Key Insights
The North America Battery Energy Storage System (BESS) market is experiencing robust growth, projected to reach $3.91 billion in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 31.28% from 2025 to 2033. This expansion is driven by several key factors. Increasing demand for renewable energy sources like solar and wind power necessitates efficient energy storage solutions to address intermittency challenges. Government incentives and policies promoting clean energy adoption are further fueling market growth. Furthermore, advancements in battery technology, particularly in lithium-ion batteries, are leading to improved energy density, longer lifespans, and reduced costs, making BESS more economically viable for residential, commercial, and industrial applications. The rise of electric vehicles (EVs) also indirectly contributes to the market's expansion, as the associated infrastructure development boosts battery production and technological advancements, benefiting the broader BESS sector. Within the North American market, the United States is expected to dominate, driven by its significant investments in renewable energy and grid modernization initiatives. Canada and Mexico are also anticipated to witness substantial growth, albeit at a potentially slower pace compared to the US, due to varying levels of policy support and market maturity.
The segmentation of the North American BESS market reveals lithium-ion batteries to be the leading technology type, owing to their superior performance characteristics. Lead-acid batteries, while less efficient, continue to hold a market share due to their lower initial cost, primarily in applications where energy density is less critical. The commercial and industrial sector is the largest application segment, driven by the need for reliable backup power and grid stabilization. The residential sector is also witnessing significant growth, fueled by increasing electricity prices and the desire for energy independence. Key players like Samsung SDI, LG Energy Solution, CATL, Tesla, and Panasonic are actively competing to capture market share, characterized by aggressive expansion of manufacturing capabilities and strategic partnerships to secure raw materials and distribution channels. The forecast period from 2025 to 2033 promises continued expansion, with growth likely driven by technological breakthroughs, decreasing costs, and supportive government policies.

North America Battery Energy Storage System Market: A Comprehensive Report (2019-2033)
This comprehensive report provides an in-depth analysis of the North America Battery Energy Storage System (BESS) market, offering valuable insights for industry stakeholders, investors, and strategic decision-makers. The study period covers 2019-2033, with 2025 as the base and estimated year. The report forecasts market trends from 2025 to 2033, building upon historical data from 2019-2024. Expect detailed analysis of market dynamics, key segments, leading players, and emerging opportunities within the rapidly expanding North American BESS landscape. The market is projected to reach xx Million by 2033, exhibiting a CAGR of xx% during the forecast period.
North America Battery Energy Storage System Market Market Concentration & Dynamics
The North American BESS market exhibits a moderately concentrated landscape, with key players like Samsung SDI Co Ltd, LG Energy Solution Ltd, Contemporary Amperex Technology Co Ltd, and Tesla Inc. holding significant market share. However, a vibrant ecosystem of smaller companies and startups is driving innovation. Market share data for 2024 indicates that the top 5 players account for approximately xx% of the market, while the remaining xx% is distributed among numerous smaller participants. The market is characterized by intense competition, with companies focusing on technological advancements, strategic partnerships, and aggressive expansion strategies. The regulatory landscape, driven by government incentives for renewable energy integration and grid modernization, is a key driver. The increasing adoption of renewable energy sources, coupled with the need for grid stability and reliability, fuels market growth. Mergers and acquisitions (M&A) activity has been significant, with xx major deals recorded in the past three years. The primary drivers for M&A activity include acquiring technological expertise, expanding market reach, and securing access to critical resources.
- Market Concentration: Moderately concentrated, with top 5 players holding xx% of the market share in 2024.
- Innovation Ecosystem: High level of innovation driven by technological advancements and government support.
- Regulatory Framework: Supportive regulatory environment driving adoption of BESS.
- Substitute Products: Limited viable substitutes, reinforcing market growth.
- End-User Trends: Increasing demand from residential, commercial & industrial, and utility sectors.
- M&A Activity: xx major deals in the past three years, indicating a consolidating market.
North America Battery Energy Storage System Market Industry Insights & Trends
The North American BESS market is experiencing robust growth, driven by the increasing adoption of renewable energy sources, the need for grid modernization and stability, and supportive government policies. The market size in 2024 is estimated at xx Million, and is projected to reach xx Million by 2033, reflecting a significant CAGR of xx%. Key growth drivers include the decreasing cost of battery storage technologies, particularly Lithium-ion batteries, and the rising demand for reliable and efficient energy storage solutions. Technological disruptions are shaping the market, with advancements in battery chemistries, energy management systems, and integration technologies constantly improving performance and reducing costs. Evolving consumer behaviors, such as increasing awareness of sustainability and energy independence, are further boosting market demand, particularly in the residential sector.

Key Markets & Segments Leading North America Battery Energy Storage System Market
The utility sector dominates the North American BESS market, accounting for approximately xx% of the total market share in 2024, followed by the commercial and industrial sector at xx% and the residential sector at xx%. The lithium-ion battery technology segment holds the largest market share (xx%) due to its superior energy density and lifecycle compared to lead-acid batteries and other emerging technologies. The growth of each segment is driven by unique factors:
Dominant Segments:
- Utility: Driven by the need for grid stabilization, improved renewable energy integration, and peak demand management.
- Commercial & Industrial: Driven by cost savings from reduced energy bills, improved power reliability, and integration with on-site renewable energy generation.
- Residential: Driven by increasing energy costs, growing environmental awareness, and the desire for energy independence.
Technology Type Drivers:
- Lithium-ion Batteries: Superior energy density, longer lifespan, and improved performance drive market dominance.
- Lead-Acid Batteries: Cost-effectiveness makes it suitable for specific applications, though market share is declining.
- Other Technology Types: Emerging technologies like flow batteries and solid-state batteries are gaining traction but hold a smaller market share.
Geographic Dominance: California, Texas, and New York are leading states in BESS adoption, driven by supportive policies and high renewable energy penetration.
North America Battery Energy Storage System Market Product Developments
Recent product developments focus on improving battery energy density, extending lifespan, enhancing safety features, and optimizing energy management systems. Key advancements include the introduction of next-generation lithium-ion batteries with improved chemistries and higher energy densities, the development of sophisticated energy management systems with enhanced grid integration capabilities, and the introduction of modular and scalable BESS solutions to cater to diverse customer needs. These advancements enhance competitiveness, offering superior performance, reliability, and cost-effectiveness.
Challenges in the North America Battery Energy Storage System Market Market
The North American BESS market faces several challenges, including regulatory uncertainties regarding grid interconnection and permitting processes, supply chain disruptions affecting raw material availability and manufacturing, and intense competition among established players and new entrants. These challenges can lead to project delays, increased costs, and reduced profitability. Furthermore, concerns about battery lifespan, safety, and end-of-life management remain. These factors collectively represent significant hurdles for market growth, although many are being addressed through innovation and policy changes.
Forces Driving North America Battery Energy Storage System Market Growth
The North American BESS market is fueled by several key drivers: the increasing adoption of renewable energy sources (solar and wind) necessitating effective energy storage solutions, stringent environmental regulations pushing for carbon emission reductions, and government incentives and subsidies supporting BESS deployments. Furthermore, technological advancements leading to cost reductions and improved performance of battery technologies, coupled with growing consumer demand for energy security and reliability, contribute to the market's expansion. These factors are creating a favorable environment for continued BESS market growth.
Long-Term Growth Catalysts in the North America Battery Energy Storage System Market
Long-term growth will be driven by continuous innovation in battery technologies, leading to increased energy density, improved lifespan, and reduced costs. Strategic partnerships between battery manufacturers, energy providers, and technology companies will accelerate market penetration. Expanding grid infrastructure and supportive regulatory policies will further create opportunities for large-scale BESS deployments, fueling market expansion across diverse sectors.
Emerging Opportunities in North America Battery Energy Storage System Market
Emerging opportunities include the integration of BESS with other distributed energy resources (DERs), such as microgrids and virtual power plants (VPPs). The growing adoption of electric vehicles (EVs) will create demand for second-life battery applications in stationary storage. The development of advanced energy management systems and artificial intelligence (AI) for optimal grid integration will further enhance the value proposition of BESS. Focus on improving battery recycling and sustainable manufacturing practices will become increasingly crucial.
Leading Players in the North America Battery Energy Storage System Market Sector
- Samsung SDI Co Ltd
- LG Energy Solution Ltd
- Contemporary Amperex Technology Co Ltd
- AES Corporation
- BYD Company Limited
- Sunverge Energy LLC
- Tesla Inc
- Panasonic Corporation
- Saft America Inc
Key Milestones in North America Battery Energy Storage System Market Industry
- July 2023: EVLO Energy's 3MW/12MWh BESS project in Vermont enhances renewable energy integration into the New England grid. This signifies the growing adoption of utility-scale BESS projects in the US.
- June 2023: Ameresco and Atura Power's 250 MW/1 GWh BESS project, secured through a 20-year capacity agreement with Canada's Independent Electricity System Operator, showcases the increasing demand for large-scale energy storage solutions and highlights the potential for cross-border collaborations.
Strategic Outlook for North America Battery Energy Storage System Market Market
The North American BESS market presents significant growth potential. Future market expansion will be driven by technological advancements, favorable government policies, and increasing consumer demand for reliable and sustainable energy solutions. Companies focusing on innovation, strategic partnerships, and efficient supply chain management will be best positioned to capitalize on this growing market. The long-term outlook is extremely positive, with projections pointing towards continued strong growth and market expansion throughout the forecast period.
North America Battery Energy Storage System Market Segmentation
-
1. Technology Type
- 1.1. Lithium-ion Batteries
- 1.2. Lead-Acid Batteries
- 1.3. Other technology types
-
2. Application
- 2.1. Residential
- 2.2. Commercial & Industrial
- 2.3. Utility
-
3. Geography
- 3.1. United States
- 3.2. Canada
- 3.3. Rest of North America
North America Battery Energy Storage System Market Segmentation By Geography
- 1. United States
- 2. Canada
- 3. Rest of North America

North America Battery Energy Storage System Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 31.28% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. 4.; INCREASE IN ADOPTION OF RENEWABLE ENERGY4.; DECLINING COST OF LITHIUM-ION BATTERIES
- 3.3. Market Restrains
- 3.3.1. 4.; PRESENCE OF OTHER ENERGY STORAGE SYSTEMS
- 3.4. Market Trends
- 3.4.1. Lithium-Ion Battery Is Expected to Witness Significant Growth
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Battery Energy Storage System Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Technology Type
- 5.1.1. Lithium-ion Batteries
- 5.1.2. Lead-Acid Batteries
- 5.1.3. Other technology types
- 5.2. Market Analysis, Insights and Forecast - by Application
- 5.2.1. Residential
- 5.2.2. Commercial & Industrial
- 5.2.3. Utility
- 5.3. Market Analysis, Insights and Forecast - by Geography
- 5.3.1. United States
- 5.3.2. Canada
- 5.3.3. Rest of North America
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. United States
- 5.4.2. Canada
- 5.4.3. Rest of North America
- 5.1. Market Analysis, Insights and Forecast - by Technology Type
- 6. United States North America Battery Energy Storage System Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Technology Type
- 6.1.1. Lithium-ion Batteries
- 6.1.2. Lead-Acid Batteries
- 6.1.3. Other technology types
- 6.2. Market Analysis, Insights and Forecast - by Application
- 6.2.1. Residential
- 6.2.2. Commercial & Industrial
- 6.2.3. Utility
- 6.3. Market Analysis, Insights and Forecast - by Geography
- 6.3.1. United States
- 6.3.2. Canada
- 6.3.3. Rest of North America
- 6.1. Market Analysis, Insights and Forecast - by Technology Type
- 7. Canada North America Battery Energy Storage System Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Technology Type
- 7.1.1. Lithium-ion Batteries
- 7.1.2. Lead-Acid Batteries
- 7.1.3. Other technology types
- 7.2. Market Analysis, Insights and Forecast - by Application
- 7.2.1. Residential
- 7.2.2. Commercial & Industrial
- 7.2.3. Utility
- 7.3. Market Analysis, Insights and Forecast - by Geography
- 7.3.1. United States
- 7.3.2. Canada
- 7.3.3. Rest of North America
- 7.1. Market Analysis, Insights and Forecast - by Technology Type
- 8. Rest of North America North America Battery Energy Storage System Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Technology Type
- 8.1.1. Lithium-ion Batteries
- 8.1.2. Lead-Acid Batteries
- 8.1.3. Other technology types
- 8.2. Market Analysis, Insights and Forecast - by Application
- 8.2.1. Residential
- 8.2.2. Commercial & Industrial
- 8.2.3. Utility
- 8.3. Market Analysis, Insights and Forecast - by Geography
- 8.3.1. United States
- 8.3.2. Canada
- 8.3.3. Rest of North America
- 8.1. Market Analysis, Insights and Forecast - by Technology Type
- 9. United States North America Battery Energy Storage System Market Analysis, Insights and Forecast, 2019-2031
- 10. Canada North America Battery Energy Storage System Market Analysis, Insights and Forecast, 2019-2031
- 11. Mexico North America Battery Energy Storage System Market Analysis, Insights and Forecast, 2019-2031
- 12. Rest of North America North America Battery Energy Storage System Market Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 Samsung SDI Co Ltd
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 LG Energy Solution Ltd
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 Contemporary Amperex Technology Co Ltd
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 AES Corporation*List Not Exhaustive
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 BYD Company Limited
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 Sunverge Energy LLC
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 Tesla Inc
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 Panasonic Corporation
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 Saft America Inc
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.1 Samsung SDI Co Ltd
List of Figures
- Figure 1: North America Battery Energy Storage System Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Battery Energy Storage System Market Share (%) by Company 2024
List of Tables
- Table 1: North America Battery Energy Storage System Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Battery Energy Storage System Market Volume K Units Forecast, by Region 2019 & 2032
- Table 3: North America Battery Energy Storage System Market Revenue Million Forecast, by Technology Type 2019 & 2032
- Table 4: North America Battery Energy Storage System Market Volume K Units Forecast, by Technology Type 2019 & 2032
- Table 5: North America Battery Energy Storage System Market Revenue Million Forecast, by Application 2019 & 2032
- Table 6: North America Battery Energy Storage System Market Volume K Units Forecast, by Application 2019 & 2032
- Table 7: North America Battery Energy Storage System Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 8: North America Battery Energy Storage System Market Volume K Units Forecast, by Geography 2019 & 2032
- Table 9: North America Battery Energy Storage System Market Revenue Million Forecast, by Region 2019 & 2032
- Table 10: North America Battery Energy Storage System Market Volume K Units Forecast, by Region 2019 & 2032
- Table 11: North America Battery Energy Storage System Market Revenue Million Forecast, by Country 2019 & 2032
- Table 12: North America Battery Energy Storage System Market Volume K Units Forecast, by Country 2019 & 2032
- Table 13: United States North America Battery Energy Storage System Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: United States North America Battery Energy Storage System Market Volume (K Units) Forecast, by Application 2019 & 2032
- Table 15: Canada North America Battery Energy Storage System Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: Canada North America Battery Energy Storage System Market Volume (K Units) Forecast, by Application 2019 & 2032
- Table 17: Mexico North America Battery Energy Storage System Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: Mexico North America Battery Energy Storage System Market Volume (K Units) Forecast, by Application 2019 & 2032
- Table 19: Rest of North America North America Battery Energy Storage System Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Rest of North America North America Battery Energy Storage System Market Volume (K Units) Forecast, by Application 2019 & 2032
- Table 21: North America Battery Energy Storage System Market Revenue Million Forecast, by Technology Type 2019 & 2032
- Table 22: North America Battery Energy Storage System Market Volume K Units Forecast, by Technology Type 2019 & 2032
- Table 23: North America Battery Energy Storage System Market Revenue Million Forecast, by Application 2019 & 2032
- Table 24: North America Battery Energy Storage System Market Volume K Units Forecast, by Application 2019 & 2032
- Table 25: North America Battery Energy Storage System Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 26: North America Battery Energy Storage System Market Volume K Units Forecast, by Geography 2019 & 2032
- Table 27: North America Battery Energy Storage System Market Revenue Million Forecast, by Country 2019 & 2032
- Table 28: North America Battery Energy Storage System Market Volume K Units Forecast, by Country 2019 & 2032
- Table 29: North America Battery Energy Storage System Market Revenue Million Forecast, by Technology Type 2019 & 2032
- Table 30: North America Battery Energy Storage System Market Volume K Units Forecast, by Technology Type 2019 & 2032
- Table 31: North America Battery Energy Storage System Market Revenue Million Forecast, by Application 2019 & 2032
- Table 32: North America Battery Energy Storage System Market Volume K Units Forecast, by Application 2019 & 2032
- Table 33: North America Battery Energy Storage System Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 34: North America Battery Energy Storage System Market Volume K Units Forecast, by Geography 2019 & 2032
- Table 35: North America Battery Energy Storage System Market Revenue Million Forecast, by Country 2019 & 2032
- Table 36: North America Battery Energy Storage System Market Volume K Units Forecast, by Country 2019 & 2032
- Table 37: North America Battery Energy Storage System Market Revenue Million Forecast, by Technology Type 2019 & 2032
- Table 38: North America Battery Energy Storage System Market Volume K Units Forecast, by Technology Type 2019 & 2032
- Table 39: North America Battery Energy Storage System Market Revenue Million Forecast, by Application 2019 & 2032
- Table 40: North America Battery Energy Storage System Market Volume K Units Forecast, by Application 2019 & 2032
- Table 41: North America Battery Energy Storage System Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 42: North America Battery Energy Storage System Market Volume K Units Forecast, by Geography 2019 & 2032
- Table 43: North America Battery Energy Storage System Market Revenue Million Forecast, by Country 2019 & 2032
- Table 44: North America Battery Energy Storage System Market Volume K Units Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Battery Energy Storage System Market?
The projected CAGR is approximately 31.28%.
2. Which companies are prominent players in the North America Battery Energy Storage System Market?
Key companies in the market include Samsung SDI Co Ltd, LG Energy Solution Ltd, Contemporary Amperex Technology Co Ltd, AES Corporation*List Not Exhaustive, BYD Company Limited, Sunverge Energy LLC, Tesla Inc, Panasonic Corporation, Saft America Inc.
3. What are the main segments of the North America Battery Energy Storage System Market?
The market segments include Technology Type, Application, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD 3.91 Million as of 2022.
5. What are some drivers contributing to market growth?
4.; INCREASE IN ADOPTION OF RENEWABLE ENERGY4.; DECLINING COST OF LITHIUM-ION BATTERIES.
6. What are the notable trends driving market growth?
Lithium-Ion Battery Is Expected to Witness Significant Growth.
7. Are there any restraints impacting market growth?
4.; PRESENCE OF OTHER ENERGY STORAGE SYSTEMS.
8. Can you provide examples of recent developments in the market?
July 2023: EVLO Energy, a provider of battery energy storage systems & solutions and a subsidiary of Hydro-Quebec, announced its inaugural utility-scale storage venture in the United States. Positioned in Troy, Vermont, the 3MW/12MWh battery energy storage system initiatives are set to enhance the assimilation of indigenous renewables generation into the New England grid. Slated for operation by the end of 2023, EVLO is expected to oversee and uphold the system’s functionality for 20 years.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in K Units.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Battery Energy Storage System Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Battery Energy Storage System Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Battery Energy Storage System Market?
To stay informed about further developments, trends, and reports in the North America Battery Energy Storage System Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence