Key Insights
The Saudi Arabia facility management market is experiencing robust growth, projected to reach a substantial size driven by the Kingdom's ambitious Vision 2030 program. This initiative emphasizes infrastructure development, diversification of the economy beyond oil, and significant investments in both public and private sectors. The burgeoning real estate sector, particularly in rapidly expanding cities, is a key driver, demanding increased professional facility management services. The market is segmented by facility management type (in-house vs. outsourced), offering type (hard vs. soft services – encompassing cleaning, security, maintenance, and other support functions), and end-user industry (commercial, industrial, governmental, and institutional). The outsourced facility management segment is anticipated to witness significant growth owing to its cost-effectiveness and efficiency benefits for businesses. Furthermore, the increasing adoption of smart building technologies and sustainable practices is further propelling market expansion. While data on precise market segmentation isn't fully provided, a logical projection based on industry benchmarks suggests that the commercial and retail sector currently holds the largest share, followed by the government and infrastructure sectors, reflecting the significant investments in these areas. The high CAGR of 12.48% reflects this ongoing expansion and anticipates continued strong growth throughout the forecast period.
The competitive landscape is characterized by a mix of both international and domestic players. Major players include Saudi Binladin Group, FMCO, Zomco, and others, showcasing a blend of established conglomerates and specialized facility management companies. The market's growth trajectory is expected to remain positive due to the continuous influx of foreign investment, infrastructural projects associated with Vision 2030, and a growing awareness among businesses of the value proposition of efficient facility management in optimizing operational efficiency and cost reduction. The market's regional distribution is likely to see growth concentrated in the Central and Western regions, mirroring the locations of major cities and economic hubs within Saudi Arabia. However, given the national scope of Vision 2030, a more balanced distribution across regions is anticipated in the longer term. The focus on sustainability and smart building technologies will likely shape future market dynamics, influencing service offerings and influencing technological investments by facility management providers.

Saudi Arabia Facility Management Market Report: 2019-2033
This comprehensive report provides an in-depth analysis of the Saudi Arabia facility management market, offering invaluable insights for investors, industry stakeholders, and strategic decision-makers. Covering the period from 2019 to 2033, with a base year of 2025, this report unveils the market's current state, future trajectory, and key players shaping its landscape. The report meticulously examines market dynamics, segment performance, key trends, and emerging opportunities within the Kingdom's rapidly evolving facility management sector. Expect detailed data on market size, CAGR, and key drivers impacting growth.
Saudi Arabia Facility Management Market Market Concentration & Dynamics
The Saudi Arabia facility management market exhibits a moderately concentrated landscape, dominated by a mix of international and local players. Key players like Saudi Binladin Group - Operation And Maintenance, Facilities Management Company (FMCO), and Zomco (ZAMIL Operations & Maintenance) (ZAMIL Group) hold significant market share, while several mid-sized and smaller companies compete for projects. The market is characterized by a dynamic interplay of factors:
Market Concentration: The top 5 players command an estimated xx% market share, reflecting some consolidation but significant room for new entrants and expansion. Mergers and acquisitions (M&A) activity, while not overly frequent, plays a role in shaping the competitive landscape.
Innovation Ecosystem: Although still developing, the Saudi facility management sector is increasingly embracing technological innovations such as smart building technologies, IoT-enabled solutions, and data analytics for improved efficiency and sustainability.
Regulatory Framework: Government regulations and initiatives focused on sustainable development, energy efficiency, and infrastructure development significantly influence market growth and the adoption of eco-friendly practices.
Substitute Products & Services: The market faces competition from in-house facility management teams of large organizations; however, the increasing complexity of facility management and the demand for specialized expertise favor outsourcing.
End-User Trends: A growing preference for outsourced facility management services among commercial, retail, and government sectors drives market growth, reflecting a focus on core competencies and cost optimization.
M&A Activities: The number of M&A deals within the Saudi facility management sector averaged approximately xx per year during the historical period (2019-2024), indicating potential for further consolidation.
Saudi Arabia Facility Management Market Industry Insights & Trends
The Saudi Arabia facility management market is experiencing robust growth, driven by several key factors. The market size was valued at USD xx Million in 2025 and is projected to reach USD xx Million by 2033, registering a CAGR of xx% during the forecast period (2025-2033). This expansion is fueled by:
Mega-projects and Infrastructure Development: The Kingdom's Vision 2030 initiative, focusing on infrastructure development and diversification, has created massive opportunities for facility management companies.
Government Initiatives: Government support for sustainable development and the adoption of green technologies within buildings further stimulates the demand for specialized facility management services.
Growing Commercial and Retail Sector: Rapid urbanization and economic growth are driving the expansion of commercial and retail spaces, fueling demand for comprehensive facility management solutions.
Technological Disruptions: The increasing adoption of smart building technologies, AI-powered solutions, and data analytics for optimized operations is transforming the facility management industry.
Evolving Consumer Behaviors: A growing awareness of sustainability and energy efficiency among businesses and organizations creates demand for facility management services that prioritize these aspects.

Key Markets & Segments Leading Saudi Arabia Facility Management Market
The Saudi Arabia facility management market is diversified across several segments. However, some areas demonstrate more robust growth than others:
By Type of Facility Management: Outsourced facility management is the dominant segment, driven by the increasing preference of businesses for specialized expertise and cost efficiency. In-house management persists, especially within larger organizations with extensive internal resources.
By Offering Type: Hard facility management services (covering areas like building maintenance, HVAC, and security) hold a larger market share compared to soft facility management (such as cleaning, catering, and landscaping) due to higher infrastructure investment and regulatory compliance demands.
By End-user Industry: The Commercial and Retail sector is currently the leading end-user industry, followed by Government, Infrastructure, and Public Entities. This dominance is attributed to the significant ongoing investments in infrastructure and real estate development. The Manufacturing and Industrial sector also presents significant growth potential given the Kingdom's push for industrial diversification.
Drivers for Dominant Segments:
Economic Growth: The overall economic growth of Saudi Arabia directly fuels increased investment in infrastructure and real estate, driving up demand for facility management services across various sectors.
Infrastructure Development: The Vision 2030 initiative focuses heavily on infrastructure development, directly translating into significant opportunities within the construction and facility management sectors.
Government Investments: Government policies and investment initiatives focused on sustainable cities and smart infrastructure catalyze growth in the sector, pushing for advanced technology adoption.
Saudi Arabia Facility Management Market Product Developments
Recent developments in the Saudi Arabia facility management market are marked by a growing emphasis on technology integration. Smart building management systems, incorporating IoT sensors, AI-driven predictive maintenance, and data analytics platforms, are increasingly adopted to enhance operational efficiency, optimize resource utilization, and reduce operational costs, creating a significant competitive advantage for service providers.
Challenges in the Saudi Arabia Facility Management Market Market
The Saudi Arabia facility management market faces several challenges:
Regulatory Hurdles: Navigating the regulatory environment, obtaining necessary permits, and ensuring compliance with evolving standards can be complex and time-consuming, impacting project timelines and costs.
Supply Chain Issues: Fluctuations in global commodity prices and supply chain disruptions can influence operational costs and project budgets.
Competitive Pressures: The presence of both established international players and a growing number of local firms leads to intense competition, putting pressure on pricing and profitability.
Forces Driving Saudi Arabia Facility Management Market Growth
Several key factors are accelerating the growth of the Saudi Arabia facility management market:
Vision 2030 Initiatives: The Kingdom's ambitious Vision 2030 plan stimulates massive investments in infrastructure, real estate, and diverse economic sectors, creating substantial demand for facility management solutions.
Technological Advancements: The adoption of smart building technologies and digital solutions enhances operational efficiency, creating a demand for skilled professionals and advanced services.
Government Support: Government regulations that promote sustainability, energy efficiency, and workplace safety create a regulatory environment that promotes growth.
Challenges in the Saudi Arabia Facility Management Market Market
Long-term growth catalysts include the ongoing expansion of the Kingdom's infrastructure, consistent government support, and the rising integration of smart technologies into facilities, creating greater demand for innovative and sustainable facility management solutions. Strategic partnerships between local and international players are expected to drive further growth and expertise transfer.
Emerging Opportunities in Saudi Arabia Facility Management Market
Emerging opportunities lie in integrating sustainable technologies, leveraging data analytics for predictive maintenance, and expanding service offerings to cater to the growing demand for smart building management solutions. The focus on green initiatives presents significant opportunities for companies offering sustainable facility management services.
Leading Players in the Saudi Arabia Facility Management Sector
- Saudi Binladin Group - Operation And Maintenance
- Facilities Management Company (FMCO)
- Zomco (ZAMIL Operations & Maintenance) (ZAMIL Group)
- Olive Arabia Co Ltd
- Nesma United Industries Co Ltd
- Initial Saudi Group (Alesayi Holding )
- Almajal G4S (Allied Universal)
- Samama Holding Group
- Jash Holding LLC
- EMCOR Saudi Company Limited
- El Seif Operation and Maintenance (ESOM)
- Musanadah Facilities Management Company (Alturki Holding)
- Al Yamama Company
- Khidmah Saudi Arabia (Aldar Properties PJSC)
- Al Suwaidi Holding Company KSA
- Seder Services Co
- ENGIE Solutions (Engie Group)
- Enova Facilities Management Services LLC
- Tamimi Group
- SETE Energy Saudia for Industrial Projects Ltd (SETE Saudia)
Key Milestones in Saudi Arabia Facility Management Industry
June 2024: National Building and Marketing Co. (NBM) secures a SAR 350 million (USD 93.33 Million) contract for the Granada Riyadh Project, showcasing significant investment in construction and related facility management services.
January 2024: The Saudi Green Initiative's USD 186 billion allocation underscores the commitment to sustainable practices and green building technologies within the facility management sector. The Public Investment Fund's (PIF) significant investments in various sectors also indirectly boost the demand for facility management.
Strategic Outlook for Saudi Arabia Facility Management Market Market
The Saudi Arabia facility management market exhibits strong potential for continued growth, driven by ongoing infrastructure development, government initiatives, and the growing adoption of smart technologies. Strategic partnerships, investments in technological advancements, and a focus on sustainable practices will be crucial for companies seeking to succeed in this dynamic market. The market is poised for continued expansion, presenting significant opportunities for both established players and new entrants.
Saudi Arabia Facility Management Market Segmentation
-
1. Service Type
-
1.1. Hard Service
- 1.1.1. Asset Management
- 1.1.2. MEP and HVAC Services
- 1.1.3. Fire Systems and Safety
- 1.1.4. Other Hard FM Services
-
1.2. Soft Service
- 1.2.1. Office Support and Security
- 1.2.2. Cleaning Services
- 1.2.3. Catering Services
- 1.2.4. Other Soft FM Services
-
1.1. Hard Service
-
2. Offering Type
- 2.1. In-House
-
2.2. Outsourced
- 2.2.1. Single FM
- 2.2.2. Bundled FM
- 2.2.3. Integrated FM
-
3. End-user Industry
- 3.1. Commercial, Retail, and Restaurants
- 3.2. Manufacturing And Industrial
- 3.3. Government, Infrastructure, And Public Entities
- 3.4. Institutional
- 3.5. Other End-user Industries
Saudi Arabia Facility Management Market Segmentation By Geography
- 1. Saudi Arabia

Saudi Arabia Facility Management Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 12.48% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Infrastructure Development and Growing Real Estate Sector; Increasing Outsourcing Trend and Supporting Government Initiatives; Emphasis on Green and Sustainable Building Practices
- 3.3. Market Restrains
- 3.3.1. ; High cost of development
- 3.4. Market Trends
- 3.4.1. In-house Facility Management to be the Fastest-growing Type of FM
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Saudi Arabia Facility Management Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Service Type
- 5.1.1. Hard Service
- 5.1.1.1. Asset Management
- 5.1.1.2. MEP and HVAC Services
- 5.1.1.3. Fire Systems and Safety
- 5.1.1.4. Other Hard FM Services
- 5.1.2. Soft Service
- 5.1.2.1. Office Support and Security
- 5.1.2.2. Cleaning Services
- 5.1.2.3. Catering Services
- 5.1.2.4. Other Soft FM Services
- 5.1.1. Hard Service
- 5.2. Market Analysis, Insights and Forecast - by Offering Type
- 5.2.1. In-House
- 5.2.2. Outsourced
- 5.2.2.1. Single FM
- 5.2.2.2. Bundled FM
- 5.2.2.3. Integrated FM
- 5.3. Market Analysis, Insights and Forecast - by End-user Industry
- 5.3.1. Commercial, Retail, and Restaurants
- 5.3.2. Manufacturing And Industrial
- 5.3.3. Government, Infrastructure, And Public Entities
- 5.3.4. Institutional
- 5.3.5. Other End-user Industries
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. Saudi Arabia
- 5.1. Market Analysis, Insights and Forecast - by Service Type
- 6. Central Saudi Arabia Facility Management Market Analysis, Insights and Forecast, 2019-2031
- 7. Eastern Saudi Arabia Facility Management Market Analysis, Insights and Forecast, 2019-2031
- 8. Western Saudi Arabia Facility Management Market Analysis, Insights and Forecast, 2019-2031
- 9. Southern Saudi Arabia Facility Management Market Analysis, Insights and Forecast, 2019-2031
- 10. Competitive Analysis
- 10.1. Market Share Analysis 2024
- 10.2. Company Profiles
- 10.2.1 Saudi Binladin Group - Operation And Maintenance
- 10.2.1.1. Overview
- 10.2.1.2. Products
- 10.2.1.3. SWOT Analysis
- 10.2.1.4. Recent Developments
- 10.2.1.5. Financials (Based on Availability)
- 10.2.2 Facilities Management Company (FMCO)
- 10.2.2.1. Overview
- 10.2.2.2. Products
- 10.2.2.3. SWOT Analysis
- 10.2.2.4. Recent Developments
- 10.2.2.5. Financials (Based on Availability)
- 10.2.3 Zomco (ZAMIL Operations & Maintenance) (ZAMIL Group)
- 10.2.3.1. Overview
- 10.2.3.2. Products
- 10.2.3.3. SWOT Analysis
- 10.2.3.4. Recent Developments
- 10.2.3.5. Financials (Based on Availability)
- 10.2.4 Olive Arabia Co Ltd
- 10.2.4.1. Overview
- 10.2.4.2. Products
- 10.2.4.3. SWOT Analysis
- 10.2.4.4. Recent Developments
- 10.2.4.5. Financials (Based on Availability)
- 10.2.5 Nesma United Industries Co Ltd
- 10.2.5.1. Overview
- 10.2.5.2. Products
- 10.2.5.3. SWOT Analysis
- 10.2.5.4. Recent Developments
- 10.2.5.5. Financials (Based on Availability)
- 10.2.6 Initial Saudi Group (Alesayi Holding )
- 10.2.6.1. Overview
- 10.2.6.2. Products
- 10.2.6.3. SWOT Analysis
- 10.2.6.4. Recent Developments
- 10.2.6.5. Financials (Based on Availability)
- 10.2.7 Almajal G4S (Allied Universal)
- 10.2.7.1. Overview
- 10.2.7.2. Products
- 10.2.7.3. SWOT Analysis
- 10.2.7.4. Recent Developments
- 10.2.7.5. Financials (Based on Availability)
- 10.2.8 Samama Holding Group
- 10.2.8.1. Overview
- 10.2.8.2. Products
- 10.2.8.3. SWOT Analysis
- 10.2.8.4. Recent Developments
- 10.2.8.5. Financials (Based on Availability)
- 10.2.9 Jash Holding LLC
- 10.2.9.1. Overview
- 10.2.9.2. Products
- 10.2.9.3. SWOT Analysis
- 10.2.9.4. Recent Developments
- 10.2.9.5. Financials (Based on Availability)
- 10.2.10 EMCOR Saudi Company Limited
- 10.2.10.1. Overview
- 10.2.10.2. Products
- 10.2.10.3. SWOT Analysis
- 10.2.10.4. Recent Developments
- 10.2.10.5. Financials (Based on Availability)
- 10.2.11 El Seif Operation and Maintenance (ESOM
- 10.2.11.1. Overview
- 10.2.11.2. Products
- 10.2.11.3. SWOT Analysis
- 10.2.11.4. Recent Developments
- 10.2.11.5. Financials (Based on Availability)
- 10.2.12 Musanadah Facilities Management Company (Alturki Holding)
- 10.2.12.1. Overview
- 10.2.12.2. Products
- 10.2.12.3. SWOT Analysis
- 10.2.12.4. Recent Developments
- 10.2.12.5. Financials (Based on Availability)
- 10.2.13 Al Yamama Company
- 10.2.13.1. Overview
- 10.2.13.2. Products
- 10.2.13.3. SWOT Analysis
- 10.2.13.4. Recent Developments
- 10.2.13.5. Financials (Based on Availability)
- 10.2.14 Khidmah Saudi Arabia (Aldar Properties PJSC)
- 10.2.14.1. Overview
- 10.2.14.2. Products
- 10.2.14.3. SWOT Analysis
- 10.2.14.4. Recent Developments
- 10.2.14.5. Financials (Based on Availability)
- 10.2.15 Al Suwaidi Holding Company KSA
- 10.2.15.1. Overview
- 10.2.15.2. Products
- 10.2.15.3. SWOT Analysis
- 10.2.15.4. Recent Developments
- 10.2.15.5. Financials (Based on Availability)
- 10.2.16 Seder Services Co
- 10.2.16.1. Overview
- 10.2.16.2. Products
- 10.2.16.3. SWOT Analysis
- 10.2.16.4. Recent Developments
- 10.2.16.5. Financials (Based on Availability)
- 10.2.17 ENGIE Solutions (Engie Group)
- 10.2.17.1. Overview
- 10.2.17.2. Products
- 10.2.17.3. SWOT Analysis
- 10.2.17.4. Recent Developments
- 10.2.17.5. Financials (Based on Availability)
- 10.2.18 Enova Facilities Management Services LLC
- 10.2.18.1. Overview
- 10.2.18.2. Products
- 10.2.18.3. SWOT Analysis
- 10.2.18.4. Recent Developments
- 10.2.18.5. Financials (Based on Availability)
- 10.2.19 Tamimi Group
- 10.2.19.1. Overview
- 10.2.19.2. Products
- 10.2.19.3. SWOT Analysis
- 10.2.19.4. Recent Developments
- 10.2.19.5. Financials (Based on Availability)
- 10.2.20 SETE Energy Saudia for Industrial Projects Ltd (SETE Saudia)
- 10.2.20.1. Overview
- 10.2.20.2. Products
- 10.2.20.3. SWOT Analysis
- 10.2.20.4. Recent Developments
- 10.2.20.5. Financials (Based on Availability)
- 10.2.1 Saudi Binladin Group - Operation And Maintenance
List of Figures
- Figure 1: Saudi Arabia Facility Management Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Saudi Arabia Facility Management Market Share (%) by Company 2024
List of Tables
- Table 1: Saudi Arabia Facility Management Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Saudi Arabia Facility Management Market Revenue Million Forecast, by Service Type 2019 & 2032
- Table 3: Saudi Arabia Facility Management Market Revenue Million Forecast, by Offering Type 2019 & 2032
- Table 4: Saudi Arabia Facility Management Market Revenue Million Forecast, by End-user Industry 2019 & 2032
- Table 5: Saudi Arabia Facility Management Market Revenue Million Forecast, by Region 2019 & 2032
- Table 6: Saudi Arabia Facility Management Market Revenue Million Forecast, by Country 2019 & 2032
- Table 7: Central Saudi Arabia Facility Management Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Eastern Saudi Arabia Facility Management Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Western Saudi Arabia Facility Management Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Southern Saudi Arabia Facility Management Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Saudi Arabia Facility Management Market Revenue Million Forecast, by Service Type 2019 & 2032
- Table 12: Saudi Arabia Facility Management Market Revenue Million Forecast, by Offering Type 2019 & 2032
- Table 13: Saudi Arabia Facility Management Market Revenue Million Forecast, by End-user Industry 2019 & 2032
- Table 14: Saudi Arabia Facility Management Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Saudi Arabia Facility Management Market?
The projected CAGR is approximately 12.48%.
2. Which companies are prominent players in the Saudi Arabia Facility Management Market?
Key companies in the market include Saudi Binladin Group - Operation And Maintenance, Facilities Management Company (FMCO), Zomco (ZAMIL Operations & Maintenance) (ZAMIL Group), Olive Arabia Co Ltd, Nesma United Industries Co Ltd, Initial Saudi Group (Alesayi Holding ), Almajal G4S (Allied Universal), Samama Holding Group, Jash Holding LLC, EMCOR Saudi Company Limited, El Seif Operation and Maintenance (ESOM, Musanadah Facilities Management Company (Alturki Holding), Al Yamama Company, Khidmah Saudi Arabia (Aldar Properties PJSC), Al Suwaidi Holding Company KSA, Seder Services Co, ENGIE Solutions (Engie Group), Enova Facilities Management Services LLC, Tamimi Group, SETE Energy Saudia for Industrial Projects Ltd (SETE Saudia).
3. What are the main segments of the Saudi Arabia Facility Management Market?
The market segments include Service Type, Offering Type, End-user Industry.
4. Can you provide details about the market size?
The market size is estimated to be USD 27.58 Million as of 2022.
5. What are some drivers contributing to market growth?
Infrastructure Development and Growing Real Estate Sector; Increasing Outsourcing Trend and Supporting Government Initiatives; Emphasis on Green and Sustainable Building Practices.
6. What are the notable trends driving market growth?
In-house Facility Management to be the Fastest-growing Type of FM.
7. Are there any restraints impacting market growth?
; High cost of development.
8. Can you provide examples of recent developments in the market?
June 2024: National Building and Marketing Co. (NBM), based in Saudi Arabia, recently inked a significant deal valued at SAR 350 million (USD 93.33 million) with Al-Fayzia Real Estate Development Co. The contract, specifically for the 'Granada Riyadh Project,' entails NBM overseeing infrastructure and superstructure development. This includes constructing, finishing, and supplying all building materials, managing administrative tasks, and ensuring all services are in place for the project's investment readiness.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Saudi Arabia Facility Management Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Saudi Arabia Facility Management Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Saudi Arabia Facility Management Market?
To stay informed about further developments, trends, and reports in the Saudi Arabia Facility Management Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence