Key Insights
The United States smart shower market, a segment of the broader global smart home market, is experiencing robust growth, driven by increasing consumer demand for technologically advanced and convenient bathroom solutions. The market's expansion is fueled by several key factors. Rising disposable incomes and a preference for luxury home improvements are significantly contributing to market expansion. Furthermore, the integration of smart shower systems with other smart home devices, enabling voice control and automation, enhances user experience and fuels adoption. Technological advancements such as improved water efficiency features, personalized shower settings, and app-based control are also driving market growth. While the provided data lacks specific U.S. figures, based on the global market size of $454.90 million and a CAGR of 10.67%, a reasonable estimate for the U.S. market share in 2025 could be around $150 million, considering the significant size of the American housing market and its early adoption of smart home technologies. This segment is likely to be dominated by residential applications, with significant contributions also anticipated from commercial sectors such as hotels and spas seeking to enhance guest experiences and operational efficiency. The market is segmented by product type (smart shower control and smart shower units), end-user (residential, commercial, hotels/restaurants, spas/wellness), and distribution channels (multi-brand stores, exclusive stores). Competition is intense, with both established players like Kohler, Moen, and LIXIL, and emerging companies vying for market share through product innovation and strategic partnerships.
The future outlook for the U.S. smart shower market remains positive. The continued miniaturization and affordability of smart technology, coupled with growing environmental awareness promoting water-saving features, will likely accelerate market growth. However, challenges such as the initial high cost of installation and the potential for technological glitches and maintenance issues may pose some constraints. Manufacturers are addressing these concerns through innovative financing options, improved product reliability, and enhanced customer support. Overall, the market is poised for substantial expansion throughout the forecast period, driven by consumer preferences for convenience, luxury, and sustainability in their home environments. The focus on developing energy-efficient and water-saving features will further contribute to this growth trajectory, fostering a greener and more technologically advanced bathroom experience for consumers.

United States Smart Shower Market Report: 2019-2033
This comprehensive report provides a detailed analysis of the United States smart shower market, covering the period 2019-2033. It offers actionable insights for stakeholders, including manufacturers, distributors, and investors, seeking to understand market dynamics, growth opportunities, and competitive landscapes within this rapidly evolving sector. The report leverages extensive market research to provide a granular view of the market's current state and future trajectory, incorporating key data points such as market size, CAGR, and leading players. This report is crucial for anyone looking to navigate and capitalize on the growth potential of the smart shower market in the United States.
United States Smart Shower Market Market Concentration & Dynamics
The United States smart shower market exhibits a moderately concentrated landscape, with several key players holding significant market share. However, the market is also characterized by a high degree of innovation, driven by ongoing technological advancements and the introduction of new features. This competitive intensity fosters ongoing innovation and improved product offerings, benefiting consumers with greater choices and superior functionality. Regulatory frameworks, while not overly restrictive, play a role in shaping product development and safety standards. Substitute products, such as traditional shower systems, continue to pose competition, although the smart shower market is experiencing robust growth due to increasing consumer demand for enhanced convenience, water efficiency, and personalized experiences.
- Market Share: LIXIL Corporation, TOTO LTD, and Kohler Co. collectively hold an estimated xx% of the market share in 2025.
- M&A Activity: The number of M&A deals within the smart shower industry between 2019 and 2024 averaged xx per year, reflecting strategic consolidation and expansion efforts by major players. The acquisition of Artize by Jaquar in March 2022 exemplifies this trend.
- Innovation Ecosystem: The presence of numerous startups and established players fosters a dynamic innovation ecosystem, leading to the continuous development of new smart shower technologies.
United States Smart Shower Market Industry Insights & Trends
The United States smart shower market is witnessing significant growth, driven by escalating consumer demand for smart home technology, an increasing preference for water-efficient solutions, and the rising adoption of luxury bathroom fixtures. The market size was valued at $xx Million in 2024 and is projected to reach $xx Million by 2033, exhibiting a CAGR of xx% during the forecast period (2025-2033). Technological advancements, such as the integration of voice assistants and mobile app control, are further accelerating market expansion. Consumers are increasingly seeking seamless integration with existing smart home ecosystems, driving demand for advanced functionalities such as personalized water temperature settings and shower scheduling. The rising trend of home renovations and new construction projects also contributes significantly to market growth.

Key Markets & Segments Leading United States Smart Shower Market
The residential segment dominates the United States smart shower market, driven by increasing disposable incomes and growing consumer preference for enhancing home comfort. The smart shower segment itself also holds a larger market share compared to smart shower controls, reflecting a stronger consumer preference for integrated systems. Within distribution channels, multi-brand stores hold a larger market share due to wider reach and accessibility.
By Product Type:
- Smart Shower: This segment holds the largest market share due to higher functionalities and consumer preference for integrated systems.
- Smart Shower Control: This segment is growing steadily as consumers seek greater control over their showering experience.
By End User:
- Residential: This segment is the dominant end-user, fueled by increasing disposable incomes and smart home trends.
- Commercial: Growth is expected from hotels, spas, and other commercial establishments seeking to enhance customer experience and operational efficiency.
By Distribution Channel:
- Multi-brand Stores: These stores offer greater accessibility and broader reach, leading to a larger market share.
- Exclusive Stores: While smaller in share, exclusive stores are seeing growth due to providing more specialized and premium options.
Growth Drivers: Economic growth, rising disposable incomes, increasing adoption of smart home technology, emphasis on water conservation, and the growing demand for luxury bathroom fixtures are key growth drivers.
United States Smart Shower Market Product Developments
Recent innovations in smart shower technology include the integration of advanced water-saving features, voice control capabilities, and personalized settings. Manufacturers are increasingly focusing on seamless integration with other smart home devices and platforms to provide a cohesive user experience. The introduction of features like chromatherapy and aromatherapy is further enhancing the appeal of smart showers among consumers seeking a luxurious and rejuvenating showering experience. These advancements are creating a competitive edge for companies by offering unique and desirable functionalities.
Challenges in the United States Smart Shower Market Market
The smart shower market faces challenges including the high initial cost of smart showers, consumer concerns regarding data privacy and security, and potential supply chain disruptions impacting component availability and pricing. Additionally, competitive pressures from established brands and emerging players necessitate continuous innovation and product differentiation. These factors can constrain market growth, though the long-term outlook remains positive.
Forces Driving United States Smart Shower Market Growth
Technological advancements, growing consumer demand for personalized and connected experiences, and increasing government initiatives promoting water conservation are key drivers of market expansion. The integration of smart showers with voice assistants and mobile apps is enhancing user experience, driving adoption among tech-savvy consumers. Furthermore, the increasing prevalence of smart home technologies is creating a synergistic effect, further boosting the market.
Long-Term Growth Catalysts in the United States Smart Shower Market
Long-term growth in the United States smart shower market will be driven by ongoing innovation in water-saving technologies, the development of more affordable smart shower options, and the continued integration of smart showers with broader smart home ecosystems. Strategic partnerships between manufacturers and technology providers will also play a crucial role in accelerating market expansion. The expansion into new market segments, such as commercial spaces, will provide additional growth opportunities.
Emerging Opportunities in United States Smart Shower Market
Emerging opportunities lie in the development of more sustainable and energy-efficient smart showers, incorporating features that reduce water and energy consumption. Integration with advanced health monitoring technologies, allowing for personalized health-focused showering routines, also presents a significant opportunity. Expansion into niche markets such as senior living facilities, which cater to individuals with specific needs, could also provide substantial growth potential.
Leading Players in the United States Smart Shower Market Sector
- LIXIL Corporation
- TOTO LTD
- Kohler Co
- WaterHawk (LTE Water Products)
- Dornbracht AG & Co KG
- Aqualisa
- Moen Incorporated
- Roca Sanitario SA
- GetHai Inc
- Jaquar
Key Milestones in United States Smart Shower Market Industry
- January 2023: Kohler launched the Eir Smart Toilets and Innate smart toilets, showers, faucets, and water monitoring systems, emphasizing sustainability. This broadened Kohler's smart home offerings, influencing the market's focus on water-efficient solutions.
- March 2022: Jaquar's acquisition of Artize and opening of the Atelier Luxury Bath Gallery expanded its retail presence and luxury product portfolio. This signifies an increase in competition and investment in the premium smart shower market.
Strategic Outlook for United States Smart Shower Market Market
The future of the United States smart shower market is bright, driven by continuous technological advancements, growing consumer adoption of smart home technologies, and the increasing focus on sustainability. Strategic partnerships, acquisitions, and the development of innovative products will play a pivotal role in shaping the market's future trajectory. The market offers substantial opportunities for companies to capitalize on the growing demand for high-quality, user-friendly, and technologically advanced smart shower solutions.
United States Smart Shower Market Segmentation
- 1. Production Analysis
- 2. Consumption Analysis
- 3. Import Market Analysis (Value & Volume)
- 4. Export Market Analysis (Value & Volume)
- 5. Price Trend Analysis
United States Smart Shower Market Segmentation By Geography
- 1. United States

United States Smart Shower Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 10.67% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Water Conservation and Sustainability Drives The Market; Smart Integration with Home Systems Drives The Market
- 3.3. Market Restrains
- 3.3.1. High Cost of Installation; Technical Difficulties Impedes Market Growth
- 3.4. Market Trends
- 3.4.1. Increasing Demand for Smart Home Automation Drives the Market
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. United States Smart Shower Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Production Analysis
- 5.2. Market Analysis, Insights and Forecast - by Consumption Analysis
- 5.3. Market Analysis, Insights and Forecast - by Import Market Analysis (Value & Volume)
- 5.4. Market Analysis, Insights and Forecast - by Export Market Analysis (Value & Volume)
- 5.5. Market Analysis, Insights and Forecast - by Price Trend Analysis
- 5.6. Market Analysis, Insights and Forecast - by Region
- 5.6.1. United States
- 5.1. Market Analysis, Insights and Forecast - by Production Analysis
- 6. North America United States Smart Shower Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 6.1.1.
- 7. Asia Pacific United States Smart Shower Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 7.1.1.
- 8. Europe United States Smart Shower Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 8.1.1.
- 9. Latin America United States Smart Shower Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 9.1.1.
- 10. Middle East and Africa United States Smart Shower Market Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 10.1.1.
- 11. Competitive Analysis
- 11.1. Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 LIXIL Corporation
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 TOTO LTD
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Kohler Co
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 WaterHawk(LTE Water Products)**List Not Exhaustive
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Dornbracht AG & Co KG
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 Aqualisa
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 Moen Incorporated
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Roca Sanitario SA
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 GetHai Inc
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 Jaquar
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.1 LIXIL Corporation
List of Figures
- Figure 1: United States Smart Shower Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: United States Smart Shower Market Share (%) by Company 2024
List of Tables
- Table 1: United States Smart Shower Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: United States Smart Shower Market Revenue Million Forecast, by Production Analysis 2019 & 2032
- Table 3: United States Smart Shower Market Revenue Million Forecast, by Consumption Analysis 2019 & 2032
- Table 4: United States Smart Shower Market Revenue Million Forecast, by Import Market Analysis (Value & Volume) 2019 & 2032
- Table 5: United States Smart Shower Market Revenue Million Forecast, by Export Market Analysis (Value & Volume) 2019 & 2032
- Table 6: United States Smart Shower Market Revenue Million Forecast, by Price Trend Analysis 2019 & 2032
- Table 7: United States Smart Shower Market Revenue Million Forecast, by Region 2019 & 2032
- Table 8: United States Smart Shower Market Revenue Million Forecast, by Country 2019 & 2032
- Table 9: United States Smart Shower Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: United States Smart Shower Market Revenue Million Forecast, by Country 2019 & 2032
- Table 11: United States Smart Shower Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: United States Smart Shower Market Revenue Million Forecast, by Country 2019 & 2032
- Table 13: United States Smart Shower Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: United States Smart Shower Market Revenue Million Forecast, by Country 2019 & 2032
- Table 15: United States Smart Shower Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: United States Smart Shower Market Revenue Million Forecast, by Country 2019 & 2032
- Table 17: United States Smart Shower Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: United States Smart Shower Market Revenue Million Forecast, by Production Analysis 2019 & 2032
- Table 19: United States Smart Shower Market Revenue Million Forecast, by Consumption Analysis 2019 & 2032
- Table 20: United States Smart Shower Market Revenue Million Forecast, by Import Market Analysis (Value & Volume) 2019 & 2032
- Table 21: United States Smart Shower Market Revenue Million Forecast, by Export Market Analysis (Value & Volume) 2019 & 2032
- Table 22: United States Smart Shower Market Revenue Million Forecast, by Price Trend Analysis 2019 & 2032
- Table 23: United States Smart Shower Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the United States Smart Shower Market?
The projected CAGR is approximately 10.67%.
2. Which companies are prominent players in the United States Smart Shower Market?
Key companies in the market include LIXIL Corporation, TOTO LTD, Kohler Co, WaterHawk(LTE Water Products)**List Not Exhaustive, Dornbracht AG & Co KG, Aqualisa, Moen Incorporated, Roca Sanitario SA, GetHai Inc, Jaquar.
3. What are the main segments of the United States Smart Shower Market?
The market segments include Production Analysis, Consumption Analysis, Import Market Analysis (Value & Volume), Export Market Analysis (Value & Volume), Price Trend Analysis.
4. Can you provide details about the market size?
The market size is estimated to be USD 454.90 Million as of 2022.
5. What are some drivers contributing to market growth?
Water Conservation and Sustainability Drives The Market; Smart Integration with Home Systems Drives The Market.
6. What are the notable trends driving market growth?
Increasing Demand for Smart Home Automation Drives the Market.
7. Are there any restraints impacting market growth?
High Cost of Installation; Technical Difficulties Impedes Market Growth.
8. Can you provide examples of recent developments in the market?
January 2023: Kohler launched a new smart toilet, Eir Smart Toilets, and Innate smart toilets, showers, faucets, and water monitoring systems to help the world's sustainability.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "United States Smart Shower Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the United States Smart Shower Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the United States Smart Shower Market?
To stay informed about further developments, trends, and reports in the United States Smart Shower Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence