Key Insights
The European personal care plastic tube packaging market, valued at approximately €X million in 2025 (assuming a logical estimation based on the provided CAGR of 2.81% and a given market size "XX" million), is experiencing steady growth. This growth is fueled by the increasing demand for convenient and cost-effective packaging solutions within the personal care sector, particularly for products like toothpaste, creams, and lotions. The market is segmented by product type (laminated and extruded tubes), application (oral care, skin care, hair care, makeup & cosmetics, and other applications), and geography (spanning major European countries including the United Kingdom, France, Germany, Spain, Italy, and Benelux). Key drivers include the rising popularity of sustainable and recyclable packaging options, advancements in tube design and functionality (e.g., squeezable tubes, multi-chamber tubes), and the increasing adoption of personalized beauty products driving demand for smaller, more convenient packaging sizes. Competitive dynamics are shaped by both established multinational corporations like Albéa Group and Berry Global Inc. and regional players such as Elpes Sp zoo and CTLpack Group SLU, each offering a range of tube solutions tailored to specific client needs.
However, the market faces certain restraints. Fluctuations in raw material prices, particularly polymers, impact production costs and profitability. Furthermore, the growing environmental consciousness is driving a shift towards eco-friendly alternatives, presenting both challenges and opportunities for manufacturers to innovate and adopt sustainable practices. The ongoing trend towards personalization and premiumization also influences packaging design and materials, demanding higher quality and specialized solutions. Over the forecast period (2025-2033), the market is projected to maintain a moderate growth trajectory, driven by continuous innovation in tube technology and the increasing demand for personal care products across Europe. The market's future hinges on players' ability to meet consumer demands for sustainability, convenience, and cost-effectiveness while effectively navigating the complexities of raw material pricing and regulatory compliance. Germany, France, and the UK are expected to remain dominant markets due to higher personal care product consumption and established manufacturing infrastructure.

Europe Personal Care Plastic Tube Packaging Market: A Comprehensive Report (2019-2033)
This comprehensive report provides a detailed analysis of the Europe Personal Care Plastic Tube Packaging Market, offering invaluable insights for stakeholders across the value chain. From market size and segmentation to key players and future trends, this report equips you with the knowledge needed to navigate this dynamic market. The study period covers 2019-2033, with 2025 as the base and estimated year, and a forecast period of 2025-2033. The historical period analyzed is 2019-2024. The market is segmented by product type (Laminated Tubes, Extruded Tubes), application (Oral Care, Skin Care, Hair Care, Make-up & Cosmetics, Other Applications), and country (United Kingdom, France, Germany, Spain, Italy, Benelux). The report value is in Millions.
Europe Personal Care Plastic Tube Packaging Market Market Concentration & Dynamics
The European personal care plastic tube packaging market exhibits a moderately concentrated landscape, with several major players holding significant market share. Market share data for 2025 suggests that the top five companies account for approximately xx% of the total market. This concentration is influenced by factors such as economies of scale, brand recognition, and technological advancements. The market dynamics are shaped by a robust innovation ecosystem, driven by the increasing demand for sustainable and convenient packaging solutions.
- Market Concentration: Top 5 companies hold approximately xx% market share in 2025.
- Innovation Ecosystem: Focus on sustainable materials (e.g., recycled HDPE), recyclable designs, and improved barrier properties.
- Regulatory Framework: EU regulations on plastic waste and recyclability significantly impact market strategies.
- Substitute Products: Competition from alternative packaging formats (e.g., pouches, jars) influences market growth.
- End-User Trends: Growing preference for eco-friendly and convenient packaging drives demand for sustainable tube solutions.
- M&A Activities: The number of M&A deals in the past five years is estimated at xx, reflecting consolidation within the industry.
Europe Personal Care Plastic Tube Packaging Market Industry Insights & Trends
The Europe Personal Care Plastic Tube Packaging Market is experiencing robust growth, driven by the rising demand for personal care products and the increasing adoption of convenient packaging formats. The market size is estimated at xx Million in 2025 and is projected to reach xx Million by 2033, exhibiting a CAGR of xx% during the forecast period. Several factors contribute to this growth trajectory, including increasing disposable incomes, rising consumer awareness of hygiene and personal care, and the proliferation of e-commerce. Technological advancements in tube manufacturing, material science, and printing techniques are also playing a vital role in driving innovation and market expansion. Changing consumer preferences, particularly towards sustainable and ethically sourced packaging, present both challenges and opportunities for manufacturers.

Key Markets & Segments Leading Europe Personal Care Plastic Tube Packaging Market
The skin care application segment holds the largest market share, driven by the increasing popularity of skincare products and the preference for convenient dispensing. Germany and the UK are the leading national markets due to strong personal care consumption, developed infrastructure, and the presence of key players.
- Dominant Region: Western Europe.
- Dominant Country: Germany
- Dominant Segment (Product Type): Extruded Tubes due to cost-effectiveness and wide applicability.
- Dominant Segment (Application): Skin Care, driven by high product consumption and demand for convenient packaging.
Drivers for Leading Segments/Countries:
- Germany & UK: Strong personal care market, well-established infrastructure, high consumer spending on personal care products.
- Skin Care: Increasing demand for skincare products among different age groups, preference for convenient and hygienic packaging.
- Extruded Tubes: Cost-effectiveness, wide range of customization options, suitability for diverse personal care products.
Europe Personal Care Plastic Tube Packaging Market Product Developments
Recent innovations focus on sustainable and recyclable materials, such as mono-material tubes made from HDPE, and improved barrier properties to enhance product shelf life and maintain quality. Hoffmann Neopac's launch of Polyfoil EcoPro mono-material tubes exemplifies this trend. These advancements offer enhanced recyclability and environmental benefits, aligning with growing consumer and regulatory pressures for eco-friendly packaging. Companies are also focusing on innovative designs and printing technologies to enhance brand appeal and consumer experience.
Challenges in the Europe Personal Care Plastic Tube Packaging Market Market
The market faces challenges from stringent environmental regulations, volatile raw material prices impacting production costs, and intense competition among established and emerging players. Supply chain disruptions also pose a significant threat, impacting product availability and delivery timelines. Meeting the demand for sustainable packaging while maintaining cost-effectiveness remains a significant challenge for manufacturers.
Forces Driving Europe Personal Care Plastic Tube Packaging Market Growth
Technological advancements in tube manufacturing, including automation and the use of sustainable materials, are driving market expansion. The rising popularity of personalized and premium personal care products fuels demand for sophisticated packaging. Furthermore, favorable economic conditions in several European countries support higher consumption.
Long-Term Growth Catalysts in Europe Personal Care Plastic Tube Packaging Market
Long-term growth will be fueled by innovations in sustainable packaging materials, strategic partnerships to integrate sustainable solutions, and expansion into emerging markets. Focus on circular economy solutions, including enhanced recyclability and post-consumer recycled content, will drive long-term growth.
Emerging Opportunities in Europe Personal Care Plastic Tube Packaging Market
The increasing demand for eco-friendly packaging presents a significant opportunity for companies offering sustainable solutions. Customization and personalization options are gaining traction, allowing brands to enhance their packaging designs and cater to consumer preferences. Furthermore, expanding into niche markets and introducing innovative tube formats presents additional growth potential.
Leading Players in the Europe Personal Care Plastic Tube Packaging Sector
- Elpes Sp zoo
- CTLpack Group SLU
- Albéa Group
- EPL Limited
- ALLTUB SAS
- Hoffmann Neopac AG
- Global Tube SpA
- ALPLA GROUP
- Berry Global Inc
- HCT Group
- Petroplast Sa (Induplast Group)
Key Milestones in Europe Personal Care Plastic Tube Packaging Industry
- September 2023: Berry Global Group Inc. announced a five-year power purchase agreement (PPA) with ACCIONA Energía to power its Mexican facilities with renewable energy, reducing its carbon footprint and offering lower-carbon solutions to customers.
- May 2023: Hoffmann Neopac launched Polyfoil EcoPro mono-material double barrier tubes, fully recyclable in the HDPE stream and receiving RecyClass and Suez Grade A ratings, demonstrating a commitment to sustainable packaging.
Strategic Outlook for Europe Personal Care Plastic Tube Packaging Market Market
The European personal care plastic tube packaging market presents significant growth potential driven by innovation in sustainable materials, evolving consumer preferences, and a growing focus on circular economy initiatives. Strategic partnerships and investments in research and development will be key to capitalizing on these opportunities and navigating the challenges of a dynamic market.
Europe Personal Care Plastic Tube Packaging Market Segmentation
-
1. Product Type
- 1.1. Laminated Tubes
- 1.2. Extruded Tubes
-
2. Application
- 2.1. Oral Care
- 2.2. Skin Care
- 2.3. Hair Care
- 2.4. Make-up & Cosmetics
- 2.5. Other Applications
Europe Personal Care Plastic Tube Packaging Market Segmentation By Geography
-
1. Europe
- 1.1. United Kingdom
- 1.2. Germany
- 1.3. France
- 1.4. Italy
- 1.5. Spain
- 1.6. Netherlands
- 1.7. Belgium
- 1.8. Sweden
- 1.9. Norway
- 1.10. Poland
- 1.11. Denmark

Europe Personal Care Plastic Tube Packaging Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 2.81% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing Growth of the Cosmetics Sector in the European Union; Increase in Demand for Flexible and Portable Packaging
- 3.3. Market Restrains
- 3.3.1. Fluctuation in Raw Material Price can Hinder the Growth of the Market.
- 3.4. Market Trends
- 3.4.1. Skin Care to Witness the Growth
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Europe Personal Care Plastic Tube Packaging Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 5.1.1. Laminated Tubes
- 5.1.2. Extruded Tubes
- 5.2. Market Analysis, Insights and Forecast - by Application
- 5.2.1. Oral Care
- 5.2.2. Skin Care
- 5.2.3. Hair Care
- 5.2.4. Make-up & Cosmetics
- 5.2.5. Other Applications
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Europe
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 6. Germany Europe Personal Care Plastic Tube Packaging Market Analysis, Insights and Forecast, 2019-2031
- 7. France Europe Personal Care Plastic Tube Packaging Market Analysis, Insights and Forecast, 2019-2031
- 8. Italy Europe Personal Care Plastic Tube Packaging Market Analysis, Insights and Forecast, 2019-2031
- 9. United Kingdom Europe Personal Care Plastic Tube Packaging Market Analysis, Insights and Forecast, 2019-2031
- 10. Netherlands Europe Personal Care Plastic Tube Packaging Market Analysis, Insights and Forecast, 2019-2031
- 11. Sweden Europe Personal Care Plastic Tube Packaging Market Analysis, Insights and Forecast, 2019-2031
- 12. Rest of Europe Europe Personal Care Plastic Tube Packaging Market Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 Elpes Sp zoo*List Not Exhaustive
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 CTLpack Group SLU
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 Albéa Group
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 EPL Limited
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 ALLTUB SAS
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 Hoffmann Neopac AG
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 Global Tube SpA
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 ALPLA GROUP
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 Berry Global Inc
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 HCT Group
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.11 Petroplast Sa (Induplast Group)
- 13.2.11.1. Overview
- 13.2.11.2. Products
- 13.2.11.3. SWOT Analysis
- 13.2.11.4. Recent Developments
- 13.2.11.5. Financials (Based on Availability)
- 13.2.1 Elpes Sp zoo*List Not Exhaustive
List of Figures
- Figure 1: Europe Personal Care Plastic Tube Packaging Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Europe Personal Care Plastic Tube Packaging Market Share (%) by Company 2024
List of Tables
- Table 1: Europe Personal Care Plastic Tube Packaging Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Europe Personal Care Plastic Tube Packaging Market Volume Billion Forecast, by Region 2019 & 2032
- Table 3: Europe Personal Care Plastic Tube Packaging Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 4: Europe Personal Care Plastic Tube Packaging Market Volume Billion Forecast, by Product Type 2019 & 2032
- Table 5: Europe Personal Care Plastic Tube Packaging Market Revenue Million Forecast, by Application 2019 & 2032
- Table 6: Europe Personal Care Plastic Tube Packaging Market Volume Billion Forecast, by Application 2019 & 2032
- Table 7: Europe Personal Care Plastic Tube Packaging Market Revenue Million Forecast, by Region 2019 & 2032
- Table 8: Europe Personal Care Plastic Tube Packaging Market Volume Billion Forecast, by Region 2019 & 2032
- Table 9: Europe Personal Care Plastic Tube Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 10: Europe Personal Care Plastic Tube Packaging Market Volume Billion Forecast, by Country 2019 & 2032
- Table 11: Germany Europe Personal Care Plastic Tube Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Germany Europe Personal Care Plastic Tube Packaging Market Volume (Billion) Forecast, by Application 2019 & 2032
- Table 13: France Europe Personal Care Plastic Tube Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: France Europe Personal Care Plastic Tube Packaging Market Volume (Billion) Forecast, by Application 2019 & 2032
- Table 15: Italy Europe Personal Care Plastic Tube Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: Italy Europe Personal Care Plastic Tube Packaging Market Volume (Billion) Forecast, by Application 2019 & 2032
- Table 17: United Kingdom Europe Personal Care Plastic Tube Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: United Kingdom Europe Personal Care Plastic Tube Packaging Market Volume (Billion) Forecast, by Application 2019 & 2032
- Table 19: Netherlands Europe Personal Care Plastic Tube Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Netherlands Europe Personal Care Plastic Tube Packaging Market Volume (Billion) Forecast, by Application 2019 & 2032
- Table 21: Sweden Europe Personal Care Plastic Tube Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Sweden Europe Personal Care Plastic Tube Packaging Market Volume (Billion) Forecast, by Application 2019 & 2032
- Table 23: Rest of Europe Europe Personal Care Plastic Tube Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Rest of Europe Europe Personal Care Plastic Tube Packaging Market Volume (Billion) Forecast, by Application 2019 & 2032
- Table 25: Europe Personal Care Plastic Tube Packaging Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 26: Europe Personal Care Plastic Tube Packaging Market Volume Billion Forecast, by Product Type 2019 & 2032
- Table 27: Europe Personal Care Plastic Tube Packaging Market Revenue Million Forecast, by Application 2019 & 2032
- Table 28: Europe Personal Care Plastic Tube Packaging Market Volume Billion Forecast, by Application 2019 & 2032
- Table 29: Europe Personal Care Plastic Tube Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 30: Europe Personal Care Plastic Tube Packaging Market Volume Billion Forecast, by Country 2019 & 2032
- Table 31: United Kingdom Europe Personal Care Plastic Tube Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 32: United Kingdom Europe Personal Care Plastic Tube Packaging Market Volume (Billion) Forecast, by Application 2019 & 2032
- Table 33: Germany Europe Personal Care Plastic Tube Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 34: Germany Europe Personal Care Plastic Tube Packaging Market Volume (Billion) Forecast, by Application 2019 & 2032
- Table 35: France Europe Personal Care Plastic Tube Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 36: France Europe Personal Care Plastic Tube Packaging Market Volume (Billion) Forecast, by Application 2019 & 2032
- Table 37: Italy Europe Personal Care Plastic Tube Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 38: Italy Europe Personal Care Plastic Tube Packaging Market Volume (Billion) Forecast, by Application 2019 & 2032
- Table 39: Spain Europe Personal Care Plastic Tube Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 40: Spain Europe Personal Care Plastic Tube Packaging Market Volume (Billion) Forecast, by Application 2019 & 2032
- Table 41: Netherlands Europe Personal Care Plastic Tube Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 42: Netherlands Europe Personal Care Plastic Tube Packaging Market Volume (Billion) Forecast, by Application 2019 & 2032
- Table 43: Belgium Europe Personal Care Plastic Tube Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 44: Belgium Europe Personal Care Plastic Tube Packaging Market Volume (Billion) Forecast, by Application 2019 & 2032
- Table 45: Sweden Europe Personal Care Plastic Tube Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 46: Sweden Europe Personal Care Plastic Tube Packaging Market Volume (Billion) Forecast, by Application 2019 & 2032
- Table 47: Norway Europe Personal Care Plastic Tube Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 48: Norway Europe Personal Care Plastic Tube Packaging Market Volume (Billion) Forecast, by Application 2019 & 2032
- Table 49: Poland Europe Personal Care Plastic Tube Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 50: Poland Europe Personal Care Plastic Tube Packaging Market Volume (Billion) Forecast, by Application 2019 & 2032
- Table 51: Denmark Europe Personal Care Plastic Tube Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 52: Denmark Europe Personal Care Plastic Tube Packaging Market Volume (Billion) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Europe Personal Care Plastic Tube Packaging Market?
The projected CAGR is approximately 2.81%.
2. Which companies are prominent players in the Europe Personal Care Plastic Tube Packaging Market?
Key companies in the market include Elpes Sp zoo*List Not Exhaustive, CTLpack Group SLU, Albéa Group, EPL Limited, ALLTUB SAS, Hoffmann Neopac AG, Global Tube SpA, ALPLA GROUP, Berry Global Inc, HCT Group, Petroplast Sa (Induplast Group).
3. What are the main segments of the Europe Personal Care Plastic Tube Packaging Market?
The market segments include Product Type, Application.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Increasing Growth of the Cosmetics Sector in the European Union; Increase in Demand for Flexible and Portable Packaging.
6. What are the notable trends driving market growth?
Skin Care to Witness the Growth.
7. Are there any restraints impacting market growth?
Fluctuation in Raw Material Price can Hinder the Growth of the Market..
8. Can you provide examples of recent developments in the market?
September 2023 - Berry Global Group Inc. announced a five-year power purchase agreement (PPA) with multinational renewable energy leader ACCIONA Energía to power all four of its facilities in Mexico with wind and solar power. Procuring nearly 100,000 megawatt hours (MWh) of cost-effective, renewable energy annually, this agreement is projected to avoid around 40,000 metric tons of carbon dioxide equivalent, or CO2, annually. This not only helps Berry meet its climate goals, but it also helps Berry's customers advance their ambitious sustainability goals by providing lower-carbon solutions.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 4950, and USD 6800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in Billion.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Europe Personal Care Plastic Tube Packaging Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Europe Personal Care Plastic Tube Packaging Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Europe Personal Care Plastic Tube Packaging Market?
To stay informed about further developments, trends, and reports in the Europe Personal Care Plastic Tube Packaging Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence