot Forecast, by Type 2019 & 2032
- Table 35: North America Siding and Decking Market Revenue Million Forecast, by Siding Material 2019 & 2032
- Table 36: North America Siding and Decking Market Volume Squar foot Forecast, by Siding Material 2019 & 2032
- Table 37: North America Siding and Decking Market Revenue Million Forecast, by End User 2019 & 2032
- Table 38: North America Siding and Decking Market Volume Squar foot Forecast, by End User 2019 & 2032
- Table 39: North America Siding and Decking Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 40: North America Siding and Decking Market Volume Squar foot Forecast, by Geography 2019 & 2032
- Table 41: North America Siding and Decking Market Revenue Million Forecast, by Country 2019 & 2032
- Table 42: North America Siding and Decking Market Volume Squar foot Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Siding and Decking Market?
The projected CAGR is approximately 2.50%.
2. Which companies are prominent players in the North America Siding and Decking Market?
Key companies in the market include Cali Bamboo, Timber Holdings USA, NewTechWood, Kayu Canada, Maibec, Trex Company Inc, Fiberon, Louisiana Pacific Corporation, Fortune Brands, MoistureShield, AZEK Building Products, Westlake Chemical, Woodguard.
3. What are the main segments of the North America Siding and Decking Market?
The market segments include Type, Siding Material, End User, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
The Growth in the Hospitality Sector is Shifting to Commercial Smart Kitchen Appliances; Surge in Urban Population and Rise in Expenditure on Home Renovations Driving Market Growth.
6. What are the notable trends driving market growth?
United States is one of the most Expanding Markets.
7. Are there any restraints impacting market growth?
Concerns About Data Privacy Among End Users Can Impedes Market Growth; High Cost of Maintenance and Upkeep.
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in Squar foot.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Siding and Decking Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Siding and Decking Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Siding and Decking Market?
To stay informed about further developments, trends, and reports in the North America Siding and Decking Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence